Classic Mode

Presto

Issue: 1920 1790

13
November 13, 1920.
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Castle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St., Sydney, N. S. W.
"A Name Well Known Since 1875"
STEGER
- 1 e Most Valuable Piayin iheWbrld '<
Steger & Sons
Leads
Others Follow
STEGER BUILDING
The
Jackson and Wabash
Piano Center of America
CHICAGO, ILLINOIS
WERNER INDUSTRIES
HELPS ITS DEALERS
instruments, singing and joy has been encouraged
by the writers, who were godly men—legislators,
patriarchs, prophets, kings, priests, statesmen and
men of every class of the community, in every stage
of human progress and experience."
Manufacturers of Krell Piano Have Prepared
Series of Illustrated Advertisements
for Use in Local Newspapers.
SOME BRIEF ITEMS
OF A PERSONAL KIND
The Werner Industries Co. of Cincinnati, manu-
facturers of the famous Krell pianos and players,
has inaugurated a new and very forceful plan of co-
operation with the representatives of those instru-
ments. The Werner Industries Company has issued
a series of illustrated advertisements for local news-
papers, and electros of the displays are furnished to
the dealers throughout the country.
The response of the trade to invitations to make
use of the Krell series of advertisements has been
very general and the Cincinnati industry is so en-
couraged that it has been determined to follow the
first series with still others, equally attractive, from
time to time. While the illustrations are a feature
of the Krell advertisements, the text is also so ap-
pealing that some of the advertisements are repro-
duced. The head-lines were displayed in black face
lower case type and make an artistic appearance.
There are five advertisements. In the first of the
Werner Industries' series but only three of the rep-
resentative ones haev been reproduced. It will pay
the trade to send to the Cincinnati industry for
complete sets of the proofs. Every plate has a
space provided for the name of the individual retail
dealer.
A Lifetime of Joy: To own a Krell piano adds a
personality, an "air" to your home which can be ob-
tained in no other way.
Its rich, melodious tone makes more beautiful
mother's favorite songs.
At the same time, it responds most enthusiastically
to the modern jazz, seeming to enter into the very
spirit of the music.
A lifetime of happiness with music, song. a.nd
dance are yours if you own a Krell.
Let us demonstrate this marvelous instrument to
you.
Convenient terms if desired.
'A Home with a Krell is a Better Home."
There's a Krell for You: A Krell piano or player-
piano with tone so captivating, with design so allur-
ing that you'll just naturally fall in love with it.
A permanent fund of happiness is in store for
every home possessing a Krell.
And it is our great pleasure and aim to make this
happiness a reality.
Just drop in and see us.
We'll gladly demonstrate this exceptional instru-
ment for you and explain how easily you can own
one.
'"A Home with a Krell is a Better Home.
You'll Be Proud of Your Krell: True words of
admiration from all your friends will be forthcom-
ing at the appearance of your Krell piano.
—and when they hear its wondrous tone, so rich
yet sympathetic, their enthusiasm will know no
bounds.
The Krell is a permanent fund of joy for every
home.
Dnn't deprive yourself longer of this friend of a
lifetime.
We shall be pleased at any time to demonstrate
this beautiful instrument for you.
''A Home with a Krell is a Better Home.
MUSIC PLAYS VERY LARGE
PART IN THE SCRIPTURE
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Pianos and
Organs
When in Need of Supplies
Communicate with Us.
Philadelphia Manufacturer Compiles List of Refer-
ences to "the Divine Art in the Bible.
John a Scott, director of sales of the Solotone
Manufacturing Company, of Philadelphia, has com-
piled a list of the number of times music is men-
tioned in the Bible. A story built up around Mr.
Scott's list was sent out this week by the Music
Industries Chamber of Commerce Music Bureau. It
is reprinted below and will doubtless interest the
trade as well as the general public.
"The sixty-six books comprising the Bible," Mr.
Scott says, "were written over a period of sixteen
hundred years, from the time of Moses to the Apos-
tle John. The words, music, musical instruments,
musicians, song singers, singing appear about 424
times; harps and viols, 150 times; shouting for joy,
75 times; joy, 200 times; happiness, 25 times; glad
and gladness, 150 times; rejoicing 1 , 300 times; total,
1,325 times.
"The word gloominess appears in the Bible 2
times. The word despair appears in the Bible 4
times. It would appear, therefore that since the
earliest history of the human family, music, musical
American Piano Supply Co.
110-112 E. 13th St.
New York
Quality—Supcssnacy—EBE—New York
Varied Activities of the Men Who Sell Pianos Her*
and There Noted.
Henry P. Vcatch, Chicago manager of the Pack-
ard Piano Company, was in southern Illinois the
first half of this week.
L. A. Donaway, of Duluth, Minn., and F. H. Ebe,
of Milwaukee, Wis., special salesmen for the Bald-
win Company, were in Chicago on Monday of this
week and spent some time in the Baldwin offices.
Albert F. Price, vice-president of the Price &
Tceple Piano Company, Chicago, left for a trip to
Indianapolis on Monday night of this week, intending
to stay there two days.
