Presto

Issue: 1920 1785

October 9, 1920.
PRESTO
REPRODUCING AN ART EVENT AN0TnE * FACTORY FOR CHICAGO
In Repetition This Week at Carnegie Hall, New York, of Historic Episode,
the Association of the Chickering Piano with the Highest
in Music Is Impressed.
A memorial
concert to mark
the centenary of
the b i r t h of
Jenny Lind was
given
on
W e d n e s day of
this week at Car-
negie Hall, New
York. The con-
cert was a repro-
duction, as close-
ly as possible, of
the one given at
Castle Garden in
1850 at the first
appearance in
a p p e a r ance in
America of the
JENNY LIND.
famous Swedish
singer.
At the memorable musical event in 1850 Jenny
Lind used a Chickering piano on which she played
her own accompaniments to several encores given
in addition to the regular numbers sung with the
orchestra. This week's event naturally draws again
the attention of musical people to the oldest con-
tinuous piano industry in the United States, and
associates the Chickering piano with the art and
artists of a bygone day.
In the exact reproduction of the first concert
given by Jenny Lind in the United States, which
The association of the earlier instrument with
Jenny Lind was the beginning of a long list of dis-
tinctions both here and abroad. Jenny Lind's favor
for the Chickering of 1850 was an earnest of the
great array of marks of distinction—diplomas, gold
medals, letters from great personages and learned
bodies which Chickering & Sons have accumulated.
The Castle Garden Program.
The following is the program of the Jenny Lind
Concert given on the occasion of her first American
appearance at Castle Garden, New York, on Wednes-
day evening, Sept. 11th, 1850, and reproduced at
Carnegie Hall this week:
PART I.
Overture, Oberon
Weber
Aria—Sorgeto Maometto Secondo
Rossini
Sig. Veletti
Scena—Cavatina, Casta Diva (Norma) Bellini
Mdlle. Jenny Lind
Duet—On two pianofortes
Benedict
Messrs. Benedict and Hoffman.
Duetto, Per Piacca alia Signora from II
Turco in Italia
Rossini
Mdlle. Jenny Lind and Sig. Veletti
PART II.
Overture—The Crusaders
Benedict
Trio for voice and two flutes (By Camp of
Selesia)
Composed expressly for Jenny Lind.
Mdlle. Jenny Lind
Cavatina Largo al Factotum (The Barber
of Seville)
Rossini
Sig. Veletti
The Herdsman's Song (generally known as
the "Echo Song")
Mdlle. Jenny Lind
Welcome to America (Written expressly
for this occasion by Bayard Taylor)
Benedict
Mdlle. Jenny Lind
Chickering Piano Used.
it would not be easy for the most critical pro-
gram-maker of today to prepare a better selection
than that in which the great Jenny Lind made her
American debut away back in 1850. And it sets the
musical imagination tingling to thihk of the scene
at Castle Garden seventy years ago, and to fancy the
enthusiasm which greeted the young singer whose
fame was destined to become deathless.
Hundreds of writers have told of the effect of
her marvelous singing, and artists of the brush have
JENNY LIND'S "CHICKERING" PIANO.
featured the centennial celebration of the famous
singer's birth, in Carnegie Hall, Jenny Lind was
impersonated by Frieda Hempel, who sang the same
songs that charmed New Yorkers seventy years
ago. Orchestra, conductor and ushers wore mid-
nineteenth century costumes. P. T. Barnum, who
brought Miss Lind to America, was impersonated
by Thomas Wise.
The Jenny Lind Piano.
An interesting illustration with this arficle shows
the piano used by Jenny Lind which is in the pos-
session of Chickering & Sons. The name of the
great artist, written on the plate, gives added human
interest to the memento. A cut of the signature
on the plate is also shown.
