Presto

Issue: 1920 1787

October 23, 1920.
PRESTO
methods as long as possible. There was never a time, since Daniel
Crehore began business in Milton, Mass., when the piano manufac-
turers felt that the retailers were too reasonable in their demands.
And the dealers who start a clamor for low prices and long time
settlements are the ones who are liable in the future to feel the chill
of a bad spell in the finest kind of weather. For after years of bad
systems, and a ceaseless succession of risks and doubt, the piano
manufacturers will not look with delight upon any attempts to re-
instate the loose methods which prevailed in the days before the war.
The retailers have been having the best of it during recent years.
The piano manufacturers hav^ been slow to increase prices to the
extent justified by conditions. The public has been stuffed full of the
fodder of big wages and high prices, until the augmented cost of
pianos has not prevented sales, but rather increased them. The
trouble has not been so much a shortage in the supply as in the en-
larged demand and sale. The dealers have made their profits, or if
they haven't they are themselves to blame. And now they should
profit still more by maintaining business along business methods
and keeping up the better way, selling as nearly for cash as possible,
and making returns to the manufacturers in like manner.
The piano trade lost a representative member in the death
of Mr. Fred. W. Chickering, whose loyal and consistent adherence
to ideals has had much to do with the upbuilding of one of Chicago's
thriving industries. Mr. Chickering was devoted to the work in life
for which he was, by temperament and education, peculiarly fitted.
He had grown from early manhood, in the association of the piano
makers of Chicago, and before coming westward he had graduated
from one of the distinguished piano industries in the East. He was
a hard worker, a man of unchallenged integrity and a loyal friend.
No words could say more to the honor of any man. His death leaves
a gap in the ranks of the artistic western piano manufacturers and
socially he will long be missed in the councils of his associates. His
brothers in the house of Chickering Bros, have the sympathy of all
who know them, whether within the circles fo the piano trade or
without.
* * *
Artistic advertising displays are no longer rare in connection with
the piano and allied industries. Several great houses have become
large advertisers and their announcements, as seen in the powerful
periodicals, are among the most elaborate and effective. A fine illus-
HOW Q R S MUSIC CO.
HELPS DEALERS' SALES
The Wide Variety in the Big List of Player
Rolls of Chicago Manufacturers a Stimu-
lation to the Public.
The greater sale of player music rolls depends
upon the manner in which the dealers take advan-
tage of the foresight of the roll manufacturers. Deal-
ers should keep up the general interest all the year
round, but they make their efforts more intensive in
the distribution of rolls produced for a certain sea-
son or an important occasion.
A fine example of the season's help for the roll de-
partment has just been issued by the Q R S Music
Co., Chicago, and the dealer with the keen mind will
appreciate the high value of the aid. It is the spe-
cial list of sacred music which includes thirteen new
Q R S sacred roll numbers.
The list is intended for the special use of dealers
and churches and the titles include: "He Knows,
He Cares, He Loves," "I Am Going to the Cross,"
"Jesus Only," "Over Jordan," "Stand Up, Stand Up
for Jesus," "Whiter Than Snow" and others equally
favorite with lovers of Gospel songs. The new list
also gives a selection of other good sacred music in-
cluded in the complete catalog of the Q R S Music
Co. These rolls are excellent numbers to feature
all the year round, but they are particularly good ap-
proaching the holidays and during devotional pe-
riods at any time and anywhere. The fact that the
Q R S list is rich in sacred music should be im-
pressed upon the public at all times.
W. T. Glover, in charge of the music rolls in the
E. F. Droop & Sons Co., Washington, D. C, is one
of those who appreciates the potency of the Q R S
list- of rolls to continuously stimulate the interest in
player music and, incidentally, in the playerpiano
itself. Mr. Glover realizes the extent of the help the
Q R S Music Co. gives to the dealer handling rolls.
"The wonderful popularity of the Q R S word rol!s
is perhaps the best test of their pleasure-making and
educational qualities," said the alert manager re-
cently. Mr. Glover sees help for the dealer in every
tration was the double page "spread" of the Q R S Music Company
which was reproduced in last week's Presto from the Saturday Even-
ing Post. Much favorable comment followed the appearance of the
artistic display referred to, and any retailer who fails to carry Q R S
player music rolls must be considerably the loser by reason of his
inability to supply an established and rapidly growing demand.
It isn't often that either man or woman enters complaint that he
or she is made to look too youthful by the application of printer's ink
to photography. But that was the protest of Mr. Wm. L. Bush when
his eyes met the portrait of himself in a recent issue of "Presto."
It looks about as I used to when I began to war against the stencil
piano, long, long ago," wrote Mr. Bush. Nevertheless, there are any
number of men of fewer years who wish they were really as young
as the versatile gentleman of Dallas and Chicago.
* * *
Prices are coming down; prices are still going up. Take your
choice. But either way you will not pay more than the piano is
worth. You never have done so. And if a few pianos come down
it doesn't necessarily follow that all the rest must follow suit. A few
dollars either way can not be permitted to interfere with the plans
and progress of any live piano dealer. Besides, if pianos are really
heading downward in price, it isn't necessary to get from under to
avoid being hurt!
* * *
If you are a piano retailer and have fallen into the habit of
thinking that pianos are so scarce you can't get any, change your
thought and send in an order to your source of supplies. Even if
some of the factories are as bare as Mother Hubbard's closet, others
are laying in quite a good supply. See what a liberal order may do,
and get it in so as to have the goods for your holiday trade.
Begin to line up your holiday prospects now. Don't miss any
opportunities. The approaching season of gift-giving promises to
be the best in many years. See if you can't make it something like a
piano Christmas this year.
* * *
The complaint is that collections are slow and getting steadily
more so. That is bad, and the wise piano dealer will do his best to
stop the evil before it stops them. To sell is essential; to collect
after having sold is even more so.
variety of the Q R S classified list, which includes
Autograph Rolls, Lodge Music, Mother Goose Rolls,
Piano Accompaniments for Autograph Rolls, Stand-
ard Rolls and for Victor records, Standard Rolls,
Story Rolls and Word Rolls.
The Q R S music rolls are now being featured in
an effective manner by the Emporium department
store, San Francisco.
Philip Werlein, Ltd., New Orleans, has recently
made arrangement for handling the Q R S music
rolls. And these important houses are representa-
tive of the large majority of stores in which the
Q R S rolls are a prominent feature in the every-day
business.
Wagner's, 110 Second street, Hamilton, O., is the
headquarters for Q R S rolls in the lively Ohio
city and the firm prides itself on the size of its roil
stock and the manner in which it is kept up. In
its advertising this week the exclusive agency for
the Q R S rolls advises the player owners not to
"go running around hunting the roll you want" and
suggests that they "come to Wagner's", adding the
assurance that the house has all the latest hits as
well as all the old favorites.
A. M. LAWRENCE IN CHICAGO.
A. M. Lawrence, manager of the Export Bureau,
Music Industries Chamber of America, will be in
Chicago during the entire week, beginning Monday,
October 25. He originally planned to be here this
week, but had to postpone his visit on account of
pressure of work due to the handbook, for which
many members of the trade have already requested
tpace. Mr. Lawrence's chief purpose in visiting Chi-
cago is to talk over the possibilities of exporting
from Chicago with members of the trade located
here, and in particular, to obtain suggestions from
members of the trade concerning things which can
be'undertaken by the Chamber to assist the manu-
facturers in exporting their products.
STORE SITE SOLD.
The site of the store of Muehlhauser Bros. Piano
Co., Cleveland, O., has been sold to the B. F. Keith
Corporation, which will build upon the site a typical
twentieth century vaudeville playhouse. Buildings
are to be torn down. The company has not yet an-
nounced its new location.
