Presto

25
RESTO
May 29, 1920.
THE
TALKING MACHINE
LONDON PHONOGRAPH TRADE
Some of the Novelties Which Have Created Profit-
able Interest in England.
The phonograph—or as we say here, the gramo-
phone—industry grows in dimensions and impor-
tance every day. The only trouble seemed to be
the executing of orders.
The "Oranola," a new production by Bailey's
Concertophone, Ltd., has created quite a sensation
here. This is a gramophone of unique construction
with twin vacuum sound boxes and treble and bass
Million Dollar Plant to Make Talking Machine Rec- stylus bars. There is a sectional tone arm and
ords and Supplies Is Project.
horse-shoe lever action and a double sound cham-
interest. But the outstanding and
Well known manufacturers of phonographs and ber adds special
feature of the Oranola is that the
phonograph supplies will establish a $1,000,000 plant extraordinary
case is not a box shape, or anything near any other
in Atlanta, Ga., their intention being to have a daily production
beautifully cabinet-made furniture.
capacity of 50,000 records besides various other The models but
introduced
include China Cabinets in
classes of supplies required for phonographs.
Sheraton and Kingwood, oval tables, card tables
This enterprise will be undertaken by the Southern and sideboards. The immense advantages of ob-
State Phonograph Company, which has been organ- taining a useful article of furniture and also a fine
ized by well known manufacturers, who include A. gramophone at the same time cannot be minimized
H. Carlyle, president of the new corporation, also and the sales already effected are not to be won-
president of the Talking Book Corporation, of New dered at.
York, manufacturers of story book records for chil-
I understand that the American rights of the
dren. John H, Emerson, president of the Emerson Oranola
have been secured by Albert Turner, of
Phonograph Company, of Brooklyn, N. Y., is also New York.
Mass production of sound boxes to
interested in the management of the new plant for be increased to
an output of half a million a year
Atlanta.
is
the
promise
of the Vernon Lockwood Manu-
The Southern States Phonograph Company has facturing Co., Ltd.,
who are making great strides.
paid $130,000 for a large building and two adjoining The
"Concert" sound box is their particular patent
building sites, including a total area 310x300 feet, and in
sound reproducing quality is very fine.
where an additional building will be erected, besides
Another
sound-box is the "Enfield," made by
remodeling the present structure with its 175,000 the Rowhill fine Engineering
who are producing
square feet of floor space. An equipment of ma- ten different models. The Co.,
"Garrard" motors have
chinery will be installed promptly with the expecta- become so well known and appreciated
that a large
tion of beginning construction within sixty days. modern factory has been acquired at Swindon
by
The daily output of 50,000 records will be taken by
Garrard Engineering and Manufacturing Co.,
the Emerson management in order to meet the de- the
Ltd. With the adjacent ground extending to sev-
mand for its specialties throughout the South.
eral acres, they will be able to build a much larger
factory to enable them to cope with the tremendous
demand.
In almost every direction there is this same
growth in the industry. I heard of a certain musi-
Activities of American 'Cabinet Manufacturing Cor- cian who was bewailing his fate the other day be-
cause whereas, a year ago, he was providing orches-
poration Had Beginning Five Years Ago.
tras for dances, he now finds many places using
The factory of the American Cabinet Manufactur- gramophones instead.
ing Corporation, Newport News, Va., is located in
the entire block between Twenty-sixth and Twenty-
INCREASES CAPITAL STOCK.
seventh streets, Virginia avenue and the Chesapeake
The Utica Phonograph & Supply Company, Inc.,
& Ohio railroad. The plant is a big concrete and
brick structure, three stories high, fireproof through- Utica, N. Y., has increased its capital stock from
out, with numerous connecting units for the handling $5,000 to $30,000 consisting of $15,000 preferred and
of various parts of the work necessary to the pro- $15,000 common. The certificate is signed by
duction of talking machines. The property, includ- Arthur R. Knox, Edward B. Kuhl and Clayton L.
ing ground, buildings and machinery, represents an Wheeler.
investment of a quarter million dollars. The plant
has a maximum of 150,000 cabinet talking machines
in a year, representing a product placed on the mar-
ket totaling in value approximately well over $5,000,-
000.
The American Cabinet Manufacturing Corporation
is a subsidiary of a chain of other corporations
Talking Machines
headed by Newport News, Norfolk and Baltimore
capitalists and includes the Granby Phonograph Cor-
Challenge Comparison in
every point from cabinets to
poration, which is the sales corporation with head-
tonal results.
quarters in Norfolk and Baltimore, sole distributors
of the Granby phonograph, together with the Ameri-
Prices attractive for fine
can Home Furnishers' Corporation of Virginia, rep-
goods. Write us.
resenting a chain of stores in eight large cities.
Harry Levy, of Norfolk, is president of the Ameri-
Deterling Mfg. Co., Inc.
can Cabinet Manufacturing Corporation, as he is
TIPTON, IND.
also of Phillip Levy & Company, American Home
Furnishers Corporation and the Granby Phonograph
Corporation. Associated with him in these enter-
prises are other well known business men of Norfolk
fct
and vicinity.
Newport News credits Harry Caplan, secretary
and treasurer of the corporation, with the idea which
—The ACME allows test with
has resulted in the successful plant. Five years ago
drag of the needle throughout
it was his idea that the establishment of a talking
the length of the
machine factory in Newport News would be a pay-
ing proposition. He laid his plans carefully and
record.
submitted his ideas to Phillip Levy & Co., who au-
thorized him to go ahead and secure a site. He
bought the property on which the plant is now lo-
cated and then began the formation of the American
Acme Speed Indicator
Cabinet Manufacturing Corporation.
Charles F. Pitt, who is vice-president of the Ameri-
—is precision made.
can Cabinet Manufacturing Corporation, is factory
—clears the tone arm.
superintendent, also with direct supervision over the
plant operation.
—1 o c a t e s
motor
News of the Week in the Phonograph Field
THE PERSONAL CONTACT
,It is generally agreed that intelligent ser-
vice to the public is the greatest factor in a
store's development. It is one of the axioms
of all the trades and the explanations of ser-
vice and the needs for it have been written up
and talked about and around and up and
down at every meeting and convention of talk-
ing machine men since the purposes of the
trade became defined.
A few talking machine men put too much
stress on prices; consider shaved prices in
the nature of service. They think that such
a means is an attracting power for the store.
There never was a greater delusion and mis-
conception. