Presto

Issue: 1920 1796

PRESTO
PROTECTS APOLLO
TRADE=MARK
Why the Apollo Piano Company Is Expending
Fifty Thousand Dollars to Forestall Piracy
All Over the World Is Told.
By FRANCIS H. WILLIAMS,
Vice President, The Guarantee Trade Mark Title
Company.
Everything that has been written regarding the
commonly accepted idea that the exclusive rights
in a trade mark are secure under the so-called "Com-
mon Law" in the United States as well as in fifty
or more foreign countries and that such owner will
be protected by the courts in such use against in-
fringement in their territory in which the trade has
been extended are of no value when the infringer
is able to show that he had duly registered your
trade mark in some state of the United States or in
these several foreign countries and that you had
neglected to do so.
Having that point in mind the directors of the
Apollo Piano Company have made an appropriation
approximating $50,000 to pay for the cost of register-
ing its several trade marks in every country in the
world. This means that the Apollo trade marks will
be the best protected trade mark of any concern in
the piano industry. This is indeed a valuable ad-
vantage and is done with a far seeing purpose of not
alone protecting the trade mark but from a stand-
point of aiming to prevent as far as possible this
well-known musical instrument being exploited by
the second hand piano dealers. •
Cites a Fact.
It is a well known fact that one can count on their
fingers the names of the best grades of pianos man-
ufactured in the United States. The Apollo is one
of these few pianos. The majority of the others
are continually being exploited in the used piano
columns advertisement of almost every newspaper
not alone in the United States but in the leading
cities of the world. In fact the name of one of the
leading pianos in the United States is seen more
often in the used piano column than elsewhere, and
this would not have been possible if the makers of
this piano had taken the precautions that the Apollo
Piano Company is taking today with its name.
It is a well known fact that the registration of
trade marks in the United States patent office under
the national law is based upon first adoption and use
in commerce, but it is not a generally known fact
that such registration adds nothing to the registrant's
title to the trade mark nor does it prevent the in-
fringement by others, nor does it prevent the use
by other dealers of the attempted use of the said
trade mark.
The Apollo Piano Company has gone further than
this and has secured a property right in its trade
mark and has done this at considerable expense and
is therefore today in a position to prevent this cold
blooded pirating in every state in the United States.
Recognizing a Fact.
The Apollo Piano Company has recognized the
fact that it would be useless to expend large sums
of money in advertising their products in foreign
markets without having first protected their trade
mark, and they came to the conclusion that the best
way to do the thing right was to register in every
country and have the work done with once and for
all and despite the fact that it would involve a large
sum of money at almost one outlay, it would prove
cheaper than paying the pirate later.
It recognized the well known fact that the pirate
is given his first opportunity through the advertis-
ing columns of his native newspapers; it did not
want to be caught napping as were some leading con-
cerns dealing in safety razors, roofing materials,
automobiles, typewriters, shoe polishes, dyes, small
arms, massage machines, scales and the like, all of
whom paid dearly for not alone using the adver-
tising mediums without having first registered their
trade marks, but by permitting agents in many in-
stances to do it for them to save the expenditure of
a few dollars.
The Apollo Piano Company is registering its trade
marks in its own name and they are not taking
any chances with any International Trade Mark
Conventions to save a few hundreds of dollars and
perhaps later have their fingers burnt if they ever
went to court. They realize that facts are stubborn
things when they reach the law suit stage and they
want protection under the laws of the several coun-
tries so that they know just where they will stand.
The Writer's Experience.
The writer a few years ago made a special inves-
tigation of the situation with reference to American
made pianos in the far and near East and the results
of fiis investigation may be of interest to any manu-
facturer since this market is one of the largest in
the world.
It is a well known fact that within the last few
years we have developed in the United States what
is known as the small grand piano. Such piano finds
itself ready for development to the extent of more
than 500,000 sales within the next year in the Near
and Far East if correctly advertised and properly
introduced.
The Reasons Why.
There are a hundred reasons why the upright
piano is not a good piano suitable to these markets,
and another number of reasons why any kind of an
upright no matter how small will find but little sales.
In the first place we cannot compete with the up-
rights of other countries and these latter countries
cannot produce the same fine instrument that we
can produce in the United States in this small baby
grand; this has been due to the fact that the small
grand is today a matter of specific specialization with
a large number of manufacturers, many of whom
buy their several different parts from the same con-
cern and assemble them. No one would try to com-
pete with a Japanese upright that would sell in
Japan at $150. We know that it is almost double
this amount for the cheapest upright made in the
United States. Yet two Japanese concerns are today
going after the South American business with these
uprights and doing more business in South Amer-
ica than any four American concerns on uprights
throughout this country.
