Presto

PRESTO
26
NEW MILLION DOLLAR INDUSTRY
The Stratford Phonograph Co., of Ashland, Ohio,
Incorporated to Make Phonographs.
In the recent incorporation of The Stratford Pho-
nograph Co., of Ashland, Ohio, there was com-
pleted the formation of an organization which will
begin the manufacture of a phonograph to be known
as the Stratford, "The Shakespeare of Phonographs,"
to embody all the most advanced ideas of workman-
ship and design, according to its originators.
The Stratford, "The Skakespeare of Phono-
graphs," is the product of a group of prominent men
who are thoroughly conversant with every phase of
talking machine manufacture, and who will soon be-
gin to market their line, after months of planning.
It is expected that a complete line of Stratford
phonographs will be available for the trade in 60
days, prior to which time an introductory campaign
will be entered into. The newly incorporated en-
terprise is capitalized for $1,000,000.00, consisting
of $400,000.00 of 8 per cent preferred stock, and
$600,000 common stock, par value $10.00 each.
Frank K. Amreihn, who has had a number of
years' experience in the piano and phonograph in-
dustry, and who was until recently manager of
the P. A. Starck Piano Co. branch in Detroit, is
president and general manager of the Stratford
Phonograph Co., Inc. C. H. Yahrling, president of
the Yahrling-Raynor Piano Co. of Youngstown,
Ohio, and also treasurer of the Ohio Music Dealers
Association, is vice president. A. B. Cornell, pres-
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, III.
May 29, 1920.
ident of the A. B. Cornell Co., New York, a con-
sulting engineer of note, is secretary. S. E. Gong-
wer, county treasurer of Ashland county, Ohio, is
treasurer.
A large plot has been purchased in Ashland, on
the Erie Railroad line, where a modern, reinforced,
daylight factory is being erected suitable for the
manufacture of 75,000 phonographs yearly. In
charge of production will be E. C. Curtis, formerly
production manager of the Sonora Talking Machine
Co., as well as of the Columbia and Pathe. The Strat-
ford Phonograph Co. will manufacture only a high-
grade instrument in designs known as the Adam,
Louis XVI, Sheraton and Queen Anne.
In a recent comparative test in the Ashland Opera
House, for the benefit of the Chamber of Commerce
of that city, as well as invited music dealers, a test
was made, using three of the leading selling instru-
ments. The Stratford clearly demonstrated its su-
periority in design and tonal quality, and the dealers
present predicted a mammoth sale for the Quality
Stratford.
The Stratford Phonograph Co. is now in produc-
tion, and will have finished machines coming through
by July 1st, to fill orders that the company already
have on their books. The dealers handling the
Stratford line will be backed by a nation-wide adver-
tising campaign, and will be furnished with beautiful
catalogs and artistic design window cards. Among
the stockholders of The Stratford Phonograph Co.,
Inc., are some prominent men in Ohio, several Ash-
land banks being also represented by their officials.
MANAGER DISCH CONFIDENT.
A. Disch, for the past eight years manager in East
St. Louis, 111., for the Conroy Piano Co., St. Louis,
has removed his big stock of pianos and talking
machines from the Commercial building to the Met-
ropolitan building, 431 Missouri avenue. "Our in-
creased business made this move absolutely neces-
sary," he said. "We now have a room 25x125 feet,
remodeled to suit our needs, and will handle all the
phonograph and record business from our St. Louis
store in East St. Louis. Our facilities will be ample
to care for this part of the trade."
INSTALLS LADIES' REST ROOM.
Byron Mauzy, San Francisco, Cal., has installed a
ladies' rest room on the main floor adjoining the
record department. Besides the necessary conveni-
ences, the room has many luxuries. The adjoining
room is papered with a flowered paper, has hard-
wood floors and a pink rug. A large mirror, four
feet wide and seven feet high, enables one to get a
full length view. Wicker chairs, table and writing
desk complete the room.
Talking machines are prominently featured each
week in the show windows of E. NefT & Co., Logans-
port, Ind.
PORTLAND, ORE., TRADE NOTES
Development of a Market in Orient Plan of Pacific
Phonograph Co.
Officials of the Pacific Phonograph Co., Portland,
Ore., plan to invade the Orient with the Stradivara
to soothe the troubled soul of the Far East with the
dulcet tones of Nora Bayes, Freida Hempel, Galli-
Curci and Schumann-Heink.
The company recently disposed of its sales rights
in the Stradivara in Oregon, Washington, Idaho, and
Alaska to the Blumauer-Frank Drug Company, and
Manager Earl W. Barlow announced that the undi-
vided attention of the official staff will be turned
to the development of the trans-Pacific market.
H. M. Dill, of Dill & Cresset, is now in Japan sur-
veying the market conditions as a representative of
the phonograph company. His reports indicate a
wide field. An agency is maintained at Honolulu
and the company has a representative at Manila.
Development of the foreign field will necessitate the
erection of a new factory building here, according to
Barlow.
NEW DES MOINES STORE.
The Des Moines Music Co., organized by H. L.
Woodward, C. A. Dixon and J. C. Rockwell and
capitalized at $60,000, will be formally inaugurated
with the opening of the company's store next week
in the Shops Building, Des Moines, Iowa. Mr.
Woodward has had eleven years' experience in the
talking machine business, most of it in the factory
of the Victor Talking Machine Co., Camden, N. J.
He retired as manager of the Gimbel Bros., Mil-
waukee, to organize the Des Moines Music Co.
EIGHT RECORD MAKERS.
Eight artists appeared in person at Infantry Hall,
Providence, R, I., Saturday evening, May 22, before
a public that has known them for a long time
through phonograph records. They are all employed
regularly by the Victor Talking Machine Company.
The eight are Billy Murray, singing comedian; Hen-
ry Burr, tenor soloist; Arthur Campbell, tenor; John
Myers, baritone; Frank Croxton, bass; Fred Van
Epps, banjoist; Frank Banta, pianist, and Monroe
Silver, monologist.
EDISON CARAVAN CONVENTION.
Edison dealers will hold a series of conventions
this year, a convention for every important place
between New York and San Francisco. But the
really big events will take place in New York, Chi-
cago and San Francisco. The Edison Caravan Con-
vention, the series will be called. It will start out
on its peregrinations about July 1.
PRESTO
Dealers who do not sell
Buyers' Guide
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph
and
records which they sell
them.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
Indispensable to
dealers and salesmen
The
PLAYS ALL RECORDS ON ANY PHONOGRAPH
FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s " lor
Itself. In ap-
pearance luxur-
ious, it achieves
its g r e a t e s t
triumph In its
tone.
A newly pat-
ented s o u n d
a m p 1 i f y in g
chamber, radi-
cally differing
from the con-
ventional
de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how Bales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1911.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 Weat Adtmw Street
CHICAGO, ILL.
One Needle Plays as many as 50 Records
It Is a reliable book of ref-
erence in determining
the
origin, make and standing of
any instrument.
The Presto
Buyers' Guide is filled with
the information which adds
strength
to
a
salesman's
statement and removes all
doubt of his sensible claims
for the goods he sells.
Marvelous Tones
Wonderful
Enunciation
Gets every tone without scratch or squeak—
will not injure finest record.
Everybody's
Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER
CAN GET THEM
Packed 4 in a box to retail at I0c;100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
Price: 50 Cents
R. C. WADE CO.
110 South Wabath Avenue
-
-
CHICAGO
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