Classic Mode

Presto

Issue: 1920 1767

PRESTO
June 5, 1920.
THE
TALKING MACHINE
News of the Week in the Phonograph Field
NOW READY
Phonograph Directory and Guide
The first complete Lists of all departments of the
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages===Y0U WANT IT—25 Cents
PRESTO
PUBLISHING CO.
SAYING JUST ENOUGH
A moving picture play with a business motif
is supposedly a serious drama but a great many
business men will get a laugh where no laugh
is supposed to be evoked. It is where the hero,
the young commercial giant, jumps for his
desk, grabs a pen, dips it in an inkwell until it
drips and then dashes off a page ad in about
EMERSONIINiNEW BUILDING
Five Floors at 206 Fifth Avenue, New York, to Be
Occupied.
So rapid has been the growth of business for the
Emerson Phonograph Company, Inc., New York,
during the past year that the company has found it
necessary to move into larger quarters. The con-
cern has taken over the modern five-story biulding
at 206 Fifth avenue, opposite Madison Square, and
will occupy all five floors.
This splendidly central location is ideal for the
purposes of the Emerson company. The Emerson
activities are now centered in the new building.
Here are the general offices, as well as the record-
ing rooms, where the song hits and dance hits are
produced by the Emerson artists and musical or-
ganizations.
The development of the Emerson company from
the days when it was producing the small six-inch
records a few short years ago to the present time
when it is one of the leaders in the field of popular
song recorders has been remarkable. So far as
years are concerned the Emerson company is still
in its infancy, but in the development of its business
it has grown to a powerful stature towering among
the highest in the phonograph field.
BIG CINCINNATI CABINET CO.
One of Cincinnati's largest industries for the next
year or more will be the manufacture of phonograph
cabinets, A. M. Boulware, Chamber of Commerce
industrial expansion department manager, believes.
ten feet of reel. In this effort, which is to Mr. Boulware says one company has contracted for
$1,000,000 worth of cabinets and other companies
save the house in a critical situation, there is have contracts that will bring the total to about
no word chasing, substitution, rewriting or $2,500,000. They will employ about 1,500 skilled
condensing. The film genius feels none of the workmen, most of whom, Mr. Boulware reports,
live in the city. "This business results from an ab-
worries of the professional ad copy maker of normal supply," he explains. "Eastern houses have
real life but in his first draft for that page of more material to make than they can handle and
than build additional factories they prefer to
type he gets his arguments clear, brief and rather
farm out these jobs to smaller plants. They con-
strong and his sentences crisp and readable. tinue to make their own motors."
407 South Dearborn Street
The talking machine dealer should not sub-
scribe to the gospel of silence. But when he
talks he should talk to some purpose. To begin
with, talking machine advertising should ac-
curately reflect and implicitly conform to the
policy of the house. For it is to be presumed
that the house which has created a system of
advertising has a well-defined policy. It is
true a lot of poor advertising has blundered
into success. But of this you may be sure:
If it were handled better the results would be
better.
In any year the business man who adver-
tises can get a lot of object lessons from the
political field. Every day in that wide ex-
panse are many who are talking themselves
into prominence. But in pursuing the lesson
you will recall many who have talked them-
selves into the front row and the spot light,
and then talked themselves on to the grave-
yard of political hopes and aspirations. And
remember this: Businesses as well as political
interests have arrived at oblivion via the yap
route.
The talking machine business is a new one
and it is to be noted that generally its adver-
tising methods are not governed too much by
precedents. It is a trade whose advertising
literature is full of new facts. Or you might
properly say newsy facts. Every week, even
every day the record department has things to
state never stated before. It is where the copy
comes before the pictorial accessories, bizarre
layouts and typographical gingerbread.
The fact that talking machine and record
advertising has such a large place in advertis-
ing is the best proof that it is read with inter-
est. You may include it in the literature of
the masses. Millions of people would miss the
talking machine and record advertising from
the printed pages. It is the aid to a continu-
ous enjoyment by the owners of the machines.
25
CHICAGO
Sometimes the movies are not very educative.
* * *
Almost any talking machine salesman can
give personal instances by the dozen in which
persistency has played a prominent part in
making a prospective customer an actual one.
In fact, judging from the stories of experi-
ences, no buyer, in normal times, ever wrote
his name on the dotted line without being
verbally pushed to it after a hard and some-
times a long effort. And salesmen, too, dis-
cover that persistency without horse-sense is
about as futile as most misdirected efforts.
i'.:
*
HEAR INDIAN PRINCESS.
