Presto

Issue: 1920 1788

PRESTO
October 30, 1920.
FOLDERS TEIJL THE
CABLE-NELSON FACTS
Artistic Series Issued .by the Cable-Nelson
Piano Co., Chicago, Affords a Graceful
Addition to the Publicity of a Pro-
gressive House.
The Cable-Nelson Piano Co., Chicago, has issued
a series of folders very popular with the dealers.
There are six of these folders in. the series and they
are identical except for the models illustrated. The
pride and satisfaction—if you select with good judg-
ment now. So, in purchasing, look well into the fu-
ture. Make your selection a Cable-Nelson.
A tone, famous for its purity and quality; an action,
easy, flexible, dependable; a design elegant, and
ever in good taste; and all crowned with a finish in-
describably soft and beautiful, a finish which with
wonderful veneers has ever distinguished the Cable-
Nelson—that is what you will get.
And with this proven quality will come a degree
of permanence which will ever make the price seem
but a triviality.
Cable-Nelson quality is founded on over forty
years of manufacturing experience. It is endorsed
by thosands of users, and is fully guaranteed by us.
May we demonstrate a Cable-Nelson soon?
TWO NEW AGENCIES FOR
THE A. B. CHASE ANNOUNCED
Other Interesting Trade Items Concern the Growth
in Favor for the Fine Instrument.
Two new A. B. Chase agencies have been ap-
pointed, the Mills Music Company, at Elyria, O.,
and L. E. Lines Music Co., at Springfield, Mo. Mr.
Mills called at the executive offices of the A. B.
Chase Piano Co., Inc., New York, last week and
the deal was made there. W. F. Allen, traveling
man for the firm, closed the deal with the Spring-
field, Mo., firm.
The dealer representing the A. B. Chase Piano
Co., Inc., in Asbury Park, N. J., R. A. Tusting,
called at the offices of the A. B. Chase Piano Co.,
Inc., last week and had the pleasing information that
sales were in excess of the pianos to fill the orders.
This was especially so in high grade goods.
Thomas E. Watson, prominent in politics in the
State of Georgia, just bought his third A. B. Chase
piano. This was a style L walnut, sold to him by
the L. A. Russell Piano Co., in Augusta, Ga.
Lada, the famous dancer, who owns an A. B.
Chase piano, has written the following to the A. B.
Chase Piano Co., Inc., 9 East Forty-fifth street,
New York:
"Gentlemen: It is a. genuine pleasure to advise
you I have chosen your superb instrument as the
official piano for my appearances this season.
"Cordially,
"LADA."
T H E FOLDER'S COVER.
series carries illustrations of the Styles "Z," "A"
and " F " pianos, and the "XL," "B" and "C" play-
ers. The Cable-Nelson Piano Co. furnishes them
to dealers with or without their imprints.
India tint stock with deckle edge is used, and the
first page is embossed. Photo brown and light
green make up the color scheme. The pen sketches,
done by a well-known Chicago artist, contribute
to the artistic character of the work.
A sketch entitled "Old Melodies," on the third
page, portrays with great fidelity a scene in an
aristocratic southern home of ante-bellum days,
oven to the old darky coachman in his high hat
who is seen, with whip in hand, through the wide
and hospitable door.
Accompanying this article are cuts of the title
page of the folder and the aforementioned pen
sketch. These illustrations, while considerably re-
FORMAL OPENING OF
FINE DAVENPORT STORE
Patrons from Group of Three Cities View Altera-
tions in Store of Baxter Piano Co.
Many people of the tri-cities (Davenport, la., and
Rock Island and Moline, 111.), and surrounding
trade territory recently visited the quarters of the
Baxter Piano Co., at 216-218 West Third street,
Davenport, la., to view the -many changes made at
that place during the previous few weeks. To ac-
commodate the larger business of the company
the entire interior of the store was rebuilt.
Visitors admired the artistic effect produced by
the alterations. The interior of the store is now
finished in mahogany and white ivory. The outer
walls of the 12 piano and Victrola sound-proof
booths, the general offices and the private quar-
ters of the manager, J. J. Donnelly, are of mahog-
any finish. The interior walls of the booths are
of ivory, while Haywood ivory finish reed furniture
adds to the attractive appearance of the booths.
