PRESTO
July 10, 1920.
it to them. The officers of the Stratford Phonograph
Co. are: F. K. Amreihn, President-General Manager;
C. H. Yahrling, Vice-President; A. B. Cornell, Sec-
retary; Seth Gongwer, Treasurer; F. B. Downs, Di-
rector. The factory is perfectly equipped and the
skill employed is plainly evident in the instruments
themselves. With a good start, good talking ma-
chines and ample facilities for pushing the business,
the success of the Stratford is assured. It is safe
to advise music dealers everywhere to consider the
"Shakespeare of Phonographs" in making up their
permanent lines.
SOME GOOD ONES
Foremost Features of a Few of the Phono-
graphs Now in the Eye of the Trade, with
Suggestions as to Why They Seem
to Be Winning.
From the "Phonograph Directory & Guide."
(Presto Trade Lists, No. 2.)
BIG EDISON CONVENTION
(Continued from last week.)
Opening Meeting in New York This Week to
Be Followed by Gatherings in Chicago
and San Francisco.
Low priced machines equipped with
good motor and having the popular
features which cause it to sell read-
ily in general stores, department and other estab-
lishments. Made by Mascot Talking Machine Co.,
66 West 37th street, New York.
This week the trade of Thos. A. Edison, Inc., will
begin the first of the combined conventions which,
it is expected, will be attended by over five thousand
dealers and come to be recorded as the biggest trade
convention ever held.
The business session of the opening convention
opened at the Knickerbocker Theater, New York,
on last Thursday (July 8) and was continued on
the following day. The big social event of the week
was the banquet at the Hotel Commodore.
On Monday of next week the Blackstone Theater
in Chicago will be the scene of the Edison gather-
ing. Business sessions will be held on both Monday
and Tuesday, July 12 and 13. The ballroom of the
Medinah Temple will be the scene of the banquet.
The last of the combined conventions will be held
in San Francisco on July 19 and 20. The business
meetings in the California city will be at the Co-
lumbia Theater and the banquet at the St. Francis
Hotel.
The Portsmouth Music, Inc., Norfolk, Va., opened
for a business last week at 715 High street, with a
complete line of Columbia Grafonolas and records.
Additional space for the talking machine depart-
ment is a requirement of the Loomis Temple of
Music, New Haven, Conn., now being provided for.
The New Music Shop, 38 Twelfth street, Wheel-
ing, W. Va , handles the Columbian line of phono-
graphs and records.
B. S. Porter & Son (The Old Reliable Music
House), Lima, O., is an active Edison phonograph
dealer.
The description of a "New Edison" test printed
in New York, newspapers provided Rhine's Edison
Shop, Massillon, O., with good talking points when
the firm used a quarter page spread in Massillon
papers last week.
A Victor Talking Machine Company's statement
considerably used by Victor advertisers is this:
"When Caruso continues year after year to authorize
the issuing of Victor Records, there is only one
conclusion—that Caruso considers them satisfac-
tory reproductions of his art. When Caruso, when
the greatest artists of all the world, approve their
own records and the manner of their reproduction
on the Victrola, is there room for further argu-
ment?'
MASCOT
Features the Saxophone horn cham-
ber and a decorative lamp which sur-
mounts the cabinet and throws vari-
colored shades. The lamp is detachable. The lat-
ter feature removes this instrument from the con-
ventional and the lamp shade feature has been pat-
ented. Made by the Modernola Co., James-
town, N. Y.
Pretty name of a phonograph made
MOCKING at Des Moines, Iowa. Uses a wood
BIRD
horn and special record rack. Repro-
ducing effects are satisfactory and the prices are
announced as "one-third less than any standard
phonograph of the very best quality." Made by
Mocking Bird Phonograph Co., Inc., Des Moines,
Iowa.
A widely known talking machine of
PATHE
unchallenged merit.
It has many
special features, the most conspicu-
ous of which is the Sapphire Ball, which takes the
place of the steel needle, and requires no chang-
ing. The trade-mark, known the world over, is a
rooster surmounting a globe in which is outlined
the world. Manufactured by the Pathe Freres
Phonograph Co., Brooklyn, N. Y.
MODERN-
OLA.
27
Handsome
instruments
in which
there are several special principles
differing from other machines. First
is the elongated tone-arm, that carries the sound to
the base of the cabinet, permitting it to rise free
from any trace of metallic suggestion.
Puritan
phonographs appear in a series of specially de-
signed cabinets of American significance.
They
bear such names as "Nantucket," "Atlantic," "Plym-
outh." "Priscilla," "Standish" and "Boston." The
Puritan affords a line of fine phonographs, in which
are opportunities for any merchant. Manufactured
by the United Phonographs Corporation, Sheboy-
gan, Wis.
A name long familiar as that of a
REGINA
popular music box of special con-
struction.
