Presto

Issue: 1920 1785

PRESTO
PRESTO
PUBLISHED EVERY SATURDAY AT 407 SOUTH DEAR-
BORN STREET, OLD COLONY BUILDING, CHICAGO, ILL.
C. A. DANIELL and FRANK D. ABBOTT
Editors
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partments. Cable Address (Commercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the Post Office, Chicago, Illinois,
under Act of March 3, 1879.
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Address all communications for the editorial or business departments to PRESTO
PUBLISHING CO., 407 So. Dearborn Street, Chicago, III.
Advertising Rates:—Five dollars per inch (13 ems pica) for single insertions.
Complete schedule of rates for standing cards and special displays will be furnished
on request. The Presto does not sell its editorial space. Payment is not accepted for
articles of descriptive character or other matter appearing in the news columns. Busi-
ness notices will be indicated by the word "advertisement" In accordance with the
Act of August 24, 1912.
Rates for advertising in Presto Year Book Issue and Export Supplements of
Presto will be made known upon application. Presto Year Book and Export issues
have the most extensive circulation of any periodicals devoted to the musical in-
strument trades and industries in all parts of the world, and reach completely and
effectually all the houses handling musical instruments of both the Eastern and West-
ern hemispheres.
Presto Buyers' Guide is the only reliable index to the American Pianos and
Player-Pianos, it analyzes all instruments, classifies them, gives accurate estimates
of their value and contains a directory of their manufacturers.
Items of news and other matter of general interest to the music trades are in-
vited and when accepted will be paid for. All communications should be addressed to
Presto Publishing Co., 407 So. Dearborn Street, Chicago, III.
SATURDAY, OCTOBER 9, 1920.
TO CORRESPONDENTS.
PRESTO IS ALWAYS GLAD TO RECEIVE NEWS OF THE
TRADE—ALL KINDS OF NEWS EXCEPT PERSONAL SLANDER
AND STORIES OF PETTY MISDEEDS BY INDIVIDUALS. PRESTO
WILL PRINT THE NAMES OF CORRESPONDENTS WHO SEND IN
"GOOD STUFF" OR ARE ON THE REGULAR STAFF. DON'T SEND
ANY PRETTY SKETCHES, LITERARY ARTICLES OR "PEN-PIC-
TURES." JUST PLAIN NEWS ABOUT THE TRADE—NOT ABOUT
CONCERTS OR AMATEUR MUSICAL ENTERTAINMENTS, BUT
ABOUT THE MEN WHO MAKE MUSICAL INSTRUMENTS AND
THOSE WHO SELL THEM. REPORTS OF NEW STORES AND
THE MEN WHO MAKE RECORDS AS SALESMEN ARE GOOD. OF-
TEN THE PIANO SALESMEN ARE THE BEST-CORRESPONDENTS
BECAUSE THEY KNOW WHAT THEY LIKE TO READ AND HAVE
THE OPPORTUNITIES FOR FINDING OUT WHAT IS "DOING" IN
THE TRADE IN THEIR VICINITY. SEND IN THE N E W S -
ALL YOU CAN GET OF IT—E&PECIALLY ABOUT YOUR OWN
BUSINESS.
A STURDY VETERAN
The story of one of the real pioneers in the piano trade, which
appears on another page this week, will interest every member of the
trade. It will be especially interesting to that large share of retailers
who have, for fifty years or more, been looking to the houses estab-
lished by Mr. H. L. Story for their supplies. And to most of those
who did business with the old houses of Story & Camp, and later the
Story & Clark Co., in its earlier organization, it will not be easy to
realize that Mr. Story is within fifteen years of the century mark.
There is a suggestion of youth and vigor about the name that seems
to deny the 85 years of the founder of the house, and perhaps that is
because of the activities of the sons who so readily and competently
assumed the responsibilities and carried the old house to its present
day place with increasing vitality.
As with other staunch old houses the one founded by Hampton
L. Story in Chicago in 1867 has proved the nestor of a number of
other influential concerns. To name the successful offshoots of Story
& Camp and Story & Clark would be to mention some of the most
successful manufacturers and merchants in the piano business. And
it would give emphasis to the remarkable physical vigor of Mr. Story,
in the fact that he survives the majority of younger men who joined
him,, shared his success and have passed from the scene. Perhaps it
is Mr. Story's philosophy of life, and how to enjoy it, that has kept
him in vigorous health. He has never wholly suspended his responsi-
bilities and he has been ready at all times to extend counsel, and the
advantages of his experience, to his younger associates. Furthermore,
he has also the rare power referred to by Cowper of "doing nothing
with a deal of skill," because in doing nothing he is not slothful but
filled with the ideals of things to be done at his discretion.