Any American piano manufacturer who is willing
to expend $25,000 on a good art catalogue and the
proper distribution and follow up of same to pros-
pects in the far and near East can sell a large pro-
portion of those instruments ranging in price from
$3,000 to $5,000. But such an effort would be money
and time wasted unless the manufacturer's trade
marks were properly registered and protected in all
the territory covered.
A JOHN McTAMMANY
MEMORIAL FOR CANTON, 0 .
Niece of Dead Inventor to Take Part in Benefit Con-
cert for Project.
To honor the memory of a former Stark County,
Ohio, man, who is recognized throughout the musi-
cal world as one of the notable inventors, a move-
ment is now under way to provide a memorial for
the late John McTammany, who is buried in West-
lawn cemetery, near Canton.
Miss Ruth McTammany, of Akron, a niece of the
late inventor, and motion picture actress and op-
eratic star, probably will come to Canton in the near
future to give a benefit concert for the proposed
memorial, according to advices from Canton.
Miss McTammany is well-known in Canton. She
was the star in the motion picture, "Alma, Where
Do You Live?" which appeared in Canton several
years ago, and has been featured in other produc-
tions. She has sung in Canton and is to give a
concert at the Masonic Temple in Akron soon.
The Canton Chamber of Commerce has been re-
quested by the McTammany Memorial Association
of New York City to co-operate in the movement
for the McTammany memorial as Mr. McTammany
is a native of Uniontown. Officials said that the na-
ture of the co-operation was now under considera-
tion.
BIG BALTIMORE PLANS.
"We have other plans for the enlargement and
betterment of the trade association," said C. J. Rob-
erts, secretary of the Baltimore Music Dealers' As-
sociation, recently, "but the scheme to give state-
wide dimensions to the local association is one of
great attractiveness. Nearly all the interests of the
trade of Baltimore and the other cities and towns are
identical. So why should we not discuss them in
common. A problem in Baltimore has its counter-
part in even the smallest place. Anyway the fall
and winter program of the Baltimore Music Dealers'
Association promises to be most interesting.
December 25, 1920.
PIANOMEN TO FIGHT
PROPOSED TAX REVISION
Widespread Campaign to Oppose Discrimna-
tory Measure Inaugurated by Music In-
dustries Chamber of Commerce.
Active plans to fight proposed tax revision inimical
to the music industry have been completed by the
Music Industries Chamber of Commerce. Prelim-
inary work in this connection is now under way.
The support of the entire industry will be sought
for the purpose of arousing the entire country to
the discriminatory proposals already made to re-
lieve industry in general from taxes by imposing
additional burdens on a few industries already es-
pecially taxed. This work will be intensified in the
districts where a senator or member of the House
of Representatives has a residence. This work is
being started in the home districts of members of
the Ways and Means Committee of the House and
the Senate Finance Committee.
Representative members of the industry are be-
ing sent an urgent request to co-operate with the
Chamber in working locally. For the benefit of the
trade a concise statement has been prepared by the
Chamber showing the exact tax situation.
This is only the start of a nation-wide campaign
throughout all of which the co-operation of mem-
bers of the trade will be needed. In speaking of the
proposed campaign, President Aldcroftt of the Cham-
ber said:
"From now on individual members of the trade
will be requested to undertake certain important
work in their localities as a part of the bigger
work throughout the country. In the meantime
each member of the industry should take it upon
himself to spread the gospel of essentiality of music,
the unfairness of unjust discrimination, and the dis-
astrous effects which additional excise taxes would
have upon this industry. Upon the success of this
general work throughout the country will depend
the success of the work being undertaken at Wash-
ington, for officials at Washington reflect the opin-
ions of the country at large."
The Music Industries Chamber of Commerce will
strenuously oppose any proposal which places addi-
tional tax burdens on industries now subject to the
excise tax. It will maintain that this industry is not
properly subject to any excise tax, and above all
will strenuously oppose any attempt to increase the
present excise tax.
The Chamber holds that music is not a luxury
and should not be subject to excise taxes, even on
the incorrect "luxury" basis of excise taxation, for
music is an essential to home, religious and public
life. Music is an essential to the proper education
of the child. Music is thec heapest, healthiest and
most lasting form of entertainment. Music is be-
coming a vital part of industry, and is already being
used in many plants to improve the morale of work-
ers, increase their production, and generally improve
conditions in the plant and in the districts imme-
diately surrounding.
