Presto

Issue: 1920 1768

THE PRESTO BUYERS'
OUIDE CLASSIFIES ALL
PIANOS AND PLAYERS
AND THEIR MAKERS
PRESTO
E,tabiuhed 1884 THE AMERICAN MUSIC TRADE WEEKLY
/• cw..- $2.00 a rear
TRADE PAPER SUBJECTS
OUT OF THE ORDINARY
Topics of Wide Range of Interest Discussed Briefly by Readers of Presto
from Iowa, U. S. A., to Calcutta, India.
THE SOURCES OF SUCCESS
Piano Man Who Is Himself Successful Sug-
gests Way for Others in Same Line of Work.
New York, May 28, 1920.
Editor Presto: I could not help indulging some-
what in retrospection when I read "Abe's Epigrams"
in Presto of May 15th. I believe that if many men
in the piano trade would give their undivided atten-
tion to the Old Reliable instead of allowing them-
selves to be drawn into other affairs, business on the
side, and other things, they would be a more suc-
cessful industry. That is the moral of Abe's sug-
gestion.
When all is said and done, it's the little helps that
our friends give us that enable us to "come back"
rather than the wonderful ability we poor fools
imagine we have! In our time we have seen more
than one of the "big" ones qualify in the has-been
class and, perhaps, later they have found greater
pleasure in doing small things well than trying to do
big things and making a failure of it.
Yours truly,
J. C. H.
A CALL FROM CALCUTTA
Proposition to Still Further Extend the Read-
ing of Good Trade Journals in Far off India.
Calcutta, India, May 5, 1920.
Editor Presto: If we introduce your paper into
India, Burmah and Ceylon, and procure subscribers,
what terms would you be willing to give us?
As the objects of our Association are "The Spread
of Commerce," and, to answer enquiries received
from our members regarding the latest inventions
and up-to-date methods of various trades, we have
to keep on our tables all the most interesting news-
papers and magazines dealing with various trades
and professions, could you please send us your pa-
per. With many thanks.
Very truly yours,
WYL. C. WOODS, Manager.
HELP STARVING MUSICIANS
Cry of Distress from Unhappy Austrian Comes
Direct to Members of Music Trade.
Vienna, Fiebensterngasse 27.
Editor Presto: A poor piano teacher begs for a
food parcel. She is very unhappy, having no money
to buy something to eat and is hungry all the day
long.
JULIANNE SCHAUPP.
That pitiful appeal comes to Presto from a music
teacher in Vienna who, according to her statement
was prosperous before the war. The message comes
on a postal card upon which is a message, in both
English and German, reading as follows:
For several weeks the American Relief Adminis-
tration warehouses in Austria have been delivering
food parcels to holders of food drafts. You can
buy them at any bank in the United States—Amer-
ican Relief Warehouse Food Drafts—and send them
to us in Vienna. On presentation of these Food
Drafts at the warehouse in Vienna, we can also
draw American food.
We are in great need of food in Austria. Indi-
vidual food parcels sent from America usually do
not reach us. Money does us no good when there
is no food to buy.
Help us in our distress by sending an American
Relief Warehouse Food Draft—Quickly!
For further information apply to American Relief
Administration, 115 Broadway, New York City, or to
your own or nearest bank.
The war is over; if not officially, certainly in fact.
THE PRESTO YEAR BOOK
IS THE ONLY ANNUAL
REVIEW OP
THE MUSIC TRADES
It has been rare that appeals have come from either
foes or allies, with special or direct reference to the
people who are devoted to music in any of its
branches. Now is the time to prove our love of the
art by succoring also those whose lives are devoted
to its cause.
CUSTOMARILY QUICK RETURNS
Piano Salesman Formerly of Nappanee, Ind.,
Goes to Shenandoah, Iowa.
Shenandoah, Iowa, June 6, 1920.
Editor Presto: Will you please remove ,my "posi-
tion wanted" ad from your columns, as I received
quick action from the first insertion and am still
getting numerous replies?