There is historical music trade data in the story of Mr. Story's
career which possesses permanent interest to every reader of Presto.
And there are, of course, many incidents in the gentleman's long asso-
ciation with the piano-trade which can not be told in a brief sketch.
But there is inspiration for every beginner in the trade in the life
October 9, 1920.
of a leader who began in a Vermont town music store, on a salary of
$50 a month, teaching school "on the side" for the purpose of saving
money enough to buy out his employer, and then branching out as
a piano manufacturer ten years later. In five years more we see Mr.
Story leaving Burlington, Vt., for Chicago to take up the agency for
the Estey organs in the Western states. After a year more he took
the late I. N. Camp for a business partner and soon the firm of Story
& Camp had branch stores in other cities. In 1884 another change
was made and the late Melville Clark came into the business which
became that of Story & Clark with the elder son of the founder, Mr.
Edward H. Story, at its head. From that time forward the career of
the house is modern history.
As the company's vice-president and "sclent partner," the
veteran founder continues to sustain his interest in the business and
gives his encouragement to every onward move of his younger son,
Mr. Frank F. Story, who has followed his father and his brother in
the guidance of the old Chicago house.
Presto joins with numberless other friends of Mr. Hampton L.
Story in the wish that he may continue many years more in the
enjoyment of what Milton sings of as "retired leisure that in trim
gardens takes his pleasure."
A BELATED IMPROVEMENT
Shakespeare somewhere advises us to "dull not device by cold-
ness and delay." It is not easy to apply that admonition to the piano.
But it sometimes happens that delay in the discovery of some device
pertaining to the purposes of the piano seems to largely lessen fruits
of attainment. An illustration is afforded in the new and very
ingenious "Junior unfolding pedal" with which Lyon & Healy pianos
are now equipped. The announcement is so interesting as to justify
divergence of a Presto rule so far as to permit of the reproduction
of part of an advertisement in these columns, as follows:
If piano teachers will make it known that children should begin the study
of the piano early, and that pedaling should be taught at the very first lesson,
there soon will be a great gain in musical art.
The Junior Unfolding Piano Pedal makes it possible for the littlest child
to control the pedal as securely as a master. The Junior Pedal simply unfolds
—up and out.
Piano men will need no diagram to explain the simple operation
of the unfolding pedal. It "unfolds" at the outer end, to create the
elevated rest for the child's feet, the inverted toe protection affording
the flat surface for pedal pressure purposes. The idea is, like most
such inventions, so obvious that the wonder is that it was not thought
of long ago. And it is perfectly practicable, the only reason why its
approval may not be great being that the player-piano may have
largely cut down the percentage of children who study the piano.
Had this Lyon & Healy unfolding pedal come into notice
twenty-five or more years ago it would have been alone sufficient to
popularize the piano that controlled it. There have been scores of
devices designed to bring the pedals within easy reach of the little
feet. Some of the devices have been so complicated as to require
special instructions for their application. They have borne names as
hard to commit to mind and to comprehend as some of the titles of
modern player-pianos. And they have cost their inventors, or pro-
moters, small fortunes on their way to failure.
Some of us can remember the childhood days when we mounted
piles of heavy music books, placed upon the chair seat, that we might
reach the keyboard for the exercise of our Czrney and Diabelli. Of
course, the pedal was then a very remote impossibility. The twin bits
of metal glistened far beneath the small feet and, indeed, we were
warned that pedals were not for children's use. That made the small
sufferer in music's toils the more eager to push down upon the secret
of the "loud" noises and to drown the melody in a sea of inharmoni-
ous mixtures of tonics and subdominants. But later the music teach-
ers became more human and realized that, if the youthful ear was
ever to appreciate the gradations of tone and to manipulate the
sources of its creation, the pedal should also have some share in the
performance.
And then came the devices for lifting the pedals
within reach of the little toes.
It often happens that help comes too late. This does not apply
in any full sense to the Lyon & Healy unfolding pedals. They present
the first really sensible extension pedal device that has been offered
in the piano. And, without doubt, the fact that the unfolding pedal
is introduced by a house of standing and applied to Lyon & Healy
pianos, will insure their acceptance in professional circles. We only
wish that the "Unfolding Piano Pedal" could have appeared years
ago—about the time Louis Staab, Wm. Ludden, Fred Root, H. R.