IN NEW INSURANCE COMPANY.
William S. Miller, vice-president of the Bush &
Gerts' Piano Co., Chicago, is named as one of the
incorporators of a new organization in the insurance
field, the Chicago Fire and Marine Insurance Com-
pany, now in process of formation. One hundred
thousand shares of stock are offered for sale at $25
per share. The authorized capital of the company
is $1,000,000, and the proposed net surplus is $1,125,-
000.
From an insurance standpoint the principal
factors in this new company are Harold M. O'Brien
and Frederick O'Brien of the O'Brien Insurance
Agency, Chicago, one of the strongest and best-
known firms of its kind in the country. This agency
has a large outside business and controls a number
of big lines throughout the United States.
FILES VOLUNTARY PETITION.
WINS "INDIFFERENT" PEOPLE.
The music store of the Linn & Scruggs Co., De-
catur, 111., which some weeks ago, provided "an
epoch making apportunity for buyers of fine
pianos," has been rewarded by many good piano
and player sales for the originality and liveliness of
the idea addressed to "the most indifferent people."
The Packard piano and playerpiano are handled by
the company.
Charles J. H. Diehl, proprietor of the Diehl Piano
Exchange of Milledgeville, 111., has filed a petition
of voluntary bankruptcy in the district court there.
The petition sets forth liabilities of $35,692.04 and
assets of $24,489.56. Mr. Diehl has branch stores at
Morrison and Polo, 111. J. I. Wilkins is a partner in
the business at Morrison. The stock in trade at the
various stores is listed as follows: Milledgeville,
$5,974.25; Polo, $3,610.90; Morrison, $924.40.
BACK FOR CHRISTMAS.
BUTTELL JOINS PACKARD FORCE.
A. W. Johnston, vice-president of the Standard
Pneumatic Action Co., New York, and A. B. Farm-
er, representing the same company left for the West
early last week. Chicago will probably be their
headquarters this week. It is expected they will re-
turn home before Christmas.
John J. Buttell, of Des Moines, Iowa, a well known
piano salesman, has joined the traveling forces of
the Packard Piano Company. H. M. Hulme, Pack-
ard traveler, will divide his territory with Mr. But-
tell, who will have Iowa, part of Missouri and other
sections of the near Southwest.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 25, 1920.
PRESTO
WHERE DOUBTS ARE DISPELLED
WAREROOM WARBLES
Under This Head Presto Will Answer Any Question Pertaining to Pianos, or
Other Subjects of Direct Interest to the Trade and Musical Public
By The Presto Poick.
and, in every sense, an admirable instrument, and we
believe it is just about what you want.
Of course, if you want something bordering more
nearly upon the toy, there is what is known as the
'"harp-piano," produced at Estherville, 111., but we
believe the "Miessner" will come as near meeting
your requirements as anything of which we have
MISTAKES IN TRADE LISTS.
any knowledge.
* * *
Elkader, la., Dec. 15, 1920.
Editor Presto: I wish to call your attention to
A NEW INDUSTRY.
an error in your "Presto Trade List No. 2."
Chicago, 111., Dec. 18, 1920.
You have listed at Elkport, Iowa: L. E. Kriebs
Editor Presto: In a recent issue you stated that
& Sons; they don't sell phonographs or records, or a new coin-operated electric piano factory would be
anything in music. McGregor, Iowa: J. F. Oehr- opened in Chicago. Will you kindly give us name
ing; they don't sell anything in music. The Muel- and address of this firm?
ler House, main store at Elkader, la,, with a branch
Very truly yours,
at Elkport, la., and one at McGregor, la.
A MANUFACTURER.
In case you expect to publish another directory
There
have
been
several
requests concerning the
shortly this will assist you in correcting it.
new electric piano about which an item appeared in
Yours very truly,
this paper a few weeks back. The article itself was
MUELLER MUSIC HOUSE.
not entirely clear, because at that time we had not
received particulars.
PLAYER ACTIONS FOR INSTALLATION.
As a matter of fact it is not a new electric piano,
but a player-action that is to be produced in large
Union City, Ind., Dec. 18, 1920.
if at all. It is the action heretofore
Editor Presto: Please give us the names of two quantities,
as the Phil-Har-Chee, which originated in
or three concerns manufacturing player actions to be known
New York City.
installed in regular upright "straight" pianos, or in
As we understand it, a Mr. Simon has secured the
pianos where the old sixty-five note players were rights to that patented article and is now preparing
used.
to produce the article in Chicago.
