Presto

Issue: 1920 1772

PRESTO
28
Schumann
PIANOS and PLAYER PIANOS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
TRtDB M4RK
This Trade Mark is cast
in the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all infringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company, Schu-
mann & Son, and also
Shuman,
as
all
stencil
shops, dealers and users of
pianos bearing a name in
imitation
of
the
name
Schumann with the inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
OTTO R. TREFZ, Jr.
Manufacturer of
PIANO
BASS STRINGS
21st St. and Fairmount Ave.
PHILADELPHIA, PA.
g
on Family Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODDART
WELLSMORE
Jacob Doll & Sons, Inc.
Starr pianos find duplication in this department of
the same great industry. The Starr cabinets are
artistic in design and they are finished in the same
beauty as the Starr pianos. The Starr phonographs
possess special features and are standard in qual-
ity. The name alone is sufficient guaranty of the
reliability and values of these instruments. The
Gennett records are also extensive factors in the
success of the Starr phonograph. Represented in
all large cities and always with the utmost suc-
cess. Manufactured by the Starr Piano Company,
Richmond, Ind.
Well-made and handsome cases, in
STAFFORD which is a good motor and other
parts designed to give satisfaction to
critical buyers. The makers of the Stafford have
been manufacturing office furniture for over thirty
years and are qualified to produce good talking ma-
chines. A feature is made of period styles of cabi-
nets. In the words of the makers, "The heart of
the sound is the Stafford Reproducer." Manufac-
tured by E. H. Stafford Mfg. Co., 218 S. Wabash
avenue, Chicago.
Original features mark this line of
well-made and handsome phono-
graphs. The new type battery motor
is an improvement, as is also the Tone Modifier de-
signed to regulate the volume of sound. The
slogan of the Tonola is, "It Talks for Itself." It is
a scientifically constructed instrument, and its de-
mand has become very large. It may also be
equipped with an electric battery type motor. Prices
are moderate. Made by the Tonola Phonograph
Co., 11 S. Seventh street, Minneapolis, Minn. See
also page 65 of this book.
Advertised as "the most talked-about
TpT -
TONF
phonograph in America." Features
"enormous output." Handsome cab-
inets and live promotion. Better grades have gold-
plated finishings and veneered cases. Prices mod-
erate and various styles bear special names, as
"Etude," "Matinee," "Encore" and "Premier." The
Western News Company, 21-29 East Austin avenue,
Chicago.
This is the name of the admirable
TONKOLA phonograph produced by one of the
foremost American piano industries.
The Tonkola is a strictly high-class instrument. It
presents special features of value and its construc-
tion is not surpassed. Tonk pianos maintain a place
of distinction in the musical world. The Tonkola
is designed to sustain the same standard in the
phonograph world. Manufactured by William Tonk
& Bro.. Inc., 456 Tenth avenue, New York.
Styled by its makers as the "Phono-
VITANOLA graph of marvelous tone," this ma-
chine has been extensively exploited
and has a large demand. It is not an expensive
machine, and it is put forth in a large variety of
styles. Vitanola Talking Machine Co., 508 West
35th street, Chicago.
A name so widely advertised as to
VICTROLA represent an asset to the dealer.
The first phonograph to be given
wide publicity, and, by reason of the trade-mark,
"His Master's Voice," familiarized the world over.
Hundreds of later phonographs now contend for
supremacy and the Victor distributors meet com-
petition by reason of the forceful publicity of the
older machine. Manufactured by the Victor Talk-
ing Machine Co., Camden, N. J.
This name has become prominent as
WIDDI-
that of a popular and very attractive
COMB
line of phonographs. The manufac-
turers are well known in the furniture industry,
which suggests skill in the production of cabinets.
The Widdicomb has a good motor and convenient
filing system. The tone produced is satisfactory
and the all-wood horn is good. Prices are from
$125 up. The Queen Anne designs are attractive.
Widdicomb Mfg. Co. branch of Grand Rapids Fur-
niture Co., Grand Rapids, Mich.
TONOLA
Quality—Supt»ma Southern Boulevard, E. 133rd St.