STARR DISTRIBUTING POINT
IN JACKSONVILLE, FLA.
Export Shipments for Cuba and Latin America to
Be Made from Florida Port.
The Starr Piano Company, Jacksonville, Fla., has
leased for a term of years the new three-story build-
ing at 808 Main street, and is now installing fixtures
so as to have the building ready for occupancy by
November 15. A. W. Holdgate came to Jacksonville
from the factory at Richmond, Ind., about a year
ago, and while handicapped through inability to
secure adequate display rooms has developed a con-
siderable demand for Starr products. Now that the
splendid new building has been secured, Jacksonville
will be made the distributing point for Florida, Cuba
and Latin-America.
The company realizes the advantage of using the
Jacksonville port for distribution to those points, as
they avoid the congested New Pork district, thereby
making much quicker deliveries, and at the same
time enjoy the benefit of the lower rate to this port.
The company has retail stores at Miami and
Tampa, and will open stores in other cities of the
state, all of which will be served from the Jackson-
ville distributing point.
HONOR SUPERINTENDENT.
Several hundred employes of the Lester Piano
Co., Philadelphia, gave a surprise party last week
to the factory superintendent, Herman Wittig, pio-
neer piano maker, when he celebrated his fifty-eighth
birthday. Mr. Wittig assisted in building the first
Lester piano, a third of a century ago. A telegram
from Governor Sproul, a personal friend of Mr.
Wittig's, was read. Mr. Wittig is president of the
Tinicum Bank of Essington.
PRINTS REMOVAL NOTICE.
The new address of Mularkey's Music Store,
Pottsville, Pa., is 107 North Center street. The firm
last week announced its removal from the Zerbey
building on Second street, near Mahantongo street,
to the Moyer building at the new address named.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
RBSTO
ESSENTIAL SKILL OF THE TUNER
IN PRESERVATION OF THE PIANO
An Indispensable Part of the Instrument's Upkeep and Care Too Little
Understood by the Public or Even by the
Average Dealer.
By Henry Francis Peltier
(This is the first of a series of articles on an im-
portant subject, by a practical piano tuner, in which
there is instruction for workers in every branch ot
the music business.—Ed. Presto.)
SECRET OF TONE PRODUCTION.
At the request of many friends, and others, I have
agreed to write my experiences, with advice as to
the care of pianos and player-pianos.
In what follows I have tried to impart informa-
tion of real value, some of which has taken years of
practical work and study to obtain, for the owner,
harmonizer, salesman, manager and shopman. I
have written this information so clearly that it can
be easily understood, with a view also to keeping it
ever alive with the interest of an absorbing subject.
To receive audibly the fine interpretation of Music
(practically an unknown language as yet) it is abso-
lutely necessary that true and clear tones emanate
from any instrument or voice by which it is given
expression. There must be clear, resonant and mel-
low tones—the same conditions that prevail when
you hear a speaker talk—a trained voice, easily un-
derstood in any part of a hall or gathering, speaking
with little effort, but with strong carrying power.
So it is with stringed instruments, or with any
article that produces musical sounds.
All string, brass, reed and steel bells must be
tuned at intervals of from five minutes to several
months. Stringed instruments must be tuned or
harmonized (the proper word) at, or before, every
performance; sometimes during the performance.
Violins become inharmonious when the strings
become stretched from the actions of the fingers;
if the fingers of the performer become "sweaty" or
damp, the gut strings will soon break; the strings
also become "fuzzy," caused by the friction of fingers
when sliding along the strings. That is why some
violinists must use steel wire for the "E" or fourth
string.
What Causes Discord.
All instruments become inharmonious (out of
tune) from atmospheric conditions, as heat, dryness,
cold, dampness, etc. Sudden changes of temperature
will ruin some instruments, as far as their musical
value is concerned.
