\
August 28, 1920.
WISCONSIN ANNUAL
TRADE CONVENTION
Official Program Just Issued Announces Inci-
dents of Most Notable Gathering of
Music Interests Ever Summoned
in Middle West.
The official program for the second annual music
trade conference, to be held in Milwaukee on
Wednesday, September 1, under the auspices of the
Wisconsin Association of Music Industries, indicates
that it will be one of the most notable gatherings of
members of the trade that has ever been held in the
Middle West.
Richard B. Aldcroftt of New York, president of
the Music Industries Chamber of Commerce, will be
the guest of honor and deliver the principal address.
Frank E. Morton, acoustic engineer of the American
Steel & Wire Co., Chicago, who has talked to men
of the music trade of Milwaukee on numerous occa-
sions, also will be among the principal speakers.
The Wisconsin state convention, or trade confer-
ence, as it is called, is different from the usual run of
annual gatherings because it covers only a day in-
stead of two or three days. It is timed for the
middle of state fair week. Wednesday, September
1, is state day at the big agricultural exposition and
brings the bulk of visitors from interior points com-
ing to the fair during the week.
Meet in Athletic Club.
The conference will be held in the assembly room
of the headquarters of the Milwaukee Association of
Commerce in the Athletic Club building, Mason
street and Broadway. It will be called to order at
9:30 a. m. by President Richard H. Zinke of Mil-
waukee. There will be community singing under the
direction of William W. Norton, executive secretary
of Community Service in Milwaukee.
The address of welcome will be given by Phil A.
Gran, business manager of the Association of Com-
merce. The annual address of President Zinke, and
the annual report of the secretary and treasurer,
Leonard E. Meyer, will follow.
Of exceptional interest to the music trade and re-
tail merchants in general at this time will be an
address, "Building Up a Defense Against Unjust
Laws," by Oscar H. Morris, secretary of the Wis-
consin Retail Dry Goods Association and director
of the Better Business Bureau, conducted by the
Milwaukee Association of Commerce. Mr. Morris
recently initiated a movement for a federation of
state associations of retail merchants of various
classes in Wisconsin, to form a defensive alliance in
anticipation of a flood of inimical legislative pro-
posals when the Wisconsin legislature convenes in
biennial session next January. By means of a fed-
eration, a legislative representative will be employed
at joint expense, obviating duplication of effort and
cost as when each state association employs its own
representative as heretofore.
Topical Discussions.
There will be five-minute discussions, led by
tradesmen selected from the audience by President
Zinke, covering the following topics: "Is your
banker treating you right?" "Is our house in order?"
"Buying for fall and holidays"; "Restricting time
payments," and "Gift rolls." These are regarded
as suggesting discussions upon problems foremost in
the music trade at this time.
R. B. Aldcroftt will present a review of the activi-
ties of the Music Industries Chamber of Commerce
and its various bureaus, especially in reference to
the work of the National Association of Music Mer-
chants and the responsibilities of retail dealers to-
ward the national organization.
Frank E. Morton will follow President Aldcroftt,
speaking on general matters. His talk has been
given the cryptic title of "Did You Ever Think of
This Before?"
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The annual association luncheon, for members and
guests, will be held at 12:30 p. m. in the Athletic
Club. President Zinke will preside. The session
will be devoted to hearing Mr. Aldcroftt on the sub-
ject, "National Player-Piano Week." The Milwau-
kee Association of Music Industries already has for-
mulated plans for an extensive campaign in co-
operation with the Music Industries Chamber of
Commerce, and Mr. Aldcroftt's talk will be the basis
of similar broad participation by the dealers in the
interior of Wisconsin.
In the afternoon, the visiting dealers will be taken
to the State Fair grounds at West Allis in automo-
biles by the Milwaukee members. It had been
planned to hold a banquet, with short talks, a cabaret
and dancing, in the evening, but this feature has
been abandoned because of the lack of time
Officers of the Wisconsin Association are as fol-
lows: President, Richard H. Zinke. R. II. Zinke
Music Co., Milwaukee; vice-president, Fred Leith-
old, Fred Leithold Piano Co., LaCrosse, Wis.; sec-
ond vice-president, E. R. Sweeney, secretary and
manager, Badger Music Shop, Fond du Lac, Wis.;
secretary-treasurer, Leonard E. Meyer, Milwaukee:
assistant secretary-treasurer, F. E. Macarty, Milwau-
kee; directors, Lambert Gronier, Lancaster, Wis.;
A. J. Schneider, Kenosha, Wis., and J. E. Meagher,
of Forbes-Mcagher Music Co., Madison, Wis.
