PRESTO
August 7, 1920.
APOLLO
9fi
Suppose tyAPQU
does cost us bot
a little
Tke*APOLLO P M N O COMPANY
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited.
A. L. WHITE MFG. CO.
315 W.»t SU Placa, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Eyerj Piano Turned Out by
ADVERTISING AFTER
THE CATECHISM STYLE
Virginia Dealer Tries Out the Plan of Ques-
tions and Answers to Awaken Interest
and Pull Prospects.
Anything approximately new is of general inter-
est to the trade. In advertising there is seldom any-
thing that is at all new. Therefore the plan of a
branch piano house at Lynchburg, Va., may serve a
good purpose, as an example.
Under an engraving showing an urchin at his desk
in school, with the head, "Examination on Pianol-
ogy," the advertisement runs as follows:
Q. Why should you have music at home?
Ans. Because music is a necessity. It dispenses
happiness, refreshes and cheers the old folks, and
creates in the young folks a love of home.
Q. (a) Name some high grade musical instru-
ments; and (b) tell where they may be found.
Ans. "Blank," the leading piano of the world;
grand upright and players, and others.
Q. State the prevalent financial plan of purchase
at the place you have named.
Ans. Easy terms to suit my convenience. I make
a moderate payment down, then Blank's send home
my instrument at once. I pay a little for the bal-
ance each month.
Q. Give at least six reasons for your preference
as to music stores.
Ans. 1. Blank's have large stocks. 2. Instru-
ments nationally famous for quality. 3. Give courte-
ous, quick service. 4. Add no interest or extras of
any kind to the purchase price. 5. While their
prices are exceptionally reasonable, they feature
quality, not mere cheapness. 6. They guarantee
complete satisfaction.
550-552 West 38th Street
NEW YORK
ADVICE TO PARENTS.
In suggesting to parents the way to bring out
the best in children, the Davis, Burkham & Tyler
Co., Wheeling, W. Va., names the playerpiano. This
was printed by the company this week: "You sur-
round your children with every beautiful thought
and action known to you. You want their lives to
be sweet and clean—so that in years to come they
may retain the influence of that beauty which you :
so carefully instilled into their minds and hearts—
a lasting memory of the love and happiness that
made up their home."
EVERY MAN. WHETHER
ADDS WEAVER LINE.
Landis Evans, the Lancaster, Pa., phonograph:
dealer, has added the line of pianos and players
made by the Weaver Piano Co., Inc., York, Pa. The
line of talking machines carried by Mr. Evans is the,
Pathe, for which the Weaver Piano Co. is a dis-
tributor.
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Off least
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Go.
407 So. Dearborn St.,
CHICAGO, ILL.
PRICE & TEEPLE PIANO CO.
Price & Teeple Piano Co.
218 South Wabash Avenue
CHICAGO
Your Prospective Customers
•re Hated in our Catalog of 99% guaranteed Mailing
Lists, ll also contains vital suggestions how to ad-
vertise and sell profitably by mail. Counts and
prices given on 9000 different national Lists, cover-
ing all classes; for instance. Farmers, Noodle Mfrs.,
Hardware Dealers, Zinc Mines, etc. Tbit vuluail*
reference book free. Write for it.
Send Them Sales Letters
You can produce sales or inquiries with per-
aonal letters. Many concerns all over V. S.
are profitably using Sales Letters we write.
Send for free instructive booklet, "Value of
vSales Lettert,"
Ross-Gould
S*. Louis
Quality—Supp»inacy—EBE~New York
WILLIAMS
PIANOS
The policy of the Williams House is and ah/ays
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
an.d substantial patronage.
WII I IAMS M.keri of Williams Pi.noi.
YV1LL1A1T13 E p w o r t h P i a n o i a n d Organ.
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FO?l YOUR TRADE
Manufactured by
THE WEBSTER PIANO CO.
450 Fifth Ave., NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/