E. 134th St. and Cypress Ave.
NEW YORK
WILLIAMS
W. P. HAINES & CO.
(INCORPORATED)
PLAYERS and PIANOS
138th Street and Walton Avenue
NEW YORK CITY
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
and substantial patronage.
W 1 H I A M 3 Maker, of Williams Pianos,
WILLIAMS E p w o r t h P l a a o . a n d Organ.
July 10, 1920.
ELIMINATING THE
FACTORY NOISES
Now the Experts Are Directing Attention to
These as Very Grievous and Common
Causes of Energy Wasted
in Plants.
Noise in the factory is now considered a profit
eater, according to the efficiency experts. Few em-
ployers of labor appear to realize that there is no
greater enemy of efficiency in industry than mere
noise. The noise of machinery is accepted Iks
being almost commonplace. The din and bustle of
a warehouse is regarded as part of the daily routine.
That this clatter, this din, are eating away profits
is not recognized, for the reason that the effect of
noise upon the human machine has not been taken
into consideration.
Welfare departments in many of the industrial
plants are in agreement with the experts and the
belief is spreading that further research work is
urgently required, for at the present moment waste,
and especially waste of human material, is not only
an extravagance, it is indefensible.
Piano Factory Noise.
In many departments of a piano factory noise is
not a noticeable accompaniment to production. A
great number of piano factories too are pointed out
as "model" and are really such when good lighting,
good ventilation, minimized danger from accidents,
medical surveillance and pleasant working conditions
generally are considered. But noise has not been
eliminated entirely. Concerning noise in the factory
a writer in the New York Times Supplement says:
"It represents one of the thousands of problems
which every enlightened employer will soon be con-
sidering, and upon which he will demand positive
information in the name of business efficiency."
Suggests a Test.
The writer suggests a test: "Two shops or rooms
engaged in producing the same article or "part' might
be set aside as the basis of experiment. The output
of each of these should be carefully recorded during
a certain period, allowances being made, so far as
possible, for inequalities, skill of workers, lighting,
ventilation and so on. One of the rooms should be
'silenced,' so far as possible, the noise of machinery
or of working processes eliminated by every possible
means.
"The other shop would be left in the former state
of noisiness. It would be a simple matter to esti-
mate whether or not increased output in the silenced
room paid for the cost of transformation. In addi-
tion, the views of the workers would prove of great
value, for it is abundantly true that every step which
makes life more tolerable and more comfortable
for the employe redounds to the ultimate advantage
of the employer.
"The present state of industry with regard to noise
is undoubtedly very bad. Most factories and very
many workrooms are excessively noisy and induce
headaches and great weariness in those who visit
them at intervals. It is perhaps largely the fault of
the machines, which were evidently designed in most
instances without the smallest regard to the noise
they were likely to make in working. In every di-
rection, however, improvements are now being made,
and it is a fact, gleaned from personal inquiry and
observation, that those who operate a quieter type
of machine would never willingly consent to return
to a more noisy type.
Common Agreement.
"This, therefore, is one of the grounds on which
the medical man and the scientific engineer meet for
the mutual benefit of capital and labor. If the doctor
formulates a demand for a silenced industry and
supports it by facts and figures—and this we do not
doubt he can easily do—the engineer will have a
clear mandate.
The view that the worker becomes unconscious of
the noise, learns "not to hear" is seen in an unfavor-
able light by the writer, who says: "The energy
which might have been given to positive output has
been expended in a negative manner. In the last
issue the employer himself must pay the cost of this
dissipation. He is in exactly the same position as
the employer who allows his workroom to remain
unventilatcd and in consequence obtains less for his
expenditure than he would obtain were a proper
system installed."
ADDS THE PACKARD.
The Angeles Pioneer Music <- o., Port Angeles and
Seattle, Wash., has added the Packard pianos and
players to its line. The arrangement about placing
the line was made by W. F. Dunteman of the Port
Angeles firm during a recent visit to the Chicago,
offices of the Packard Piano Co,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
r
PRESTO
/uly 10, 1920.
APOLLO
9U Master Player Piano
Suppose >4ppLL
does cost us bot
a little
Tk^POLLO PL4NO COME4NY
HIGH G R A D E
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited.