You cannot separate the genius of Jonas Chick-
ering from any event in which the Chickering piano
bears or has borne a part. What singing was to
Jenny Lind the art of piano making was to Jonas
Chickering. a serious study which absorbed him and
engrossed his life. Even the mention of the plate
on which the great singer wrote her name suggests
a triumph of the famous piano maker. To him be-
longs the credit of the full iron plate—an advance
of measureless importance in piano making.
The Identical "Chickering."
Of course the re-appearance of the actual piano
used by Jenny Lind at a concert away back in 1850,
suggests interesting comparisons of the earlier
piano and the Chickering of today. The compari-
son illustrates the vast advance in piano building
in the interval. The evolution is epitomized in the
massive Chickering Concert Grand of 1920. In the
historic square piano used in the memorial con-
cert in Carnegie Hall this week are the art elements
which the Chickering house has perpetuated. In it
are present the mechanical subtleties which are an
integral part of the Chickering system.
The Mel-o-dee Music Co., Inc., Is Considering the
Advantages of a Western Plant.
There seems to be good promise of another music
roll factory in Chicago. It is understood that the
Mel-o-dee Music Company, Inc., is contemplating
the establishment of a western producing branch.
While there is nothing certain about it, and little has
as yet been said on the subject, it is certain that Gor-
don Laughead, the Chicago representative, has gone
to New York on special business with General Man-
ager Geo. H. Bliss, and it is expected that the sub-
ject will be discussed.
The Mel-o-dee Company of Chicago is a subsidi-
ary of the Aeolian Company and, under the man-
agement of Mr. Laughead, it has made rapid prog-
ress. It is also stated that Miss Florence Beebe,
who has popularized the "Cuddle Up a Little Closer
Lovey," by recording for the Mel-o-dee roll, has be-
come a regular member of the Mel-o-dee staff.
MUSIC CAMPAIGN AT DALLAS.
In spreading the interest in music and things mus-
ical, the Chicago organization devoted to that work,
headed by Frank E. Morton, is opening a campaign
at Dallas, Texas, beginning October 9, in connection
with the Texas State Fair. Liberal co-operation is
being given by the piano houses of Dallas, by mus-
ical people of that city, and by industrial associa-
tions whose heads have promised to bring the sub-
ject before their employes. Pictures are to be used
in the Dallas film play houses, schools have taken
up the matter, and music in industry is to be gen-
erally introduced throughout the factory districts
of Texas. A great picture representing "Music in
Industry" was erected in one of Lyon & Healy's
windows on Thursday morning of this week, due
to the energies of the Chicago propagandists, who
found the big music house a ready collaborator.
GEO. P. BENT'S TRAVELS.
George P. Bent has been in Chicago, where he has
received the warm greetings of old-time friends who
have learned of his presence. It is Mr. Bent's plan
to make another tour of the world, starting from
San Francisco late in November. It is certain that
the "ease of idleness" agrees with Mr. Bent, for he
has never looked so well as since he became a resi-
dent of Los Angeles and took to reading, golfing
and other delights, for his daily occupation.
HONORS FOR SALESMAN.
Douglas Daniels was the winner of the June con-
test for best sales in the Knabe warerooms, Inc.,
Baltimore, Md. Mr, Daniels gained similar honors
in August. He has been in the piano business for
a little over six months. He started on outside sales
in which he first won salesman's honors. His pres-
ent position as floor manager shows the extent of
the appreciation in which he is held by J. H. Wil-
liams, president of the company.
W. M. PLAISTED IN CHICAGO.
William M. Plaisted, of New York, president of
Hazelton Bros Piano Company, was in Chicago on
Wednesday of this week. Mr. Plaisted attended
tlie dinner of the Chicago Piano Club on Tuesday
evening, and proved himself to be one of the witty
speakers. His democratic presidential candidate
story was what might be called a corker.
AUTOGRAPH ON "CHICKERING" PLATE.
employed their genius to make permanent records of
the scene. The best things the late piano man-
editor Frank H. King wrote was his sketch, "When
We Heard Jenny Lind," and for weeks to come
living writers will call to their aid all the fancy
of their historical reading to bring again the mem-
ories of the event which was the artistic sensation
seventy years ago. And so with scores of other en-
thusiasts who have liked to recall the events in Art
of the days that are gone.
