29
December 11, 1920.
APOLLO
I LUMBER PRICES JAR THE
PURCHASING DEPARTMENT
9k
Suppose "•'APOLLO
does cost us both
a little more—-^?3
PL4NO COMB4NY
HIGH GRADE
Folding Organs
School Organs
Practice Keyooardt
Dealers' Attention Solicited.
A. L. WHITE MFG. CO.
I
215 West 6Zd Place, CHICAGO. ILL.
Piano Manufacturers Among Others Are Paying for
the Forestry Mistakes of Fifty Years.
Jt is easy to realize that the head of the purchas-
ing department in a big piano factory would be more
interested in denuded forests, lumber waste and all
the phases of our great national sin than other
workers in the plants. He feels the effects of Amer-
ica's improvidence with its timber supply in a very
tender spot—costs. He knows too that the national
wastefulness with timber adds to the price of every
piano sold.
"For the last fifty years we have been cutting
away at our timber lands in a fashion that would
raise the hair on the head of any forester in the
European countries," says Dr. Hugh P. Baker, dean
of the State College of Forestry, Syracuse, N. Y.
"We have been careless and stupid. So great was
our original supply that we didn't think it would
ever give out. Gangs of lumbermen would simply
be sent from one part of the States to another and
be told to cut. They did. After a strip of land had
been denuded, they left it and went off to another,
there to carry on the same work.
"It is not until a man's pocketbook is touched
that he becomes aware of an existing danger. For
years trained foresters have called the attention of
nun interested in the lumber industry to the waste
that was going on. For years their warnings have
been regarded as the vaporings of cranks."
URGES LAGGARD PROSPECTS.
6 7 Years of Improred Effort Are
Behind Ererjjr Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices i
5*0-552 West 38th Street
NEW YORK
EVERY MAN. WHETHER
The necessity for quick action in the selection of
a piano was pointed out last week by C. P. & L. J.
Easterbrook, Saybrook, 111. "Now is your time to
buy your piano," advised the firm, which handles
the Packard line of pianos and playerpianos: "Later
in the season you may find it difficult to secure de-
livery on fine pianos such as Packard. Come and see
the famous Packard pianos in our store now. You
will be delighted at the beauty, tone and charm of
these pianos. You will find them priced within your
reach, too."
ADDS PIANO DEPARTMENT.
The McDougal Music Co., Portland, Ore., is busy
getting ready to move into its new store on Tenth
street, where the company will carry pianos, phono-
graphs, sheet music and their usual stock of musical
merchandise. W. A. McDougal is looking out for a
first-class piano salesman as he expects to make the
piano department a big feature of the new store and
it will have to be conducted by an Al sa'esman, or
manager.
BUY EBE PLAYER PIANOS—
2469 Third Ave., N. W. Cor. 135th, New York
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
OTTO R. TREFZ, Jr.
PRESTO TRADE LISTS
Manufacturer of
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto
Publishing Co*
407 So. Dearborn St.,
CHICAGO, ILL.
PIANO
BASS STRINGS
Our Motto: "He profits most who serves
best/'
CHAFF BROS.
Pianos and Player-Pianos
tand for
atisfaction and
ervice
Made under a guarantee that
is backed by fifty-two years
of success and satisfaction.
Schaff Bros, instruments are
safe for the dealer to setl
and for the customer to buy.
THE SCHAFF BROS. CO.
Established 1868
Huntington, Ind.
Lyon & Healy
Apartment Grand
Piano
Sole Makers
Chicago
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfil] Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured by
TRADE
THE WEBSTER PIANO CO.
450 Fifth Ave., NEW YORK CITY
21st St. and Fairmount Ave.
PHILADELPHIA, PA.
PERFECT PUNCHINGS
Your Prospective Customers
•re listed in our Catalog of 99% guaranteed Mailing
Lists. It also contains vital suggestions how to ad-
vertise and sell profitably by mail. Counts and
prices given on 9000 different national Lists, cover-
ing all classes: for instance. Farmers, Noodle Mfrs.,
Hardware Dealers, Zinc Mines, etc. This valuable
rtftrtnee book fft. Write for it.
Send Them Sales Letters
You can produce sales or inquiries with per-
sona! letters. Many concerns all over TJ. S.
are profitably using Sales Letters ( we write.
Send for free instructive booklet, Value of
es Leu*/*."
Ross - Gould
_ Metiling
S-r. Louis
AT
OF. GOEPEL*CO
137 E A S T I3 T -£ ST.
NEWYORK
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