Presto

Issue: 1920 1796

PRESTO
10
December 25, 1920.
in five colors showing a little child singing and con-
taining the words, "Music Encourages Thrift. It
Can Be Enjoyed in the Home." These will be sup-
plied free to the dealers in reasonable quantities.
(A reproduction of this picture appears in this
week's Presto.)
2. Eight-page folder, entitled "Music an Aid to
Window Signs and Other Special Publicity
Thrift." The text is a very forceful presentation
Matter for Music Dealers Everywhere
of the value of music in encouraging thrift. These
Which Will Help Boost Business.
can be supplied the dealers in any quantity from 500
National Thrift Week, as previously announced, up for a cent a piece (a little less than cost). An
is to take place on January 17 to 23, inclusive. The additional charge of $1.75 will be made for imprint-
compliment which has been paid the music industry ing the dealer's name on the cover of the first 500
by being invited to be one of the two industries booklets. For each additional 500 the imprinting
asked to co-operate makes Thrift Week an occasion charge will be $1. In other words, the cost to the
of the utmost importance to every member of the dealer is $5 for each 500 without the imprint, or
trade and should inspire each and every member of $6.75 for the first 500 with the imprint, $12.75 for
the trade to make out co-operation of conspicuous 1,000, etc.
3. Variety of advertising copy pointing out the
value.
We have been given an opportunity to demon- relationship of music to thrift. This will be sup-
strate the close relationship between music and plied without cost.
The time is short, so do not delay in sending in
thrift. We know this relationship, but we want to
make the great public realize it. Anything which your request to the Cliamber. Everyone engaged
will help to bring music into the lives of the people in the industry should get actively behind the cam-
is of direct tangible benefit to the people. A musical paign because of the general gain to music which
instrument is an investment, not simply an expendi- will result, BUT the direct aid to immediate and
ture, and we must see to it that it is so regarded. future business is so apparent that no one can af-
The argumenes are many and the proof is conclu- ford to let this opportunity go by.
sive. These arguments must be carried home to
A FAREWELL TOKEN.
every man and woman, and especially to every
Before leaving Milwaukee and the piano business
parent in every city, town and hamlet where there is
to enter the oil business at Kansas City, a change
a music dealer.
The Music Industries Chamber of Commerce will which was announced recently in Presto, Ralph
supply the necessary material, but the wide-awake Waite's lodge presented him with a beautiful watch
dealers must of necessity be the medium of local fob of gold. On one side are Masonic emblems;
on the other side are his name and the title of the
distribution. This material is:
1. Attractive window display card lithographed office he had held in the lodge.
TRADE AMMUNITION
FOR THRIFT WEEK
TRAIN THE SALESMAN
FOR FOREIGN BUSINESS
Expert Says Requirements Are Clear in Men Repre-
senting American Pianos Abroad.
Train the salesman for the export piano trade, is
the advice of a prominent official of the Bush Termi-
nal Building, New York, who recently said:
"The necessity for good salesmanship exists just
as much in selling abroad as it does in this country.
We may send out the best of our manufactured prod-
ucts with a poor salesman behind them, and the
results will be nothing; send those same goods out
with a first-class salesman—a man who is a student
of human nature, a man who is a good mixer, a man
who can adapt himself to the people with whom he
is today and then change and suit himself to the
people he mixes with tomorrow—and he will be
successful in selling them.
"Salesmanship is a mental tussle with the odds de-
pending on circumstances. If the salesman is strong
physically—if he feels fresh, ambitious, enthusiastic
—he has a mental advantage. If he is a good reader
of human nature, knows when to pull and when to
push, when to talk and when to keep still, he has a
great psychological advantage. He must also have
brains sufficient to master the goods he sells and
be able to show and to demonstrate clearly and con-
vincingly their particular advantages. A salesman
who tries to sell his goods without using his think
tank has a great deal of good space in his loft
unoccupied."
Louis T. Huebler, Baltimore, Md., has opened a
piano repair shop.
