Presto

Issue: 1920 1793

25
RESTO
December A, 1920.
TALKI
THE STRADIVARAS
The name of one of the famous old violin
makers seems to have been adopted by two
phonograph industries located widely apart.
At Coshocton, Ohio, the Cpmpton-Price Com-
pany long ago announced their Stradivara
phonograph. At Portland, Oregon, there is
also an industry which bears the same name.
Two weeks ago Presto referred to a news
item in which an eastern corporation had
adopted the name of "Puritan." Being cau-
tious to say that perhaps the newer company
was a selling agency of the United Phono-
graphs Corporation, of Sheboygan, Wis.,
makers of the "Puritan," this paper called at-
tention to the frequent duplication of good
talking machine names. Last week this paper
published an explanatory letter from the She-
boygan industry affirming the intimation that
the new Boston company was affiliated with
the Sheboygan industry. But there is no such
association between the phonograph industries
at Coshocton and Portland, respectively.
This paper has within a week been applied
to for the address of the Stradivara phono-
graph. Of course it was necessary to say
that there seem to be two of them. And,
judging from reports from Presto's corre-
spondent at Portland, Oregon, the "Stradi-
vara" of that city is aggressive and progres-
sive. The Coshocton "Stradivara'' has equally
displayed ambition and is proud of its prod-
ucts.
How does such a confusion of identities af-
fect the two talking machines? How will the
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
SaleM Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
it
FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s" for
Itself. In ap-
pearance luxur-
ious, it achieves
Its g r e a t e s t
triumph in Its
tone.
A newly pat-
ented s o u n d
a m p l i f y in g
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed Invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since Its appear-
ance In 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
similarity in names help either of them? Or
which one will be benefited by the Siamese-
twin situation which has been assumed, uncon-
sciously presumably, by one of them ?
This matter of trade names is a very im-
portant one. It has been the center of nu-
merous and very costly litigation. But it has
never yet been settled as to precisely what
rights a manufacturer may have to his own
name. It should be simpler when the name of
a member of the "great majority" is involved.
chine dealer. Advertising calls for the prep-
aration of a mailing list, the planning of sales,
and the study of methods. And whether the
dealer is in a small way and does most of the
work himself or has a big business where there
is a proper division of the details, it is a neces-
sity to success that he should have the "know
how."
PUBLISHING HOUSE IS BUSY|
Printing of Charley Straight's Newest Dance Hit
Keeps Presses Running Full Time
THE MAN AND THE JOB
Lewis, the "Jazz King,'' has made a record
The talking machine dealer with the proper of Ted
"I Love You Sunday,"' the reigning dance sen-
interest in his business will never suffer from sation, for Columbia records. Charley Straight,
ennui. Whether his business is big or still composer of this successful "hit," knows what the
wants. When he was asked to put his
small and in the process of growing, his duties public
choicest harmonies in a dance novelty, lie got busy
are plain and insistent. He is buyer, advertis- and "I Love You Sunday" was the result.
Ted Lewis has found this composition excellent
ing man, sales manager, manager of salesmen,
lirector of the finances and master of policies. for entertaning his merry millions of followers. "I
Love You Sunday" has been recorded by all of the
The retailer's work is cut out in distinct chunks phonograph and music roll companies. From a sheet
music standpoint, it is forcing the publisher (For-
all right.
ster, 235 South Wabash avenue, Chicago), to issue
Even if the talking machine dealer does not new editions as fast as they can be rushed from the
attend to the detail, of all these concomitants presses, in order to satisfy the increasing demand
of the job he must have a knowledge of the from the sales counters.
fundamental requirements of each and be able
A SYRACUSE EVENT.
to decide when his lieutenants, sergeants and
On November 5th, a socially brilliant recital or
privates are making good or falling down on
"Miracle Concert" was given at the studio of the
Clark Music Co.. Syracuse, N. V. Many prominent
their allotments of the work.
of music availed themselves of the op-
The effort required from the head of a talk- lovers
portunity to hear George Wilton Ballard, who
ing machine business is plain and it may be sang in unison with a re-creation of his
considered strange that many fail to build the own voice on the New Edison Phonograph.
business because they lack an understanding Whether Mr. Ballard sang or was silent, a
voice equal in tone, clearness and beauty filled the
of the job. They show that particularly by room, as though literally re-created by some magic
their indifference to the. necessities of adver- power, to the bewilderment of those who heard him.
tising.
And advertising means something Over four hundred invited guests attended the re-
cital and thoroughly appreciated and enjoyed the
more than the writing of copy and the making courtesy of the Clark Music Co.
of contracts.
LEASES RICHMOND PROPERTY.
A great many dealers avail themselves of
The
Crafts-Starr Phonograph Company, Inc., 2-4-6
the "national" advertising generously.provided
N. Eighth street, Richmond, Va., last week filed in
by certain manufacturers. But there is a local hustings court, Part 11, a deed to three pieces of
and more personal twist demanded in the pub- property, fronting 141 feet on Seventh street. South
licity of every dealer. That is why advertising Richmond, but officials of the company stated thai
no announcements as to the use to which the land
and all it involves interests the talking ma- would be put could he made at this time.
NOW
READY
Phonograph Directory and Guide
The first complete Lists of all departments of the*
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages===Y0U WANT IT—25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 4, 1920.
Dealers who do not sell
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
PLAYS ALL RECORDS ON ANY PHONOGRAPH
One Needle Plays as many as 50 Records-
Marvelous Tones
Wonderful Enunciation
Gets every tone without scratch or squeak—
will not injure finest record.