Palmer, W. B. S. Matthews, and the rest, were giving lessons in
Chicago and making Lyon & Healy's their headquarters. President
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
October 9, 1920.
Jas. F. Bowers, present head of the old music house, knew them all,
and he knows, too, why the unfolding pedal in those times would
have created a sensation while today it will scarcely cause a ripple,
good as it is.
FIFTY YEARS FAITHFUL
Fifty years ago very few if any men could cejebrate their semi-
centennial as faithful workers for the same music house—or any
other U. S. A. business house. Certainly no man at that time in
Chicago could do it, and it would be difficult today to find as many
as two or three who have remained loyal to one place and one trust
through fifty years. That is why the story in last week's Presto,
of the celebration of Mr. Jas. F. Bowers' devotion to the house of
Lyon & Healy, and its reward, has so much more than ordinary trade
interest.
Fifty years ago the music trade was not of great importance in
the commercial world. It was just beginning to grow into some-
thing. In the East Oliver Ditson had built up a good business in
Boston. In New York Firth, Pond & Hall had grown fairly large.
In the West Cincinnati had a good music store, conducted by a man
named Baldwin—not the founder of the present great piano industry
—and Milwaukee had H. N. Hempstead, running a branch of the New
York house just as, later, Lyon & Healy started as an offshoot
of the Boston house. Chicago already had two fairly successful
music stores—those of H. M. Higgins and Root & Cady.
But the house of Lyon & Healy, opened in 1864, is the only one
that survives today, and Mr. Bowers, now president of that fine in-
stitution has been with it from the sixth year of its existence. How
the memories must have filled him on the day of his semi-centennial
anniversary! He must have had with him again that little giant,
P. J. Healy, and the noted musical enthusiast, George W. Lyon. He
must have recalled the days when his late successor as president of
the house, "Bob" Gregory, looked after the "small goods" with the
dignity of a preacher, and "Charlie" Post attended to the affairs of the
office. He knew the late Silas G. Pratt, composer and pianist, whose
successor he was in presiding over the sheet music counter. He had
seen the other veterans of today—as "Ben" Jefferson, the adv.-man;
Jay Freeman, the violin expert, and a host of others—come into the
house and grow to places of importance. He knew the "Healy boys"
when they were babes and he can recall an army of Chicago's early
musicians who have long since given up piano playing to handle
celestial harps.
And when Mr. Bowers applied for a place in Lyon & Healy's,
the great "Chicago fire" had not yet swept away every vestige of the
city's musical greatness. The famous Smith & Nixon Hall, at Clark
and Washington streets, still stood, with its big Steinway sign across
SEVERAL EXPERTS
TALK ADVERTISING
Tell Piano Men of Campaigns and Propa-
ganda Methods of Music Industries
Chamber of Commerce.
Alfred L. Smith, manager of the Music Industries
Chamber of Commerce, the main office of which is
in New York, is improving both as a public speaker
and a demonstrator of ideas, plans and proceedings
along the line of promoting a more general interest
in music and things that produce music. He gives
his message in a simple and instructive way; it is a
pleasure and a profit to listen to him.
His subject before the Chicago Piano & Organ
Association on Thursday of last week was "Co-
operative Advertising," which he said was the one
theme that had been running through the different
lines of publicity. Most of the important trades
had this end in view. Cement-selling propaganda
was spread through articles on the necessity of good
roads. Fruit growers and dealers had changed the
eating habits of the nation by advertising the good
habit of eating fruit for breakfast.
And now we were trying to make America more
musical. The speaker believed, he said, that con-
ditions were not ripe now for co-operative adver-
tising on a national scale. But it is possible for a
campaign to be conducted through local advertising.
In the work of promoting the love of music, each
campaign of the Bureau for the Advancement of
Music is a part of a certain theme. First, Mr. Smith
said, came "Music in Wartime." Then followed
"Music in Times of Peace," "Music in Childhood"
and other campaigns, Later the theme was carried
the roof and the things of the trade, as we have them today, were
still unborn. There was no dream of the player-piano, the harp had
not entered Mr. Healy's dream of art, it had not been thought pos-
sible to create a new piano to bear the firm name and daily programs
of free concerts to entertain customers were remote from the scheme
of progress.
It is easy to imagine some of the sensations which must have
moved Mr. Bowers, as head of the house of Lyon & Healy, that day
last week when he was called upon to accept the congratulations of
his friends upon the celebration of fifty years with the house, every
year of which has lifted him still higher in the esteem of the trade
and public. It was a notable memorial to an unusual attainment and
a very rare condition.