BJUR BROS. CO. HONEST
r~P
The Sign of
L |BERAL
ESTABLISHED 1887
Makers of
Pianos and Players of Quality
Manufacturer* cf Ejur Bros. Plane s
705-717 WHITMKK AVENUE. NEW YORK
HALLET & DAVIS
Grand
Small Grand
Upright
Player Piano
PIANOS
Handled by the
most succe««ful
retailer* in the
country.
HOME OFFICE, 146 Boylston St., Boston
WAREROOMS, Boston, New York, Chicago
FACTORY: Boston
That's what you want and that's what you get when you sell Straube-
made players and pianos.
»
The constant and growing demand for Straube-made instruments is
due to their high quality which is indicated by the kind of people
who buy them. You can see that they are being selected by those
who choose most carefully.
As a dealer you know the advantage of selling a line of instruments
with a standing of this sort. Let us tell you about our interesting
dealer proposition.
STRAUBE PIANO CO., Hammond, Ind.
BAUER PIANOS
JULIUS BAUER © COMPANY
Factory
8S33 Altgeld Street, CHICAGO
PIANOS
VALUES
WESER B8OS,I«C
NEW YORK
BRINKERHOFF
Player-PiaLnos and Pianos
rti* Lln« That S*lla Easily and Sati«fl«« Alway*
BRINKERHOFF PIANO CO. " ' U ^ S & T CHICAGO
SWAN PI AMOS
Quick Sales and
Satisfied Customers
Office and Warerootns
Old Number. 244 W&bash A**.
New Number. 305 S. Wabash AVB.
The Sign of
are of the highest grade
t h a t c a n be obtained
through over 56 years of
practical experience in
piano and organ building.
Illustrations and cat a-
logues of various styles
will be furnished pi a n t
merchants on application.
SWAN ORGANS
The tremendous superi-
v^ ^Ar^ ority of the SWAN Read
\^fff\f
Organs over all others li«s
iMgHgftf in the absolute mechanism
J^&jffl^W an< ^ scientific perfection is
USmfjipp the bellows action and stop
svv
°*e&jifctjp**^ action, making it the best
value in modern o r g a n
building.
1 N . SWAN ft SONS, « — « * FREEPORT, ILL
Leins Piano Company
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW F A C T O R Y . 3 0 4 W. 42nd St.. NEW YORK
KOHLER & CAMPBELL PIANOS
Kimball Building
CHICAGO
KOHLER ® CAMPBELL, Inc.
Ilth Ave. and 50th St.. New York
Phelan Building
!/b
IF/1VCISCO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 25, 1920.
LESSONS FROM A
YULETIDE FROLIC
11
PRESTO
A SALT LAKE CITY WINDOW
Preparations for the New Year's Celebration
by Employes of the Rudolph Wurlitzer
Company Afford Opportunity for In-
structive Review of Program Book.
Unique in the annals of the music trade is the
program of a forthcoming event in Cincinnati. It
is the plan and list of participants in the "Informal
New Year's Eve Frolic to all Wurlitzer Employes,"
Friday evening, December 31, in Alms Hotel Grand
Ball Room in the Ohio city. The program is "copy-
right 1920 in trust for the employes of the Rudolph
Wurlitzer Company," and in that, too, there is the
mark of originality and the unusual by which the
Cincinnati house has been distinguished through the
years of its career.
But, the copyright notwithstanding, there can be
no breach in reproducing extracts from the pro-
gram by which to convey to members of the trade
everywhere an idea of the range of activities and
remarkable evidence of versatility displayed in pre-
paring for the New Year's Frolic. Still more, it
may afford an outline of the magnitude of the Wur-
litzer organization and the degree of ingenuity and
intelligence by which its activities are reinforced by
its musically endless departments.
Evidence of Growth.
It is no small matter that a representative music
house can present this kind of evidence of growth
and power. It is an item of interest to every man
who takes pride in the business. And it presents
an object-lesson which may prove an inspiration to
other and younger houses in the same line of ac-
tivity.
