14
PkESTO
September 18, 1920.
LETTERS OF UNUSUAL INTEREST
FROM PRESTO CONTRIBUTORS
The Very Best Reading Possible for Trade Members, on Subjects Replete
with Interest in Every Branch of the Business.
"NORTH AMERICAN" AND MUSIC.
Philadelphia, September 8, 1920.
Editor Presto: The late shortage of pianos,
pla3 r erpianos and phonographs is a thing of the
past, and your problem will soon become not one
of supply, but one of demand. The question of
arousing this demand is engrossing dealers through-
cut the country. In Philadelphia and the surround-
ing territory we have the solution.
Our thousands of readers are educated to the
appreciation of music, through editorials, news and
all the publicity a powerful metropolitan daily can
bring to bear. For years we have been training our
readers to music knowledge, and the value of the
piano or phonograph to modern home life. We say
to the manufacturers and merchants:
"Here the way is prepared for you. The audience
is already sold on your products, it remains for you
to sell them your service—to show them the advan-
tages of dealing with you.
"We will gladly have our representative outline
a plan whereby you can reap the full benefit of our
work. A book of direct interest to you, 'The Power
of Music,' will be mailed upon request, without
charge of obligation."
Very truly yours,
T H E NORTH AMERICAN.
E. S. Edmonson, Advertising Manager.
[Note: The North American claims to be the old-
est American daily. It is Philadelphia's most in-
fluential paper. It was originally the "Philadelphia
Packet," and was established in 1771; became the
"Daily Advertiser' 1 in 1794, and the "United States
Gazette" in 1789. The North American has been
a consistent promoter of music and musical instru-
ments—more so, we believe, than any other great
daily newspaper.—Ed. Presto.]
FROM A TUNER STUDENT.
Editor Presto: Inclose find P. O. order for $2.00
for your music trade weekly. Since coming to Bos-
ton, in early spring, I have done some tuning and
regulating; also visited a number of the piano fac-
tories, as some of our best makes are produced here
in the East. I will remain here till next spring,
then to New York City, where I lived ten years of
my early boyhood and left in 1900 for Iowa. I
have been back only once, in 1909, for a short stay.
I hear from C. C. Polk, of Valparaiso, Ind., oc-
casionally, and have a flattering offer to return again
to help out in his noble work, which I may accept
later. Real tuners are scarce, and many tuners
neglect the action work. I don't see how they can
do a good job of tuning without first going over
the action for many pianos really need action regu-
lating before tuning. I am thinking seriously of
taking a post-graduate course at the Faust school
while I am here; then at New York, the Standard
Player Monthly gives plenty of good advice in play-
er work. I will try to attend this school and visit
all the up to date piano factories and organ fac-
tories, also. Each factory I visit I learn some-
thing.
Very truly,
O. W. MORAN.
ACCIDENT DEFERS POWELL'S TOUR.
Mme. Alma Webster Powell, whose lecture re-
citals on "Music as a Human Need" and similar
topics are well known to the trade through the
tours arranged for her by the National Bureau for
the Advancement of Music of the Music Industries
Chamber of Commerce, has just written C. M. Tre-
maine, director of the bureau, that owing to the
injury to her right hand sustained in a railroad acci-
dent last July, she will not be able to resume her
work this season. Dealers who had hoped to have
Mme. Powell appear in their cities will be disap-
pointed, for her work is a combination of delightful
entertainment and solid education of the public
attitude toward music that is almost impossible to
duplicate.
NEW LOS ANGELES PROGRAM.
The first attempt to carry out the European idea
of promenade concerts with a full symphony orches-
tra will be inaugurated by the new Hotel Ambassa-
dor in I.os Angeles. Instead of a continuous con-
cert the program will be broken into two parts with
a forty-five minute intermission, during which guests
will be served refreshments. "Anything that can be
classed as good music we shall play," said Director
Tandler. "If a popular song should have musical
merit, then I would not hesitate to play it; there
have been such popular songs in the past. There
may be new ones at any time."