There is no instrument yet produced that will rr-
main harmonious (in tune) indefinitely, not even
solid steel orchestra bells. No human being can
overcome the laws of Deity—what we call weather,
dampness, dryness, heat, cold, light, darkness, and
all other conditions of this wonderful planet of which
we are inhabitants. So why expect an article or
instrument, made by humans, to remain as perfect
as it was when it left him, for all time? 1 said "per-
fect," but I meant near-perfect, for humans are far
from perfection yet, and so, of course, no instru-
ment made by man is perfect.
Stringed instruments, such as violins, violas, cellos,
basses, mandolins, guitars, ukuleles, etc., have from
four to eight strings.
Brass and reed instruments have only one mouth-
piece; the different notes are produced by different
lengths of air passages, caused by valves operated
or manipulated by the fingers of the performer.
A piano has approximately two hundred and six-
teen (216) strings, producing, when properly har^
monized (tuned), eighty-eight (88) distinct tones,
or notes.
These tones are produced by vibrating steel sfrings,
which are highly tempered. These strings will break
when bent sharply three to four times, if they are
properly tempered.
These strings are brought up to a very high ten-
sion and combined have a pull on the frame of the
piano of approximately sixteen (16) tons, thirty-two
thousand pounds. STOP AND THINK FOR A
MOMENT.
Every string is near to the breaking point at this
tension, when harmonized to international pitch.
It is necessary that the strings be brought to this
tension iir order for them to impart their strongest
vibration to the sound or amplifying board, com-
monly called sound-board, thereby producing the
best '|tial ly of tone.
The Laws of Vibration.
Different tensions produce variable vibrations; vi-
brations produce tone when imparted to resonator or
sound board, where they are gathered. Different
speeds of vibrations produce different tones. Dif-
ferent tones, or vibrations, combined produce pulsa-
t'or.s (known as harmony). These pulsations are
the beginning of music. Until you can hear these
pulsations, you are not a finished musician.
These pulsations are wonderful to hear. They
have the same effect, to the ear, as a beautiful scene
of blending colors.
Think of the most beautiful scene you can recall;
that scene or picture will give to you, or visualize,
a truly harmonized or tuned piano, organ, or com-
bination of instruments properly played.
Like fall-time in the woods, the beautiful blend-
ings of the different colors are wonders to see and
study.
A well harmonized, or tuned, instrument, well
played, has the same effect to the ear as the blend-
ings of colors in the woods to the eye and mind.
When you hear a good quartette sing, you have
a great desire to hear them indefinitely. WHY?
Because one combination of chords (harmonies) pro-
duce endless combinations of wonderful blendings
of pulsations, or visualize scenes of great variety
and beauty.
When you hear a bad combination of chords, or
pulsations, it produces a very uncomfortable sensa-
tion; on the other hand a perfect tone blending pro-
duces a quieting effect.
In order to keep the piano or other instrument in
proper condition to produce these effects harmoni-
ously—to produce these fine blendings and pulsa-
tions—it is necessary that the instrument be kept
in good harmony within itself. And this is true-more
espccial'y of pianos and other stringed instruments.
The Piano Out of Tune.
Pianos must be harmonized at regular intervals
owing to the great strain put on the frame of the
piano (32 000 pounds). It is a wonder that they stay
as well as they do.
A great many owners of instruments, including
teachers and musicians, do not know when an instru-
ment, or piano, is out of tune or inharmonious.
How, then, are the untrained ears of owners to kno"v
when to have their pianos harmonized, or tuned ?
It is the dealer's duty to inform the buyer when
purchasing the instrument, when to have it tuned.
A piano which is inharmonious is like a person
with a bad .cold trying to make a speech. You hear
them, but not as they should be heard.
Visualize the thought.
Can you see dist ; nctly through a dirty window
glass or see your reflection plainly in a sordid mir-
October 23, 1920.
W. L. BUSH APPRECIATES
FRIENDSHIP TOKENS
Well Known Piano Man, Recovering from Ef-
fects of Fall, Writes to Presto in His
Usual Entertaining Vein.