We have had several inquiries in regard to this
* * *
kind of work and would like to know if it could be
TUNERS'
SUPPLY
HOUSES.
made a profitable proposition for a music store, as
Malvern, Ark., Dec. 18, 1920.
we are equipped to do general repairing on pianos
Editor Presto: Inclosed find $1.00, for which
and players.
please send me Presto for six months; also will you
Respectfully,
please let me know the name and address of some
THE COOVER-SHIERLING COMPANY,
material house which will and does supply tuners
Per ROY SH1ERLING.
with parts and tools.
One of the best, and most satisfactory, actions for
Yours truly,
application to finished pianos is made by the Chi-
JOHN R. SPRADLING.
cago Player Action Co., of Rockford, 111. That in-
There are a number of thoroughly equipped
dustry is a subsidiary of the Schumann Piano Co.,
of which W. N. Van Matre is president. It is our houses that make tuners' supplies a branch of the
understanding also that the Lindenberg Piano Co., business. Among the best of them are:
Columbus, Ohio, has a new action which is about
Hammacher, Schlemmer & Co., 4th Ave. & 13th
ready for such purposes as you have in mind. There St., N. Y. City; C. F. Goepcl & Co., 137 East 13th
are also several others.
St., N. Y. Cityj Lyon & Healy, Jackson Blvd. &
About your establishment embarking in the gen- Wabash Ave., Chicago, and Rudolph Wurlitzer Co.,
eral repair of pianos and players, that will depend Cincinnati, Ohio.
. Any of the houses named will gladly fulfill all of
entirely upon how well you are equipped for that
work. Undoubtedly such enterprises have been your requirements, and they arc all dependable.
* * *
made successful at several points throughout the
States, and we know of no reason why you should
SMITH & NIXON PIANOS.
not also make it a success.
Boston, Mass., Dec. 18, 1920.
* * *
Editor Presto: I have a copy of Presto Trade
A MODERN OLD "STRAD."
Lists No. 1. It certainly is a very handy book for
any music dealer or manufacturer of instruments.
Carrollton, Ky., Dec. 17, 1920.
Editor Presto: We have in our possession a vio-
Do you know of a reed organ, built some twenty
lin which we traded for recently, and is marked in or thirty years ago that had a set of chimes, or cop-
the inside, "Antonius Stradioarius Cremonensis, per bells, in treble—thirty of them? I own a set
and do not know the make of organ they were in,
Faciebat, Anno 17."
The instrument seems to be a very old instrument, but it was a five-octave reed organ. Can you tell me
and are you able to tell us whether this instrument the make of organ or, perhaps, several organ com-
was made in the year of 1700, or would you refer us' panies that use them?
Who makes the Smith & Nixon piano? Or is it
to some publisher of the violin trade paper?
being manufactured today—a fine instrument.
Respectfully,
Respectfully,
W. S. BRIM.
O. W. MORAN.
In all probability the instrument is not a genuine
Stradivarius. There are thousands of violins on the
The Smith & Nixon pianos are manufactured by
market bearing the stamp to which you draw atten- the Morrison-Waters Piano Co., 924 McLean ave-
tion. Many of these instruments are made as to ap- nue, Cincinnati. The industry makes a specialty of
pear old.
fine grand pianos. See Presto Buyers' Guide. Years
As a matter of fact there are but very few genuine ago there Avere several reed organ industries that
"Strad" violins now in existence and they are prob- made instruments with the chimes. We do not
ably well described in a book on the subject which know of any that are still active. Might write to
is put forth by Lyon & Healy, of Chicago. We sug- the Estey Organ Co., Brattlesboro, Vt.
gest that you write to that firm or to the firm of
* * *
Aug. Gemunder & Sons, 141 W. Forty-second street,
ABOUT
A BOOK.
New York.
Arcadia,
Nebr., Dec. 17, 1920.
There is also a very useful publication known as
Editor Presto: Is the book "Piano Quality", by
the Violists' Guide, which is put forth by the Violin
Pub. Co., 431 S. Wabash avenue, Chicago. The William Geppert, published any more?
book referred to contains descriptive matter pertain-
Yours truly,
ing to violins and it has also the original marking of
MRS. W. L. CRAMER.
the different Stradivara instruments.
