August 14, 1920.
TALKIN
INVITING
PUBLIC
CONFIDENCE
It is the plain duty of the talking machine
dealer to advertise his business as it should
be advertised by present day methods. It is
silly for him to satisfy himself with the
thought that the talking machine, seen and
heard everywhere, advertises itself. It does
and the wideawake dealer utilizes that advan-
tage by directing some of its rewards to him-
self.
The talking machine dealer who bslks at the
cost of advertising pays for his temerity in
other ways that far exceed the cost of adver-
tising per agate line. He pays in the time he
loses in turning his stock, in marketing his
product, in selling his services. He pays when
he misses the opportunities.
Moores, Ross P. Curtice, Wm. M. Robinson, all of
Omaha; and E. H. Ridenous, Palisade.
A dance in the ballroom of the Rome Hotel closed
the event.
A "DETERLING" DESIGN
Style 125 of the Fine Phonographs from Tipton,
Indiana, Has Proved a Winner.
It isn't often that you see so handsome a cabinet
design as that of the "Deterling" from the industry
of the Deterling Manufacturing Co. of Tipton, In-
diana. The illustration which appears herewith tells
its own story, though not in the clear and convinc-
ing tones of the machine itself.
Deterling phonographs have won a good place
in the trade because of their merits. They are, to
Publicity is a prime requirement for a rec-
ord department. ,Even the most desirable
numbers grow stale and the necessity for ad-
vertising them while they are fresh is urgent.
Anyway the proper advertising of the
monthly issue of records is a duty the dealer
owes to the talking machine owners. The na-
ture of the business compels a dealer to ad-
vertise.
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Trnly a Work of Art. Scientifically Constructed
Safe* Unprecedented, Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
NEBRASKA DEALERS MEET
Two hundred Nebraska dealers attended the
fourth annual convention of the Nebraska Talking
Machine Dealers 'Association at the Rome Hotel,
Omaha, Nebr., last week. The meeting was called
to order by Hugo G. Heyn of the Mickel Bros.
Co., Omaha, in the absence, owing to illness, of
the president, C. L. Dudley. William M. Robinson,
of the National Supply Co., Omaha, was named
chairman of the convention.
At the conclusion of the morning session the
dealers were entertained by the Mickel Bros. Co.
and the Ross P. Curtice Co. at a luncheon in the
Rome Hotel. In the afternoon the ladies of the as-
sociation were guests of Mickel Bros, and the Ross
P. Curtice Co. at the Orpheum Theater.
Following the business addresses and discussions
at the afternoon session, the election of officers
was held. The following were unanimously elected:
Wm. A. Zitzman, Omaha, president; S. S. Thorpe,
Norfolk, vice-president; Hugo G. Heyn, Omaha, sec-
retary; F. C. Jones, Wayne, treasurer. The execu-
tive committee named comprised Charles L. Gas-
ton, Hastings; Page Hissabeck, Holdege; C. R.
Head of Sales for Yahr & Lange Drug Co., Mil-
waukee, in New Position.
Harry M. Hahn, widely known in the talking
machine and phonograph industries throughout Wis-
consin, has resigned as sales manager of the phono-
graph department of the Yahr & Lange Drug Co.,
Milwaukee, Wis., to be become associated with the
E. R. Godfrey Co., 293 Milwaukee street, as mana-
ger of its talking machine department. Mr. Hahn
assumed his duties during the past week.
The Godfrey company is exclusive wholesale dis-
tributor of the Paramount phonograph and Para-
mount records in five states—Wisconsin, Illinois,
Michigan, Indiana and Iowa—including the large
cities of Chicago, Detroit and Milwaukee. In ad-
dition, it is jobber in demonstration booths, cabi-
nets and other equipment and accessories, so that
it is in position to equip a dealer "from top to bot-
tom." Mr. Hahn joined the Yahr-Lange Co. three
years ago.
The Paramount phonograph and Paramount rec-
ords are Wisconsin products, made by the Para-
mount Co., a division of the Wisconsin Chair Co.
of Port Washington, Wis. The Paramount record-
ing laboratories are located at Grafton, Wis.
DETERLING
It is clear that the talking machine dealer
who advertises helps his business in two
ways: He is taking advantage of the possi-
bilities of more business and he is living up to
the possibilities of better business. He is set-
ting a new pace each day and using his ability
to live up to it. Advertising makes him see
his problems with a clearer vision and he goes
at them with a greater energy and enthusiasm.
Advertising gives him faith and confidence in
himself and his business, because it gives the
public faith and confidence in him and his
business.
Phonograph Men Gather and Have a Pleasant Busi-
ness and Sociable Time.
MANAGER H. M. HAHN RESIGNS
The
STEULJNG STYLE 125.
use a common expression, as good as they look."
They play every type of disc record with equal ease
and perfection. Probably every piece of published
music now existing has been recorded in some avail-
able edition.
The Adjustable Reproducer is a feature of great
attraction. Another feature is the zigzag felt tiling
system, which holds 42 records, besides having two
shelves and style 180, which has a double section
holding 84 records of the 10 and 12 inch size. This
tile is acknowledged by talking machine men as one
of the best on the market. The arrangement is such
that each record stands ^-inch back o'f the other,
and by laying the linger against the side of the rec-
ord and pushing down, the record will roll right
out into the hand.
The Deterling Manufacturing Co. is producing in
large quantities, and always of evenly fine quality.
At the present time the Tipton factory is ready to
rill orders promptly and it may pay dealers to get
in touch there.
C. M. Syler, Inc., Harrisburg, Pa., advertises
Saturday night concerts from 9;15 to 10 p. m.
"FAIRY"
Phonograph
Lamp
"looks" and
" • p e a k s " for
Itself. In ap-
pearance luxur-
ious. It achieves
Its g r e a t e s t
triumph In Its
tone.
A newly pat-
ented s o u n d
a m p l i f y In g
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
or most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
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