13
June 12, 1920.
SUMMER SEED=TIME FOR SALES
Prank W. Moran, Announcing Republic Player Roll Corporation Plans,
Points to Big Opportunity in Warm Season.
The player roll business, contrary to the laws of
gravity, continues to go up rather than, as it were,
seek a lower level. The world in its travel in an
FRANK W. MORAN.
ellipse around the sun—the greatest power in the
universe—rotates in a perfect oval. In comparison
the world has two flat sides in its course in which
to ease up, but the climb at the small arc of the
ellipse requires greater effort than if it were to con-
tinue its course in a perfect circle.
Going back to Newton's law of motion, we might
voice it as a player roll business once started in
DESIRE FOR MUSIC ANIMATES
UTAH SAYS COL. DAYNES
motion will continue in motion until it meets with
an object of greater resistance than its own force.
The object which has previously retarded sales in
summer has been public opinion, based on the in-
activity of the trade.
Manufacturers and dealers have in the past lain
down on their duties throughout the summer season.
Just why no one has ever explained. It is one of
those things which is custom and no one asks for
an explanation, but' in the Fall you will find that
every one starts in with a sort of renewed vigor.
The Big Effort.
Now, we might go back again to the world and
its ellipse. It is the big effort that is required to
climb the small arc. Why not accept the sun's
travel, which is a continuous circle? Why not, after
we get this big business in motion, keep pushing it
without a let-up and it will be a matter of a very
short time until the enthusiasm of the public is just
as strong as that of the manufacturer and the dealer.
Summer, for most people, is a time in which they
do a lot of reading. Why not tell them the story
when they are in the mood to accept it? Why set
aside any opportunity to get the public's interest?
Why not have another Christinas on the Fourth of
July? Tt isn't a thing that is impossible, but it is a
thing which requires consistent advertising and
p'ueging. In my opinion, readme; matter and adver-
tising is 80 per cent more efficient in the summer
than during the winter months and in view of this,
the Republic Player Roll Corporation will start a
consistent advertising campaign in the month of
June and will continue it throughout the year.
The Independent Course.
The Republic Company is unbiased in its opinions
of who is right and who is wrong. It adopts no
precedents, but travels in the channels of good busi-
ness, rather than seeking the lines of the least re-
sistance.
Summing up the player roll situation, there is but
one answer and that is, consistent advertising, con-
sistent plugging and consistent satisfaction to one's
customers will bring about a consistent player roll
business throughout the year, and finally another
Christmas on the Fourth of July.
pleased at the manner in which music is becoming a
larger factor in the life of the people: "Salt Lake
City always has been, I believe, one of the most
musical of cities. Yet the wave of musical enthu-
siasm that seems to be sweeping over the country
has stimulated the interest in our state. It's a
wonderful thing, not only for the music business
but for the people."
In His Visit to Chicago, Head of Big Salt Lake City
Firm Describes Conditions There.
Colonel Joseph J. Daynes, head of the Daynerf-
Beebe Music Co., of Salt Lake City, Utah, was
among the prominent music trade visitors to Chi-
cago last week. This was Mr. Daynes' first visit to
that city for several years and much of his pleasure
was in meeting his many friends and acquaintances .Aledo, 111., Store of Johnson Piano Company, Now
in the music trade there.
Holding Closing Out Sale.
The business with which Col. Daynes is asso-
Charles
J.
Watkins, recently appointed manager
ciated had its inception way back in 1860, two years
before his father, Joseph J. Daynes, Sr., located in of the Johnson Piano store in Aledo, 111., announced
Salt Lake. It was established by Calder & Son and last week that the administrator of the estate of the
the Daynes family became identified with it a few late A. E. Johnson of Monmouth, 111., had ordered
years afterward. If every music dealer in the United the Aledo store closed. A closing out sale dispos-
States ran his business as Col. Daynes runs the busi- ing of the entire stock of pianos and talking ma-
ness of the Daynes-Beebe Music Co., there would be chines is being held this week.
The store was opened several months ago with C.
no need for better business bureaus. He believes
the business of selling things of music is one to be C. Ferkins in charge, Mr. Watkins succeeding him
proud of and he takes considerable pride in the fact some time since. It was announced at the time of
that his house operates strictly on the one-price sys- the death of Mr. Johnson recently that the stores
tem, does not indulge in destructive advertising, en- would continue without any change in the manage-
deavors to keep its sales force clear of all unethical ment.
practices in fighting for competitive sales and prob-
PADEREWSKI TO PLAY NO MORE.
ably does the largest music business in the state
A dispatch from Geneva. Switzerland, says that
of Utah. The Daynes-Beebe house handles the
Knabe-Ampico, the Story & Clark, the Autopiano, though he continues to be showered with offers from
the Kohler & Campbell, the Hallet & Davis and the America and England for concert tours, Ignace
Paderewski, pianist and former premier of Poland,
Ivors & Pond.
