Presto

Issue: 1920 1775

PRESTO
July 31, 1920.
23
musical honors appeared. Some of these laid here
the foundation of their future fame in both the vo-
cal and instrumental fields. Among the artists and
teachers who took part in these ever remembered
recitals were many who subsequently became
famous.
"A second disastrous fire again swept away all
Byron Mauzy's Part in Musical Progress of
the result of Byron Mauzy's work, when the mighty
San Francisco Theme of Fascinating
conflagration of 1906 reduced imperial San Fran-
Daily Newspaper Story.
cisco to ashes, Byron Mauzy holds the immortal
"San Francisco, New York record of having been the very first merchant to re-
and Cincinnati enjoy the dis- open business after this catastrophe. The very
tinction of being the three next day after the fire, while the embers were still
leading cities where the mus- smoking over eleven square miles of what was
ical spirit of the people, as once the commercial capital of the West, he had
a community, has been most opened a new store for business at his residence,
developed in America," says 1165 O'Farrell street. In a very short time business
the San Francisco Chronial«, became so brisk that he was compelled to build the
which points out the appar- adjoining premises. Here he remained until a class
ent effects and attributes A building could be erected for him downtown
at 250 Stockton street, opposite Union Square, with
some ot the causes:
the St. Francis Hotel facing his fine store on the
"Among the factors that opposite
side of the square.
contribute
to
this
superior
I'.YIIOX M A l ' Z Y .
"In
this
new place Byron Mauzy has built up and
musical education of San
Francisco was the old Tivoli, which had one of the expanded his business until now he occupies the
finest orchestras in the country, and which produced entire six stories with two mezzanines and a base-
all the grand and comic operas daily for many years, ment, all devoted to the merchandizing of music
winter and summer, and secondly, the high-class by the methods which have earned for him a na-
musical concerts given in the piano house of Byron tional reputation."
Mauzy during the same period," is the proud state-
ment of the Chronicle. The history of the Byron
AFTER PLAYER ACTIONS.
Mauzy store, one of the romances of San Fran-
Lem Kline, of the Rex Piano Mfg. Co., Chicago,
cisco, is summed up briefly in the Chronicle as left for the East on Tuesday for the purpose of
follows:
contracting for a supply of player actions. His new
"Byron Mauzy established his first place of busi- industry is moving along smoothly, and the point
ness in 1883 at 107 Post street, but moved shortly in its development has come when a larger number
afterward to the Bancroft building on Market of players must be turned out. Mr. Kline has choice
street. The fire which destroyed this building in of several player actions, but he has not yet settled
1885, and known as the Bancroft fire, wiped out Upon the one he will use. Later it is expected that
his business completely. The Byron Mauzy estab- the Lux actions will be produced in the Chicago
lishment was then moved across the street, and factory.
within a few doors of the old Baldwin Theater. In
1886 the store was transferred to 308 Post street,
A. G. KUNDE'S VACATION.
near the corner of Stockton, opposite Union Square.
A.
G.
Kunde,
Grand avenue, Milwaukee, Wis..
The upper floors of this large structure were occu- Columbia dealer 516
and
one of the pioneer phonograph
pied by the Pacific Union Club, and later by the
of that city, left July 15 for a three months'
Union League Club. This store was probably the men
and recreation tour of Europe. Besides
finest piano establishment at the time in the West. sightseeing
viewing the battlefields of Europe, Mr. Kunde will
"In the rear of the main floor was constructed spend some time investigating the music trades of
a large stage from which hundreds of recitals were the Continent and in the British Isles. He expects
given with great frequency, and at which many of to return October 15. During his absence, the Mil-
the prominent teachers, artists and aspirants for waukee business will be conducted by Mrs. Kunde.
PIANO MAN'S HISTORY
READS LIKE ROMANCE
TWO TRADE WINNERS
HARTFORD
I CHURCHILL
HARTFORD PIANO COMPANY
of
High Orado
PIANO PLATES
SPRINGFIELD
-
-
BOOSTING SMALL GOODS.
