Classic Mode

Presto

Issue: 1920 1796

PRESTO
December 25, 1920.
25
TALKI
the dry goods and millinery stores and Mr.
Man is just plain fagged out from his honest
The sound-proof talking machine demon- toil. The least vexatious incident would "spill
stration booth is a recognition of the varieties the beans" for even the most suave salesman.
in the personalities of the customers. The in-
But the woman with weary limbs and the
crease in number of booths in a store shows man with frayed nerves are courteously
the response to ah obvious demand. The pride ushered into a booth restfully lighted, dec-
of the dealer in the luxurious comfort in his orated and furnished. With a sigh of satisfac-
booths is also the expression of satisfaction in tion each sinks into a soft cushioned chair.
the resulting sales. There are a lot of things Gloom and annoying distractions are excluded
you can say about these necessary equipments when the salesman softly closes the door.
to the talking machine store; their allurements
In another minute an enlivening song or
for that portion of the public indifferent to the
dance or march from the throat of the machine
wonders of the machines and records; their
soothe the man's tired nerves and makes the
psychologic influences on the phonograph or
woman forget all the little unpleasantness ex-
record customers who freely enter the stores;
perienced in the frippery emporiums. Uncon-
their actual an_d apparent aid to sales of goods
sciously it is proven to both that music is a
and the distinctiveness of their methods in the
wonderful sedative. And when the salesman
scheme of sales.
judiciously shows how the talking machine
Any way you view the talking machine and its accompanying records in the home are
demonstration booth is a theme for thought. an ever-ready source of relief from mental or
That they are a necessity is freely admitted. nervous discomforts, the sale is about con-
In following up that line of thought the pur- cluded.
pose of the booths becomes clear. Up-to-date
The study of the psychology of sales will
houses actually make all their talking machine
prove to you that the human factor in the
sales within the booths. The part of the booths
transaction is not always dependable to effect
in the selection of records is well known. The
the desired results. Music itself is often a
booths are made luxurious and restful be-
more potent aid to the conclusion than the elo-
cause the feeling of comfort in the customer
quence of the salesman or even the admitted
is an inducement to buy.
merits of the instrument being sold. It is a
If often happens that a customer arrives at fact tacitly accepted by the dealer who pro-
the store in a tired condition resulting in a vides sound-proof booths.
mood not conducive to buying. Husband and
wife, for instance, may meet by appointment
NEW REMINGTON PLANT.
at the end of a day. Friend Wife has put in
Announcement was made in Trenton, N. J., last
several hours of real or tentative shopping in week, that the Remington Phonograph Company,
BOOTH AS AID TO SALES
THE WONDERFUL
'TAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty ottered to
the Phonograph
trade—
The
A. L. JEWETT SELLING STARRS
Former Head of National Piano Co. Making a Suc-
cess in His New Field.
A. L. Jewett, formerly
president of the Nation-
al Piano Company, of
Boston, now with the
Starr Piano Company,
of
Richmond,
Ind.,
traveling for its phono-
graph department, was
in Chicago in the latter
part of last week. He
has secured
several
good orders on his
present trip.
Mr. Jewett was for
many years interested
in the old Briggs Piano
Company, which event-
A. L. JEWETT.
ually became a part of
the National Piano Co. He is so widely known in
the piano trade that he has little difficulty in winning
new places for the artistic Starr phonographs, in
the merits of which he is enthusiastic.
Starr phonographs are of the very highest class
in their field. They are unique in cabinet designs,
and in the essential qualities of tone and operation
they are admittedly leaders. As the products of
one of the strongest industries in the musical world,
the Starr phonographs and the Gennett records have
an influence and. selling strength unsurpassed.
SHOW HOW RECORDS ARE MADE.
For Christmas week the Lyric Music Co., devoted
part of its main window to an interesting educational
display showing the Paramount record in the mak-
ing. The various steps in the production of records,
illustrated by an original wax disc and the metal mat-
rices developed from it to the discs used for pressing
records in quantities, were shown with explanatory
placards. As the Lyric store is located on Wiscon-
sin street, which, with Grand avenue, forms the
principal business thoroughfare of Milwaukee, the
which now operates plants in Jersey City and Brook- display is being inspected by thousands of passersby.
lyn, has purchased fourteen acres of land in the The Lyric Company has established a wide feputa-
vicinity of the Trenton Interstate Fair grounds for tion for its special player roll displays, featuring Q
a large fireproof factory. The plant, which will em- R S music.
ploy 400 skilled workmen, will have a production
MEETING IN NEW ORLEANS.
of 25,000 machines annually, it is said.
