PRESTO
October 30, 1920.
FOLDERS TEIJL THE
CABLE-NELSON FACTS
Artistic Series Issued .by the Cable-Nelson
Piano Co., Chicago, Affords a Graceful
Addition to the Publicity of a Pro-
gressive House.
The Cable-Nelson Piano Co., Chicago, has issued
a series of folders very popular with the dealers.
There are six of these folders in. the series and they
are identical except for the models illustrated. The
pride and satisfaction—if you select with good judg-
ment now. So, in purchasing, look well into the fu-
ture. Make your selection a Cable-Nelson.
A tone, famous for its purity and quality; an action,
easy, flexible, dependable; a design elegant, and
ever in good taste; and all crowned with a finish in-
describably soft and beautiful, a finish which with
wonderful veneers has ever distinguished the Cable-
Nelson—that is what you will get.
And with this proven quality will come a degree
of permanence which will ever make the price seem
but a triviality.
Cable-Nelson quality is founded on over forty
years of manufacturing experience. It is endorsed
by thosands of users, and is fully guaranteed by us.
May we demonstrate a Cable-Nelson soon?
TWO NEW AGENCIES FOR
THE A. B. CHASE ANNOUNCED
Other Interesting Trade Items Concern the Growth
in Favor for the Fine Instrument.
Two new A. B. Chase agencies have been ap-
pointed, the Mills Music Company, at Elyria, O.,
and L. E. Lines Music Co., at Springfield, Mo. Mr.
Mills called at the executive offices of the A. B.
Chase Piano Co., Inc., New York, last week and
the deal was made there. W. F. Allen, traveling
man for the firm, closed the deal with the Spring-
field, Mo., firm.
The dealer representing the A. B. Chase Piano
Co., Inc., in Asbury Park, N. J., R. A. Tusting,
called at the offices of the A. B. Chase Piano Co.,
Inc., last week and had the pleasing information that
sales were in excess of the pianos to fill the orders.
This was especially so in high grade goods.
Thomas E. Watson, prominent in politics in the
State of Georgia, just bought his third A. B. Chase
piano. This was a style L walnut, sold to him by
the L. A. Russell Piano Co., in Augusta, Ga.
Lada, the famous dancer, who owns an A. B.
Chase piano, has written the following to the A. B.
Chase Piano Co., Inc., 9 East Forty-fifth street,
New York:
"Gentlemen: It is a. genuine pleasure to advise
you I have chosen your superb instrument as the
official piano for my appearances this season.
"Cordially,
"LADA."
T H E FOLDER'S COVER.
series carries illustrations of the Styles "Z," "A"
and " F " pianos, and the "XL," "B" and "C" play-
ers. The Cable-Nelson Piano Co. furnishes them
to dealers with or without their imprints.
India tint stock with deckle edge is used, and the
first page is embossed. Photo brown and light
green make up the color scheme. The pen sketches,
done by a well-known Chicago artist, contribute
to the artistic character of the work.
A sketch entitled "Old Melodies," on the third
page, portrays with great fidelity a scene in an
aristocratic southern home of ante-bellum days,
oven to the old darky coachman in his high hat
who is seen, with whip in hand, through the wide
and hospitable door.
Accompanying this article are cuts of the title
page of the folder and the aforementioned pen
sketch. These illustrations, while considerably re-
FORMAL OPENING OF
FINE DAVENPORT STORE
Patrons from Group of Three Cities View Altera-
tions in Store of Baxter Piano Co.
Many people of the tri-cities (Davenport, la., and
Rock Island and Moline, 111.), and surrounding
trade territory recently visited the quarters of the
Baxter Piano Co., at 216-218 West Third street,
Davenport, la., to view the -many changes made at
that place during the previous few weeks. To ac-
commodate the larger business of the company
the entire interior of the store was rebuilt.
Visitors admired the artistic effect produced by
the alterations. The interior of the store is now
finished in mahogany and white ivory. The outer
walls of the 12 piano and Victrola sound-proof
booths, the general offices and the private quar-
ters of the manager, J. J. Donnelly, are of mahog-
any finish. The interior walls of the booths are
of ivory, while Haywood ivory finish reed furniture
adds to the attractive appearance of the booths.
Roses and cigars were presented as souvenirs
to those who visited the store on the formal opening
dav.
ASSOCIATION AT ELIZABETH, N. J.
"O/J% todtes'
OLD MELODIES.
duced in size, give a good idea of the artistic ef-
fects produced, and the text of the folder is even
more interesting. Following is the larger part of
the "story," as told in this attractive Cable-Nelson
Piano Co. publication:
Five—ten—perhaps twenty years hence, the day
you bought your piano or playerpiano will be but
a memory.