Thanking you for the good service, I remain,
Yours truly,
E. E. BROWN,
Formerly of Nappanee, Ind.
FUNNY MEN BUTTING IN
How Two of the Wits of the Daily Newspa-
pers Found Good Filling Matter for
Their "Columns."
Two of the funny men of the Chicago Tribune
cracked a few about pianos and piano men this
week. There is enough guessing in one of them to be
interesting. Here it is, from Harvey J. Woodruff's
"sporting" column, called "In the Wake of the
News":
THERE ARE DISADVANTAGES.
The Wake's piano having outlived its usefulness,
the missus, who is operating on an allowance and
not the cost plus system, sought to avoid financial
breakers by renting one for the summer, rather than
buying at present prices.
Inquiring at a Wabash avenue music store and
name and address being sought, the manager in-
quired, "Is that the chap who conducts The Wake?"
Receiving an affirmative, he replied: "Well, pianos
are scarce and I'm not very friendly to him, anyway.
I sent in something and he didn't use it. I thought
it was real good, too. B. L. T. frequently uses my
stuff."
We hope Brothers Dowling and Guylee of the
store across the street have not sent any contribu-
tions to The Wake which have not been published.
Piano men, even in the jungles of Florida, know
that Messrs. Dowling and Guylee are in The Cable
Company building, at Jackson and Wabash, Chicago.
Consequently they know, also, that there are piano
stores ''across the street" in three directions. To
the west is the Kimball house; at the northwest, the
Steger Building, and at the northeast the Lyon &
Healy Building.
In all of the "stores" there are wits as well as ex-
pert piano salesmen. But there is testimony to sug-
gest that "the chap who conducts the Wake" is pok-
ing fun at B. H. J., the brilliant ad man of Lyon &
Healy. For B. H. J. has frequently tickled our ribs
in B. L. T.'s "Line 'o Type or Two," and he prob-
ably didn't see why the Wake wanted a piano any-
way. It's a dull Wake that turns down B. H. J.s
good stuff.
And in the "Line 'o Type" the following good ones
appeared, and the joke on the piano legs reads well,
just as well as when it appeared in Presto, with an
illustration, in the days of our youth. It shows, too,
how impossible it is to find anyone, even a profes-
sional funny man on a daily newspaper, who isn't
familiar with the fame of the New York piano.
NON SEQUITUR.
Sir: A shop in Jackson boulevard offers Steinway
Garters for sale. Does it follow that the wearer
must have piano legs?
E. W. S.
PIANO CLUB OUTING
IS SET FOR JUNE 16
Chicago Trade Looks Forward to the Biggest
Holiday It Has Ever Had in 700
Acres of Woods 26 Miles Out.
The members of The Piano Club of Chicago this
week received the following welcome letter:
Listen to the call of the woods and the rills, the
green sward, the wild flowers, good eats, music,
dancing and golf!
We are going to have our big annual all-day
frolic and evening dinner dance on Wednesday,
June 16th—and where, do you think? At the Olym-
pia Fields Country Club! Seven hundred acres of
wood and stream, hill and dale—two 18-hole golf
courses, play grounds for grown-ups, play grounds
for children, and a comfortable, roomy clubhouse
with indoor and outdoor dancing.
Program — Morning: Outdoor sports, including
golf. Noon: Luncheon served by the club's chef.
Afternoon: Bridge for the ladies; more sports and
golf. Evening: The big annual dinner and dance.
We are fortunate in being able to secure this
wonderful million dollar lay-out for our annual
outing. Please make reservations by return mail
on enclosed card. This outing will be the biggest
thing in the history of the club. You will have the
time of your life. Bring your wife and the children,
or your sweetheart.
Fifty-seven minutes from the loop. Illinois Central
suburban service. Over forty trains a day. Twenty-
six miles by auto. Concrete road to the club. See
abbreviated time table and auto route herewith.
