PRESTO
28
Schumann
PIANOS and PLAYER PIANOS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
TRtDE MtftK
This Trade Mark is cast
in the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company, Schu-
mann & Son, and also
Shuman,
as
all
stencil
shops, dealers and users of
pianos bearing a name in
imitation
of
the
name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
July 17, 1920.
will receive them through the Kohler & Campbell
dealers, they have but to turn over to the second
page—and this brings them not only the answer, but.
also brings them into direct contact with the inter-
esting little story about the Kohler & Campbell
piano, the picture of it, and a vivid word picture of
New York Manufacturers Supply Their Deal- the joys it will bring to their homes.
The front cover of each booklet is in brilliant
ers With Ammunition. That Is Sure to
colors against a background of black, with the title
Score a Center Hit With the Kiddies.
standing out boldly in white. On the back page is
The late Charles A. Dana, dean of American a paragraph informing the recipient of each folder
journalism, would chuckle if he could see the pe- that it is one of a series and telling him where he
culiar application made of his famous golden rule can obtain the others, the local advertisement of
each dealer being printed neatly and in generous
for reporters, in a series of stuffers just completed
space before the stuffers are delivered to him by
by Kohler & Campbell, Inc., New York. The great
editor laid down this cardinal principle for all his the Kohler & Campbell sales division.
reporters in writing a newspaper story: "Relate
These clever little trade boosters are now being
your facts in this order: 'Who, what, where, when, sent out by Kohler & Campbell, Inc., to reach the
how, why.' "
dealers at a time when excellent use can be made
Taking these six words as his cue, the Kohler & of them. They will be in hand in ample time to
Campbell director of sales promotion, himself a catch the big and profitable circulation they can be
KOHLER & CAMPBELL
AIDS TO PIANO SALES
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
OTTO R. TREFZ, Jr.
Manufacturer ot
PIANO
BASS STRINGS
handles the most .keys- a
locksmith or a turnkey ?
Lets see, who does handle
the- most keys a locksmith
or A turnkey?
ttttt
21st St. and Fairmount Ave,
PHILADELPHIA, PA.
"Built on Family Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODDART
WELLSMORE
Jacob Doll & Sons, Inc.
Southern Bouleyard, E. 133rd St.
E. 134th St. and Cypress Ave.
NEW YORK
W. P. HAINES & CO.
(INCORPORATED)
PLAYERS and PIANOS
I38th Street and Walton Avenue
NEW YORK CITY
is the best man at a wedding
like tHe bride's sister-in-law?
Well,
o
wh\j is the
best ma.uat a
1
wedding like the, bride's
sister- m-law 9
E
BLOCK REPRODUCTION OF COVERS.
veteran newspaper man, wove them into a series of
riddles, each asking a pert and pertinent question
concerning the piano, and each having an answer
that leads deftly and naturally into an interesting
little discourse upon the instrument that will be
certain to prove attractive to the children. They
arc designed to arouse in them a desire to have in
their own homes this purveyor of all the good times
they read about, and start them upon the course
of household discussion and persuasion that so often
ends in the purchase of a piano.
Here are the riddles: " W H O handles the most
keys, a locksmith or a turnkey?" "WHAT kind of
a picture would you draw to illustrate music?"
" W H E R E do the folks put on the most airs?"
" W H E N is the best time of year for the ragpicker?"
" H O W can you pass notes around in school with-
out fear of getting caught?" "WHY is the best man
at a wedding like the bride's sister-in-law?"
If you are curious to know the answers Kohler &
Campbell, Inc., will be glad to send you a set of
these handsome and brightly colored little booklets
on request. As for the thousands of kiddies who
given through the county fairs of the early fall, and
\t can be safely predicted that the youngsters, and
not a few of their elders, will quickly demonstrate a
demand for them that will more than equal the
supply.
WHERE MONEY IS WORTHLESS.
Piano salesmen in this country need not complain
about it being hard to sell pianos in this country
when they are informed that there is a region in
Europe where money is reported to be valueless.
This is the Volga district of Russia. The condition
of the rural population in that part of Russia is
excellent, owing to the fact that much which was
formerly sold is now consumed, because money is
useless, the peasants being unable to purchase agri-
cultural implements, seeds, clothing, or the various
manufactured articles that they were wont to use
formerly.
In the majority of the villages the
peasants own the land, it having been equally dis-
tributed among the adult inhabitants.
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