r
27
PRESTO
July 17, 1920.
ly known in the industry, and who was at one time
prominent in business circles at Ann Arbor, Mich-
igan. It was expected, also that Superintendent
E. C. Curtis would arrive in Chicago during the ex-
hibit. All of these gentlemen are enthusiastic about
the merits of the Stratford and they all give em-
phasis to the fact that the products of the Ashland
industry are designed to compete with the very best
that the East can show. And with every advanced
development to apply to the new machine it is not
difficult to understand that the Stratford must have
some starting advantages which were impossible
to the older phonograph industries. T o all who
know President Amreihn and his associates it will
be clear enough that none of the advantages will
be overlooked. Dealers who may be in Chicago dur-
ing this and next week should make it a point to
visit the Stratford display at the Sherman House,
and this applies fully as much to piano dealers as
prospects includes many homes to which pianos
have been delivered. And the satisfied piano owner
is almost certain to be a live prospect for a fine
talking machine.
At the Sherman House display of the Stratford
may be seen a number of the favorite Ashland de-
TEACH WITH PHONOGRAPH
Suggestions to Parents and Teachers by Alma
Gluck, Who Tells of Beauties of Folk
Songs in Delineator.
"God teaches children to sing. In every other
art technical exercises come first; without them the
piano and violin, for instance, cannot be learned.
But singing is different; one sings first and studies
the technic of singing afterward; those who sing are,
so to speak, born singing," says Alma Gluck in the
Delineator. The uses of the talking machine are
suggested by the great opera star in commenting.
The writer continues:
"I do not think that children should be taught to
sing, but, instead, led along in the singing natur-
ally. If they are to be great in singing, their great-
ness will be in personal singing. The natural spark,
the desire, should be cultivated by listening to the
right kind of songs and by singing good songs se-
lected for them. The important point with children
is to hear and sing good songs, and to sing them
naturally, songs that will form their taste and make
them love and appreciate the really beautiful."
Jazzy music, the famous singer believes, is a bad-
thing for children. It does much to displace real
melody. Continuing, she says:
"Children hear those awful tunes on every hand,
and quickly learn them. That they are bad music is
fully proved by, the fact that each lasts but a day.
People soon tire of them. Good music remains
beautiful always; we never weary of it. The moth-
er's duty, then, becomes one of elimination; keeping
the children as much as possible away from the bad,
and substituting for it the good.
"And I have never heard an ugly folk-song, for
the same reason that I have never seen an ugly leaf.
signs. The industry at Ashland, Ohio, is now pro- Such music, in its pure beauty, has an effect upon
ducing such famous designs as the Adam, Louis taste not only for the moment, but throughout life.
Too high a value cannot be placed on singing it.
XVI, Sheraton, Queen Anne, in upright periods, and
William and Mary in the class period. They are in- From the more sophisticated music one turns to
struments which must add to the possibilities of any folk-songs as do nerve-racked city people to the
country's calm. Sung in childhood, too, memories
E. C. CURTIS. SUPERINTENDENT.
talking machine shop or regular music house.
cluster about them that make them not only a thing
of lingering charm, but a moral influence. Repro-
to special talking- machine men. Mr. Amreihn was
ducing companies have all realized the beauty of
TIRED OF WAR SONGS
formerly engaged in the piano business, and he
folk-songs, and have put those of many countries on
understands precisely what the trade wants—in fact,
must have. And no piano dealer who has sold good Head of Record Department in Topeka Store Sees their records. I flatter myself that I was the first
to urge this.
pianos can afford to handle other than fine phono-
Greater Desire for Classics.
"Community singing now making strides of prog-
graphs. One of the reasons why the piano dealer
is the logical phonograph dealer is that his list of
The Topeka, Kans., phonograph record customer ress in our country, is another thing that will not
has passed up the so-called war songs, according to only delight children, who should join in it with
Miss Clara Eldredge, manager of the record depart- their fresh, pure voices, but will musically improve
ment in the Jenkins Sons' Music Co.'s store in that them. In it they will hear the dear old American
city, who said this week: "The war pieces such as songs, and they can hear nothing better.