While in Chicago, Col. Daynes made his head- i-avs he has not touched the keys since May, 1917.
quarters at the offices of the Story & Clark Piano Co., One recent American offer to Paderewski from
whose products have been sold in Salt Lake by the America was for a concert tour that amounted to
Daynes family for the past thirty-five years. Col. $1,000,000. Paderewski won his American favor on
Joseph J. was scarcely out of knickerbockers when a Stein way piano,
his father, the late Joseph J. Daynes, Sr., secured
TUNER WANTS POSITION.
the Salt Lake City agency for Story & Clark organs.
W. L. Cannon, a blind tuner, who has done out-
The name Story & Clark has been associated with
the- growth of the business ever since, the Daynes- side tuning for a number of prominent music houses
Beebe company today doing a very large business in in different parts of the country, is looking for a
the latest Story & Clark pneumatically operated position with a Chicago piano house. Mr. Cannon
is well recommended. He is living at the Mission
product—the Story & Clajk player-piano.
Col. Daynes expressed himself as being very much of the Holy Cross, Randolph and Desplaines streets.
ADMINISTRATOR ORDERS
ILLINOIS STORE CLOSED
PRAISES HOUSTON'S
CLIMATE AND BUSINESS
Delights of Salt Breezes of Beautiful Texas
City and Its Commercial Blessings
Theme of W. L. Bush.
In a letter received from Texas this week, W. L.
Bush, president of the Bush & Gerts Piano Co., says:
"I am now located in Houston where, at this time
of the year, the cool breezes constitute a delightful
attraction that can depended upon even in the hot-
test weather. They create an atmosphere that is
quite homelike to a Chicago man, but they have the
added advantage of that salt flavor that made it
perfectly delightful here all this week. I expect to
be here several weeks longer.
The outlook for business continues excellent and
the crop prospects around here are much better than
they were last year at this time. The oil business
continues to hold the center of the stage and the
production in this territory is up to a high level and
crude oil bringing about double what it brought
twelve months ago, so in spite of the financial trag-
edy that has been staged by the Federal Reserve
banks, the piano business is going to proceed on the
basis of normal or better, from all present indica-
tions, and we are getting our share.
"Census returns will undoubtedly show an increase
of 50 per cent in the population, while the districts
around Houston will show a much greater increase,
many small towns having been established since the
last census, and some of the oil companies have es-
tablished industrial centers of considerable size, es-
pecially the Sinclair and Humble companies, both
having several thousand employes in the district.
"While there are many cut price sales being con-
ducted in other lines, there is no intimation of lower
prices on new goods in our line and any special of-
fers that are being made are mostly on second hand
goods or discontinued styles. There is a marked
shortage of grands and player pianos and a great
many shipments have been held up at Galveston
and other points owing to transportaion troubles."
JESSE FRENCH & SONS
EXPORT BUSINESS GROWS
Shipments to Australia for March and April Amaz-
ing Even to Officials.
The growth of business in the export department
of the Jesse French & Sons Piano Co., New Castle,
lnd., is one of the outstanding and gratifying phases
of the business of 1920. Since the first of the year
the weekly shipments have steadily increased, but
even to the company officials, aware of the activity
of agencies abroad, the sum of the exports in any
month is almost phenomenal.
During March and April the Jesse French & Sons
Piano Co. exported two-thirds of the total number
of pianos going into Australia. The extent of busi-
ness in that country has long been a matter of pride
with the New Castle industry. Every year the Jesse
French & Sons' product has become more and more
established there. The mottoes, "Quality First and
First Quality," and "Unquestioned Excellence," as-
sociated with the Jesse French & Sons Piano Co.'s
product are taken at their literal meaning by music-
loving and merit appreciating Australians.
Indeed the fact that the question of quality is
paramount with the Jesse French & Sons Piano Co.
has long been an accepted one with the most ex-
clusive dealers in the commonwealth. The Aus-
tralian dealer epitomizes his Jesse French piano talk
to his customer by the statement that the pianos or
players in question are" the best that high efficiency
and ability can produce, regardless of expense." •
OPENS IN HUTCHINSON, KAN.
Earnest Dickinson has opened a new music store
in the 400 block on North Main street. Hutchinson,
Kan., and has begun the construction of a new home
on Thriteenth avenue, east, in the 300 block. Mr.
Dickinson has been with the Adams Music Co. at
Wichita. His stock for the new store in Hutchin-
son arrived in time but had to be placed in storage
owing to inability to get g'ass for the building which
is being remodeled. The delayed formal opening took
place this week.
STAR SALESMAN DIES.
Charles C. Carlisle, who died recently in Indian-
apolis, lnd., was considered one of the most success-
ful salesman of the Steinway piano in that section.
He had been associated with sales of the Steinway
products in that citv for twenty-five years, the last
seven with Edgar T. Doab, the Steinway agent in
Indianapolis. Mr. Carlisle succumbed to pneumonia.
He was forty-four years old.
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