Everybody's Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER CAN GET THEM
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars aboul advertising helps and the name of the
nearest distributor.
R. C. WADE CO.
110 South Wabash Avenue
-
NEW PHONOGRAPH STORES
-
CHICAGO
Paragon Piano Plates
Absolutely Dependable
Best of Service
Western manufacturers find that our facilities
and experience afford the best source of supplies.
Get Your Plates From Oregon
PARAGON FOUNDRIES COMPANY
OREGON, ILL.
ARTISTIC CARVINGS
for PIANO and PHONOGRAPH
M anuf act ur er s
HIGH-GRADE CARVED
NOVELTIES
Lamps, Wall Brackets, Book Ends,
Pedestals, etc.
E. KOPRIWA CO.
When in Chicago visit our showrooms
at the Factory
2220 Ward Street, near Clybourn Are.
Tel. Lincoln 2726
machine dejprtment can find nothing better than
the Fuehr & Stemmer.
Piano dealers who are
DETERLING
Many Extensions of Well Established Departments
Noted in News of the Week.
Thorwald Andresen has leased the vacant store in
the Pearl Hotel at 52 Greenbush street, Manistee,
Mich., for an exclusive phonograph shop
H. C. Bendler Co., of Sheboygan, Wis., has
opened a Brunswick Phonograph Shop under the
management of Frank Stroub, at Sheboygan Falls.
A new phonograph company will open a sales
room at 430 Main street, Peoria, 111., under the man-
agement of F. F. Fuller, field manager of the Great
Eastern Co.
Fred M. Kunkle, Allentown, Pa., has taken the
agency for the Columbia Grafonolas.
Edward Thomas, Pittsfield, Mass., has taken the
Berkshire county agency of the Phonolamp, manu-
factured by the Electric Phonograph Co., New
York.
Charles M. Borger, the Northampton, Pa., furni-
ture dealer, has procured the agency for the Bruns-
wick phonograph and records and carries a com-
plete stock of the same.
A. C. Skinner, talking machine dealer, Seabrooke,
Que., has moved to a new store at 46 Wellington
street, North.
The Bundy Furniture Co., Evansville, Ind., is en-
larging its phonograph department.
Ben Howell, talking machine dealer, Troy, Mo.,
has sold his business to Marlow Howell, his brother.
Weeks & Orr, Medford, Ore., has added the
Aeolian-Vocalion line to its talking machine stock.
George W. Williams is the new Aeolian-Vocalion
familiar with the Fuehr & Stemmer pianos need no
representative at Peckville, Pa.
assurance of this, and others may accept it as a bit
of useful advice.
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
Frank Hinckley, Bridgeport, Conn., has been
granted a patent for a contrivance relating to talk-
ing machines.
Supreme Phono Parts Co., Inc., New York, phono-
graphic accessories, at 145 West 45th street, has
assigned for the benefit of creditors to Milton M.
Sittenfield. William Phillips is president of the
company.
The Columbia Graphophone Company announced
a 10 per cent cut in wages, affecting 6,000 employes
and officers.
A "FUEHR & STEMMER'
Harold Wormser of New York City is now a
member of the sales force of the Reed-French
Piano Company at Portland, Ore.
Handsome Phonograph Which Is as Substantially
Miss Acevia Bennett, one of the best known
Fine as Its Looks Suggest.
Stradivara Company Promises to Double Its Output young ladies in the talking machine business, is
now with the McCormick Music Co. For six years
The illustration herewith is that of one of the
from This Time Forward.
Miss Bennett has been with the Eilers Music House.
handsome Fuehr & Stemmer phonographs. It is an
Plans have been put under way to increase the ca-
Miss Ethel Volk has been made manager of the
instrument that will withstand the most critical in-
spection. It fulfills in the best sense the slogan of pacity of the factory of the Stradivara Phonograph order department of the Cleveland Talking Machine
its makers which is "Hear That Tone!" For it Company at 33 and East Broadway, Portland, Ore. Co., Cleveland. O.
The Bush & Gerts Piano Co., Dallas, Tex., has
reproduces with accuracy the music of vocalists, full The output will be doubled, announces the general
bands or the speaking voice. It is one of the best manager, J. T. Thompson. An export department separated its piano from its talking machine stock.
will be developed for the manufacture of special The two lines now occupy different stores.
talking machines in the market.
Operatic records had an unusually big sale in
Furthermore, it is only fair to explain that the models designed for the Orient. The largely in-
accompanying illustration has appeared in this paper creased capacity will make the phonograph industry Houston, Tex., due to the recent visit there of the
San Carlo Opera Company.
as that of a phonograph manufactured by another one of the leading ones of the West.
The Fred P. Watson Company, Mt. Vernon, 111.,
The Stradivara Phonograph Co. was organized as
industry. Of course, there was an injustice in that,
for the Fuehr & Stemmer instruments have indi- a $5,000,000 corporation and in August of this year has built up a big trade in talking machine records
viduality and their designs are original. It is right, acquired the physical assets of the Pacific Phono- by continuous advertising in the local newspapers.
The Mutual Talking Machine Co., Inc., New
graph Co. A branch house in San Francisco looks
therefore, that this correction be made.
York, phonographic accessories, at 145 West 45th
Dealers who want a real leader in the talking after sales in California, Arizona and Nevada.
PORTLAND FACTORY ENLARGED
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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