Princess Watahwaso, a full-blooded Indian of the
Penobscot tribe, and the Orlopp Trio provided the
entertainment at municipal concerts in Indianapolis,
Ind., last week in Caleb Mills hall. The princess,
who was obtained through the Stewart Talking Ma-
chine Company for a four-day tour through Indiana,
appeared in full tribal costume and sang selections
of tribal and popular music. The concert was one
of a series being given under the auspices of the
nark board and the school board.
DETERLING
*
It is a good thing to remember that all talk-
ing machine sales have a beginning in the
mind of the prospective customer. To bring
buying ideas to fruition is the mission of the
salesman.
The next thing after procuring the line of
talking machines is to notify the prospective
customers by means of printed publicity.
* * *
The talking machine salesman with a knowl-
edge of the goods and an agreeable personal-
ity has a two-fisted punch.
PHONOGRAPH-ALARM CLOCK.
The daily torture of the toiler's aural nerve by a
strident alarm clock can be avoided in several ways,
says Popular Mechanics Magazine. He may sleep
all morning, or he may buy a gentle avvakener now
on the market. This new alarm clock rings no bell
at the rising hour; instead, it starts a phonograph!
Think of the delight of being awakened by the
strains of "I Don't Care If You Never Come Back,"
or "Everybody Wants the Key to My Cellar."
VICTOR IN NEBRASKA.
The Ross P. Curtice Co., Lincoln, Nebr., Victor
wholesaler has bought the wholesale stock of the
A. Hospe Co., Omaha, and it is understood that the
Ross P. Curtice Co. will move its entire wholesale
organization to Omaha, and will handle the business
of its territory from that city. The A. Hospe Co.
will continue as a Victor dealer and will also retain
the other departments of its business,
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
fct
Guesswork Won't Do"
—TJic ACME allows test with
the drag of the needle throughout
the length of the
record.
Acme Speed Indicator
—in precision made.
—clears the tone arm.
—locates
motor
troubles.
—registers 78 and 8 0
revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton St.
:
:
:
:
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
26
June 5, 1920.
Ross is manager. The line carried includes the
Puritan.
The proposed site of the Columbia Graphophone
Co.'s new factory in Kansas City, Mo., is on Wyan-
dotte street, south of Twentieth street.
THIS STORE ON WHEELS
The Problem of Quick Service Is Solved by Mollers
Music Car.
Hagerstown, Md., had the first book wagon in
the
and now it has the first music car.
NEW PARTNER—NEW FIRM NAME The country,
Music Car, which is an original idea of Moller's
Music Store, is the first one of its kind, and last
"The Starr Piano Co.'s Indianapolis branch store Roy Shierling Joins Arthur B. Coover in Music week made its first trip going to Maugansville, to
has been in the Newton Claypool building since it
the wonder and delight of Washington County.
Business in Indiana Town.
was erected about 1901 and is one of about thirty
The truck is equipped to accommodate four
The Coover-Shierling Company succeeds the models of talking machines, and has racks for liter-
stores operated by the company, which has head-
quarters at Richmond, Ind. T. H. Bracken, with of- Coover Talking Machine Store in Union City, Ind. ature, records and so forth. The special purpose of
A partnership has been formed between Arthur B. the car is to take music to the homes of prospective
fices in Indianapolis, is district manager.
The busiest department in the store of the B. Coover and Roy Shierling for the sale of pianos, purchasers living at some distance from the city,
Deutser Furniture Co., Beaumont, Tex., is that for Victrolas, Victor records and small musical mer- instead of having them make a trip to Hagerstown,
chandise. The business will be carried on at 240 N. and anyone wishing for a demonstration simply
talking machines and records.
Lack of raw material caused the General Phono- Columbia street. In a published notice signed by notifies Moller's and the truck, equipped with ma-
graph Company, Elyria, to close its plant recently. Arthur B. Coover this is said:
chines and records will visit them. The truck is
"In introducing Mr. Shierling as a member of the painted yellow and has a huge record sign on the
Nearly 1,000 workers were made idle. Officials
firm it will be sufficient to say that he has been side.
said the shut-down would be indefinite.
Mrs. Verna Moore is the new manager of the before the public in various ways for years, and is
record department of Edwards Furniture Store, known by most every one in this community for his
NEW PHONOGRAPH STORES
interest in Better Music.
Portland, Ore.