A. L. WHITE MFG. CO.
215 West 62,i Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices t
550-552 West 38th Street
NEW YORK
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St.,
CHICAGO, ILL.
29
WHERE BREVITY IS THE
SOUL OF EXPRESSION
Items of General Trade Interest "Cut Down"
to as Few Words as Possible,
and Tell Them Well.
The piano makers' strike in Berlin, Germany, is
ended. A system of proportionate pay for skilled
work has been agreed upon. In other words, the
German piano manufacturers propose to pay fair
wages for good work and poor pay for poor work.
Why not?
A new phonograph industry, which promises to
step quickly to leading place, is the Stratford Pho-
nograph Co., of Ashland, Ohio. It is headed by a
former piano man, F. K. Amreihn, and the fine prod-
uct is known as the "Stratford, the Shakespeare of
Phonographs."
The London music trade papers are apparently
paying more attention to what the Germans are
doing than to what their own industries might be
doing. Old scars are quickly healing.
It has been suggested that manufacturers of
player-pianos should furnish dealers with "demon-
stration" rolls for the use of salesmen in "showing
off" the instruments. Another opportunity to make
the manufacturers "throw something in." It isn't
a good suggestion.
The National Bureau for the Advancement of
Music is now breaking into the editorial columns of
the newspapers of the entire United States.
American agents in Central Europe report a
heavy demand for immigration permits, and it is ex-
pected that the inflow will soon show considerable
increases.
CARE IN MARKING THE
CASES FOR EXPORTATION
United States Special Agent Gives Important
"Musts" and "Don'ts" for Shipper Guidance.
American furniture and piano manufacturers and
exporters should bear in mind that stevedores,
freight handlers, and packmen in South or Central
America are not conversant with the English
language and that the marking of boxes with "Han-
dle with care" and "Glass" does not convey any
meaning to them. The use of the Spanish words
"Con cuidado" and "Vidrio," having the same mean-
ing, is better, but does not always result in the
cases being carefully handled. Many of the freight
movers are illiterate, and in order to meet this
deficiency some of our European competitors use
signs, such a? pictures of large bottles or wine
glasses stenciled on the boxes in red or black paint.
In this way the manufacturer may convey the
thought of care to the men who can not read, says
U. S. Agent H. E. Everley in "Selling in Foreign
Markets."
The marking of the box to indicate its number
and weight should be carefully done. Failure in
this respect is at present a cause of frequent com-
plaint by firms dealing with American manufactur-
ers and exporters. The gross weight should al-
ways appear upon the box in a prominent place.
Care should.be taken that this amount is correct
and written in kilos, not in English pounds. Where
there are several boxes of merchandise in a ship-
ment they should be numbered so as to agree with
the numbers contained in the invoice. Cases with-
out numbers or with numbers not corresponding to
the descriptions given in the invoice cause much
delay and a heavy fine for the importer. All direc-
tions, numbers, and weights should be stenciled or
brushed on with waterproof ink in letters at least 2
inches high. It is always best to place the mark-
ings on one end and one side of the box in pro-
tected places, such as the panels.
THIS LINE MEANS
%
'RICEA-TEEPLE
JPRICE & TEEPLE PIANO CO
CHICAGO USA.
Price & Teeple Piano Co.
218 South Wabash Avenue
CHICAGO
Your Prospective Customers
-
•re Hated in our Catalog of 99% guaranteed Mailing
Lists. It also contains vital suggestions how to ad-
vertise and sell profitably by mail. Counts and
prices given on 9000 different national Lists, cover-
ing all classes; for instance. Farmers, Noodle Mfrs.,
Hardware Dealers, Zinc Mines, etc. Tbis valuailt
rtftt*ntt book fi
Write for it.
Send Them Sales Letters
You can produce sales or inquiries with per-
sonal letters. Many concerns all over U. S.
are profitably using Sales Letters we write.
Send for free instructive booklet, " f « / u « «/
.Salts Lettert."
Ross-Gould
_ Recalling
Sir. Louis
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured by
JL
TRADE
THE WEBSTER PIANO CO.
450 Fifth Avc, NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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