29
PRESTO
May 29, 1920.
BIG MAGAZINE HELPS
TO DEMOCRATIZE MUSIC
Readers to the Number of 1,600,000 Are Told of
Work of Bureau for the Advancement of Music.
"If the National Bureau for the Advancement of
Music keeps up its good work, as it has every in-
tention of doing, the impetus that the war gave to
the musical development of this country will not be
lost."
It is thus that Montanye Perry begins an appre-
ciative article on "Music for America" in the May
issue of the Pictorial Review. The publication of
this article in a magazine of large circulation is par-
ticularly gratifying. Like other progressive periodi-
cals the Review recognized the importance of demo-
cratic music in the life of the American citizen and
sought information of the Bureau for the Advance-
ment of Music as to what was being done to pro-
mote it.
"Now the National Bureau for the Advancement
of Music comes forward with practical plans for
developing both the understanding and the ex-
pression of music throughout the country," Mrs.
Perry continues." She comments on the movement
for the creation of a national music conservatory in
America, backed by grand-opera stars and othet
prominent persons interested in the growth of music
in this country. The part the National Association
of Music Merchants is taking in the matter is also
alluded to.
"Another activity which is being eagerly taken up
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Off least
550-552 West 38th Street
NEW YORK
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart"
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St.,
CHICAGO, ILL.
in many schools is the Music Memory Contest,"
writes Mrs. Perry. "For several weeks before the
contest the participants are trained in listening to a
selected list of one hundred classics. At the con-
test they are required to identify by name and com-
poser a certain number of the list of selections pub-
lished at the beginning of the contest."
QUALITY FIRST
AND
TRUE-TONED PIANO DEMANDED
FOR MUSICAL TRAINING
FIRST QUALITY
Ear Must Be Trained to Distinguish Variations of
Tone.
Jesse French & Sons Piano Co.
The Cable Piano Company, Chicago, in its late
advertising, says:
Teachers of piano everywhere agree that the
progress of the student depends to a large degree
upon the kind of practice piano used.
The student's ear must be trained to accurately
distinguish the fine variations of tone, and in this
training a true-toned instrument is most essential.
Cable-made pianos possess a tone both true and
beautiful.
Years of concentration on the tone problem have
resulted in the development of a remarkably true
and perfect tone—which has given to Cable-made
instruments the enviable, world-wide reputation they
enjoy.
SLOW SPRING AFFECTING TRADE.
T. J. Mercer, of the Gulbransen-Dickinson Com-
pany, Chicago, has returned to the office of the
company from a trip through Iowa. He said that
the wheat crop and other cereals give fine promise
of a coming abundant harvest, but that farmers
in Iowa and farther southwest are complaining
about the backwardness of the weather which pre-
vents the planting of corn. Mr. Mercer said a
great deal of the corn land had not yet been plowed.
In other years at this time the corn in Iowa was
through the ground, from four to"six inches tall.
Even should the weather warm up now, it will
crowd the farmers greatly to get their corn in and
cultivated once or twice before their wheat harvest,
which usually comes in the latter part of June in
that region, is upon them. A good crop of wheat,
however, will save the day and make money plen-
tiful for piano trade next fall.
SONG SUCCESS IS FEATURED.
Forster Music Publisher, Inc., 215 S. Wabash ave-
nue, Chicago, is enjoying the enthusiastic co-opera-
tion of many prominent music stores throughout
the U. S. in featuring the song hit, "I Love You
Sunday," in striking, attractive, sales-producing win-
dow displays. One well-known merchant has stated
that this song lends itself particularly well to show
window display—because it suggests all kinds of
original, snappy, illustrative ideas that attract the
attention of passing crowds and produce profits.
The song is by Charley Straight, Wizard of the
Ivories, famed in the world of music-rolls and
phonograph records. The Imperial Player Roll Com-
pany has made a big scoop in placing this selection
on its June release, and will feature it in an exten-
sive newspaper and magazine advertising campaign.
FACTORIES at New Castle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St, Sydney, N. S. W.
"A Name Well Known Since 1175"
STEGER
Steger & Sons
Leads
Others Follow
STEGER BUILDING
Jackson and Wabash
The Piano Center of America
CHICAGO, ILLINOIS
KEEPS FAITH WITH CUSTOMERS.
"A man is known by the way he keeps his word,
and so is a business," says the J. W. Jenkins Sons'
Music Co., Muskogee, Okla. This is added: "You
trust a man whom you know has always kept his
word, and exactly the same is true about a business
house. The Jenkins house has kept faith with the
people of the Southwest for more than 40 years. You
can rely on what is told you about piano values if
you are at Jenkins.' We are always glad to place
our knowledge of things musical and our long ex-
perience at your disposal. If you are in doubt about
a musical instrument, come and see us."
VALUE OF ASSOCIATION.
There can be no doubt that trade associations are
of great value in several respects, says London
"Music." In the first place, they obviously create
a friendly feeling between competitors, and result in
improved methods of trading. Consultation between
members on matters vitally affecting the interests
of all must result in increased knowledge as to cost-
ing and selling methods, and bring about the pool-
ing of information, which, in the absence of an as-
sociation, is practically impossible.
IMPROVEMENTS AT LAMB
CO.
The Lamb Piano Company, Cairo, 111., has put in
two booths to handle its phonograph business and
has greatly enlarged the space in its piano display
room. It has now a dozen pianos on the floor and
expects to have two grands in within a few days.
It has done a good business in the four weeks that
it has been open on lower Commercial avenue.
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Pianos and
Organs
When in Need of Supplies
Communicate with Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
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