Classic Mode

Presto

Issue: 1920 1766

25
RESTO
May 29, 1920.
THE
TALKING MACHINE
LONDON PHONOGRAPH TRADE
Some of the Novelties Which Have Created Profit-
able Interest in England.
The phonograph—or as we say here, the gramo-
phone—industry grows in dimensions and impor-
tance every day. The only trouble seemed to be
the executing of orders.
The "Oranola," a new production by Bailey's
Concertophone, Ltd., has created quite a sensation
here. This is a gramophone of unique construction
with twin vacuum sound boxes and treble and bass
Million Dollar Plant to Make Talking Machine Rec- stylus bars. There is a sectional tone arm and
ords and Supplies Is Project.
horse-shoe lever action and a double sound cham-
interest. But the outstanding and
Well known manufacturers of phonographs and ber adds special
feature of the Oranola is that the
phonograph supplies will establish a $1,000,000 plant extraordinary
case is not a box shape, or anything near any other
in Atlanta, Ga., their intention being to have a daily production
beautifully cabinet-made furniture.
capacity of 50,000 records besides various other The models but
introduced
include China Cabinets in
classes of supplies required for phonographs.
Sheraton and Kingwood, oval tables, card tables
This enterprise will be undertaken by the Southern and sideboards. The immense advantages of ob-
State Phonograph Company, which has been organ- taining a useful article of furniture and also a fine
ized by well known manufacturers, who include A. gramophone at the same time cannot be minimized
H. Carlyle, president of the new corporation, also and the sales already effected are not to be won-
president of the Talking Book Corporation, of New dered at.
York, manufacturers of story book records for chil-
I understand that the American rights of the
dren. John H, Emerson, president of the Emerson Oranola
have been secured by Albert Turner, of
Phonograph Company, of Brooklyn, N. Y., is also New York.
Mass production of sound boxes to
interested in the management of the new plant for be increased to
an output of half a million a year
Atlanta.
is
the
promise
of the Vernon Lockwood Manu-
The Southern States Phonograph Company has facturing Co., Ltd.,
who are making great strides.
paid $130,000 for a large building and two adjoining The
"Concert" sound box is their particular patent
building sites, including a total area 310x300 feet, and in
sound reproducing quality is very fine.
where an additional building will be erected, besides
Another
sound-box is the "Enfield," made by
remodeling the present structure with its 175,000 the Rowhill fine Engineering
who are producing
square feet of floor space. An equipment of ma- ten different models. The Co.,
"Garrard" motors have
chinery will be installed promptly with the expecta- become so well known and appreciated
that a large
tion of beginning construction within sixty days. modern factory has been acquired at Swindon
by
The daily output of 50,000 records will be taken by
Garrard Engineering and Manufacturing Co.,
the Emerson management in order to meet the de- the
Ltd. With the adjacent ground extending to sev-
mand for its specialties throughout the South.
eral acres, they will be able to build a much larger
factory to enable them to cope with the tremendous
demand.
In almost every direction there is this same
growth in the industry. I heard of a certain musi-
Activities of American 'Cabinet Manufacturing Cor- cian who was bewailing his fate the other day be-
cause whereas, a year ago, he was providing orches-
poration Had Beginning Five Years Ago.
tras for dances, he now finds many places using
The factory of the American Cabinet Manufactur- gramophones instead.
ing Corporation, Newport News, Va., is located in
the entire block between Twenty-sixth and Twenty-
INCREASES CAPITAL STOCK.
seventh streets, Virginia avenue and the Chesapeake
The Utica Phonograph & Supply Company, Inc.,
& Ohio railroad. The plant is a big concrete and
brick structure, three stories high, fireproof through- Utica, N. Y., has increased its capital stock from
out, with numerous connecting units for the handling $5,000 to $30,000 consisting of $15,000 preferred and
of various parts of the work necessary to the pro- $15,000 common. The certificate is signed by
duction of talking machines. The property, includ- Arthur R. Knox, Edward B. Kuhl and Clayton L.
ing ground, buildings and machinery, represents an Wheeler.
investment of a quarter million dollars. The plant
has a maximum of 150,000 cabinet talking machines
in a year, representing a product placed on the mar-
ket totaling in value approximately well over $5,000,-
000.