In furtherance of the plan to make its small in-
strument business more important, the Dugan Piano
Co.. New Orleans, La., is adding to the size of
the department. New and suitable fixtures are now
being installed in the new wareroom space added to
the small goods department. The firm always has
enjoyed a profitable and fairly large business in
small musical merchandise, but now it is the pur-
pose of John V. Dugan, president of the company,
to strive for the greatest possible business for the
goods.
AMERICAN TRADE.
The foreign trade of the United States for the
fiscal year ended June 30' broke all previous records,
both exports and imports attaining new high marks,
according to figures made public recently by the
department of commerce. But imports made a
greater increase than exports, compared with the
previous year, so that the net trade balance in favor
of this country was only $3,872,429,551, compared
with slightly more than $4,(X)0,000(X10 in the preced-
ing year. The value of exports was $8,111,176,131
and of imports $5,238,746,580.
KROEGER PIANO CO.
NEW YORK. N. Y.
O. S. KELLY CO,
Manufacturers
The following information concerning A. B. Chase
Co. interests will be read with satisfaction in the
trade:
The following A. B. Chase Piano Company repre-
sentatives have been newly established:
Dudley's Music Store, Fremont, Nebr.; J. W.
Owens, Greensburg, Ind.; Butler Music Company,
Marion, Ind.; Murrills & Taylor, Portage, Wis.
President J. H. Shale, of the A. B. Chase Co., is
spending his vacation at Dwight, Ontario, on the
Lake of Bays. Stuart H. Perry, traveling man, is
also on his vacation.
Trade with the famous old piano industry is
steadily increasing, and the class of dealers who rep-
resent the artistic instruments made at Norwalk,
Ohio, is as always of the best.
(Established 15*2)
The name alone is enough to suggest to dealers the Best
Artistic and Commercial Values.
The New Style Players Are Finest Vet. If you can
get the Agency you ought to harve it.
Made By
THE
President J. H. Shale Is Vacationing at "Lake of
Bays," and Traveler Perry Also Rests.
KROEGER
1/ you want Good Goods at Right Prices, here are two
that will meet your requirements—Players and Pianos.
RELIABLE — FINE TONE — BEAUTIFUL
1221-1227 MILLER STREET, CHICAGO
NEW REPRESENTATIVES
OF THE "A. B. CHASE"
and
STAMFORD. CONK.
VOSE PIANOS
ESTABLISHED 1851
One of the Largest Outputs In the United State*
The Fastest Selling Piano in the Market
OHIO
Send for Illustrated Catalogue
VOSE & SONS PIANO CO.,
If you want a Salesman or Workers
in any branch of the Business; if
you want a Factory, try a Want Ad
and get it. Presto Want Ads get
results and get them quick.
GORDON & SON
Pianos and Playerpianos
Nearly 75,000 In U M
THE GORDON PIANO COMPANY
Established 1845
7O0-713 Whitlock Avenue
v A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
Boston, Mass.
PQOLE
^BOSTON-
NEW YORK
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
24
PRI1TO
July 31, 1920.
TALKI
THROW THEM OUT
business if by misrepresentation he sells cheap
phonographs. His reputation is too valuable
in his piano business to be hazarded for the
sake of whatever profits he might make in the
sale of the inferior instruments.
Eventually the phonograph manufacturers
will work hard to secure the piano merchants
to represent their products. The "talking ma-
chine shops" cannot survive. The talking ma-
chine belongs logically to the musical instru-
ment trade.
Piano dealers will find the phonograph a
desirable adjunct to their business. But it
must be a good phonograph, to sell at a good
price, or better no phonograph at all.
No established piano dealer can afford to
handle cheap talking machines. If the piano
house is the logical home of the phonograph—
as it certainly is—there is no profit in selling
inferior machines. It is because a piano mer-
chant has become established, by selling repre-
sentative musical instruments, that he is well
equipped to introduce a thoroughly good pho-
nograph. He has the respect of his commu-
nity. He is recognized as an authority in tone
production, and he is conducting a store to
which the people have become accustomed to
visit when they want anything musical.
