RE§TO
28
August 14, 1920.
Every Tone Pure and True. Will not Injure Rec-
ords. Place on Record Gently."
On the reverse side of the card is the following,
under the heading of "Why Dealers Use Tonofone
Makers of a Famous Phonograph Needle Have Jus- Needles for Demonstrating":
tified Faith in Their Product.
BECAUSE—The point is flexible, therefore pro-
duces clearer, purer and more pleasing
Chicago, Aug. 7, 1920.
tones.
Editor Presto: Thank you for the item in your BECAUSE—It is uniform in size (not tapered);
issue of July 31. We know that we are producing a
therefore makes more accurate repro-
superior needle—more than that, we know that this
duction and less surface noise.
needle TONOFONE is actually benefiting the pho- BECAUSE—Being flexible, it cannot injure records.
nograph industry as a whole, and tha^^f^ery individ- BECAUSE—One needle will play 20 to 50 records,
ual connected with the industry can, if he will, share
avoiding the nuisance of frequent
in that benefit.
changing.
We can only tell them—they must individually BECAUSE—A record well played is more than half
elect whether they will or no. It is a significant
sold.
fact, however, that very many of our better and big- BECAUSE—If people buy needles which prove sat-
ger dealers are using Tonofone in all their demon-
isfactory, they will come back for
strations and letting the people know, by display-
more needles, and, naturally, buy rec-
ing Tonofone cards in their booths and on machines.
ords at the same time.
These dealers say Tonofone helps them sell records BECAUSE—They make satisfied customers—the
and machines—and users tell us Tonofone gives
merchant's greatest asset. "Nuf Sed."
them more real pleasure out of their phonographs
than they ever before knew. Tonofone is different
EFFECTIVE PUBLICITY.
—no other is like it.
Yours very truly,
Handsome folders telling about its fine line of
R. C. WADE & CO.,
pianos and talking machines have been widely dis-
Dorchester Mapes, Secy.
tributed by the Drost Brothers Music House, Med-
The card referred to by Mr. Mapes is a two-color
ford, Wis. The folders carry the music appeal in
display, reading on one side as follows:
a forceful way, that should have immediate results.
"We Use TONOFONE Needles for Demonstrat- The company carries the Schumann, Cable-Nelson
ing. Do Not Remove. One Needle will Play 20 to and Apollo playerpiano, as well as two leading
50 Records. THE POINT IS FLEXIBLE; gets makes of talking machines.
TONOFONE IS DIFFERENT
BENSINGER'S BIG POLICY
Brunswick-Balke-Collender Co.'s President Makes
His Employes His Beneficiaries.
Benjamin H. Bensinger, president of the Bruns-
wick-Balke-Collender Company, Chicago, makers o?
the Brunswick phonograph, last week completed
arrangements for a straight life insurance policy
amounting to $1,250,000, naming his corporation as
beneficiary. This in addition to $1,000,000 carried
by Mr. Bensinger for the benefit of his family.
The premium on the $1,250,000 policy, amounting
to $62,500 per annum, will be paid by the corpora-
tion. Eight insurance companies participated in the
joint policy. He was examined physically by more
than twenty doctors.
ECONOMY IN STEINWAY.
Talking of the Steinway piano for which it has
the agency in that section, the Clark & Jones Piano
Co., Birmingham, Ala., Says: "Notwithstanding its
superiority, the Steinway is moderately priced and
is in reality the most economical piano you can buy
for your home. We prepay freight to any point in
our territory and offer terms to those who do not
wish to pay all cash."
E. E. Forbes & Sons, 1922 Third avenue, Birming-
ham, Ala., proposes a test of the Apollo for the
prospective playerpiano buyer.
THE
FINDLAY PIANO TRUCK
Nothing Else Like It
HAVE MONEY IN THEM FOR ANY RESPONSIBLE DEALER
They bear critical comparison with any others, They are beauitifiul
instruments with the winning tone-duality. The new Kreiter Faction h
one of the largest and best equipped in the world, Let Us Hear From Ymtt,
KREITER MFG. CO., Inc
M»5*«t?J, y wi..
The Findlay Truck
is a two-piece-end
truck with lifting
handles and is Self-
Lifting; no lifting
to truck the piano.
You get more
than full value
for every dollar
invested in this
truck.
175-79 THIRD ST.. MILWAUKEE. WIS,
Place that Want Ad in Presto
SCSAffPIANOSIRlNGCO.
Manufacturers of
PIANOS
PLAYER PIANOS
The merits and high value of these trucks are intensely interest-
ing, ask us to tell more about them. You can pay more, but
you can't get as good a one anywhere else for the money.
T5he TTlonualo
The Playe r Piano that it alt but human
Your Money Back If You Want It
FINDLAY PIANO TRUCK CO.
FINDLAY. OHIO
MANUFACTURERS OP
FACTORIES:
Piano-Forte
Bass Strings
19.2021 CLYBOURN AVENUE
Corner Lewis Street
CHICAGO
CINCINNATI
CHICAGO
offer exceptional ad-
W E vantages
to those who
wish to push the Piano busi-
ness on sound and progres-
sive lines. For all informa-
tion apply to
124 W. Fourth St. 323 S. Wabash Ave.
CINCINNATI
CHICAGO
KRAKAUER BROS.
Cjtrttt Ate., 136tl> and 137th St*
YORK a n
ADAM SCHAAF
Established 1873
MANUFACTURER OP
GRAND, UPRIGHT and PLAYER-PIANOS
Factory
Park Ave. and FHImore St.
undB.&O.C.T.R.R.
Zshe 2>estknoa)fz
mzuricafname
in the World.
Office and Salesrooms
700-702 West Madison S
321 Waba.h Avenu*
PIANOS
Tha H«ppe, Marcellus and Edouard Jules Piaao
manufactured by the
HEPPE PIANO COMPANY
are the only pianos in the world with
Three Sounding Boards.
Patented In the United States, Great BritalStt
France, Germany and Canada.
Liberal arrangements to responsible agents oaift
Main Office. 1117 Chertaut 8t.
PHILADELPHIA. PA.
ORGANS
E 5 T E Y PIAND COMPANY - NEW YORK CITY
Presto Want Ads
Bring Quick Returns
^7he pert profit
producer for me
dealer in the Trade
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