The E. Smith Music Store, Centralia, 111., has
been purchased by J. A. Kling.
Large Attendance at Adams House Signalized
First Convention of Reorganized Music
Trade Associations.
All the interests of the music trades and industries
of New England were represented at the annual con-
vention of the New England Music Trade Associa-
tion which was held under particularly pleasant cir-
cumstances on Wednesday and Thursday of this
week (Sept. 15 and 16). It was the first meeting of
the reorganized association in which the entire music
interests of New England were included—piano
manufacturers, piano merchants, music publishers,
musical merchandise dealers, and music dealers, and
talking machine dealers and jobbers.
The meeting the first day (Wednesday, Sept. IS)
was at the Adams House, Boston, where matters of
trade importance were discussed and action taken
beneficial to the trade at large. The latter part of
Wednesday was given over to a slightseeing tour of
Boston and environs. Wednesday night was Musical
Industries Night at a special concert in Symphony
Hall.
On Thursday morning, Sept. 16, a specially char-
tered steamer conveyed the members and their
friends to Nantasket Beach, where the Villa Napoli
was made the enjoyable headquarters. Gov. Coolidge
was scheduled to deliver an address to the associa-
tion on that day.
The names of the committee appointed to arrange
the details of the plans for the two days were an
assurance of thorough enjoyment for every member
and accompanying friends. The committee com-
prised D. D. Luxton, E. A. Cressey, George R.
Nance, Ava W. Poole, W. W. Radcliffe and J. T.
Sayward.
Mr. Herbert Simpson, vice president of Kohler
& Campbell, New York, attended the convention
of the New England Music Dealers' Association,
held at the Touraine Hotel, Boston, this week. He
represented Kohler & Campbell interests at the
convention and took the opportunity of personal
contact with the numerous Kohler & Campbell
dealers whose territories lie in New England.
Beeman P. Sibley, representative of the Auto-
piano Co., New York, was in Boston attending the
convention of the New England Music Dealers' As-
sociation. Mr. Sibley has a large following of friends
in New England, as Boston territory was his busi-
ness field before he came to New York to take up
his connection with the Autopiano Company.
The firm name of the Robert C. Rogers Co., 1313
F street, Washington, D. C , has been changed to
that of Rogers & Fischer.
SWAN PIANOS
Quick Sales and
Satisfied Customers
That's whatyou want and that's what you get when you sell Straube-
made players and pianos.
The constant and growing demand for Straube-made instruments is
due to their high quality which is indicated by the kind of people
who buy them. You can see that they are being selected by those
who choose most carefully.
As a dealer you know the advantage of selling a line of instruments
with a standing of this sort. Let us tell you about our interesting
dealer proposition.
STRAUBE PIANO CO., Hammond, Ind.
BAUER PIANOS
JULIUS BAUER <& COMPANY
Office and W*rerooma
Factory
1335 Altgeld Street. CHICAGO
NEW ENGLAND TRADE
MEETS IN BOSTON
Old Number, 244 Wabash A*
New Number. 505 S. Wabaah A*
are of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a-
logues of various styles
will be furnished p i a n «
^merchants on application.
SWAN ORGANS
v$-j£ >svv '*+
% / ^ \ §
|ig52 11
J&^jL«t T0
(f^fl&jra 10S)
^ e a S t i *>j£
The tremendous superi-
ority of the SWAN Roed
Organs over all others H«s
in the absolute mechanism
and scientific perfection i»
the bellows action and stop
action, making it the best
value in modern o r g a a
building.
S. N. SWAN & SONS, M - .i. Hunn . FREEPMT, ILL
Leins Piano Company
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW FACTORY. 304 W. 42nd St.. NEW YORK
*€??
Everybody sgys so /Why ? Because their enormous output permits the manufacture of
an insttumont it is impossible to equal for the money on any lesser scale
f
l
Kohler £> Campbell. 50th. Street &lhh. Avenu&New
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