The American Cabinet Manufacturing Corporation
is a subsidiary of a chain of other corporations
Talking Machines
headed by Newport News, Norfolk and Baltimore
capitalists and includes the Granby Phonograph Cor-
Challenge Comparison in
every point from cabinets to
poration, which is the sales corporation with head-
tonal results.
quarters in Norfolk and Baltimore, sole distributors
of the Granby phonograph, together with the Ameri-
Prices attractive for fine
can Home Furnishers' Corporation of Virginia, rep-
goods. Write us.
resenting a chain of stores in eight large cities.
Harry Levy, of Norfolk, is president of the Ameri-
Deterling Mfg. Co., Inc.
can Cabinet Manufacturing Corporation, as he is
TIPTON, IND.
also of Phillip Levy & Company, American Home
Furnishers Corporation and the Granby Phonograph
Corporation. Associated with him in these enter-
prises are other well known business men of Norfolk
fct
and vicinity.
Newport News credits Harry Caplan, secretary
and treasurer of the corporation, with the idea which
—The ACME allows test with
has resulted in the successful plant. Five years ago
drag of the needle throughout
it was his idea that the establishment of a talking
the length of the
machine factory in Newport News would be a pay-
ing proposition. He laid his plans carefully and
record.
submitted his ideas to Phillip Levy & Co., who au-
thorized him to go ahead and secure a site. He
bought the property on which the plant is now lo-
cated and then began the formation of the American
Acme Speed Indicator
Cabinet Manufacturing Corporation.
Charles F. Pitt, who is vice-president of the Ameri-
—is precision made.
can Cabinet Manufacturing Corporation, is factory
—clears the tone arm.
superintendent, also with direct supervision over the
plant operation.
—1 o c a t e s
motor
News of the Week in the Phonograph Field
THE PERSONAL CONTACT
,It is generally agreed that intelligent ser-
vice to the public is the greatest factor in a
store's development. It is one of the axioms
of all the trades and the explanations of ser-
vice and the needs for it have been written up
and talked about and around and up and
down at every meeting and convention of talk-
ing machine men since the purposes of the
trade became defined.
A few talking machine men put too much
stress on prices; consider shaved prices in
the nature of service. They think that such
a means is an attracting power for the store.
There never was a greater delusion and mis-
conception. Putting a price of a supposedly
advantageous kind on a machine never cre-
ated a desire for it and a sale was never made
without a desire for the article. It is true
that after the desire is made, price conces-
sions may help to remove an obstruction to
the completion of a sale. Low prices never
create a desire for the goods. Nor do high
prices except with the spender with too much
money, who occasionally buys something for
its exorbitant value. You might argue that
the latter occurrence proves that a cut price
is not good business.
It is something else besides prices, store
equipment or deliveries, that builds for or
against a store. It is the personal contact.
Too many merchants who think they could
ride to success if they only had the money,
ignore this important factor: The influence
for good or ill of the personal contact of the
employes and the customers.
You might have money enough to buy the
best corner in town and erect the best build-
ing that experience or money could build and
then employ the most artistic decorators, buy
the goods shrewdly and advertise alluringly.
You might inaugurate things with music, song
and flowers and bring people in thousands to
your store, all of which would make your
bosom swell with satisfaction.
But that day of the grand formal opening
might be your biggest day. Not because your
goods, prices, conveniences and accommoda-
tions did not suit the public. It is a much
more serious thing. The grand opening might
be only a joyous wake for your hopes if all or
many of your employes lacked that great es-
sential—the ability to create a proper impres-
sion in the personal contact. The informa-
tion, help, service and satisfaction might be
lacking, not because the store did not have it,
but because the employes made a psycholog-
ical mess of the affair.
When you consider that you employ help to
do work you have not time to do or to do work
better even than you could do it yourself, you
will realize how much responsibility to please
customers and keep them you place on others.
