PRESTO
10
December 25, 1920.
in five colors showing a little child singing and con-
taining the words, "Music Encourages Thrift. It
Can Be Enjoyed in the Home." These will be sup-
plied free to the dealers in reasonable quantities.
(A reproduction of this picture appears in this
week's Presto.)
2. Eight-page folder, entitled "Music an Aid to
Window Signs and Other Special Publicity
Thrift." The text is a very forceful presentation
Matter for Music Dealers Everywhere
of the value of music in encouraging thrift. These
Which Will Help Boost Business.
can be supplied the dealers in any quantity from 500
National Thrift Week, as previously announced, up for a cent a piece (a little less than cost). An
is to take place on January 17 to 23, inclusive. The additional charge of $1.75 will be made for imprint-
compliment which has been paid the music industry ing the dealer's name on the cover of the first 500
by being invited to be one of the two industries booklets. For each additional 500 the imprinting
asked to co-operate makes Thrift Week an occasion charge will be $1. In other words, the cost to the
of the utmost importance to every member of the dealer is $5 for each 500 without the imprint, or
trade and should inspire each and every member of $6.75 for the first 500 with the imprint, $12.75 for
the trade to make out co-operation of conspicuous 1,000, etc.
3. Variety of advertising copy pointing out the
value.
We have been given an opportunity to demon- relationship of music to thrift. This will be sup-
strate the close relationship between music and plied without cost.
The time is short, so do not delay in sending in
thrift. We know this relationship, but we want to
make the great public realize it. Anything which your request to the Cliamber. Everyone engaged
will help to bring music into the lives of the people in the industry should get actively behind the cam-
is of direct tangible benefit to the people. A musical paign because of the general gain to music which
instrument is an investment, not simply an expendi- will result, BUT the direct aid to immediate and
ture, and we must see to it that it is so regarded. future business is so apparent that no one can af-
The argumenes are many and the proof is conclu- ford to let this opportunity go by.
sive. These arguments must be carried home to
A FAREWELL TOKEN.
every man and woman, and especially to every
Before leaving Milwaukee and the piano business
parent in every city, town and hamlet where there is
to enter the oil business at Kansas City, a change
a music dealer.
The Music Industries Chamber of Commerce will which was announced recently in Presto, Ralph
supply the necessary material, but the wide-awake Waite's lodge presented him with a beautiful watch
dealers must of necessity be the medium of local fob of gold. On one side are Masonic emblems;
on the other side are his name and the title of the
distribution. This material is:
1. Attractive window display card lithographed office he had held in the lodge.
TRADE AMMUNITION
FOR THRIFT WEEK
TRAIN THE SALESMAN
FOR FOREIGN BUSINESS
Expert Says Requirements Are Clear in Men Repre-
senting American Pianos Abroad.
Train the salesman for the export piano trade, is
the advice of a prominent official of the Bush Termi-
nal Building, New York, who recently said:
"The necessity for good salesmanship exists just
as much in selling abroad as it does in this country.
We may send out the best of our manufactured prod-
ucts with a poor salesman behind them, and the
results will be nothing; send those same goods out
with a first-class salesman—a man who is a student
of human nature, a man who is a good mixer, a man
who can adapt himself to the people with whom he
is today and then change and suit himself to the
people he mixes with tomorrow—and he will be
successful in selling them.
"Salesmanship is a mental tussle with the odds de-
pending on circumstances. If the salesman is strong
physically—if he feels fresh, ambitious, enthusiastic
—he has a mental advantage. If he is a good reader
of human nature, knows when to pull and when to
push, when to talk and when to keep still, he has a
great psychological advantage. He must also have
brains sufficient to master the goods he sells and
be able to show and to demonstrate clearly and con-
vincingly their particular advantages. A salesman
who tries to sell his goods without using his think
tank has a great deal of good space in his loft
unoccupied."
Louis T. Huebler, Baltimore, Md., has opened a
piano repair shop.
BJUR BROS. CO. HONEST
r~P
The Sign of
L |BERAL
ESTABLISHED 1887
Makers of
Pianos and Players of Quality
Manufacturer* cf Ejur Bros. Plane s
705-717 WHITMKK AVENUE. NEW YORK
HALLET & DAVIS
Grand
Small Grand
Upright
Player Piano
PIANOS
Handled by the
most succe««ful
retailer* in the
country.
HOME OFFICE, 146 Boylston St., Boston
WAREROOMS, Boston, New York, Chicago
FACTORY: Boston
That's what you want and that's what you get when you sell Straube-
made players and pianos.
»
The constant and growing demand for Straube-made instruments is
due to their high quality which is indicated by the kind of people
who buy them. You can see that they are being selected by those
who choose most carefully.
As a dealer you know the advantage of selling a line of instruments
with a standing of this sort. Let us tell you about our interesting
dealer proposition.
STRAUBE PIANO CO., Hammond, Ind.
BAUER PIANOS
JULIUS BAUER © COMPANY
Factory
8S33 Altgeld Street, CHICAGO
PIANOS
VALUES
WESER B8OS,I«C
NEW YORK
BRINKERHOFF
Player-PiaLnos and Pianos
rti* Lln« That S*lla Easily and Sati«fl«« Alway*
BRINKERHOFF PIANO CO. " ' U ^ S & T CHICAGO
SWAN PI AMOS
Quick Sales and
Satisfied Customers
Office and Warerootns
Old Number. 244 W&bash A**.
New Number. 305 S. Wabash AVB.
The Sign of
are of the highest grade
t h a t c a n be obtained
through over 56 years of
practical experience in
piano and organ building.
Illustrations and cat a-
logues of various styles
will be furnished pi a n t
merchants on application.
SWAN ORGANS
The tremendous superi-
v^ ^Ar^ ority of the SWAN Read
\^fff\f
Organs over all others li«s
iMgHgftf in the absolute mechanism
J^&jffl^W an< ^ scientific perfection is
USmfjipp the bellows action and stop
svv
°*e&jifctjp**^ action, making it the best
value in modern o r g a n
building.
1 N . SWAN ft SONS, « — « * FREEPORT, ILL
Leins Piano Company
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW F A C T O R Y . 3 0 4 W. 42nd St.. NEW YORK
KOHLER & CAMPBELL PIANOS
Kimball Building
CHICAGO
KOHLER ® CAMPBELL, Inc.
Ilth Ave. and 50th St.. New York
Phelan Building
!/b
IF/1VCISCO
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