More than all, perhaps, he has the "pros-
pects" already "lined up." He knows just
where the people live who have bought pianos,
PERSISTENCY COUNTS
and he knows just how they bought and how
What is the proportion of talking machine
good their credit is in the event of their being
customers
who buy without being canvassed?
installment customers—as many of them are
The
question
was the subject of an unofficial
sure to be.
forum during the days of the Edison caravan
In short, the piano dealer is prepared to convention in Chicago recently. The number
do a phonograph business just as soon as he of different estimates provided fun and was an
can get a line of instruments fitted to his trade incentive of very interesting discussions. But
and as dependable as they must be to sustain the consensus of opinion was that the big
his established reputation. And that means majority of talking machine sales results from
that the phonographs into which he may put the personal solicitation of salesmen, plus the
a share of his energies, his organization, and advertising. It was even said that there is no
his local influence, must not be of the "cheap such thing as a spontaneous phonograph pur-
and nasty" kind. They must be as good as chase ; that customers coming to the store ap-
the industry can boast. They must be so good parently of their own free will and without the
that their prices suggest a fair profit and not invitation of salesmen have been influenced
the whatever-you-can-get basis of terms.
by the talking machine publicity.
If any established piano house has been sell-
That talking machine sales are for the most
ing the unreliable, cheap and flimsy talking part the result of persistency on the part of
machines—the kind that shine too brightly a salesman was the most frequent opinion ex-
when new and lose their luster next month; pressed. In fact, the general verdict of the
the kind that suggest nothing but a varnish veteran salesmen was that the average sale is
pot and a scratchy noise, befitting a few dol- a hard fight to get the prospect's name on the
lars in cost, it is good business to throw them dotted line.
out and begin again.
A short time ago the demand for phono-
A talking machine record department man-
graphs was so much in excess of the supply
ager says records made from musical comedies
that anything that looked like a talking ma-
are uncertain sellers. The reason, is that the
chine would sell to the trade. It isn't so to-
average musical comedy contains little music
day. The time has come when salesmanship and less comedy.
is required to sell phonographs, whether at
wholesale or retail. And salesmanship implies
A second talking machine bought on the in-
quality in the goods to be sold. It isn't sales-
stallment
plan led to the discovery of the
manship to give things away. There is no skill
double
life
of a Denver man. The man who
in taking a dealer's order for phonographs
tries
the
double
life finds he has to do two
that cost so little they suggest being thrown
men's
work
and
ten
men's lying. So what's
in to insure full measure. But anything that
the
use!
is so nearly "thrown in" is only good enough
¥ * *
to be thrown out again. It isn't fit to sell, be-
If the salesman shrugs his shoulders at the
cause it didn't cost enough to make it justify
mention
of the talking machine of a competing
any expectancy of durability or satisfaction
house
it's
a sign he can tell something that
to the "ultimate consumer" who may be
ethics
prevent
him from voicing.
tricked into its ownership.
The piano business has suffered by misrep-
A collector for the talking machine depart-
resentation. So has the talking machine. But
no piano dealer who has represented piano ment of a Minneapolis house, who is very
values can hope to continue successfully in the much "wanted," is said, in the descriptive in-
Sjs
3j!
Sjl
formation, to be averse to all kinds of humor.
It i said that on his first day in the store he
quarreled with a salesman because the latter
ventured a joke at the newcomer's expense.
It may have been a very poor joke, but anyway
the collector made it clear he would not take
a joke. Nine weeks later, in working for a
branch store, he took all the money he could
collect and skipped in a grave and serious
manner.
*
Sj!
*
Before giving the fair prospect advice about
the talking machine to buy, find out the gen-
eral direction of her tastes. Then agree with
her, but not too heartily, is the advice of the
wareroom cynic.
The Better Business Bureau might perti-
nently point out that the habitual trade adver-
tising liar is punished when he tells the truth.
Then nobody believes him.
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly « Work of Art. Scientifically Constructed
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
"FAIRY tt
A Phonograph
|l
Lamp
"looks" and
"a p e a k B" for
itself. In ap-
pearance luxur-
ious, It achieves
Its g r e a t e s t
triumph In Us
tone.
A newly pat-
ented s o u n d
a m p l i f y in g
chamber, radi-
cally differing
from the con-
ventional
de-
signs, give* a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive Instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the ".FAIRY" have re-
quired our maximum output ever since its appear-
ance In 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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