Grafonola dealers in Louisiana and Mississippi
held a meeting recently in New Orleans. Robert
Talking machines and records are carried in all Porter, traveling salesmanager for the Columbia
of the chain of five stores of the Wheeler Bros. Graphophone Co., delivered an address. The meet-
Furniture Co., with main store at 311-13 East Wash- ing followed a luncheon. There was a representa-
tive attendance from the states named.
ington street.
'TAIRY"
Phonograph
Lamp
"looks" and
"a p e a k s " for
Itself. In ap-
pearance luxur-
ious, It achieves
Its g r e a t e s t
triumph In Its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex*
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since Its appear-
in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adams Street
CHICAGO, ILL.
NOW
READY
Phonograph Directory and Guide
The first complete Lists of all departments of the
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages=«YOU WANT IT—25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
26
PRESTO
Dealers who do not sell
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
PLAYS ALL RECORDS ON ANY PHONOGRAPH
—One Needle Plays as many as 50 Records
Marvelous Tones
Wonderful
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
CAN GET THEM
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
R. C. WADE CO.
110 South Wabash Avenue
-
OPENS TWO BRANCH STORES
Progressive Michigan Merchant Finds His Territory
Grows When He Adds Talking Machines.
The realization of ambitions by dealers and others
is a condition Presto always finds pleasure in telling
about. A few years ago E. J. Pruim, Zeeland, Mich.,
found employment for all of his time in attending
to the work of a crockery and glassware store. Every
moment was used to advantage and the business
grew. Then Mr. Pruim's interests spread. The re-
quirements of his town included a first class under-
taking establishment. The requirement was supplied
by the active merchant who in this branch was aided
by a duly qualified undertaker. Then sewing ma-
chines were added to the other activities and, of
course, these useful commodities were in time fol-
lowed by music goods.
First in his music ventures was a sheet music de-
partment. It was a success from the start, but it
seemed incomplete without a line of small musical
goods. The success with these naturally prompted
Mr. Pruim to make the department a "sure enough"
musical one. He added pianos and talking ma-
chines. How his talking machine business has in-
creased since its inauguration is shown by his
ventures recently. The Zeeland dealer has opened
branches in Holland and Grand Rapids with the Edi-
son phonograph as the leading line in each.
PHONOGRAPHS AND REFORM
Chicago Talking Machine Owner Finds Effective
Use for the Timely Record.
Mrs. Seth Tolton, 64 Priam place, Chicago, has a
trio of joys, a phonograph of the old cylinder record
kind, a husband and a 10-year-old boy. But Mrs.
Tolton considers there are discounts to her
joys. The husband scatters tobacco ashes on the
rugs, forgets to lock the doors before retiring, and
neglects the furnace. The boy carries mud into the
house, forgets to put his toys away and does all the
other things boys do which they shouldn't do.
For all these dad and son got their call-downs from
mother. But it didn't seem "to do much good. Every
day or so she had to read the riot act to them. Then
she had an inspiration and went right downtown and
had two phonograph records made.
When sonny came in that evening mother put on
one record and let him get an earful of it. He heard
his mother's voice telling him what was what and
don't do this and don't do that. All the while mother
was resting and reading.
That evening just before she retired she placed
the other record in the phonograph and started it off.
Pa, who had finished his good-night smoke was
about to dump the ashes on the Brussels. He
Absolutely Dependable
Best of Service
Western manufacturers find that our facilities
and experience afford the best source of supplies.
Get Your Plates From Oregon
PARAGON FOUNDRIES COMPANY
OREGON, ILL.
Talking About It!
EVERY DEALER
Paragon Piano Plates
Enunciation
Gets every tone without scratch or squeak
will not injure finest record.
Everybody's
December 25, 1920.