General Committee—E. B. Bartlett, Adam Schneid-
er, Geo. J. Dowling, Jas. F. Bowers, E. H. Uhl, Tom
M. Pletcher, Jas. F. Broderick.
Committee on Arrangements—Matt J. Kennedy,
president; Walter Jenkins, secretary; Frank E. Mor-
ton, Kenneth W. Curtis, Eugene Whalen, Roy E.
Waite, N. A. Fegen, J. T. Bristol.
Fast trains—Illinois Central suburban service—
Leave Randolph Street (Van Buren Street, 2 minutes
later) 7:50 a. m., all express stops; 11:30 a. m., stops
at 43d, 53d and 63d sts.; 12:44 p. m., stops at 43d,
53d and 63d sts.; 4:10 p. m., all express stops; 5:09
p. m., stops at 63d st. only; 6:18 p. m., all express
stops.
Leave Olympia Fields Station: 5:45 p. m., 9:10
p. m., 9:42 p. m., 10:41 p. m., 11:51 p. m., 12:49 p. m.
Auto Route No. 1, 26 miles—Halsted street south
through West Pullman, Harvey and Homewood.
Concrete road south out of Harvey is beside and
west of Illinois Central tracks. Cross to east of
tracks under viaduct at Homewood. Continue south
on concrete road (Dixie Highway) to entrance of
Idlewild Country Club, about a mile south of Home-
wood. There turn east on concrete road for about
a quarter of a mile. Then south on concrete road
past Flossmoor Country Club, on to gravel road to
entrance of Olympia Fields marked by large sign.
Auto Route No. 2, 28 miles—West on Garfield
Boulevard (55th st.) to end of boulevard which is
Western ave. Then south through Morgan Park
and Blue Island until concrete road joins Route No.
1, just before going under Homewood viaduct.
WARNING!—Come to a full stop before cross-
ing railroad tracks at end of brick pavement beyond
Blue Island.
Those wishing reservations can get them from
Eugene Whelan of the W. W. Kimball Company.
The golfing is an all-day program. Reservations for
luncheon, ground privileges, dinner and dance are
$6.20 each. Reservations for dinner and dance only
are $3 each.
The following, also from B. L. T.'s column, was
evidently "sent in" by a piano man. Dealer Kloep-
fel has written even better advs for his local news-
paper. But isn't this one a good one—and we'll say
they'll wash:
THE COMPLETE CONTROL.
Sir: From the Menasha, Wis., Record:
"I have four second hand uprights and being in
need of room and the mazuma, will sell two of them
at a bargain. Knowing a few things about pianos
I will say that they are all wool and a yard wide
and you run no chance of being handed a lemon.
Otto C. Kloepfel, Piano Specialist."
Heading: "Yes, Yes, But Will They Wash?"
J. F. B.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
PRESTO
PUBLISHED EVERY SATURDAY AT 407 SOUTH DEAR-
BORN STREET, OLD COLONY BUILDING, CHICAGO, ILL.
A. DANIELL and FRANK D. ABBOTT
Editors
Telephones: Chicago Tel. Co., Harrison 234; Auto. Tel. Co., Automatic 61-70Jt
Private Phones to all Departments. Cable Address (Commercial Cable Co.'s Code).
"PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the Post Office, Chicago. Illinois,
under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4. Payable In advance. 'No « t m
ge in U. S. possessions, Canada, Cuba and Mexico.
~
Address all communications for the editorial or business departments to PRESTO
PUBLISHING CO., Chicago, III.
Advertising Rateti .Three dollars per inch (13 ems pica) for single insortieaa.
Six dollars per
p in,ch
, per
p month,
h, less twenty-five per
p cent on yearly y contracts. Th«
Pre^to does npt sell Its editorial space.
space Payment is not accepted
a d
f for articles
i l of de-
scriptive character or other matter appearing In the news columns. Business notices
wlll.be Indicated by the word "advertisement" in accordance with the Act of August
84, 19J2.