President Wilson has set aside today, October 9, as Fire Preven-
tion Day. In his proclamation to the nation, he asks the governors
of the various states to designate and set apart October 9, as Fire
Prevention Day. This being the anniversary of the great Chicago fire
of 1871, the citizens of Chicago have annually taken notice of it by
holding meetings and by visits to the relics that are on exhibition at
the Chicago Historical Society's building and elsewhere. President
Wilson calls attention in the proclamation to timber saving by tak-
ing steps to prevent forest fires and fire prevention generally. Piano
men, manufacturers, merchants and salesmen, are interested in fire
prevention, whether in the great forests or the cities large and small.
Without wood we could make very little. And lumber is getting
scarce—and consequently costly.
* * #
Mr. Alfred Dolge, a gentleman so widely know in the piano
industry that his name is historic, sailed last Saturday from New
York for Rotterdam, on a trip "around the world." It may strike
some in the trade as remarkable that Mr. Dolge is again absolutely
independent financially. Considering that not so many years ago his
entire fortune, of an ordinary life time of hard work, and large work,
was swept from him, the achievements of the founder of two Dolge-
villes set a fine example for younger men in whatsoever line of
endeavor.
*»s
•¥•
¥
Because some minor essentials to life are "coming down" is no
reason why pianos will soon take a tumble. Dealers who wait for
lower prices before placing their orders will have a dull Christmas
and a slow start for the New Year.
# * *
Copper has fallen somewhat in price. But copper isn't much of
an item in the piano, and the decline won't cut any corners in the
still upward tendency in the cost of the completed instrument.
on by reproducing quotations of what great Ameri-
cans had thought of music, showing how essential
it is to life or good living.
Mr. Smith exhibited an advertisement showing
what our leading presidents had said about music.
One plan was to sell it to the local papers at the
regular price and then the local paper men could
solicit advertising from the music trade of the
town in which they published. The associations
are offering to the merchants of each locality propa-
ganda showing the importance of inculcating the
desire among the people for music. It might be
well also to have a local organization go over the
work. Mr. Smith thought it best not to advertise
any specific line of houses in the general advertising
of music.
Edwin F. Droop, of Washington, D. C, spoke
briefly. He said he always felt rejuvenated by meet-
ing such a lot of intelligent men as constituted the
gatherings of the piano trade in Chicago. He was
going back to Washington with a lot of new ideas,
and he had got those ideas in Chicago.
Frank E. Morton said he had found that the
University of Illinois had no place in its curriculum
for the promotion of music. He said we should
work through organizations and associations. We
had got to make and sell 500,000 pianos a year in
this country; we must reach that figure. We had
passed the buck long enough. It was high time
for the Chicago Piano & Organ Association—each
member in it—to do his part.
Adam Schneider, president of the association,
talked of the retailers' license and of the reporting
bureau which reports removals in Chicago. About
60,000 removals had been reported so far. Prose-
cutions were about to be begun against expressmen
who had fai 1 ed to report names and addresses of
persons they had moved.
The association passed a resolution congratulating
FINE SALES IN PLAYERS
MARK WEEK IN PORTLAND
Other Items of Trade News Suggest' Activity in
Music Goods Generally.
The G. F. Johnson Piano Co., Portland, Ore.,
made some fine sales last week, among them being
two Chickering Ampicos and two Marshall & Wen-
dell Ampicos. These sales were made by Charles
Huggins.
Horace Marlow, of the San Francisco branch of
the Wiley B. Allen Co., has been transferred to the
Portland branch. He motored from San Francisco
to Portland.
Back orders for Conn saxophones are now coming
in at the store of the McDougal Music Co., Port-
land, Ore. There is a big demand for these saxo-
phones and R. S. McDougal expects an enormous
business in that line this fall.
SPIRIT OF MUSIC.
In featuring the Knabe piano this, week the Bruce
Co., Springfield, 111., said: "The spirit of music
dwells within the Knabe. It is not merely a good
instrument of sound workmanship—it is more. A
living and breathing art has endowed the Knabe
with soul and distinctive individuality. It is the
harmonic achievement of supreme craftsmanship."
James F. Bowers on the completion of fifty years
with Lyon & Healy.
A report was made that James F. Broderick is
now out of the sanitarium and can be visited at his
home at 4709 Beacon street, Chicago, where he
will welcome old friends, for he feels lonesome at
times.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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