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AND THEN WOULD COME THE MILLENNIUM
What You, the Rest of Us and the Instruments, Should Strive to Be, as Limned in Brief
Strokes by Representatives of All of Us,
THE EMPLOYER I WANT TO BE
THE ADVERTISER I WANT TO BE
One who will inspire to finer action.
;
One who will win co-operation.
One who will merit affectionate regard.
One who will teach thrift in the broader sense.
One who would deal with his employes as he would have them
deal with him.
One who is just and fair, but firm.
One who is sympathetic but not weak.
One who inspires to greater effort and finer achievement.
One who is progressive for himself and his helpers.
. One of whom it shall be said, "He helped me forward in life."
—Lester G. Herbert, of Auburn,
One who knows his own products.
One who knows the power of a good name.
One who understands the call of human nature.
One who realizes that there is no profit in "advertising by sam-
ple" or as an experiment.
One who, having the reserve force, financially and otherwise, has
also the requisite persistency and strength of purpose.
One whose faith in his products is so great that the public must
stop and consider.
One who knows that advertising is not manufacturing, nor alto-
gether merchandising, but is largely an art.
One who, lacking the gift of apt expression, knows enough to
employ advertising talent.
One who realizes that to be successful the kind of appeal and the
form for its utterances are vital.
One who can resist the temptation to knock other men's wares
in the effort to promote his own.
—Leon Levoy, of Chicago.
THE WORKER I WANT TO BE
One who loves his work.
One who aspires and has ambitions.
One who forgets that clocks exist during working hours.
One who is so willing to learn that none is too humble to teach.
One who values what he does according to his ability to do it
and by his real accomplishments.
'
One who fears no man and respects the "Old Man" in proportion
to what he is and not what he pays.
! One who, knowing his aim in life, finds the road to it and never
wearies in the travel.
One who refuses to say "can't" and knows no such word as
failure.
One who sees the rights of the man who pays the bills and re-
spects those of his fellow employes.
One who attends to his own business and refuses to see the
harmless weaknesses of his associates.
—C. J. Liftwitch, of Spokane.
THE PIANO I WANT TO BE
One with my own, or my maker's name, in the gold letters.
One in which music matches merit and beauty encases quality.
One that the world knows, not so much because of word pictures
as by tone power.
One that is never caught with a cut price attached to it.
One that is knocked because of its fame and merits, if it is ever
knocked at all.
One that justifies the highest superlatives that the most en-
thusiastic salesman can master.
One that is even more admired in the factory than in the ultimate
parlor setting.
One whose makers bid it Godspeed with loving thought because
it is the best work of their skillful hands.
One in which the harmony that exists in the factory goes with
it to the store, and finally to the happy home. (Apologies to the
Packard.)
One whose maker possesses the ambition to know that if my
name is old and honorable, these, too, are assets worth perpetuating.
—Geo. P. Nielen, of Columbus.
THE PLAYERPIANO I WANT TO BE
One in which my maker's faith is boundless.
One that can do well all that any other can do.
One that is promoted zealously and with enthusiasm.
One that has no "talking point" that is not worth the time of any
salesman in any competition.
One that refuses to balk or "fall down" in presence of a prospect.
One that is made by ambition and sold by enterprise.
One that speaks its character on sight and convinces the most
critical by sound.
One that can easily demonstrate that in playerpianos perform-
ance is the better part of promise.
One that the world knows by name because printer's ink has told
fairly of its merits.
One that combines beauty with durability, and whose values
justify a growing fame.
—C. F. Brick, of New York.
THE CUSTOMER I WANT TO BE
One who knows fairly well what he wants when he wants it.
One who cheerfully pays the price the thing is worth.
\ One who can see the justice of the merchant's profit.
One who, loving music, refuses to entertain needless noise.
One who will not declare the piano "worth less" than the price
unless he knows a lot about pianos—and it is so.
One who will refuse to "knock" any instrument of which he
has little knowledge.
One who, knowing the worth of money, yet will not expect large
discounts for as little cash as possible.
One who realizes that a promise to pay is an obligation of honor.
One who meets courtesy with courtesy and treats discourtesy
with "silent contempt."
One who mixes reason with criticism and possesses the ability to
so far judge human nature as to recognize an honest salesman.
—Will Desnoyer, of Detroit.
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