Charles Grundy, formerly auditor for the Chase-
Hackley Piano Company, Muskegon, Mich., is now
a traveling salesman for the B. Shoninger Company,
New Haven, Conn., and New York, a position he
has held for the last two or three months. Mr.
Grundy was in Chicago recently on a trip for Shon-
inger's.
H. F. Beck, who is with N. A. Lehman of Nappa-
nee, Ind., was in Chicago on Wednesday of this
week buying stock.
Thomas De Serisy, secretary of the Baldwin Piano
Company, Cincinnati, called at the Baldwin Chicago
offices on Thursday morning of this week. He was
on his way back from a trip to the Pacific Coast.
FEATURING THE APPOLLO
IN CHICAGO NEWSPAPERS
Effective Publicity Now Launched for Arousing
Holiday Interest in the Fine Line.
A notable part of the advertising campaign begun
for the Apollo in Chicago is the publicity in the
Sunday newspapers. The first of the special dis-
plays appeared November 7 in the Herald-ExamineT
and the Tribune. They will be continued to the
end of December. In the Wurlitzer display for the
Apollo, this was said:
"The enduring beauty of the Apollo Grand coupled
with its artistic excellence gives an atmosphere of
distinction. It is so designed as to harmonize and
give character to its surroundings. For this rea-
son it appeals at once to the most discriminating and
is a compliment to the cultivated taste of its owner.
A beautiful new stock of Apollo Grands in all late
finishes awaits your inspection. Liberal allowance
for your piano in exchange. Deferred payments
can be arranged.
"The Apollo grand, player grand and playerpiano
is sold exclusively in Chicago by Wurlitzer—Chi-
acgo's one price—no commission piano store."
HARRY STRONG IS SURELY DEAD.
Harry J. Strong, whose death occurred over six
months ago and was reported in Presto at the time,
got a new death announcement in the Chicago Trib-
une on Thursday morning of this week. The Tribune
said: "Harry J. Strong, for years an officer of the
Baldwin Piano Company in Chicago, died Saturday
at his home in Los Angeles, Cal. His fortune, esti-
mated at about $2,000,000., will be divided between
his four daughters, Mrs. W. Beattie, 6329 Woodlawn
avenue; Mrs. F. Goetz, Pullman, 111.; Mrs. Frank
Lorenz, Paso Robles, Cal., and Mrs. Frank Baldwin,
Danville, 111., and two sons, E. W. Strong, Ottawa,
111., and ames D. Strong, 3724 Ellis avenuej." The
Tribune was in error about the size of Mr. Strong's
fortune, which could not have exceeded $20,000; in
error about Mr. Strong having been an officer of
the Baldwin Company, for he was retail manager at
Chicago. Later Mr. Strong kept a piano store for
several years in a small town in Ohio.
AFTER VIOLIN CUSTOMER.
Violiii outfits are widely advertised by Walt, "The
Music Man," 1215 O street, Lincoln, Neb. Mr. Walt
is well known as an expert violinist in that section
and his ?biiity to judge and buy a violin is con-
ceded bv everybody. That is why his recommenda-
tion of an instrument carries assurance to the cus-
tomer.
CAIRO STORE IS CLOSED.
C. M. Buchanan has closed his piano store at
Cairo, 111., and, accompanied by his wife, is going to
Texas for the winter. Mr. Buchanan has not inti-
mated to Presto whether he will open his store at
Cairo in spring. His friends think he has other in-
vestments.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
14
November 13, 1920.
TELLS SAN FRANCISCO
ABOUT BALDWIN PIANO CO.
History of the Cincinnati Company and Re-
sults of Its Policies Reviewed Interest-
ingly by San Francisco Journal.
"The Evolution of. the Baldwin Piano Company"
is the title of an interesting article in a recent num-
ber of the Pacific Coast Review, San Francisco. The
article is an interesting bit of history of a personal
kind, as well as a review of the policies which add
to the greatness of the company with the passing
of every year. The article is illustrated with a cut
of the new factory of the Baldwin Piano Company,
and cuts showing the exterior of the San Francisco
branch and the interior of one of the handsome ware-
rooms. This is printed:
"The history of the development of any large busi-
ness is always interesting. This is especially true ot
the Baldwin Piano Company. D. H. Baldwin, the
founder of the House of Baldwin was a musician.
He was a violin teacher and conducted singing
schools through Ohio and Kentucky. A circular an-
nouncing one of the singing schools is framed and
hanging on the wall of the main office of the com-
pany at Cincinnati, a very highly prized possession.
This work brought Mr. Baldwin in touch with many
people. His pleasing personality made them his
friends. He was frequently called upon to select
pianos. This gave him the idea of opening a piano
store, which he did in Cincinnati in 1862, in one room
on the second floor of the Pike Opera Building,
which was the scene of all of the prominent musical
events of that day. The store prospered and even-
tually a better location was taken.
