Presto

29
1 O
August 21. 1920.
STATES POSITION OF OUR
PIANOS IN EXPORT TRAD3
Standing of American Manufacturers in the Foreign
Business Is Reviewed.
9f»p Master Player Piano
Suppose APOll
does cost u s bot
a little
B,^APOLLO PL4NO COMPANY
HIGH
GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited.
A. L. WHITE MFG. CO.
215 We.t SM P h c , CHICAGO, ILL,
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices i
550-552 West 38th Street
NEW YORK
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St.,
CHICAGO, ILL.
In the West Indies, South America, Australia,
New Zealand, and even Spain, the American piano
has practically displaced the German instrument
since the outhreak of the war, is the statement of
the New York Evening Post. The article goes on
to say:
American piano manufacturers, with a good mar-
ket at home, never tried to develop an export trade
until the war drove foreign buyers to this country.
They then took up the problem of manufacturing
for the foreign markets.
Piano manufacturers report that their foreign
trade is growing steadily and- this year they expect
that this country will export a larger share than
ever before. Formerly Germany was the biggest
exporter of musical instruments and for years had
controlled the South American and Australian
trade.
The South American and other Latin countries
call for a piano much smaller and lighter in tone
than that used here, and because of climatic and
other conditions it is necessary in many instances
to construct the case and other wood parts from a
different type of wood from that used in the instru-
ments manufactured for sale in the United States.
Many manufacturers have studied this situation
and developed a piano that compares in price, dur-
ability and tone with the instruments offered by
Germany before the war. It met with almost im-
mediate success on the South American market, and
the manufacturers are now preparing to use every
means in their power to hold this trade. They re-
port that American-made pianos are in great de-
mand all over the world at present. The greatest
demand in the South American countries, however,
is for the light-case design, usually with candle-
sticks attached. This design is much cheaper and
liehter in weight. Exporters also expect that there
will be a good market for our pianos in Europe
once conditions become settled again.
MENACE TO TREES.
PRICE & TEEPLE PIANO CO
Price & Teeple Piano Co.
218 S o u t h Wabash Avenue
CHICAGO
Your Prospective Customers
•re listed in our Catalog of 99% guaranteed Mailing
Lists. It also contains vital suggestions how to ad-
vertise and sell profitably by mail. Counts and
prices given on 9000 different national Lists, cover-
ing all classes; for instance. Farmers, Noodle Mfrs.,
Hardware Dealers, Zinc Mines, etc. This valuabl*
refertnte book free. Write for it.
Send Them Sales Letters
You can produce sales or inquiries with per-
sonal letters. Many concerns all over U. S.
are profitably using Sales Letters we write.
Send for free instructive booklet, "Valut of
Slct Letters."
Of the thousand and one troubles which con-
stantly menace the trees of New England and the
whole of the United States, the latest is the white
pine blister rust that is now worrying government
officials who have such matters in charge. As its
name indicates, it is limited to pine trees of the five-
leaved variety, but since their estimated value in the
United States is some $425 000,000, and since no
pine with the disease has even been known to re-
cover, lumber dealers and owners of white pine lots
everywhere have become very anxious over their
stock.
Ross-Gould
Rfia i I i n g
Si-. Louis
Quality—Supremacy—EBE—New York
WILLIAMS
PIANOS
The poiicy of the Williams House is and ah/ays
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
an.d substantial patronage.
«.
WII1IAMS Makers of Williaui Pianos.
YY1LUA1T13 E p w o r t h P U n o . a n d organs
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured by
TRADE
THE WEBSTER PIANO CO.
450 Fifth Ave., NEW YORK CITY
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