R^tee for advertising 1 in the Tear Book issue and Kxport Supplements of The
Presto v?}Jl be ma,de known upon application. The Presto Year Book and Export
issufs ha,ye the roost expensive circulation of any periodicals devoted to the musical
Iraftrument trades and Industries in all parts of the world, and reach completely arid
•ftMtuilly all the houses handling musical instruments of both the Eastern and West-
•nTTifpUspheres.
The Presto Buyeis' Guide is the only reliable Index to the American Musical
Instruments; it analyzes all Pianos and Player-Pianos, gives accurate estimates «t
tltW. values and contains a directory of their manufacturers.
items of news, photographs and other matter of general Interest to the must*
trades are invited and when accepted will be paid for. Addrtae all communicatioM to
f»r«st« Publishing Co., Chicago, III.
SATURDAY, JUNE 12, 1920.
.
TO CORRESPONDENTS.
PRESTO IS ALWAYS GLAD TO RECEIVE NEWS OF THE
TRADE—ALL KINDS OF NEWS EXCEPT PERSONAL SLANDER
AND STORIES OF PETTY MISDEEDS BY INDIVIDUALS. PRESTO
WILL PRINT THE NAMES OF CORRESPONDENTS WHO SEND IN
"GOOD STUFF" OR ARE ON THE REGULAR STAFF. DON'T SEND
ANY PRETTY SKETCHES, LITERARY ARTICLES OR "PEN-PIC-
TURES." JUST PLAIN NEWS ABOUT THE TRADE—NOT ABOUT
CONCERTS OR AMATEUR MUSICAL ENTERTAINMENTS, BUT
ABOUT THE MEN WHO MAKE MUSICAL INSTRUMENTS AND
THOSE WHO SELL THEM. REPORTS OF NEW STORES AND
THE MEN WHO MAKE RECORDS AS SALESMEN ARE GOOD. OF-
TEN THE PIANO SALESMEN ARE THE BEST CORRESPONDENTS
BECAUSE THEY KNOW WHAT THEY LIKE TO READ AND HAVE
THE OPPORTUNITIES FOR FINDING OUT WHAT IS "DOING" IN
THE TRADE IN THEIR VICINITY. SEND IN THE N E W S -
ALL YOU CAN GET OF IT—ESPECIALLY ABOUT YOUR OWN
BUSINESS.
BUYER'S STATE OF MIND
Advertising men are asking: "Is there an ideal state of mind to
advertise to?" Undoubtedly there must be else why advertise at all?
A man convinced against his will is of the same opinion still. When
a woman will, she will; and when she won't, she won't. Those are
famous maxims of distinguished wiseacres, and they must be true.
The buyer who has made up his mind that he wants something
is practically sold before he starts for the store. His state of mind
is ideal to advertise to, provided the ad-man is not such a boob as to
overdo it and disgust the man in advance, just as many a green
salesman loses a sale by talking too much or by assuming to know
what the customer wants better than the customer himself knows.
It is hard for a garrulous salesman to be impasse when customers
begin to show their peculiarities by asking irrelevant questions; or
when a man and his wife are the piano customers and the pair differ
in their views about the purchase. Under such conditions, the diplo-
matic salesman usually gains by remaining discreetly silent. He
would be a fool piano salesman who would jump to a conclusion that
either the husband or the wife was "boss," and act upon his "hunch."
Usually the wife's preferences govern the choice of a piano, to be
sure, but just as often the husband would as soon the salesman
didn't know it.
The buyer's state of mind may be advertised to. He has as good
a right to have a state of mind as the advertising man. Any customer
in the U. S. A. has as good a right to have business sense as any
ad-man in the same country. All any ad-man can do is appeal; he
dare not dictate. Having a state of mind of his own, he may appeal
successfully to men in that state of mind, and thereby cause them to
desire his pianos a little more than they otherwise would.