-
CHICAGO
ARTISTIC CARVINGS
for PIANO and PHONOGRAPH
M anuf act urer t
HIGH-GRADE CARVED
NOVELTIES
Lamps, Wall Brackets, Book Ends,
Pedestals, etc.
E. KOPRIWA CO.
When in Chicago visit our showrooms
at the Factory
2220 Ward Street, near Clybourn Aye.
Tel. Lincoln 2726
changed the notion and dumped the moist heel from
his briar into his pocket instead. Then he briskly
proceeded to the basement and conscientiously shook
the furnace, coaled it and banked it.
The HI' ol' talkin' machine was rattling off his
wife's regular spiel—and in her own words, too, and
she was calmly preparing for bed upstairs.
C. M. DALLY WITH REMINGTON
Well Known Figure in Phonograph World Joins the
Progressive Corporation As City Sales Manager.
Everett H. Holmes, sales manager of the Reming-
ton Phonograph Corporation, with executive offices
at 1662 Broadway, New York, announces the ap-
pointment of Charles M. Dally as general wholesale
representative of the Metropolitan District.
Mr. Dally has for some time past been connected
with Pathe in an official capacity, and is favorably
known to the trade in the Metropolitan District.
Prior to this time, Mr. Dally was an important factor
in the sales organization of the Columbia, covering a
period of ten years.
When interviewed, Mr. Dally expressed his plea-
sure over the Remington connection, as it recalled
to him the time when he traveled in the Far East
in the interest of Remington Rifles. He is enthusias-
tic over the prospect of being associated with Mr.
Remington and the latest product of Remington
genius.
PEACE AND PLENTY IN '21
Remington Phonograph Corporation Sends Cheerful
Greeting and a Rational One.
One of the best of the many tokens of good will
and confidence in the future comes from the Rem-
ington Phonograph Corporation, of New York City.
Following the wish to its friends for "A Merry
Christmas and a Happy New Year," the Remington
says: "The officers of this corporation are very
firmly convinced that the year 1921 will be evidenced
by peace, plenty and prosperity, and express the
hope that you may enjoy a full measure of the good
things in store for us all."
SOUNDS LIKE FLYING MACHINE.
One of the new phonographs, which is attracting
attention is the Voluphone, which is carried by the
Perry Music Co. Two models have just arrived
from Chicago, one a $120 and one for $160. A
shipment of these goods for the holiday trade is
expected to arrive here in a few days.
The Pathe line of phonographs and records is
handled by the Goodan-Jenkins Furniture Co., Los
Angeles, Calif. M. C. MacDonald is manager.
DETERUNG
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive
goods. Write us.
for
fine
Deterling Mfg. Co., Inc.
TIPTON, IND.
NEW PHONOGRAPH STORES
Many Extensions of Well Established Departments
Noted in News of the Week.
The Stern Talking Machine Corporation, San
Francisco, has moved from the Hughes Building, on
Market street, to 449 Montgomery street.
The Quality Columbia Shop has been opened at
1307 F street, Washington, D. C. S. B. Harrison,
widely known in the talking machine business, is
head of the concern.
Monte J. Wax, Portland, Ore., has moved from
the Benton Building to 437 Stark street.
A talking machine department has been added
by Wheeler & Stephenson, Mechanic street, Marl-
boro, Mass.
Coffin, the jeweler, Nunda, N. Y., has just in-
otalled a new department for keeping phonograph
records in alphabetical order.
A. J. Heath & Co., Philadelphia, has opened a
branch store at 110 South Calvert street, Baltimore.
Charles R. Lamm is manager.
The W. H. Hall Furniture Co., 412-14 Gay street,
Knoxville, Tenn., has added a retail talking machine
department.
Robert Willson is preparing to open a new store in
Edgerton, Wis.
U. H. Judkin has opened a phonograph store in
Ansonia, Conn.
Nicholas Novak has opened a music store in Calex-
ico, Calif.
The Lester Gunst Co., Dallas, Tex., has opened
an exclusive Victor Shop at 1018 Elm street. The
manager is Lester Gunst.
Seyfried's Music Shop was opened recently in
Westfield, N. J., by Charles H. Seyfried. The Co-
lumbia line is featured.
The Lackawanna Venetian Phonograph Co. re-
cently opened in Sacramento, Pa. Dominick Cicotti,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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