August 28, 1920.
THE MATTER OF PROFITS
It is no longer considered a new view that
the talking machine does not interfere with
the sales of pianos in the music stores. In fact
the latest version of the view is that the talk-
ing machine rather helps than hinders the
sales of pianos. Anyway it is now generally
conceded that the talking machine is a logical
addition to the stock of the music store. The
old idea that "the talking machine demand is
an ephemeral one," is no longer expressed.
The newest consideration is, "How can I make
my talking machine department most profit-
able?"
In achieving this admirable end the selection
of the machine to be represented and pushed
is of the highest importance. There are thor-
oughly good lines of talking machines, new or
comparatively new to the market, that are
capable of meeting competition in tone and
beauty of case with any of the older makes
widely familiar to the public. These machines
are up-to-date in the important as well as the
smaller details, are msde by responsible in-
dustries and have the very desirable advantage
of reasonable prices that permit of remuner-
ative profits to the dealer handling them.
THE OPEN FIELD
RECORDS OF HARDING TALKS
FINE NEW OMAHA STORE.
f HELPS TO SELL^RECORDS
First of the Records of Speech on "Americanism"
Now Being Distributed for Use in Campaign.
Clever House Organ Gives a Pointer to Dealers on
a Way to Record Sales.
Records from the first campaign speech of Sena-
tor Harding 1 , Republican nominee for president, are
now being sent out to the various local head-
quarters of the party throughout the country. The
first subject of Senator Harding was "Ameri-
canism."
Of course, the opportunity was too good to be
missed by the picture scouts of the news services
and those of the moving picture companies. Long
before many people will have a chance to hear the
talk made in Senator Harding's office in Washing-
ton, they will be familiar with the method of de-
livering it into the "solo horn," from pictures made
at the moment.
The Puritan, published every month by the
United Phonographs Corporation, Sheboygan,
Wis., prints the following advice for dealers:
PRAISE FOR THE W1DDIC0MB
Dealers Like the Talking Machine Because It Is
Good and a Ready Seller.
The Baldwin Piano Company, Inc., Cincinnati
and Chicago, has issued a circular concerning the
merits of the Widdicomb phonographs. In this cir-
cular the Baldwin company says in part:
What is it that marks the phonograph which you
want for your home? Surely the first requirement
is to produce the works of great artists so faith-
fully that they actually enter your home in the full
glory of their musical splendor.
When you own a Widdicomb the best music of
the world's greatest artists emanates from a cabi-
net of rare beauty—a fitting adornment for any
home. Ask your dealer why the Widdicomb has
created such a sensation.
Some of the letters that the Baldwin company
receives from dealers are full of praise of the quali-
ties and service of the Widdicomb. Following are
copies of two of them:
Colome, S. Dak., April 25, 1920.
Gentlemen:
I am now handling the Widdicomb, distributed
by The Baldwin Piano Co., and am starting out fine
with them. I wish to compliment you on the beau-
tiful quality of tone and finish you have reproduced
in this machine. I know that I will do big business
with them.
L. VANDER BOOM.
To the observant man looking over the
talking machine field, it would appear that the
day of anything like exclusiveness and mo-
nopoly is gone. Of course the first comers in
the industry have reaped and are still reaping
a large reward, but the earliest ones by no
means monopolize the favor of the talking
machine buyers.
Today there are a number of talking ma-
chines on the market that present almost
Flint, Mich., October 20, 1919.
equal claims to attention in the race for trade. Gentlemen:
Some of these have been before the public for
I have received the No. 5 Widd'comb. I never
a long time and some have been in existence opened an instrument with more satisfaction in all
experience. I have sold a great many of the
only a few years. The chief factors in the my
old makes as well as a few of the new ones that
progress of acquiring trade are certain merits are on the market today. The design and tone of
in the technic of construction and wide and this one should appeal to a class of buyers who are
looking for the best, regardless of price.
wise advertising.
F. H. BLAKESLEE.
Suggested by these considerations is the
fact that the newer comers or the newest
NAME CREDITORS' COMMITTEE
comers in the field—the industries with ma-
chines of original and undoubted merits—
Meeting in Newark, N. J., Takes Measures in Case
may overtake the older ones by the help of
of Acme Phonograph Co., of Boonton.
executive energy and wisdom and a proper
The following' committee was appointed last
courage in the matter of publicity.
week by the creditors of the Acme Phonograph
Mr. Mickel, of Mickel Brothers Piano Company,
Omaha, Neb., was in Chicago oji—Monday of this
week. He said that Mickel Bros, are opening one of
the finest new stores in the Central West in Omaha.
The company has spent $2,500 in the furnishings of
one room. The carpet, alone cost $1,500. Mickel
Hros. feel that the fine line of goods they handle
justify this beautiful setting.
25
RESXO
Company of Boonton, N. J., meeting in the office
of Harrison P. Lindabury, Newark, N. J., receiver
for the company: Cashier, Edwin A. Fisher of the
Boonton National Bank, James Hoffman, formerly
of the Acme Screw Machine Co. of Boonton, and
Isaac Samuel, connected with a motor corporation
in New York.
This committee will engage itself in placing value
on raw material now located at the plant. Vitalis
Himiner, Jr., is the largest creditor, having a claim
of $16,600.
Watch the programs of the musical shows that
come to town.. These enterprises render the latest
song hits and instrumental numbers.. Send around
to the theaters and get the programs early.
Run through your alphabetical list of the records
of all kinds that you have in stock and compare
them with the numbers in the programs. Very like-
ly you will have a lot of them on hand. Put these
in your window, with lettered cards giving the
name of the selection and stating it is being sung
(or played) at a certain theater.
It is an even chance that people owning phono-
graphs and who have been to that particular show,
will want to buy the record. Everybody has a pas-
sion for being up to date in these matters, and you
might as well cash in on the advertising that the
theater has done.
Always emphasize the fact that the Puritan
Phonograph plays all records, so there is no re-
striction on the variety of records you can show
in ycur window.
DETERUNG
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Constructed
Salei Unprecedented. Secure Agency Sow.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
"FAIRY"
Phonograph
Lamp
•"•
'
"looks" and
"a p e a k a" for
Itself. In ap-
pearance luxur-
ious, It achieves
its g r e a t e s t
triumph in Its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally
differing
from the con-
ventional
de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of
most
ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the """AIRY" have re-
quired our maximum output ever since its appear-
ance In 1918.
FNDLESS-CFAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
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