"Andrew Carnegie ascribed his success to his abil-
ity to employ the right men. This was also true of
Mr. Baldwin when he employed, as young men, the
late Lucicn Wulsin, formerly president of the Bald-
win Piano Company, and George W. Armstrong, Jr.,
who now holds that position. These men later be-
came partners and took over the active management
of the business. They were not content with a profit-
able retail business. They wanted to expand. This
w^as first done by branch stores and later in a whole-
sale way. In this work difficulty was experienced
about stock. The pianos they were handling in Cin-
cinnati were not available in other teriitory. The
only solution of this was to manufacture themselves.
This was started in a small way in Cincinnati about
thirty-five years ago.
"Cincinnati is a most fitting place for the manu-
facture of an artistic
product. It is the musical cen-
ter, having tw r o of the largest conservatories of na-
tional reputation. It has a fine symphony orchestra
which has been endowed through its public-spirited
citizens. Here the industry of the North meets the
romance of the South and blends in perfect harmony.
Here the spirit of commercialism is held in check by
idealism, which is so necessary in the production of
an artistic piano. Is it not natural that out of such
surroundings should come an artistic piano like the
Baldwin? These all together with the natural eco-
nomic advantages of Cincinnati made it a most for-
tunate place for the establishment of the Baldwin
factories.
"From the small manufacturing beginning the com-
pany now has at Cincinnati five large factories and
a lumber company. On this page is shown a picture
of the new factory which is the very last word in
modern factory construction, containing 235,000
square feet of floor space, and it may safe'y be said
without fear of contradiction that this is the finest
piano factory in the world. Manufacturing units
were also established at Chicago Heights, where the
Hamilton Piano Company is located and where they
have a capacity of 1,500 instruments per month.
"The product of these factories are distributed ex-
clusively through the stores of the Baldwin Piano
Company, which are located at Cincinnati, Chicago,
St. Louis, New York, Denver, San Francisco, Indian-
apolis, Louisville and Dallas, in addition to a large
export business. The San Francisco store is located
at 310 Sutter street, where they occupy the entire
Dall building, a picture of which is shown on this
page. Here a full and complete stock is subject to
inspection under artistic surroundings, and a view is
shown on this page of one of the Grand rooms on the
third floor."
CHICAGO'S DUO-ART ROOM
The beautiful Duo-Art room in Lyon & Healy's
store has been completed and it is restful and rich—
just the setting in which to display and demonstrate
these grands. The instruments are in a larger room
and the visitor-buyer can sit in the smaller room
adjoining and connected with it by an arch, just
like a home. The rich carpets, upholstered furniture
and heavy draperies give a parlor effect and the
instruments are here shown under the very condi-
tions that will be present where they are used. The
theory of tone experts is that heavy draperies soften
the tones, so the dealer must present the instruments
under these homey conditions and environment so
that the purchaser may get the same effect at the
store that she would in her residence or apartment.
NOMINATED FOR HEAD OF
ILLINOIS MANUFACTURERS
George R. Meyercord, of Decalcomania Fame, Has
Promoted Several Companies.
George R. Meyercord, of Chicago, now first vice
president of the Illinois Manufacturers' Association,
has been nominated for the presidency of that or-
ganization.
He has been a director for several years and is
cba ! rman of the foreign trade committee.
He organized the Meyercord Company, manufac-
turers of decalcomania transfers and lithographs, in
1894, and is now its president. Some time later he
organized the Vitrolite Company of Parkersburg,
W. Va., which manufactures a product resembling
marble. He also promoted the Haskelite Manufac-
turing Company of Ludington and Grand Rapids,
Mich., and is president of that concern.
Hi? wide interest in foreign trade lately led him
to establish the American Manufacturers' Credit In-
surance Exchange.
Possessing- strong views on protective tariff poli-
cies, Mr. Meyercord is a member of the board of
managers of the American Protective Tariff League,
and is also a director of the National Association of
Employing Lithographers. He is a member of the
Union League Club, Illinois Athletic Association,
Edgewater Golf Club and finds his chief recreation
in golf and billiards.
PIANO CLUB MEETINGS.
The meetings of the Piano Club of Chicago are
now held at 12:30 p. m. at the Illinois Athletic Club,
112 South Michigan avenue. At last Tuesday's meet-
ing a lawyer gave an address. M. J. Kennedy, presi-
dent, and J. T. Bristol, secretary, have this to say
in one of their recent letters: "Any member who
fails to attend the meetings is going to be 'out of
luck.' Better get in the 'bandwagon' and ride along
with the gang. Don't 'just drop in' and expect to
find a place reserved for you. There are so many
of the live wires coming to the meetings, who make
reservations that we have all we can do to take
care of them."
H. Switzer recently sold his interest in Crawford's
Music Roll Exchange, Go'den Gate avenue, San
Francisco, to E. L. Chamberlain. A prominent fea-
ture of the business is supplying rolls for electric
pianos to moving picture houses.
BETTER THAN EVER
THE NEW EDITION
PRESTO BUYERS' GUIDE
NOW IN PREPARATION
Orders for quantities of 100 or more copies must be placed at once or
we cannot guarantee deliveries.
Single Copy SO Cents, Post Paid
No Dealer or Salesman Can Afford to Be Without It
PRESTO PUBLISHING CO., 407 So. Dearborn St., Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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