Now applied to talking
machines made at Rahway, N. J. A feature of the
"four minute diamond point" coin operated Hexa-
phone for amusement parlors and other public
places. Tt is a nickle-in-slot machine. The regular
Regina line of phonographs is attractive. The Re-
gina Company, 47 W. 34th st street, New York.
PURITAN
RECORD
p, QN
"
Three big plants are operated by the
manufacturers of this phonograph. It
is a standard product capable of with-
standing competition, and are in very great demand.
It is promoted along high-toned lines and the man-
ufacturers make a specialty of service which sus-
tains its customers. Handsome cabinets and metal
parts of the latest and most durable. Fine tonal re-
sults, also. General Mfg. Corporation, 1520 Buffum
street, Milwaukee, Wis. See also page 85.
Somewhat fantastic are claims of
* ' phonograph. The claim is that
"the whisperings of the wave are
caught up and reproduced by nature's sounding-
board. The feature is that a giant conch-shell is
placed in the back of the instrument and connected
with the sound arm, reflecting the tone. The idea
is very pretty and the manufacturers believe that
it is practical to the extent of enhancing the power
and quality. Made by the Shell-o-Phone Talking
Machine Co., Chicago.
Well-made and attractive phono-
STODART
graphs of this name are made by an
extensive piano industry, and the
name is the same as that of the larger instruments.
An all-in-one instrument of the high-
PLAYER-
est class. It is, as its name suggests, The Stodart models are fine and the tone quality
and reproducing powers equally good.
Employs
PIANO
a player-piano, in fact the famous
the Universal tone arm, which plays all records.
PHONO-
"Pianista," unchanged in any particu-
Large range of prices. Stodart Phonograph Co.,
GRAPH
lar, with a superior phonograph
Inc., 119 West 42d street, New York.
added—actually built into the same
case. The instrument is a piano, a player-piano and
As the name implies, this phonograph
a phonograph, all in one, ready to supply any kind
STEGER
is the product of one of the largest
of music. It is destined to fill a large place in the
and most powerful industries devoted
trade and world of music. Manufactured by The to musical instruments. Steger phonographs are
Autopiano Company, New York.
produced with the aim to excel. They play all disc
records—no parts to change. Beautiful cabinets in
Cabinets of special beauty mark
piano finish. Accurate in tone production, and ca-
PERKINS
these talking machines. The interior
pable of every shade of expression possible to the
equipment is also refined and in
phonograph, the Steger has won a place in the
every respect reliable. These instruments have a
front rank.
Manufactured by the Steger & Sons
large demand and they are profitable to the trade
Piano Mfg. Co., Steger Building, Chicago.
because they attract buyers and build business by
their salable characteristics.
Manufactured com-
This very suggestive name is applied
STRAD-
plete by the Perkins Phonograph Co., 827-839 N.
to thoroughly representative and
IVARA
Wood St., Chicago. See also page 121 of this book.
beautiful phonographs from Coshoc-
ton, Ohio. The makers have had long experience in
The makers of this high-grade talk-
the manufacture of musical instruments, and the
PRIMA
ing machine own and control three
sensitiveness of the Stradivara is such that the ef-
DONNA
large factories, and the sale of the
fects rival those of the finest voice, string or reed.
Prima Donna has grown to very large proportions.
In appearance the Stradivara cabinets rival any that
The external appearance of this talking machine
are produced. The finish is equal to that of the
could not be surpassed, and the different parts are
finest pianos, and the construction throughout is
as reliable and nicely adjusted as the attractive ap-
that of a work of art. It is safe to commend the
pearance of the talking machine suggests. Manu-
Stradivara phonographs, and it is not strange that
factured by the General Mfg. Corporation, and
they are having a large demand. Manufactured by
marketed by the General Sales Corp., 1520 Buffum
The Compton-Price Company, Ltd., Coshocton,
St., Milwaukee, Wis. See also page 85.
Ohio. See also page 125 of this book.
_„_. ^
t 1 s
The product of an ambitious indus-
try.
Sold principally by direct
branch stores. It is called by its
makers "the instrument of quality," and the cases
are attractive. It is one of the lavishly advertised
talking machines, and its prices are in line with other
instruments that are promoted along similar lines.
Designs are many in number and often very ornate.
Made by the Sonora Phonograph Corporation, 57
Reade street, New York.
In the musical instrument trade no
SWAN
name is better known than that of S.
N. Swan & Sons, manufacturers of
standard, and in every way admirable, reed organs.
The same industry manufactures a fine line of talk-
ing machines. In appearance and in tone these
instruments are comparable with the best and most
famous. No mistake can be made in buying the
phonographs from the factories of S. N. Swan &
Sons, Freeport, 111. See also page 141 of this
book.
Splendid phonographs from a power-
STARR
ful industry bear this name of uni-
versal fame in the musical instrument
world. The beauty, quality and influence of the
SONORA
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