When you hire a salesman you do one of the
most important things in your business. And
the first thing you should find out about him,
a thing never mentioned in exact phrases in
his testimonials. It is this: Is his personal
contact with customers such as will build the
business?
BIO INDUSTRY FOR ATLANTA
BUSY IN NEWPORT NEWS, VA.
DETERLING
Guesswork Won't Do"
NEW VICTOR WAREHOUSE.
A modern warehouse, to cost about $2,000,000,
will be erected by the Victor Talking Machine Co.,
Camden, N. J. The building will occupy the square
bounded by Pine, State, York and Front streets.
The structure will be of brick, four stories in height,
and will follow the architectural style of the Victor
buildings facing Cooper street.
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfe. Co.
1622 Fulton St.
:
:
:
:
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
26
NEW MILLION DOLLAR INDUSTRY
The Stratford Phonograph Co., of Ashland, Ohio,
Incorporated to Make Phonographs.
In the recent incorporation of The Stratford Pho-
nograph Co., of Ashland, Ohio, there was com-
pleted the formation of an organization which will
begin the manufacture of a phonograph to be known
as the Stratford, "The Shakespeare of Phonographs,"
to embody all the most advanced ideas of workman-
ship and design, according to its originators.
The Stratford, "The Skakespeare of Phono-
graphs," is the product of a group of prominent men
who are thoroughly conversant with every phase of
talking machine manufacture, and who will soon be-
gin to market their line, after months of planning.
It is expected that a complete line of Stratford
phonographs will be available for the trade in 60
days, prior to which time an introductory campaign
will be entered into. The newly incorporated en-
terprise is capitalized for $1,000,000.00, consisting
of $400,000.00 of 8 per cent preferred stock, and
$600,000 common stock, par value $10.00 each.
Frank K. Amreihn, who has had a number of
years' experience in the piano and phonograph in-
dustry, and who was until recently manager of
the P. A. Starck Piano Co. branch in Detroit, is
president and general manager of the Stratford
Phonograph Co., Inc. C. H. Yahrling, president of
the Yahrling-Raynor Piano Co. of Youngstown,
Ohio, and also treasurer of the Ohio Music Dealers
Association, is vice president. A. B. Cornell, pres-
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, III.
May 29, 1920.
ident of the A. B. Cornell Co., New York, a con-
sulting engineer of note, is secretary. S. E. Gong-
wer, county treasurer of Ashland county, Ohio, is
treasurer.
A large plot has been purchased in Ashland, on
the Erie Railroad line, where a modern, reinforced,
daylight factory is being erected suitable for the
manufacture of 75,000 phonographs yearly. In
charge of production will be E. C. Curtis, formerly
production manager of the Sonora Talking Machine
Co., as well as of the Columbia and Pathe. The Strat-
ford Phonograph Co. will manufacture only a high-
grade instrument in designs known as the Adam,
Louis XVI, Sheraton and Queen Anne.
In a recent comparative test in the Ashland Opera
House, for the benefit of the Chamber of Commerce
of that city, as well as invited music dealers, a test
was made, using three of the leading selling instru-
ments. The Stratford clearly demonstrated its su-
periority in design and tonal quality, and the dealers
present predicted a mammoth sale for the Quality
Stratford.
The Stratford Phonograph Co. is now in produc-
tion, and will have finished machines coming through
by July 1st, to fill orders that the company already
have on their books. The dealers handling the
Stratford line will be backed by a nation-wide adver-
tising campaign, and will be furnished with beautiful
catalogs and artistic design window cards. Among
the stockholders of The Stratford Phonograph Co.,
Inc., are some prominent men in Ohio, several Ash-
land banks being also represented by their officials.
MANAGER DISCH CONFIDENT.
A. Disch, for the past eight years manager in East
St. Louis, 111., for the Conroy Piano Co., St. Louis,
has removed his big stock of pianos and talking
machines from the Commercial building to the Met-
ropolitan building, 431 Missouri avenue. "Our in-
creased business made this move absolutely neces-
sary," he said. "We now have a room 25x125 feet,
remodeled to suit our needs, and will handle all the
phonograph and record business from our St. Louis
store in East St. Louis. Our facilities will be ample
to care for this part of the trade."