Roses and cigars were presented as souvenirs
to those who visited the store on the formal opening
dav.
ASSOCIATION AT ELIZABETH, N. J.
"O/J% todtes'
OLD MELODIES.
duced in size, give a good idea of the artistic ef-
fects produced, and the text of the folder is even
more interesting. Following is the larger part of
the "story," as told in this attractive Cable-Nelson
Piano Co. publication:
Five—ten—perhaps twenty years hence, the day
you bought your piano or playerpiano will be but
a memory.
It will be a pleasant memory, too—one filled out
with countless happy associations and much mingled
At the last meeting of the recently organized
Music Merchants' Association of Elizabeth, New
Jersey, it was announced that every one of the sev-
enteen dealers in the city had joined the Associa-
tion. C. M. Tremaine, of the Music Industries
Chamber of Commerce, discussed the creative pos-
sibilities of the Association and told of the origin,
of the Music Memory Contest in his own home in
Westfield, advocated the putting on of a contest in
Elizabeth under the auspices of the new organiza-
tion. The Music Merchants' Association of Eliza-
beth was organized by E. G. Brown, of Bayonne,
State Commissioner for New Jersey of the National
Association of Music Merchants.
MARTIN METHOD PLAN
FOR QULBRANSEN BUYERS
Distributors of the Playerpiano Following the
Custom of the Company Vote on
Important Action.
By a plan recently adopted by the distributors of
the Gulbransen playerpiano a set of Martin Method
Rolls will be supplied with every purchase of a Gul-
bransen player. The plan went into force October
1. The Martin system of operating the playerpiano
was devised by John Martin and is presented in a
booklet of instructions and six rolls. It is specially
adapted to the Gulbransen playerpiano.
For several years, it has been a practice with the
Gulbransen-Dickinson Co., Chicago, to decide im-
portant questions affecting the retail business by
referring them to the distributors and following the
wishes of the majority. The decision alluded to
was closer to being unanimous than usual, indicat-
ing that the need for more instruction, or better in-
struction, on the player has been felt by both the
merchant and the public.
The Martin Method is simple, and the next thing
to being an expert himself is for the player owner
to follow r the example of an expert as closely as pos-
sible. Every man selling Gulbransen players can im-
prove his demonstration to some extent and increase
his selling ability by getting acquainted with and
using the Martin Method. That was why the Gul-
bransen-Dickinson Co. decided to buy the copy-
rights and publish the Martin Method. Then the
question of including it with each Gulbransen player
was submitted to the distributors.
Roll No. 1 tells and shows how to pedal. There
are simple exercises which teach the new owner
what pedal-touch is, and how to use it in playing—
the way Mr. Martin uses it.
Roll No. 2 explains the use of the accent levers
to make the melody notes stand out clearly from
the accompaniment.
Roll No. 3 teaches the proper use of the tempo
lever, in phrasing and as an aid in accenting.
Roll No. 4 shows what the sustaining lever is for
and how to use it effectively—also when not to
use it.
Rolls No. 5 and 6 are practice rolls, embracing all
the points covered separately in the first four rolls.
The booklet gives some further advice and hints
on how and what to play, or practice, in order to
obtain mastery of the instrument. This instruction
may be applied in playing any class of music.
FORMER PIANO MAN'S SON
LED MUSIC AT BIG FAIR
A. H. Beckwith, of Chicago, Musical Director at
Recent Texas State Fair.
Music at the recent Texas State Fair at Dallas
was a great feature of the event which was re-
ferred to by Will L. G. Bush in Presto last week.
The Fair was the 34th annual exposition and one of
the special attractions was the musical extravaganza
"A Message from Mars." The musical director was
A. H. Beckwith, a Chicago boy and son of W.
Cheney Beckwith, who for many years was prom-
inent in the piano trade, having been assoc'ated
with some of the leading industries of the West,
and also in the piano business for himself at Cham-
paign, 111. Alfred H. Beckwith is a thoroughly
trained musician who promises to become nationally
conspicuous as a director. He is said to be one of
the most capable of the younger school of conduc-
tors, and his success at Dallas was marked.