When W. L. Bush, president of the Bush & Gerts
Piano Co., Chicago, and president of the Bush &
Gerts Piano Company of Texas, with headquarters
at Dallas, received his Presto last week he
smiled
reminiscently. The portrait accompanying 1 a report
of his recent accident sent his memory to memorable
days in the industry when the grim look preserved
by the old halftone cut was characteristic with him.
"The cut," writes Mr. Bush, "dates back to the
days of the bitter fight that was waged against the
stencil piano and for the general uplift and better-
ment of the trade, in which, although a compara-
tively young man, I, thank God, can claim to have
been one of the pioneers. But I want you to know
that my face has lost a great deal of that grim and
determined fighting expression and that I have dis-
covered that honey is far more palatable than gall
and wormwood."
That Mr. Bush has by this time resumed his ac-
tivities will be pleasant news to his host of friends.
"At the sanitarium," his letter continues, "I had the
reputation of being a most obedient and well be-
haved patient and succeeded in getting out of bed
on the fourth day. I spent four more days in a
wheel chair, when I was discharged as able to look
after myself with a pair of sound limbs and one good
arm. The broken ribs and broken arm will, I be-
lieve, soon be forgotten and the activities in which I
have such delight, at least, be partially resumed."
When Dallas celebrated Music Day, Mr. Bush was
a patient at the sanitarium. But the general cele-
bration extended to the institution and an excellent
quartette cheered patients, doctors and nurses. That
he appreciates the thoughtfulness of Chicago friends
is told in his letter:
"Now, I received today a very beautiful floral
tribute, accompanied by a card of the Chicago Piano
Club, and no words can express the appreciation and
satisfaction of such a tribute from home at such a
time. And, believe me, I will let the boys know my
full measure
of thanks and appreciation.
"Whi 1 e I was at the Sanitarium I had a beautiful
horticultural exhibit in my room representing me-
mentos from many friends and organizations, in-
cluding the local music trade industries, the Rotary
Club, Mutual Club, and the Young Men's Bible
Class with which I have been affiliated here in Dal-
las. You will observe that it is the 'Young Men's
Bible Class.'
"I have been twitted a great deal since I left the
sanitarium regarding the cause of my accident, as to
whether I carried it in my hip pocket or whether I
was wearing it inside? Where I got it? What
brand it was? Whether the bottle broke, etc., etc.
The fact of the matter is, that T was bone-dry at the
time and that only a souse can successfully roll
down several flights of stairs without injury. I am
getting along fine and hope to be in Chicago within
thirty days."
A modern musical instrument salesroom has been
opened at 116 East Jackson street, Muncie, Ind., by
the Pearson Piano company. T. B. Reddington is in
charge. An informal opening will be held within
a short time.
ror? Of course you cannot. So with a piano that is
inhormonious or out of tune. You hear it.
But it is as hard to distinguish true tones (prac-
tically impossible), as it is to hear an individual
speak among a great many others.
Did you ever try to distinguish a particular sound
among a great many others?
You will find that it requires great concentration
of mind and a long time to train the ear.
Such is the mind of the harmonizer, or tuner.
Great concentration of mind to the ear, to secure the
right pulsations, so he can harmonize them to their
proper relations.
Strings and Reeds.
The harmonizing of pianos is harder than organs.
An organ gives a continuous sound, caused by the
vibrating reeds. A piano gives a short tone.
Harmonizing an organ is much easier than a piano.
The continuous vibrating reed gives forth a con-
tinuous sound, or tone, the blending of the pulsa-
tions can be selected at random. With a piano, the
ear must be trained for several years before it can
become efficient, and true pulsations can be detected
from over-tones. The ear must be quick to observe
the "trueness" of the wire, whether e'ear or false,
and to allow for defects, and eliminate them from
his hearing, when seeking the fundamental tone or
pulsations.
(Continued next week.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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