July 24, 1920.
"' OLD MEDIUM BUT NEW WAY
IN TELLING ABOUT ROLLS
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T\£ APOLLO P M N O COMIMNY Ck!ca£o-IMalUll.
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention SolUiU*.
A. L. WHITE MFG. CO.
21S West 6X4 Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Everly Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices t
550-552 West 38th Street
NEW YORK
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
. only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St.,
CHICAGO, ILL.
Knight-Campbell Music Co.'s Monthly List a Sure
Allurement for Player Owners.
"Music shines out of the soul with the buoyancy of
June. It is the earnest of perennial youth and
springtime. Music keeps the human machine ad-
justed, lubricated and in light running order," says
the Knight-Campbell Music Co., Denver, Colo., in
a folder advertising the July music rolls. "These
offerings tell their own quality story," says the fold-
er, but all the same the winning numbers for the
month are described in detail with the usual clever-
ness of the Knight-Campbell publicity man, who
has this to say:
"Knight-Campbell's July rolls are better and re-
freshingly different. Roll-makers are just human
beings with a desire to serve. It is their purpose to
give the music-loving public what it wants and what
it is willing to pay for. The fact is well-known,
however, that the playerpiano is an educator, and
that its owner soon demands a better class of music
than he at first selected as his ideal.
"You will find a gratifying response to better
taste in the July offerings—and you'll be greatly
interested in. observing the betterments in roll-
reproductions that are coming from the makers in
answer to an insistent public demand."
STUDYING SELLING TALK.
In an article on "Studying Selling Talk" in the
New York Times of Sunday, July 11, an executive
of a business house is made to say: "My idea is
that once a sale has been made, there are two points
the salesman made which he can use with the same
good results on other customers. Once the sales-
man has decided for himself what the best argument
was, he can try it on the next customer. By try-
ing out one line of approach and another, and con-
stantly noting the effect, sooner or later the sales-
man is going to find the winning formula. And
when he finds it, it may prove surprising to him
that it is not the long, protracted argument that
makes the best impression. On the contrary, he
may discover that he is accomplishing much better
results by not using a single useless word."
REDWOOD FOR CABINETMAKING.
For cabinetmaking in Tunisia, where supplies of
imported mahogany are, when available, invariably
high priced, Consul Cookingham reports that the
attention of makers of furniture has been called by
the government to the possibilities of the domestic
redwood eucalyptus, which is said to possess qual-
ities that recommend it as a substitute for finer
woods.
PRICE & TEEPLE PIANO CO
Price & Teeple Piano Co.
218 South Wabash Avenue
CHICAGO
Your Prospective Customers
Send Them Sales Letters
You can produce sales or inquiries with per-
sonal letters. Many concerns all over U. S.
are profitably using Sales Letters we write.
Send for free instructive booklet, "Value • /
r Letterj."
Ross-Gould
S*. Louis
Quality—Supwiiiiacy~EBE~New York
WILLIAMS
PIANOS
The policy of the Williams House is and ah/ays
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
and substantial patronage.
WII HANK Makers of Williams Pianos,
WILLIAMS E p w o r t h P i a n o . a n d Organ.
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured by
-
•re listed in our Catalog of 99% guaranteed Mailing
Lists, It also contains vital suggestions how to ad-
vertise and sell profitably by mail. Counts and
prices given on 9000 different national Lists, cover-
ing all classes; for instance, Farmers, Noodle Mfrs.,
Hardware Dealers, Zinc Mines, etc. This valuable
reference book fret. Write for it.
TRADE
THE WEBSTER PIANO CO.
450 Fifth Ave., NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/