W. Cheney Beckwith is now manager of the Telo-
tone Phonograph Co., of Chicago, and is making
a success of that reliable industry.
SERVING THE CUSTOMER.
"Regret never follows if you confide your needs
to us—because of the certainty that you have bought
wisely, economically and well," is the assurance
printed last week by the Wiley B. Allen Co., San
Francisco, Cal., which adds: "Your piano needs
have been the subject of our constant thought for
near fifty years. Just how to serve you best, most
satisfactorily and most economically, u;st what
pianos represent the highest service values at lowe t
cost, we have spent years in finding."
TO MOVE IN FT. WAYNE.
CHARGE AGAINST MANAGER.
The store at 1326 Calhoun street. Ft. Wayne, Ind.,
has been leased by the Guy Conklin Music House,
for twenty-seven years located at 1008 Calhoun
street. A ten-year lease was acquired on the prop-
erty. Following extensive, remodeling, the music
store will move into its new location the latter part
of this year.
O. B. Morrison was placed under arrest recently
in Frankfort, Ind., charged with being short in his
accounts as manager of the local branch of the
Claj'pool-Lacey Music Company. M. L. Claypool
of Crawfordsville, who assisted in auditing the
books, said a shortage of $15,000 is a conservative
estimate.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
L
10
PRESTO
WHERE DOUBTS ARE DISPELLED
Under This Head Presto Will Answer Any Question Pertaining to Pianos, or
Other Subjects of Direct Interest to the Trade and Musical Public
Inquiries must bear the signature and address of
writer in order to receive attention. Answers thought
to be of general trade interest will be published. If an
answer is not of general interest it will be mailed pro-
vided stamp is inclosed.
AMERICAN CONCERT PIANOS.
Boston, Oct. 19, 1920.
Editor Presto: I appreciate the answers you
gave to my questions on pianos. I remembered at
least three of those pianos used in concerts when
you mentioned them—A. B. Chase, Conover and
Chase Bros. The Bush Temple, having such dis-
tinguished heads as Fanny Bloomfield Zeisler, and
Rive-King, certainly would find place for concert
work for the Bush & Gerts piano. The Bush
Temple must tax the durability of any piano. The
Starck and its wonderful tone certainly found
praise from artists.
Did Paderewski ever play any other makes in
America than Weber and Steinway—1891, '93, '95,
'96 and 1900? If any other kindly advise what for-
eign makes were used in concert work in America
up to 1850. Has America not used her own makes
since Rubinstein's 1850 time?
Last week 1 went through the Chickering factory.
x*\t present they have 10 or 12 concert Grands build-
ing; turning out almost double the Grands as Up-
rights. On entering one sees first Grand and
first Upright pianos made by this oldest piano in-
dustry of America. Jenny Lind's piano was in New
York, so did not get to see it. Was very glad to
get the . information through columns of Presto
about this piano and the Swedish Nightingale.
Countess Magri's, or Mrs. Tom Thumb's little piano,
of foreign make—English, I believe—sold last week
for $100 to a Boston man, Elmer Drew. What
make is this piano, and isn't it the smallest Grand
made? Middleboro, Mass., was home of Countess
Lavinia Magri. The little piano was built especially
for these midgets, so it is safe to say it must be
smallest Grand to date.
How and where can I find out if De Pachmann,
interpreter of Chopin, is living, or has passed out
of this life?
I have been doing some independent piano tun-
ing and find more pianos need action regulating
than tuning. Don't see how a piano can be proper-
ly tuned without first having the action attended to
—regulating, spacing, voicing, in fact a general go-
ing over of all parts.
Am glad to know I am correct in some of my
inquiries and to get help on other questions of
piano history that I am not positive of. You are
a wonderful help to people who care to trouble you
with doubts and to find out real facts.
Very Truly Yours,
O. W. MORAN.
The Steinway was Paderewski's favorite piano in
all of his American tours. We do not know that he
played upon any other in public. Rubinstein's ap-
pearance in this country does not date back to 1850.
He made his deepest impression as a pianist in 1878,
or thereabouts. For the last half century there has
been no foreign instrument used in the concerts of
the great artists, whether foreign or American.
* * *
HAINES BROS. PIANO.
Hadar, Nebr., Oct. 22, 1920.