There is no description of the Wurlitzer house, or
of the possibilities of the music business, that could
give a better impression of development than the
program book of the New Year celebration without a
word of explanatory matter. It begins with a page
of the "Entertainment Committee," consisting of 24
workers in the Cincinnati house, with Thos. P.
Clancy as chairman. The next page gives the text
of addresses to be delivered by executive officers,
and is as follows:
"Coming to the point is one of our laws of
achievement"—Howard E. Wurlitzer, president.
"The power of a good business purpose in our
behalf cannot be over-estimated, it takes hold of the
heart of our business life and spans throughout for
the good of Wurlitzer organization."—Rudolph H.
Wurlitzer, vice-president.
"Every W 7 urlitzer employe has in himself a con-
tinent of undiscovered character."—Edward H. Uhl,
vice-president. -
"We step aside to let any man in Wurlitzer or-
ganization pass whose ideas are helpful."—Farny
Wurlitzer, treasurer.
"If your counsels suggest reflection you have
taught wisdom"—"William S. Little, secretary.
"Not as little as we dare for the Wurlitzer organ-
ization, but as much as we can do, is our motto."—
Thomas P. Clancy, assistant secretary.
The program proper catalogues the entertain-
ments, which include dancing and the presentation
of prizes to the best exemplars of the terpsichorean
art. The careful stipulation is that "Wurlitzer in-
struments are used exclusively." The judges of the
prize winners are headed by President Howard E.
Wurlitzer, who was elected for the task by popular
vote of the employes. Hundreds of dollars worth of
prizes will be distributed.
But from a more general and permanent point of
view, the five pages of the program book which are
devoted to "Characteristic Expressions from the Sev-
eral Department Managers" constitute the best part
of it. And, as showing the extensive ramifications
of the house and, to some degree, the high order
of intelligence that directs the various departments
of the Wurlitzer house, a selection of the "charac-
teristic expressions" are given as follows:
Characteristic Expressions.
Not with boasting or self-laudation we clear the
Wurlitzer avenues and aisles by our prompt co-oper-
ation with Uncle Sam.—Gertrude Brueggman, Office
Mailing Dept.
The sands in the hour glass will soon pass the
three-quarter century of business work of The Ru-
dolph Wurlitzer Company. It has been a business
of deeds.—Carl Schulz, General Musical Instrument
Dept.
The United States of America was never healthier
and sounder financially or commercially than she is
today.—Thurse Sigman, Victor Wholesale Depart-
ment.
The Play's the thing (Shakespeare)—Our displays
are the scenery set for an audience of customers
The above beautiful window display, which ap-
peared in the Daynes-Beebe Music Company's store
at Salt Lake City, Utah, was designed by G. Todd
Taylor, manager erf the player roll department,
whose talent in that direction has been commented
upon by Presto before. Mr. Todd not only designed
the window but also did the work of arranging the
details.
The girl at the left, seated outside her tent, is a
real gypsy, and the singer is making an appeal to
her to tell him or her what the future holds in store
personally. To reveal the future—the problem that
has baffled the sages and the reverends of all ages;
and the appeal is made to a plain little gypsy sitting
in the forest outside her tent. What a theme for a
song and for a Q R S roll! A peep into the future—
the most interesting, the most dreaded peep in the
world; a peep that sensible persons would not shrink
from, that the superstitious would fear to take but
at the same time would be the first to step up and
take it.
It's a wonderful roll, with a wonderful sale—a
great number. Mr. Taylor also had every dance or-
chestra in town featuring this number a whole week.
The American Theater also played this number on
the organ the entire week and featured the chorus
on the screen. This combined advertising produced
remarkable results.