At a time when nearly every writer who has access to the news-
paper columns, from the scribbling parson to the sporting editor, is
giving advice concerning the only secret of success as a salesman, this
subject is a seasonable one. Luckily for the piano men the theoret-
June 12, 1920.
ically cocksure guides to selling do not make a specialty of musical
instruments. Nevertheless one of them recently surprised his read-
ers by saying the right thing, specifically about pianos, thus: Don't
tell your customer that he can play Beethoven better than the great
composer himself could, merely because you yourself think your play-
erpiano is a perfect interpreter. Not all people have the same musical
instinct you may possess.
Don't tell the lady buyer that the piano is peculiarly suitable because it
matches the shade of her gown and is becoming to her style of beauty.
Don't try to influence the head of a school of learning by playing a jazz
tune. And never begin by assuring the customer that, no matter how little
spare cash he may have ready, your house is prepared to accommodate his
purse. He may be a worker in the steel mills."
Of course to a seasoned piano man that sort of advice seems a
little stagnant. It is of the kind we like to term obsolete. Neverthe-
less the same advice seems to form the backbone of most of the pro-
fundity of the industrial philosophers whose meanderings appear in
the wisdom columns of many newspapers and trade journals. And,
even if it does seem familiar to the large proportion of piano men
who read and inwardly digest, it is the very stuff that most young
men need and many older ones have overlooked.
A salesman is one of nature's handicraft whose strength doesn't
come from books nor from physical culture schools. He is a sales-
man because he can't be anything else, and because he prefers to
deliver the punch by which things are accomplished in every walk
of life's activities. If he happens to fall into the ways of the piano
trade so much the better for a good business, and for the house
that is so fortunate as to employ him. The best school of salesman-
ship in the piano business is in the actual work of selling pianos. And
the successful ad-man is the one who has a good share of the in-
stinctive wisdom of the real piano salesman.
HOW BETTER PRICES HELP.
If there is any good in the great advance in the cost of things
that has marked this period, it is seen in the increase in the cost
of pianos. Before the great war piano prices had become so far de-
preciated, and methods of their sale so lax and hazardous, as to
threaten the stability of the industry. The price-betterment may
not help either the manufacturer or dealer in the sum of his profits;
it probably will not. It may not increase the sales and it may retard
the growth of the commercial piano industry. But, as an offset, the
higher cost, and consequently better selling-prices, very largely re-
stores the piano's self respect. The advance in values has a ten-
dency to better the piano quality. It doesn't pay to produce the
cheapest pianos, because the cost of raw materials is so great that
the saving in other respects is not enough to justify the risk and the
investment for the sake of cheap trade.
No one will deny the wisdom of the supply men who advocate
the adoption of uniformity of parts in piano making. And should
the manufacturers agree to thus standardize the material features of
their industries, the public will be the gainer. The dealers will
continue to do business as if pianos were articles of quick consump-
tion and rapid repeats in their distribution. The trade will not profit
much either way. The dealers can make more money with the
manufacturers' prices where they are, because the retailer almost
invariably predicates his profits by the wholesale figures. When he
paid "even money" for a cheap piano he was satisfied to sacrifice his
legitimate opportunities for a $50 profit, or less. When he must pay
three times as much for the same piano, or better, he will expect a
proportionate profit. And so the uniformity of parts will not mean
so much to him. But if it will relieve the supply men, and ease
the way for the piano manufacturers, it is one of the consummations
to be devoutly wished for.
STANDARDIZED SUPPLIES
The supply manufacturers have almost unanimously declared in
favor of a system of standardization by which all pianos would be
identical in most of their material parts. In other lines of manufac-
ture this kind of uniformity has been accomplished. The architects
and builders no longer give much time to consideration of such de-
tails as window and door dimensions for example. If some special
splendor is desired, the effects are obtained by a system of multiples.
Exclusive effects are subject to proportionate increase in expense, and
exclusiveness is the exception instead of the rule, as in years long
past.
And so it is proposed to have piano manufacture reduced to a
system of assembling the parts made to fit interchangeably, and with
the convenience that may render shortage of supplies unheard of. If
one of the sources of supply can not fill the order, his neighbor can,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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