We
suggest
that
you
write
to the Musical Courier
* * *
Co., Knabe Bldg., New York City, on the subject
SCHOOL ROOM PIANOS.
of the book about which you ask.
Not having seen the publication for a number of
Duncan, Okla., Dec. 15, 1920.
Editor Presto: Will you please give me the years past we are not certain as to whether it is
names of some firms making something in a very still in existence or not.
Mr. Geppert is associated with the Musical
small upright piano? I want this for a kindergarten
class and they want something not over four feet, or Courier Extra at the address named.
lower.
FILES VOLUNTARY PETITION.
Yours very truly,
A voluntary petition by John J. Kahn, manager of
J. F. EDDLEMAN.
The smallest instrument of the kind for which you a piano store at 2336 University avenue, the Bronx,
ask is manufactured by the Jackson Piano Co., 110- New York, who places his liabilities at $1,649, all
120 Reed street, Milwaukee, Wis. The instrument unsecured claims; and assets at $1,050, all claimed
is known as the "Miessner" and it was originally de- to be exempt. David F. Barnett is attorney for the
signed for school rooms. It is a well made, durable bankrupt.
(A New One Every Week.)
Inquiries must bear the signature and address of
writer in order to receive attention. Answers thought
to be of general trade interest will be published. If an
answer is not of general interest it will be mailed pro-
vided stamp is inclosed.
KEEP OFF THE 'PHONE.
Of all of the wonders of this moving age,
That startle the ears of the world,
There's nothing more startling, to novice or sage,
Than voices o'er slender wires hurled;
We do it so freely it's nothing at all
To talk to our friends out of sight,
But then, lest we're careful, we're likely to fall
To habits that none should think bright.
For instance, the prospect who's just a bit wise
Will stagger if asked to decide
On "bargains" afar from the range of his eyes,
And out of his hearing beside;
He'll stall you and say.that he knows you are kind
To call him and tell him the price,
Agree that it's time that he made up his mind,
And thank you for all your advice.
But don't you imagine you're making a sale,
Or bringing that prospect to time,
He's winking an eye or just telling a tale
To see how far down you will climb;
And if he's a grouch, with a small sense of wit,
He'll call down your slow, sluggish pace,
And tell you, in accents that won't please a bit,
He's bought of some guy face to face!
So here is the purpose of this cruel rhyme—
To warn you to hustle and work,
And not just to grab in your hand, any time,
The 'phone as a help to your shirk;
It's a good thing for gossip, or dates at the club,
And sometimes it helps one who buys,
But buying's not selling, and here is the rub—
The 'phone is a voice without eyes.
RAIMUND WURLITZER MARRIED.
A wedding of unusual interest to the music trade
will take place Thursday, Dec. 30, when Raimund
Wurlitzer, son of Mr. and Mrs. Howard Wurlitzer,
of Cincinnati, will be married to Miss Pauline Teckla
Pabst, daughter of Mr. and Mrs. Frederick Pabst,
of Milwaukee, at the Pabst country estate, Wood-
bine, on Oconomowoc Lake, Wis. The cere-
mony will be read by Judge Burr W. Jones of the
Supreme Court of Wisconsin. The bride will be at-
tended by Miss Valeska Wurlitzer, sister of the bride-
groom, as maid of honor, and by Miss Mary Wood-
ward, of Watertown, Wis., and Miss Emily Brum-
der, of Milwaukee, as bridesmaids. Mr. Wurlitzer's
best man will be Frederick August Pabst, brother of
the bride, and the ushers will be Frederick Eilers,
of New York, and Vincent O'Shea, of Madison, Wis.
Mr. Wurlitzer and his bride will be at home after
May 1 on Mitchell avenue in Cincinnati.
KRAKAUERS FOR COLLEGES.
The C. C. Meller Co., Pittsburgh, Pa., is one of
the active distributors of the Krakauer pianos and
players made by Krakauer Bros., New York. The
Pittsburgh house has been particularly successful
in placing the Krakauer instruments in educational
establishments. The C. C. Mellor Co. recently in-
stalled a Krakauer grand in Seton College, Greens-
berg, Pa., and an upright in Mt. Mercy Academy,
Pittsburgh.
KNABE PIANOS FOR HOTEL.
The Fitzgerald Music Co., Los Angeles, Calif.,
has secured an order to equip the new Ambassador
Hotel, in that city, with Knabe pianos. The first
call is for thirty-three instruments, with grands fa-
vored. Many of the pianos will be equipped with
the Ampico. The new hotel will have 600 rooms.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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