QUALITY FIRST
AND
SELLS THE STEINWAY IN
THE STATE OF ALABAMA
FIRST QUALITY
Handsome Warerooms of the Clark & Jones Piano
Co., Birmingham, Contain Fine Styles.
Jesse French & Sons Piano Co.
The Clark & Jones Piano Co. is "The Steinway
House" of Birmingham, Ala. In a clever talk to
piano prospects this week the firm says: "The
Steinway is the most economical piano. Not so
much in the initial cost as in its extreme durabil-
ity, for it will last longer than any make in the
world, and prorated, year by year, the cost on a
Steinway will be less than the lowest priced piano
in the world or any other make, regardless of its
price.
"In addition you obtain in the Steinway a TONE
not equaled by any other make and so acknowl-
edged by the world's greatest musicians and mu-
sical experts. Furthermore, the action or 'touch'
of the Steinway is perfect—a quality not yet reached
by any other manufacturer."
The Birmingham firm has the exclusive agency
for the Steinway piano in the state of Alabama
and in the fine warerooms at 1913 Third avenue a
complete assortment of styles in grands and up-
rights is shown.
FACTORIES at New Castle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St., Sydney, N. S. W.
"A Name Well Known Since 1175"
DURABILITY OF AEOLIAN
CO/S PIANOLA IS SHOWN
STEGER
Exhibit in F. A. Winter & Son's Store, Altoona,
Subject of Newspaper Story.
l e Most VdiudMgPianoin iheVferid • r
The dramatic value of a display in the store of F.
A. Winter & Son, Altoona, Pa., last week, was
readily recognized by the newspapers. Incidentally
the prominence given the display was an excellent
bit of publicity for the staunch construction of the
Aeolian Pianola and the durability of its tone. This
was printed in one of the Altoona newspapers under
the heading: "And It Still Plays!"
"There is an Aeolian Pianola in the East window
of Winter's Piano store, 1415 Eleventh Avenue that
has had an experience no word roll can describe.
"The instrument was dug out of the cellar of the
Victoria Theatre after the collapse of the roof a
short time ago. Water, plaster, brick and stone have
made the Aeolian Pianola look as though it received
rough treatment 'at the Front'—yet it still plays."
MOVEMENTS OF MEN
OF THE TRADE NOTED
Brief Items Recording the Whereabouts of Promi-
nent Ones.
Bernard Kaspers, assistant manager of the retail
piano department of Lyon & Healy, Chicago, of
which W. H. Collins has charge, is on vacation at
the Dells in Wisconsin.
Harry Howenstcin, of the retail piano depart-
ment of Lyon & Healy, Chicago, returned late last
week from a month's vacation which he spent at
Ligonier, Ind., his old home.
Albert F. Price, vice-president of the Price &
Teeple Piano Company, Chicago, has been on the
road for the last two weeks, calling on the custom-
ers of the house.
H. M. Hulme, Mid-west piano traveler for the
Packard Piano Company, was in Chicago from
Omaha this week.
Arthur Bissell, of the Bissell-Weisert Piano Com-
pany, Fine Arts Building, Chicago, is on a vacation
trip through the wilder parts of Wisconsin, motor-
ing in a new, powerful machine which he purchased
just before starting.
E. F. Lapham, of the retail piano firm of Gros-
venor, Lapham & Co., Fine Arts Building, Chicago,
who is on a fishing vacation at Three Lakes, Wis., is
expected back at his office on September 1.
CAPT. HASTINGS BURIED.
The body of Capt. Thomas W. Hastings, a piano
man well known in the trade of New York, who was
killed in the war in France in February, 1919, arrived
in \Y\v York last week. He was buried in Calvary
Cemetery on Tuesday, following a requiem high
mass at Holy Trinity Church on West Eighty-second
street.
Steger & Sons
Leads
Others Follow
STEGER BUILDING
The
Jackson and Wabash
Pianc Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Pianos and
Organs
When in Need of Supplies
Communicate with Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
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