29
December 25, 1920.
HEAVY FEATURING OF
APOLLOPHONE IN DETROIT
The Music Store of the J. L. Hudson Co. in Ad-
mirable Effort for the Instrument.
The Music Store of the J. L, Hudson Co., Detroit,
Mich., has emphasized the merits of the Apollophone
until everybody in that section is familiar with every
artistic and constructive phase of its manufacture.
The big Detroit company made the Apollophone the
"anniversary offering" recently at a celebration at
the store. This week the Detroit music store again
features the Apollophone in demonstration and news-
paper publicity and suggests it as an ideal Christmas
gift. This is one of the expressive descriptions in
an advertisement this week:
"Imagine an instrument that may be played manu-
ally, like the usual piano; that may be used as a
player-piano, with your own expression; that may
be enjoyed as a player-piano, giving the expression
of the artist who made the roll; that may be used
as a phonograph, playing all disc records, or that
may be used at the same time as player-piano and
phonograph—the piano accompanying the voice or
instrument the phonograph is reproducing.
"Imagine all that and you have the Apollophone.
It is not a new instrument. It has been on the mar-
ket for some time. It has now undergone the test
of real usage and it is ready for the public. Would
you like to hear it? It will be a revelation to you."
PREPARING FOR THRIFT WEEK
Following up its action of a week ago in sending
3,500 letters to dealers in all sections of the country
urging them to co-operate locally in the activities of
Thrift Week, January 17-23, in which the industry
has been asked to participate, the Music Industries
Chamber of Commerce this week placed orders for
mercial envelope size, with three appropriate illus-
trations contains strong selling argument showing
the connection between thrift and music which can
be enjoyed in the home. At the bottom of the front
cover space has been left for imprinting the name
of the dealer who distributes the booklet.
SUCCESS FOR PROGRESSIVE
IOWA MUSIC DEALER
C. W. Weeks, Fort Madison, Is Realizing All His
Aspirations in the Music Business.
C. W. Weeks, the energetic proprietor of The
Music Shop, Fort Madison, la., has made the phrase,
"Everything in Music," mean exactly what it says
throughout Lee county and beyond. Fort Madison
is one of the prosperous Mississippi River towns
which reflect the satisfactory conditons of the Mid-
dle West. Farm implement factories, foundries,
sawmills, machine shops, packing houses, all con-
tribute to the success of the city wisely chosen by
Mr. Weeks for his venture in the retail music busi-
ness.
Whatever element of venture there was about The
Music Shop at its opening was dispelled as the
months went by. Established on a policy of fair
treatment for the customer and progressive methods
for the house, its success was assured from the start.
Today The Music Shop carries the largest stock of
pianos, players, phonographs, rolls, records, sheet
music and musical goods in the thriving Iowa city.
4
PIANO DEPARTMENT SHOWS
AMAZING INCREASE
In a Review of Six Years Manager Dimmick of
Fowler's, Binghamton, N. Y., Cites Figures.
The music section in Fowler's, Binghamton, N. Y.,
shows an amazing increase in business since the de-
partment was established six years ago. Comment-
ing on it recently, Read A. Dimmick, manager of
the department, said that during the last six years
the business of the piano department has increased
a little more than 1,500 per cent. He continued:
"An increase of this size is phenomenal in modern
business in so short a time and can be due only to
three things—the methods of fair and square deal-
ing, folowcd by this piano house, the fact that every
sales person in the organization is reliable and cour-
teous and is pulling with his fellow-salesman both
for the good of the store and the satisfaction of the
customer and the fact that a customer can go into
this store with confidence in the salespeople to help
him select the instrument he wants and to aid him
in paying for it on his town terms—in reason."
Mr. Dimmick is an enthusiastic kind of manager
who produces the action of optimism in his sales
staff. "The best way to feel good is to make good,"
is the motto of the successful Binghamton manager.
TRADE HAPPENINGS
ARE TOLD IN BRIEF
Views an-* Beliefs of Live Piano Merchant* Are
Presented.
In order to accommodate those prospective piano
customers who are unable to call in the daytime,
Wurzburg's, Grand Rapids, Mich., announces a will-
ingness "to make evening appointments."
"We are proud of our present selection," says the
C. L. Arnold Music Co., 109 North Erie street, Mass-
THE THRIFT WINDOW CARD.
large supplies of lithographed window display cards
Thrift Week booklets will be supplied to the trade
and small pamphlets tying up music with Thrift at cost in any desired quantity, with or without the
imprint. The approximate price is one cent each,
Week.
The window card is eleven inches wide by four- plus the cost of imprinting.
teen deep and one of the handsomest and most ef-
Co-operation Asked.
fective ever put out in the interest of music. It is
The unsolicited action of the National Thrift Week
the work of Lawrence Wilbur, a well-known poster Committee in seeking the active co-operation of the
artist, and is lithographed in five colors.
music trade raises the industry in the eyes of the
Furnished Free.
commercial world, bankers included, and it must
These cards will be furnished by the Music Indus- have its effect upon legislation at Washington and
tries Chamber of Commerce in reasonable quantities make a deep impression on the general public.
free of charge to all members of the trade who re-
Every dealer is urged by the Chamber to get into
quest them. They will be ready for distribution on touch with the local Thrift Week Committee and to
January 3. Dealers are urged to get their requests do everything in his power to make the movement a
in at once. The Chamber will also furnish, free of
success. Requests for Thrift Week window cards,
charge, suggestions for newspaper advertising in booklets and advertising suggestions should be sent
connection with Thrift Week.
to the Music Industries Chamber of Commerce, 105
The Thrift Week booklet, eight pages, of corn- West 40th Street, New York City.
illon, O., "Everything in the realm of music at
each of our twenty-six stores," prints Grinnell Bros.,
Detroit, Mich.
The Pekin music House, Pekin, 111., is the retail
department of Hinners Organ Co.
"Ampico Reproducing playerpianos now on sale
in the Knabe, Haines Bros, and Marshall & Wendell
pianos," announces the Rhein Piano Co., Belleville,
111.
The advertising of R. L. Berry, Springfield, 111.,
gives special stimulation to the string goods depart-
ment of the store.
Bigelow's Music Shop, Dowagiac, Mich., handles
the Gulbransen playerpianos.
The Hallet & Davis, Packard, Bond, Cable-Nelson,
Lyon & Healy and Washburn pianos and players and
the Apollo player are included in the line of the
McLogan-Pearce Music Co., Calumet, Mich.
The loss which the Merrill Music Co., Merrill,
Wis., recently suffered in a fire which destroyed the
building, is covered by insurance.
The Euphona Inner-Player was featured last week
as an ideal gift and to making Christmas a musical
one by B. S. Porter & Son, Lima, O.
Roy's, Waukegan, 111., made a marked success
with a piano and player club.
The Cowling Co., Mt. Carmel, 111., handles pianos
and playerpianos.
C. J. Jacoby & Co., Alton, 111., has a branch at
Wood River, 111.
Burley's Music Store, Urbana, O., sells a general
line of musical instruments.
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