Presto

RESTO
October 2, 1920.
25
TALKIN
GEOGRAPHICAL NAMES
One thing the talking machine manufac-
turers seem to have avoided is the choice of
geographical names for their machines. The
wisdom of it is plainly apparent. Sometimes
the geographical names have some valuable
meaning or significance, but more frequently
they have none. "Havana" cigars and "Shef-
field" cutlery and "Irish" linen and "Grand
Rapids" furniture mean something they have
gained by association. "Boston" dental parlors
or "Manhattan" laundry or "Chicago" cafeteria
is merely an arbitrary or fanciful name.
Proper names in plenty have been adopted for
their products by the talking machine manu-
facturers but they do not seem partial to the
geographical name.
As a general proposition no one person can
obtain a monopoly in the use of any geo-
graphical name. One resident in New York,
or Philadelphia or Chicago or the state of
Texas or Maine has as good right as any other
to the use of the name of his home city or
state, and in many cases a non-resident has
the same right to use a geographical name as
a resident.
As a general proposition no one can monop-
olize a geographical name. But geographical
names, like descriptive words or family names,
may acquire a secondary meaning. That is to
say, the geographical terms may become so
closely 1 connected in the publig mind with
goods of a particular description, or the goods
of a certain manufacturer, that eventually the
term loses its geographical sense and simply
means that particular product of that particu-
lar manufacturer.
NEW PHONOGRAPH STORES
Many Extensions of Well Established Departments
Noted in News of the Week.
A new talking machine department has been
opened in the Blythe store, Lafayette, Ind.
The Music Shop, Middleton, N. Y., has been re-
modeled.
The Goldberg Department Store and Yard's De-
partment Store, Trenton, N. J., have installed talk-
ing machine departments.
The Pathe line of talking machines is now being
handled by the Gabely & Fitzgerald Co., Trenton,
N. J.
.
"
Edward DeCarlo has opened a new phonograph
store at 540 South Clinton avenue, Trenton, N. J.
The Tilden-Thurber Corp., Providence, R. I.,
held a formal opening of its remodeled talking ma-
chine department last week.
Fred G. Hawkinson has opened a talking machine
store at 308 West State street, Rockford, 111.
Edward Allington, Jr., is proprietor of a new talk-
ing machine store in Freeport, 111. The Pathe line
is handled.
The Gray & Dudley Hardware Co., Nashville.
Tenn.. which has a lively talking machine depart-
ment, is celebrating the eighty-fifth anniversary of
its founding.
Ye Music Shoppe is the name of a store for the
sale of records and rolls opened recently at 1205
Castleton avenue, West New Brighton, S. I., N. Y.,
by Houston Richards and Roger T. McVeigh.
Paul M. Ludt is manager of the Phonograph Shop
recently opened in Youngstown, O.
Goldsmith's, Columbus, O., has a good location
opposite the capitol.
Frank E. Bolway & Sons, Inc., Syracuse, N. Y.,
has the exclusive agency in Central and Western
New York for the Edison phonograph.
TIPTON TALKING MACHINES
Progressive Industry at Tipton, Indiana, Is Win-
ning Trade by Deserving It.
Manager Phil Deterling, of the active phonograph
industry at Tipton, Ind., which bears his name, was
in Chicago last week selling goods and buying sup-
plies. Mr. Deterling is one of the hard workers of
the talking machine industry, and he has made a
success of the Tipton enterprise. Deterliug talking
machines are represented by foremost jobbers and
dealers in most of the large cities, and one of the
largest contracts on record was made by Mr. Deter-
ling with an eastern jobber within the past month.
Deterling talking machines are characterized by
several important improvements, upon which the
Tipton industry holds patents. Mr. Deterling is the
inventor of most of them, and the trade may expect
another ingenious and useful device within a short
time.
Deterling phonographs never fail to give the ut-
most satisfaction, and dealers who handle them are
certain that none of the older machines can exceed
them in selling advantages or in results of their
sale. As a practical man, Mr. Deterling knows
what the trade wants and he is supplying it.
L. VALIQUET'S INVENTIONS.
L. Valiquet, of 1316 Madison Park, Chicago, is
the inventor of several motors for talking machines.
Of his latest one he is very proud and he expects
great results from its use. Mr. Valiquet has been
making a specialty of motors for the last twenty-
five years. He made the first music box in America,
he claims; he was then with the American Music
Box Company—back in 1896, when it was located in
Hoboken, N. J. Later this company became the
Regina Music Box Company of Rahway, N. J. In
the fall of 1896 M. Valiquet engaged in motor in-
venting for talking machines and has been at it ever
since.
NEW REMINGTON TRAVELER.
August H. Schulz has been added to the selling
force of the Remington Phonograph Corp., New
York. Mr. Schulz, who is a man of wide experience,
is now on a trip in the interest of the corporation,
and from the outset has established many new ex-
clusive agencies for the Remington phonograph. Mr.
Schulz is thoroughly familiar with every detail re-
garding the tone quality as reproduced by the Rem-
ington phonograph and will be very pleased to give
every dealer upon whom he calls complete informa-
tion and demonstration of the Remington Repro-
ducer.
COLUMBIA STOCK.
The New York Stock Exchange has admitted to
the list 60.492 shares additional common stock of
the Columbia Graphophone Company, issued as a
stock dividend, with authority to add 8,000 more,
held by the Guaranty Trust Company, for purchase
by holders of outstanding five year 8 per cent, gold
notes.
VOLUNTARY DISSOLUTION.
Notices were filed in the office of the county clerk
in Utica, N. Y., last week from Albany certifying
that the Ver Graf Talking Machine Company, Inc.,
and the Utica Laundry Company. Inc., had filed
petitions for voluntary dissolution at Albany.
NEW CONNERSVILLE INDUSTRY
Edison Company Negotiating with Furniture Fac-
tory There About Producing Cabinets.
Cabinets for the Edison diamond disc phonograph
will be made in Connersville, Ind., if negotiations
between the Connersville Furniture company and
the Edison Phonograph Company of Orange, New
Jersey, are completed. E. V. Hawkins and other
officials of the furniture company have been in touch
with the phonograph company for several weeks,
with the view of securing their contract for the con-
struction of cabinets in' the local factory.
Last week representatives of the Edison company
were in Connersville conferring with Mr. Hawkins
and inspecting the local plant. In speaking of
the matter Mr. Hawkins said that the Edison people
were very exacting in their demands and when they
do* make a business connection with some factory
it is looked upon as permanent. The Connersville
Furniture Company is looked upon by the phono-
graph manufacturers as one of the leading factories
in the construction of cabinets. Pathe cabinets
have been made in the factory for some time past.
Besides the Edison, other concerns have been ne-
goitiating with the aim of having their cabinets
made there.
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Traly a Work of Art. Scientifically Constructed
Sa'.em Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
"FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s " for
itself. In ap-
pearance luxur-
ious, it achieves
Its g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
a m p 1 1 f y in g
chamber, radi-
cally differing
from the con-
ventional
de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since Its appear-
ance in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adams Street
CHICAGO, ILL.
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