Presto

29
November 6, 1920.
APOLLO
9k Suppose ^APOLLO
does cost us both
a little
T\£ APOLLO P M N O COMIMNY
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited.
A. L. WHITE MFG. CO.
215 West 6M Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offiocs i
550-552 West 38th Street
NEW YORK
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
• Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them ?
Published by
Presto Publishing Co.
407 So. Dearborn St,
CHICAGO, ILL.
made in giving that name to the tree in the woods
and particularly in city parks. An equally unsuc-
cessful attempt has been made to fix on it the name
"canarywood," in consideration of its yellow color;
but that effort has come principally from lumber
dealers in Europe. It is a wood of general utility,
like maple and that explains the extensive use made
of it. It is suitable for some part of nearly every
musical instrument made of wood. It meets general
demand and peculiar uses. It is excellent for cab-
inet work where closely-fitting joints are wanted.
It takes a smooth, fine finish, and along that line it
has few equals. Highest grade panels may be made
of yellow poplar. The casual observer might not
recognize the panels as being of this wood, but
might suppose them to be cherry, rosewood, or
ebony. It is successfully employed in imitating
other woods. So smoothly may it be polished, and
so perfectly does it take stains, that the finisher can
put a cherry, ebony, or any one of many other fin-
ishes on it. Poplar has no distinctive grain of its
own, and it is not necessary to cover up and con-
ceal anything of that kind when trying to imitate
some other wood.
Part of Chestnut.
Chestnut fills a much larger place in this industry
than most people suppose. Not much of it is seen
in the finished articles, probably not one foot in
ten. It has a grain and figure so distinctive and
bold that their concealment by paints, stains, and
varnishes is seldom attempted. It is the opposite
of yellow poplar in that respect. The reason why
chestnut is so seldom seen in musical instruments,
though so often present, is that its largest use is
for cores or the concealed, inner parts of veneer
panels. The surface of such panels is of other
woods, but the bulk is chestnut, covered and out of
sight. White pine ranks with chestnut in that use—
core of panels. Yet core stock is not the only place
filled by chestnut in the musical instrument indus-
try. It is a figured wood and is employed for vis-
ible as well as concealed parts. Its figure is formed
by the annual growth rings, as in the common
figure of ash and yellow pine. We have only one
species of chestnut and only one of yellow poplar
in this country.
Other Varieties.
Other figured domestic woods reported in this in-
dustry, in addition to chestnut and birdseye maple,
are oak, red gum, black walnut, ash, and sycamore.
Perhaps birch should be included, though figured
birch is rather uncommon. Native woods listed in
this industry, but which have little figure, are elm,
basswood, beech, cottonwood, tupelo, and cherry.
The native figured woods most often seen are oak,
red gum, and walnut. Oak has a figure due to
yearly growth rings, and another due to medullary
rays, exposed and brought into view by quarter saw-
ing. These two kinds of oak are known to the trade
as "plain" and "quartered. Both figures are popular
with musical instrument makers and sometimes one
and sometimes the other is the fashion leader.
Black walnut's figure is by many considered the
handsomest of all native woods. Yearly rings of
growth contribute much to this figure, but the most
delicate and artistic of the figures characteristic of
walnut is independent of growth rings and is due to
pigments in the fibers of the wood, dispersed in
wavy lines, or in clouded areas, or in somewhat ir-
regular patterns. Contrast in the black and brown
tones in the different areas is responsible for this
figure. Other woods possess it in part, but none
other of our native woods equals walnut in delicacy
of this figure. Red gum is the nearest approach to
walnut, but its colors are of lighter tone and the
rings of growth are less prominent.
Prima vera is often called white mahogany, though
it is not closely related to mahogany. Its grain sug-
gests the name. The tree grows near the western
coast of southern Mexico and further south, and it
has not been long on the market. It is remarkable
that the wood was offered for sale in lumber yards
in San Francisco and Cincinnati before the exist-
ence of the tree was known to botanists. In color
the wood resembles the yellow heartwood of the
evergreen magnolia, the wood of which has recently
appeared in markets as "golden mahogany of Louisi-
ana." It is believed that several woods are mar-
keted as prima vera which are botanically different.
C. E. Stoner, sales manager for the Baldwin
Piano Co., St. Louis, has been elected vice-presi-
dent of the Advertising Club of St. Louis.
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR TRADE
Manufactured by
THE WEBSTER PIANO CO.
450 Fifth Ave., NEW YORK CITY
LESLEY'S
PATCHING
VARNISH
dries in 10 seconds, flows without showing the
lap. With it damaged varnish can be repaired
invisibly and permanent. Complete Repair
Outfit, $3.50; 1 Qt., $1.90; 1 Pt. $1.00. LESLEY'S
CHEMICAL CO., Mfr., 10 So. New Jersey St.,
Indianapolis, Ind.
DISTRIBUTORS
Mooney-Mueller-Ward Co., Indianapolis, Ind.
Baldwin-Miller Co.,
Indianapolis, Ind.
Sonora Distributing Co.,
Dallas, Texas
Lansing Sales Co.,
Boston 11, Mass.
LESLEY CHEMICAL CO., Indianapolis, Ind.
PERFECT PUNCHINGS
AT
CEGOEPEUCO
137 E A S T I3 T -* ST.
NEWYORK
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