The Pacific Accessory & Supply Co., Portland,
"The business principles of this store will continue
Ore., has gone out of business.
on the same high plane as in the past. We ask for News Also of Improvements and Enlargements in
Paul B. ^ Norris is manager of the phonograph a share of your patronage and will promise to do
Stores Already Established Here and There.
department of the Wiley B. Allen Co.'s store in our part."
Portland, Ore.
D. E. Larkin is manager of a new Columbia
The Columbia phonograph is successfully handled
agency at 313 Pennsylvania avenue, S. E., Washing-
OPENS
REPAIR
SHOP.
by the Herring Furniture Co., Spartansburg, S. C.
ton, D. C.
A venture that is new in Allentown, Pa., has been
The Portland Phonograph Co., Portland, Ore., re-
A line of Pathe phonographs has been added by
cently opened at 522% Washington street. C. R. undertaken by John L. S. Zink, who has established the Julius Lansburgh Furniture Co., 512 Ninth
a talking machine repair shop. The shop, which is street, N. W., Washington, D. C.
located at 36 North Tenth street, is the only one
The Victor Shoppe of J. P. Mann & Co., 24 Pearl
in the city devoted exclusively to the repair of all street, Worcester, Mass., is now being remodeled in
makes of talking machines. Mr. Zink is well quali- order to accommodate a fast growing talking ma-
fied to undertake the venture, as for fifteen years chine business.
he has been working about talking machines, both
Operaphone Shop has been opened at 1423
as a salesman and mechanic. For the past ten years S The
street, Washington, D. C. Arthur Harrison is
A MOTTO JUSTIFIED BY
he has been in charge of the largest talking machine manager.
department in that city. He is capable of putting
ACHIEVEMENT
machines
in the best possible condition in the
The remarkable clarity of tone re-
BUYS IN ZANESVILLE, O.
shortest possible time.
Charles F. Millers, proprietor of a piano, playerpi-
production which characterizes all
ano and Victrola store at 11 East State street, Zanes-
FUEHR & STEMMER
COLUMBIA STATEMENT.
ville, O., for the past twelve years, has sold his busi-
PHONOGRAPHS
The income account of the Columbia Graphophone ness to Charles F. Spence of that city who moved
Manufacturing
Company for the three months ended his part of the business May 1 to 67 East State street.
is due to the PERFECTED TONE
on March 31 showed net income, after depreciation Mr. Spence will operate the first self-serve music
CHAMBER which, with the in-
and all other charges, including taxes, of $1,786,736, store in Columbus, O.
or $1.73 a share earned on its outstanding common
genious TONE MODIFIER lifts
stock after deduction of preferred dividend. Net
INCORPORATES IN ALABAMA.
these instruments far above other
earnings, after charges for interest, were $3,473,174,
The Etta-Nila Company, Mobile, Ala., has been
and $122,058 was written off for depreciation and capitalized at $2,000 to engage in the wholesale and
talking machines.
other charges. For taxes for the three months $1,- retail talking machine business. The incorporators
Write for particulars.
564,380 was set aside, leaving a surplus for the quar- are: A. O Elling, president; W. J. O'Connell, vice-
ter of $1,786,736. The total profit and loss surplus president, and M. Messeschmidt, director. The in-
BEAUTIFUL ORIGINAL CABI-
at the end of the period amounted to $4,651,281.
corporators all give their residence as Chicago, 111.
NETS WITH PIANO FINISH.
"Hear That Tone"
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
PRESTO
Dealers who do not sell
Buyers' Guide
Chicago, 111.
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
Indispensable
to
dealers and salesmen
The
it
PLAYS ALL RECORDS ON ANY PHONOGRAPH
FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s " for
itself. In ap-
pearance luxur-
ious, It achieves
Its g r e a t e s t
triumph in Us
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed Invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1914.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 Wat Adam* Street
CHICAGO, ILL.
-^^=^One
Tt is a reliable book of ref-
erence in determining the
origin, make and standing of
any instrument. The Presto
Buyers' Guide is filled with
the information which adds
strength
to a
salesman's
statement and removes all
doubt of his sensible claims
for the goods he sells.
Needle Plays as many as 50 Records
Marvelous Tones
Wonderful Enunciation
Gets every tone without scratch or squeak—
will not injure finest record.
Everybody's Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER CAN GET THEM
Packed 4 in a box to retail at I0C;100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest disiributor.
Price: 50 Cents
R. C. WADE CO.
110 South Wabash Avenue
-
-
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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