Editor Presto: Kindly let me know if the Haines
Bros, piano comes in the same class with the Pack-
ard, Kurtzman, Kroeger, etc? 1 am not writing
because I doubt their integrity, but I wish to have
your opinion. How many different makes does the
American Piano Co. produce?
Kindly let me know which actions now used you
consider the best we sell Nickel & Gross, Standard,
Auto, or Amphion?
Yours truly,
G. HOFINS.
The Haines Bros, piano is not only one of the
old and distinguished American pianos, but it has
sustained its place as a representative and, in every
way, an artistic instrument. The Haines has been
used by some of the great artists and there should
be no hesitation at all about commending it without
limit or reservations.
As to the number of instruments manufactured
by the American Piano Co., that great industry is
divided into divisions and these divisions manufac-
ture and control the various instruments. The
American Piano Co. has, as you perhaps know,
large and perfectly equipped factories in several of
the eastern cities.
The artistic old Chickering factory is in Boston;
that of the artistic Knabe is in Baltimore, and at
East Rochester there is a series of large factories,
one of which is devoted to the Haines Bros, instru-
ment. Other instruments manufactured by the di-
visions of the American Piano Co. are as follows:
Marshall & Wendell, Franklin, Brewster, Foster &
Co., Armstrong.
The American Piano Co. also manufactures the
artistic Ampico Reproducing Piano which has cre-
ated a sensation in the piano world.
About actions, you do not say whether your re-
quest refers to piano actions or playerpiano actions.
In either event it is safe to say that the four prod-
ucts named by you are all high grade and, this being
the case, it would be inconsistent to make any dis-
criminating comparisons. Nobody in the industry
for a moment questions the character of any of the
actions to which you refer.
* * *
THE WESLEY PIANO.
Albia, Iowa, Oct. 23, 1920.
Editor Presto: Do you still publish Presto Buy-
ers' Guide? If so send me a late one. Would like
to know who makes the "Wesley" piano?
Respectfully,
L. B. FULLER.
Presto Buyers' Guide is revised and published an-
nually. The edition for 1921 will soon be ready.
"Wesley" pianos are listed on page 126 of Presto
Buyers' Guide. It is there stated that the instrument
is a popular grade piano and is sold by Raudenbush
& Sons Piano Co., of St. Paul. Whether or not the
instrument about which you ask is the product of the
St. Paul house we have no way of knowing.
WHY PIANO PRICES
CAN NOT COME DOWN
Figures Show that No Drop Is Possible for
Some Time to Come.
In July and August the Music Industries Cham-
ber of Commerce made a careful survey of the in-
creases in cost of piano production in connection
with the study of the factors which would affect
price changes. The report contained an analysis
showing the actual increase in cost of each opera-
tion and each material in the manufacture of a
well-known make of medium priced upright piano,,
mahogany case, 4 ft. 7 in., plain style, which may
be taken as typical.
This percentage statement is derived from the
actual figures, in dollars and cents, as taken from
the books of the manufacturer. The figures have
been reduced to percentages in order not to reveal
the actual cost of the instrument to the manufac-
turer. The figures have been checked up with the
figures of other manufacturers, and with manu-
facturers and dealers in supplies, in order to make
sure that they are typical.
The figures show conclusively that no drop in
the wholesale prices of pianos is now possible, and
that, in all probability, there will be no material re-
duction for some time to come. In fact, so far as
the piano industry is concerned, there are four vital
factors operating against a price reduction: 1. Cost
of parts remain the same. 2. Cost of labor shows
no signs of coming down. 3. Labor is not produc-
ing as in the pre-war period. 4. There are no in-
dications that profiteering has been going on, so
there is no water to be squeeezd out.
OPENS IN JAMESTOWN.
G. Fred Danielson, Jamestown, N. Y., for sev-
enteen years engaged in the piano and music busi-
ness there, has opened a new store at 15 East Third
street, in the new Clark Hardware Company build-
ing and has installed a large stock of pianos, talk-
ing machines, sheet music and musical supplies.
The store is well lighted and most conveniently ar-
ranged, with plenty of display space, eight dem-
onstration booths for the convenience of buyers of
records and metal racks for the storage of sheet
music. Mr. Danielson will continue to operate his
store at 17 North Main street.