It will be a pleasant memory, too—one filled out
with countless happy associations and much mingled
At the last meeting of the recently organized
Music Merchants' Association of Elizabeth, New
Jersey, it was announced that every one of the sev-
enteen dealers in the city had joined the Associa-
tion. C. M. Tremaine, of the Music Industries
Chamber of Commerce, discussed the creative pos-
sibilities of the Association and told of the origin,
of the Music Memory Contest in his own home in
Westfield, advocated the putting on of a contest in
Elizabeth under the auspices of the new organiza-
tion. The Music Merchants' Association of Eliza-
beth was organized by E. G. Brown, of Bayonne,
State Commissioner for New Jersey of the National
Association of Music Merchants.
MARTIN METHOD PLAN
FOR QULBRANSEN BUYERS
Distributors of the Playerpiano Following the
Custom of the Company Vote on
Important Action.
By a plan recently adopted by the distributors of
the Gulbransen playerpiano a set of Martin Method
Rolls will be supplied with every purchase of a Gul-
bransen player. The plan went into force October
1. The Martin system of operating the playerpiano
was devised by John Martin and is presented in a
booklet of instructions and six rolls. It is specially
adapted to the Gulbransen playerpiano.
For several years, it has been a practice with the
Gulbransen-Dickinson Co., Chicago, to decide im-
portant questions affecting the retail business by
referring them to the distributors and following the
wishes of the majority. The decision alluded to
was closer to being unanimous than usual, indicat-
ing that the need for more instruction, or better in-
struction, on the player has been felt by both the
merchant and the public.
The Martin Method is simple, and the next thing
to being an expert himself is for the player owner
to follow r the example of an expert as closely as pos-
sible. Every man selling Gulbransen players can im-
prove his demonstration to some extent and increase
his selling ability by getting acquainted with and
using the Martin Method. That was why the Gul-
bransen-Dickinson Co. decided to buy the copy-
rights and publish the Martin Method. Then the
question of including it with each Gulbransen player
was submitted to the distributors.
Roll No. 1 tells and shows how to pedal. There
are simple exercises which teach the new owner
what pedal-touch is, and how to use it in playing—
the way Mr. Martin uses it.
Roll No. 2 explains the use of the accent levers
to make the melody notes stand out clearly from
the accompaniment.
Roll No. 3 teaches the proper use of the tempo
lever, in phrasing and as an aid in accenting.
Roll No. 4 shows what the sustaining lever is for
and how to use it effectively—also when not to
use it.
Rolls No. 5 and 6 are practice rolls, embracing all
the points covered separately in the first four rolls.
The booklet gives some further advice and hints
on how and what to play, or practice, in order to
obtain mastery of the instrument. This instruction
may be applied in playing any class of music.
FORMER PIANO MAN'S SON
LED MUSIC AT BIG FAIR
A. H. Beckwith, of Chicago, Musical Director at
Recent Texas State Fair.
Music at the recent Texas State Fair at Dallas
was a great feature of the event which was re-
ferred to by Will L. G. Bush in Presto last week.
The Fair was the 34th annual exposition and one of
the special attractions was the musical extravaganza
"A Message from Mars." The musical director was
A. H. Beckwith, a Chicago boy and son of W.
Cheney Beckwith, who for many years was prom-
inent in the piano trade, having been assoc'ated
with some of the leading industries of the West,
and also in the piano business for himself at Cham-
paign, 111. Alfred H. Beckwith is a thoroughly
trained musician who promises to become nationally
conspicuous as a director. He is said to be one of
the most capable of the younger school of conduc-
tors, and his success at Dallas was marked.
W. Cheney Beckwith is now manager of the Telo-
tone Phonograph Co., of Chicago, and is making
a success of that reliable industry.
SERVING THE CUSTOMER.
"Regret never follows if you confide your needs
to us—because of the certainty that you have bought
wisely, economically and well," is the assurance
printed last week by the Wiley B. Allen Co., San
Francisco, Cal., which adds: "Your piano needs
have been the subject of our constant thought for
near fifty years. Just how to serve you best, most
satisfactorily and most economically, u;st what
pianos represent the highest service values at lowe t
cost, we have spent years in finding."
TO MOVE IN FT. WAYNE.
CHARGE AGAINST MANAGER.
The store at 1326 Calhoun street. Ft. Wayne, Ind.,
has been leased by the Guy Conklin Music House,
for twenty-seven years located at 1008 Calhoun
street. A ten-year lease was acquired on the prop-
erty. Following extensive, remodeling, the music
store will move into its new location the latter part
of this year.
O. B. Morrison was placed under arrest recently
in Frankfort, Ind., charged with being short in his
accounts as manager of the local branch of the
Claj'pool-Lacey Music Company. M. L. Claypool
of Crawfordsville, who assisted in auditing the
books, said a shortage of $15,000 is a conservative
estimate.
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