INSTALLS LADIES' REST ROOM.
Byron Mauzy, San Francisco, Cal., has installed a
ladies' rest room on the main floor adjoining the
record department. Besides the necessary conveni-
ences, the room has many luxuries. The adjoining
room is papered with a flowered paper, has hard-
wood floors and a pink rug. A large mirror, four
feet wide and seven feet high, enables one to get a
full length view. Wicker chairs, table and writing
desk complete the room.
Talking machines are prominently featured each
week in the show windows of E. NefT & Co., Logans-
port, Ind.
PORTLAND, ORE., TRADE NOTES
Development of a Market in Orient Plan of Pacific
Phonograph Co.
Officials of the Pacific Phonograph Co., Portland,
Ore., plan to invade the Orient with the Stradivara
to soothe the troubled soul of the Far East with the
dulcet tones of Nora Bayes, Freida Hempel, Galli-
Curci and Schumann-Heink.
The company recently disposed of its sales rights
in the Stradivara in Oregon, Washington, Idaho, and
Alaska to the Blumauer-Frank Drug Company, and
Manager Earl W. Barlow announced that the undi-
vided attention of the official staff will be turned
to the development of the trans-Pacific market.
H. M. Dill, of Dill & Cresset, is now in Japan sur-
veying the market conditions as a representative of
the phonograph company. His reports indicate a
wide field. An agency is maintained at Honolulu
and the company has a representative at Manila.
Development of the foreign field will necessitate the
erection of a new factory building here, according to
Barlow.
NEW DES MOINES STORE.
The Des Moines Music Co., organized by H. L.
Woodward, C. A. Dixon and J. C. Rockwell and
capitalized at $60,000, will be formally inaugurated
with the opening of the company's store next week
in the Shops Building, Des Moines, Iowa. Mr.
Woodward has had eleven years' experience in the
talking machine business, most of it in the factory
of the Victor Talking Machine Co., Camden, N. J.
He retired as manager of the Gimbel Bros., Mil-
waukee, to organize the Des Moines Music Co.
EIGHT RECORD MAKERS.
Eight artists appeared in person at Infantry Hall,
Providence, R, I., Saturday evening, May 22, before
a public that has known them for a long time
through phonograph records. They are all employed
regularly by the Victor Talking Machine Company.
The eight are Billy Murray, singing comedian; Hen-
ry Burr, tenor soloist; Arthur Campbell, tenor; John
Myers, baritone; Frank Croxton, bass; Fred Van
Epps, banjoist; Frank Banta, pianist, and Monroe
Silver, monologist.
EDISON CARAVAN CONVENTION.
Edison dealers will hold a series of conventions
this year, a convention for every important place
between New York and San Francisco. But the
really big events will take place in New York, Chi-
cago and San Francisco. The Edison Caravan Con-
vention, the series will be called. It will start out
on its peregrinations about July 1.
PRESTO
Dealers who do not sell
Buyers' Guide
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph
and
records which they sell
them.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
Indispensable to
dealers and salesmen
The
PLAYS ALL RECORDS ON ANY PHONOGRAPH
FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s " lor
Itself. In ap-
pearance luxur-
ious, it achieves
its g r e a t e s t
triumph In its
tone.
A newly pat-
ented s o u n d
a m p 1 i f y in g
chamber, radi-
cally differing
from the con-
ventional
de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how Bales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1911.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 Weat Adtmw Street
CHICAGO, ILL.
One Needle Plays as many as 50 Records
It Is a reliable book of ref-
erence in determining
the
origin, make and standing of
any instrument.
The Presto
Buyers' Guide is filled with
the information which adds
strength
to
a
salesman's
statement and removes all
doubt of his sensible claims
for the goods he sells.
Marvelous Tones
Wonderful
Enunciation
Gets every tone without scratch or squeak—
will not injure finest record.
Everybody's
Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER
CAN GET THEM
Packed 4 in a box to retail at I0c;100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
Price: 50 Cents
R. C. WADE CO.
110 South Wabath Avenue
-
-
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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