A STORY & CLARK CHANGE,
J. C. Gossman, who has been superintendent of the
Story & Clark Piano Company factory at Grand
Haven, Mich., for four years, has resigned, to take
effect January 1. Mr. Gossman will continue to make
Grand Haven his home. Many expressions of regret
have been heard from employes of the plant because
of his departure. J. W. Eaton Jr., who has been
purchasing agent at the Story & Clark Piano Com-
pany's plant for several years, has been appointed
manager of the factory.
October 30, 1920.
OPPOSES MUSIC TAX
BY PROMPT ACTION
Music Industries Chamber of Commerce Sends
Strong Message to National Industrial
Conference Board Against Proposal
to Double Excise Tax.
The Music Industries Chamber of Commerce has
taken prompt and energetic action to oppose the
proposal of the Tax Committee of the National In-
dustrial Conference Board to double the excise tax
on musical instruments.
The Chamber sent a strong letter of protest to
the National Industrial Conference Board when the
Board was holding its second tax conference, with
the result that the Chamber was invited to send a
representative to the conference to discuss the ex-
cise tax proposals from the standpoint of the music
industry.
The general manager of the Chamber, Alfred L,
Smith, appeared before the conference and pointed
out that the proposals to increase the tax burden of
a certain few industries violates the principles of
equality which the committee itself laid down in its
reports. He stated that there should be no form
of tax revision which makes possible relieving all
industry of the burden of the excess profits tax by
imposing additional tax burdens upon industries now
taxed higher than the average. The Chamber is
planning to file more extended arguments with the
National Industrial Conference Board, which repre-
sents thirty-nine national and state associations of
manufacturers, with a combined membership of over
50,000.
The most important recommendation, which all
business men will undoubtedly approve, is the re-
peal of the excess profits tax, which would lose
to the Government $900,000,000 of revenue; and
the minor recommendations bring the total net re-
duction in revenue to $1,033,000,000. In order to
offset this reduction in revenue, the report recom-
mends certain tax increases on certain commodities,
many of them musical instruments.
Chamber Promises Action.
From now until the time that new tax legislation
is passed, the Chamber will be constantly active at
Washington, and with all representative groups of
business interests working on tax matters, in order
to prevent discrimination against the music indus-
try.
Speaking at the conference in opposition to the
proposals of the committee relative to excise
taxes, Alfred L. Smith, general manager of the
Music Industries Chamber of Commerce, said:
"The organization which I represent—the Music
Industries Chamber of Commerce—consists of
eleven national trade associations covering the en-
tire music industry, and our products, the piano,
phonograph and certain small instruments with sil-
ver parts ; are subject now to a 5 per cent excise tax.
1 may say with confidence that while their use is
widespread and general, and their distribution well
established, their sale is substantially curtailed by
the imposition of excise taxes, and. the entire tax
cannot be normally passed to the consumer in its
exact amount. To double this tax will certainly cur-
tail the sale of these products seriously, and compel
those engaged in the industry to decrease their
reasonable margin of profit.
An Absurd Tax.
"It is certainly absurd to tax as a luxury the
piano necessary for the child to obtain its proper
musical education, or the band instrument on which
the musician depends for a living, while at the
same time the toy with which the child amuses
himself goes tax-free. The products of the music
industry, as has been stated, are essentials to proper
education, and constitute the method whereby thou-
sands of persons earn their living. The typical
piano or phonograph is not the expensive concert
grand or the phonograph de luxe. On the con-
trary, the great bulk of these products go into hum-
ble homes, where they become the most potent fac-
tor in keeping the home together, especially when
the children grow old enough to be allured by
outside attractions unless there is a pleasant home
life."
AN AUSTRALIAN VISITOR.
Among the trade visitors in Chicago this week
was Fred Allen, of Melbourne, Australia, who made
his headquarters at Lyon & Healy's. Mr. Allen re-
fused to be interviewed, saying that he was going
to New York, where he would remain for a week
or more. He felt that interviews were offensive
and would say nothing more than that trade had
been good in his country and that he was here to
buy many goods. He went to New Castle on Tues-
day night to inspect the big plant of the Jesse
French & Sons Piano Co.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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