A Significant Foot-Note.
The fifties brought great singers in shoals to this
country. Jenny Lind, Sontag, Alboni, Laborde,
Piccolomini, Grisi, Parodi, and many others little
less famous. But of them all Jenny Lind is the one
who holds the place in memory, as the Carnegie
Hall event of this week proves. And it is peculiarly
appropriate that the identical Chickering piano
should this week have taken part in the commem-
orative concert, thus making complete, in every pos-
sible detail the historic effect, even to the foot note
which seventy years ago read "Chickering Piano
Used," just as did the foot note this week, but with
an added significance. And so many other artistic
programs have borne the same announcement ever
since the historic concert at Castle Garden in 1850
that to enumerate them would be impossible. It
would be a sorry musical history that did not con-
tain some reference to the famous Bostoli piano,
and this week's event gives emphasis to the power
of a great purpose perpetuated by the genius of in-
dustry into which has been breathed the spirit of
art.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
October 9, 1929,.
NEW DAYLIGHT FACTORY OF GULBRANSEN-DICKINSON CO.
This picture represents a great playerpiano fac-
tory and something more. It is the headquarters
of one of the livliest, most progressive industries in
the piano industry, or in any line of manufacturing
for that matter. It is the first showing of the com-
plete factory of the Gulbransen-Dickinson Company
at Kedzie, Sawyer, Spaulding and Chicago Avenues,
Chicago.
The large building shown in the foreground is the
new addition to the big plant. Into this new struc-
ture, the various departments are now spreading out
and production is already beginning to show daily
increase.
Not Erected in a Hurry.
The building was not put up in a hurry. No great
and enduring plant is. From the drawing of the
blue prints to the installation of the latest machine,
every process was the product of a carefully thought-
out plan, based on experience gained from experi-
ment and clinched by actual practice. That has
been and will be the secret of Gulbransen success—
nothing is done haphazard by this concern. Its
tests must develop into successes before they be-
come parts of its daily programs.
Pages might be written of the details of construc-
tion of this plant, but figures and words fail to ex-
press in a comprehensive way the immensity of the
upon long experience, of President A. G. Gulbransen •
and Superintendent C. Gulbransen in providing for
the safety, comfort and convenience of the members
of the organization. That this means much to the
factory force, and is appreciated by them, is shown
by the loyalty and efficiency of the organization.
It might be mentioned that the new addition could
have been rushed through to completion several
months ago, minus these safeguards and conven-
iences, but the officials of the company were deter-
mined to provide a factory not only roomy enough
for production on a scale sufficient to take care ot
present Gulbransen distributors and the many others
who want to take on the line, but a place where men
and women may work in comfort and to their own
advantage as well as that of the company and those
who buy and sell its product.
Plant Adapted to Its Uses.
This new factory building is not the outcome of a
dream, nor was it conceived of a desire to reap a
quick harvest from the buying fever of the past
year or so. It is the expression of practical experi-
ence in the working out of a new idea of player-
piano manufacturing and merchandising in the past
five years. It represents confidence in continuous
straight forward national advertising of reliable,
nationally priced playerpianos.
BIRD'S-EYE VIEW OP GULBRANSEN-DICKINSON FACTORY.
institution and its completeness for the purpose for
which it was designed—the economical and efficient
manufacture of playerpianos.
Acres of Floors.
A glance at the picture gives an idea of the size
of the factories and the substantial character of
their construction. It may clinch the impression to
know that the new building alone
adds 190,000
square feet of floor area to the w T orking space and
makes possible an.increase of well over 100 per cent
in the productive capacity of the plant. Think of it!
An addition of 4.36 acres.
