Presto

PRESTO
December 25, 1920.
25
TALKI
the dry goods and millinery stores and Mr.
Man is just plain fagged out from his honest
The sound-proof talking machine demon- toil. The least vexatious incident would "spill
stration booth is a recognition of the varieties the beans" for even the most suave salesman.
in the personalities of the customers. The in-
But the woman with weary limbs and the
crease in number of booths in a store shows man with frayed nerves are courteously
the response to ah obvious demand. The pride ushered into a booth restfully lighted, dec-
of the dealer in the luxurious comfort in his orated and furnished. With a sigh of satisfac-
booths is also the expression of satisfaction in tion each sinks into a soft cushioned chair.
the resulting sales. There are a lot of things Gloom and annoying distractions are excluded
you can say about these necessary equipments when the salesman softly closes the door.
to the talking machine store; their allurements
In another minute an enlivening song or
for that portion of the public indifferent to the
dance or march from the throat of the machine
wonders of the machines and records; their
soothe the man's tired nerves and makes the
psychologic influences on the phonograph or
woman forget all the little unpleasantness ex-
record customers who freely enter the stores;
perienced in the frippery emporiums. Uncon-
their actual an_d apparent aid to sales of goods
sciously it is proven to both that music is a
and the distinctiveness of their methods in the
wonderful sedative. And when the salesman
scheme of sales.
judiciously shows how the talking machine
Any way you view the talking machine and its accompanying records in the home are
demonstration booth is a theme for thought. an ever-ready source of relief from mental or
That they are a necessity is freely admitted. nervous discomforts, the sale is about con-
In following up that line of thought the pur- cluded.
pose of the booths becomes clear. Up-to-date
The study of the psychology of sales will
houses actually make all their talking machine
prove to you that the human factor in the
sales within the booths. The part of the booths
transaction is not always dependable to effect
in the selection of records is well known. The
the desired results. Music itself is often a
booths are made luxurious and restful be-
more potent aid to the conclusion than the elo-
cause the feeling of comfort in the customer
quence of the salesman or even the admitted
is an inducement to buy.
merits of the instrument being sold. It is a
If often happens that a customer arrives at fact tacitly accepted by the dealer who pro-
the store in a tired condition resulting in a vides sound-proof booths.
mood not conducive to buying. Husband and
wife, for instance, may meet by appointment
NEW REMINGTON PLANT.
at the end of a day. Friend Wife has put in
Announcement was made in Trenton, N. J., last
several hours of real or tentative shopping in week, that the Remington Phonograph Company,
BOOTH AS AID TO SALES
THE WONDERFUL
'TAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty ottered to
the Phonograph
trade—
The
A. L. JEWETT SELLING STARRS
Former Head of National Piano Co. Making a Suc-
cess in His New Field.
A. L. Jewett, formerly
president of the Nation-
al Piano Company, of
Boston, now with the
Starr Piano Company,
of
Richmond,
Ind.,
traveling for its phono-
graph department, was
in Chicago in the latter
part of last week. He
has secured
several
good orders on his
present trip.
Mr. Jewett was for
many years interested
in the old Briggs Piano
Company, which event-
A. L. JEWETT.
ually became a part of
the National Piano Co. He is so widely known in
the piano trade that he has little difficulty in winning
new places for the artistic Starr phonographs, in
the merits of which he is enthusiastic.
Starr phonographs are of the very highest class
in their field. They are unique in cabinet designs,
and in the essential qualities of tone and operation
they are admittedly leaders. As the products of
one of the strongest industries in the musical world,
the Starr phonographs and the Gennett records have
an influence and. selling strength unsurpassed.
SHOW HOW RECORDS ARE MADE.
For Christmas week the Lyric Music Co., devoted
part of its main window to an interesting educational
display showing the Paramount record in the mak-
ing. The various steps in the production of records,
illustrated by an original wax disc and the metal mat-
rices developed from it to the discs used for pressing
records in quantities, were shown with explanatory
placards. As the Lyric store is located on Wiscon-
sin street, which, with Grand avenue, forms the
principal business thoroughfare of Milwaukee, the
which now operates plants in Jersey City and Brook- display is being inspected by thousands of passersby.
lyn, has purchased fourteen acres of land in the The Lyric Company has established a wide feputa-
vicinity of the Trenton Interstate Fair grounds for tion for its special player roll displays, featuring Q
a large fireproof factory. The plant, which will em- R S music.
ploy 400 skilled workmen, will have a production
MEETING IN NEW ORLEANS.
of 25,000 machines annually, it is said.
Grafonola dealers in Louisiana and Mississippi
held a meeting recently in New Orleans. Robert
Talking machines and records are carried in all Porter, traveling salesmanager for the Columbia
of the chain of five stores of the Wheeler Bros. Graphophone Co., delivered an address. The meet-
Furniture Co., with main store at 311-13 East Wash- ing followed a luncheon. There was a representa-
tive attendance from the states named.
ington street.
'TAIRY"
Phonograph
Lamp
"looks" and
"a p e a k s " for
Itself. In ap-
pearance luxur-
ious, It achieves
Its g r e a t e s t
triumph In Its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex*
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since Its appear-
in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adams Street
CHICAGO, ILL.
NOW
READY
Phonograph Directory and Guide
The first complete Lists of all departments of the
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages=«YOU WANT IT—25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/