"There is now a splendid and wonderful movement
'Goodbye Broadway, Hello France,' are about for-
in this country in giving children beautiful songs to
gotten.
Right
now
the
public
are
seemingly
trying
THE SHAKESPEARE OF PHONOGRAPHS
their best to forget all about the war, and since the sing. In this branch the American composer is
AS Shakespeare, bcrn at Stratford on Avon, was the
armistice I have not had a single request for the al- especially happy, possessing the gift of simple mel-
l \ world's greatest poet, so is the STRATFORD
leged patriotic pieces. They were surely popular dur- ody. And music, after all, must be made on melody.
the world's finest phonograph, says one of America's
"Those little American songs of which I spoke,
ing the fighting but they have vanished now. Only
great Bachelors cf Music.
one or two will live. 'Keep the Home Fires Burn- have melodies as lovely as the words which tell of
OTRATFORD instruments are noted for their
ing' will always be bought, and I believe it will take things near and dear to every little heart. In such
O supremely designs, finish, motor, method of
its place in history as a sequel to "Marching Through songs, together with the folk-song records, every
amplification and natural quality of tone.
Georgia,' and some of the famous Civil War songs." mother will find a treasury in leading her child in a
TRATFORD will live forever. Why?
kind of singing that will influence him musically and
But most of the "popular" music, the things of a morally for life.
Because of Quality.
day, are weak in their powers to attract the public
OTRATFORD dealers are furnished artistic cata-
"Meanwhile, children should be learning the rudi-
says Miss Eldredge, who believes the classic is com- ments of music by studying the piano. I am look-
O logueSj newspaper matrices and window display
ing back into its own. Miss Eldredge says: "The ing forward to a time when the piano will be taught
Designs—Adam, Louis XVI,
jazz piece catches the ear the first time it is heard, technically in the public schools.
Sheraton, and Queen Anne
Prices consistent with Quality—Catalogue furnished upon request
the second time it dulls and the third time the hearer
"But I do not believe in pedantry with children
doesn't listen any more."
in their singing. Show them, lead them, let them
15he Stratford Phonograph Co.
sing and hear the right kind of songs, and they will
MANUFACTURERS
The Hildebrand Book Store, which carries a line get on. Each one of us is endowed with the divine
ASHLAND,
OHIO
N.B.—VISIT THE STRATFORD EXHIBITION AT
of talking machines in Wilmington, O., has been spark. Lead us along in the right path, and give
SHERMAN HOUSE, CHICAGO. JULY 12 TO 26
sold by F. W. Walker, its owner for some years. those divine instincts play. Such a course brings
with it development of individuality, the greatest
gift that any with a voice may claim."
S
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184 Pages===YOU WANT IT=«25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
CHICAGO
SMASH DAMAGES MACHINES.
Two men were slightly injured last week in Mas-
sachusetts avenue, Indianapolis, when a large truck
loaded with phonographs was struck by a work car
and wedged between it and another truck. The men
injured were August Wood, age twenty, 1713 North
Arsenal avenue, driver of the truck, which is owned
by the Central Public Warehouse, 114 South Ala-
bama street, and Cyrus Wasson, 1537 Shelby street,
who was riding with Wasson. Both were bruised. A
half dozen phonographs were damaged.
NEW PHONOGRAPH STORE.
The formal opening of Will B. Hill's new music
store, Bowling Green, Ky., took place recently. The
store room had been overhauled and beautifully
painted in ivory white. The booths are all in white
also, and these are equipped with blue plush rockers
and settees on one side and wicker furniture on the
other. A fine display of talking machines was the
big feature of the event. It is understood Mr. Hill
will sell the "Stratford"—the "Shakespeare of Phono-
graphs."
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