PRESTO
November 13, 1920.
APOLLO
9fi
Suppose ^O4POLLO
does cost us both
a little more—-&*3
T\£ APOLLO P M N O COMIMNY
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
DMIM-S*
Attention Solicited.
A. L. WHITE MFG. CO.
215 West 6Xd Place, CHICAGO, ILL.
6 7 Years of Improred Effort Are
Behind E?er|y Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices i
550-552 W«st 38th Street
NEW YORK
EVERY MAN, WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St.,
CHICAGO, ILL.
trouble and worry. Then why not have music in
your home? Why not have a playerpiano?—Leh-
man's Music House, East St. Louis, 111.
Don't go running round looking for the roll you
want; come to us and get it—a Q R S.—Wagner's,
Hamilton, O.
Questions of Prices, Stocks and Financial Con-
We sell the Estey piano because we stand back
of it.—The W. F. Frederick Piano Co., McKees-
ditions Optimistically Discussed in Re-
port, Pa.
port of U. S. Chamber of Commerce.
Make your piano reflect your own good taste.
Post-war readjustment, about which the country Your home is the outward expression of all that is
has been talking, finally is at hand with no prospect good in you—your own individuality, good taste and
of financial panic in sight, according to Archer Wall love of the beautiful. Therefore, in accordance with
Douglas, chairman of the committee on statistics the good judgment you display in the selection of the
of the Chamber of Commerce of the United States, rest of the furnishings, there can be but one piano
whose monthly report on business conditions was that will lend the final touch of elegance and beauty
to your home, a baby grand piano.—W .F. Frederick
made public this week.
The course of prices, the report sets forth, will Piano Co., Uniontown, Pa.
Start the little one right. Do not make the mis-
continue downward. Merchandise stocks by Jan-
take of thinking that "baby" isn't observing, but
uary 1 will be smaller than for many years.
We are over the top and on the down grade in start right in from the very beginning by bringing it
most phases of industrial and commercial life, says in contact with good music and good tone.—C. J.
the report, although there still continue to be excep- Schmidt Piano Co., Tiffin, O.
Music makes a home out of your house. The
tions to this general statement. It is everywhere
a case of most conservative buying rather than any happy evenings your children spend around the fam-
great increase in supply. We are having a vivid ily piano are evenings they will remember and love
illustration of how our usual volume of business is throughout their after years. Choose your piano
made up largely of things people do not really need. store as you would your bank.—A. B. Smith Piano
Also, we see how people will get along without Co., Columbus. O.
things they once thought indispensable, once the fit
of economy is on them.
The Guiss Piano Store, 265 S. Schuyler avenue,
Talk of stabilizing prices, so as to save the situa- Kankakee, 111., was established in 1905.
tion, no longer interests anyone save a few hopeless
theorists. The laws of supply and demand will, in
time, regulate matters. The entire business world
is steadily trending to that readjustment which we
have talked about so long. We have been through
it before, several times, and we will go through it
again, and successfully. This time it is robbed of its
greatest terror, financial panic and ensuing disaster.
And through it all the Federal Reserve Bank System
will be a refuge.
The entire commercial world is setting its house
in order by reducing commitments, collecting out-
standing 1 accounts, and bringing down stocks of mer-
chandise to the requirements of reduced demand.
And it is all being done soberly and advisedly. All
are awaiting that psychological time, the first of the
year, when the currents of events and the general
trend shall be more readily discerned and more eas-
ily interpreted. Meanwhile, much definite action is
being postponed. Merchandise stocks in general will
then be far less than for several years.
The distinctly cotton sections of the South are
sore distressed because of low priced cotton and very
little demand, especially for low grades. It is not
Sole Makers
Chicago
a new experience to the South, and the South has
always recovered ere long and gone on to greater
prosperity. But it is an acute phase while it lasts. It
is due not only to cotton mill inactivity in this coun-
try, but to the great slump in European demand,
especially from Central Europe, which cannot buy
as of old, no matter how desperate her needs.
In the grain regions low prices of farm products
have put a crimp in the buying power and inclination
of the farming community. Experience shows, how-
ever, from causes more readily seen than analyzed,
PIANOS AND PLAYERS
that depressions in agricultural sections because of
low prices of farm products, are neither so lasting
Fulfill Every Promise of
nor so severe as those in industrial centers which
Profit to the Dealer
proceed from lack of manufacturing activity and con-
and Satisfaction to
sequent unemployment. On the whole, the farming
community can furnish its own subsistence and tide
His Customers.
over bad times. Also the accumulated supplies,
NOTHING BETTER FOR YOUR TRADE
whose abundance caused the depression, are daily
Manufactured by
diminishing in volume and cannot be replenished un-
til another harvest. Thus the natural operation of
THE WEBSTER PIANO CO.
the laws of supply and demand tend to remedy the
450 Fifth Ave, NEW YORK CITY
trouble.
DAY OF RE-ADJUSTMENT
CONCERNS PIANO TRADE
Lyon & Healy
Apartment Grand
Piano
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANO ADMEN COIN THEIR
OWN SENTENTIOUS MAXIMS
Instruments in General and Some in Particular Sug-
gest the Pithy Apothegym.
There is nothing so distinctive in a home as a
piano. More than any other part of the furnishings,
it speaks of the taste and discrimination of the
owner.—J. W. Jenkins Sons' Music Co., Kansas
City, Mo.
A good piano makes home happier and the most
important thing is, the concern from whom you buy.
—Burk-Hume Piano Co., Norfolk, Va.
Countless families would have the pleasure, en-
tertainment and benefit derived from good music
in their homes, if they only realized how easy we
make it for them to possess a fine piano or player.
—J. H. Troup Music House, Harrisburg, Pa.
A piano helps to make a happy home—and the
M. Doyle Marks Co. helps every home to own a
piano.—M. Doyle Marks Co., Elmira, N. Y.
No home should be without the mental tonic of
music. Music can soothe, alleviate, refresh or cheer.
It can drive away sadness and make you forget
PERFECT PUNCHINGS
AT
C.EGO|PEL&C0
137 E A S T I3 T -5 ST.
NEW
YORK
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