The girl at the right, beside the Q R S wagon, is
the "Q R S girl," as the company calls her. She ap-
pears in much of the Q R S Music Company's liter-
ature. And by the way, she is one of the cleverest
saleswomen in the service of that manufacturing cor-
poration.
throughout the world.—J. Frank Mahret, Window
Display Department;
The old days of conscientious and careful con-
struction were good days. They will never come
again, and it is well, for they would get in the way
of the new days, whose duty it is to turn to good
account what we have made ready.—W. W. Wolf,
Branch Audit Department.
A right sometimes sleeps, but never dies.—Thos.
Murphy, City Delivery Department.
Nothing can come of nothing.—Manuel Cabral,
Cable Code Department.
How to Forgive.
You should forgive many things in others, but
nothing in yourself.—Marie Byrnes, Librarian.
Avoid the dangers of idleness.—Richard Mathers,
Retail Store.
Power is easily retained by those means which
acquired it.—Adolph Loeb, Rare Violin Department.
That load becomes light which is cheerfully borne.
—John Weiss, Tax Department.
True merit depends not on the time nor on the
fashion.—Wm. Tegeler, Warehouse.
We live more by example than by reason.—Bertha
Klein, Filing Department.
Every Wurlitzer branch manager is a leader, each
leadership is individual; we are here to give you
all the co-operation you need.—Verna Geers, News-
paper Advertising Dept.
The power of audits cannot be overestimated—
they take hold of the heart of our Wurlitzer organi-
zation, and span it on to correct business principles.
—W. D. Lewis, Audit Department.
The slow penny is surer than the quick dollar.—
Hilda Meineke, Collection Department.
Genius darts, flutters and tires, but efficiency
wears and wins.—Louise Erni, Efficiency Depart-
ment.
A Signature's Power.
The Notarial Seal and Signature is a vital principle
to business documents.—Marie Umberg, Notarial
Department.
Work is the master key to all the doors and op-
portunities.—Walter Boehmer, Billing Department.
The waste which comes from doing poor things in
poor ways keeps half of humanity poor.—R. H. New-
man, Finance Department.
Application cannot be divided or parted, for then
it ceases to be application.—Raimund B. Wurlitzer,
Real Estate Department.
Play the business game clearly and squarely.—
Chas. Daganbach, Receiving Department.
Win the prize fn the business in which you earn
your livelihood, because your whole future depends
upon the efforts you put forth.—John Janser, Instru-
mental Stock Department.
Do not expect anyone to ferry you over any swift
river without pulling on an oar yourself.—E. J Mc-
Conncll, Freight Tariffs Department.
Grateful to the Founder.
Good as are all of these mottoes, or maxims, it
adds strength to the program exhibit to say that
the expressions above repeated are chosen from 68,
of similar kind, contributed by that number of em-
ployes in the various departments of the Wurlitzer
house in Cincinnati. There are also 27 more of
the "expressions" from managers of the branch
houses throughout the country, from New York to
St. Louis, and from Milwaukee to San Francisco.
The list alone gives a good idea of the great reaches
of the old house of Wurlitzer in its present-day de-
velopment.
But perhaps the best page in the program book
because it shows the spirit which should prompt
the beating hearts of all modern enterprise whose
roots run back through the years, is the page devot-
ed to the memory of the late founder of the house
Rudolph H. Wurlitzer. "A Thought of Apprecia-
tion," is the head-line, which is followed by this
quotation.
"Our gratitude for his high example of salesman-
ship and thrift which for over half a century marked
his relations and friendship. His life the best paint-
ter cannot epitomize in words."
The tribute is signed by the 34 "oldest employes"
of the Rudolph Wurlitzer Company.
A copy of the Wurlitzer New Year Frolic pro-
gram would do good in the hands of any aspiring
member of the music trade. It suggests, as few
similar publications have ever done, the possibilities
of the business when conducted on principles of ac-
tion sustained by ambition and the far-seeing genius
of modern industry.
A voluntary petition in bankruptcy was filed by
Charles J. H. Diehl, of Milledgeville, 111., owner of a
chain of piano stores in northern Illinois.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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