A trip through the new building adds to the im-
pression gained by a glance at the exterior. The
bigness of the place is impressive, and as one goes
further into the detail and notes how every floor is
flooded with outside light from great window
spaces, an effect enhanced by ceilings and walls
painted in glossy white; notes the modern equip-
ment, the conveniences and comforts provided for
the force, one comprehends that here is a place
where men and women may do their best work in
cheerful environment—factors which spell efficiency
in the highest degree.
The idea of bigness grows upon one as the trip
through the plant continues. Millrooms, dry kilns,
yards, power house, storage rooms for supplies, all
are in keeping with the size of the departments in
the factory itself, and everywhere throughout the
plant are the evidences of the thoughtfulness, based
company's appeal to the common sense of the music
trade.
With him and with the men with whom he has
surrounded himself there is no flurry of excitement,
no spectacular effect, no play for personal aggran-
dizement. Faith in the Gulbransen idea and hard
work to see it through are the doctrines all the way
up and down the line in the Gulbransen organization.
An organization like that always has to have more
room to work in.
EVENTS THAT INTEREST
THE MILWAUKEE TRADE
New Apollo Reproducing Piano Is Featured in
Notable Way by J. B. Bradford Co.
The J. B. Bradford Piano Co., 411 Broadway, Mil-
waukee, is laying decided stress in its newspaper
publicity upon the new Apollo reproducing piano,
the first styles of which have just been received.
The instrument is hailed as "the last word in repro-
ducing abilities." The new Apollo is also being
shown at the South Side branch of the Bradford
company, at 596 Mitchell street.
One of the happiest men in the Milwaukee music
PRESIDENT A. G. GULBRANSEN IN OVAL..
It represents confidence in the opinions of hun-
dreds of Gulbransen distributors whose experience
in handling the Gulbransen has led them to believe
that the surface of the playerpiano retail market
has only been scratched, and that continued promo-
tion of the Gulbransen idea makes necessary the
production of Gulbransen playerpianos in greater
volume. It represents confidence in the good faith
of hundreds of other dealers who have applied for
the agency and patiently waited for it during the
many months that production was short of demand
and it was impossible for the company to consider
new accounts.
Holds Faith of the Trade.
Confidence in the goods is one of the chief
sources of success with the Gulbransen house. The
goods come as near to selling themselves as any
that are manufactured. Great care is exercised by
the company in choosing its retailers. No encour-
agement is given to fly-by-night or sensational deal-
ers. Gulbransen business is substantial business. It
is given to reliable dealers, many of whom pay
cash. The house does not have to beg for trade; it
comes.
Personnel of the House.
In discussing the new factory in its relation to
present and future business, with President A. G.
Gulbransen, one is impressed with the calm confi-
dence of the man, in the organization, the product,
the advertising and merchandising plan and in the
trade is L. J. Kinnel, manager of the Milwaukee
branch of the Rudolph Wurlitzer Co., at 525 Grand
avenue, who with just pride is exhibiting to admir-
ing friends a check for $1,000 presented to him by
the Cincinnati house as first award in a national con-
test among Wurlitzer stores. The competition was
based on increase in sales during the month of Au-
gust.
The Lyric Music Co., 88 Wisconsin street, Mil-
waukee, announces the acquisition of Oliver V.
Thatcher as sales manager. The sales department
has been reorganized on a much broader scale than
heretofore in order to carry out plans for a vigorous
campaign during the fall and winter months. Mr.
Thatcher, while a newcomer to the music trade, has
had wide experience in merchandising and is a mu-
sician of considerable renown.
BARS "UNNECESSARY" NOISE.
Circuit Judge Harry Chamberlain, Indianapolis,
last week issued a permanent injunction against the
Seidel Music Publishing Company, preventing it
from making "any unnecessary noise" by operating
phonographs or player pianos. The M. A. Myer
Company asked that an injunction be issued because'
the music interfered with its business. The court
stated that the injunction did not apply to any legit-
imate demonstration of a piano or a phonograph by
the Seidel company but pertained only to "unneces-
sary noise."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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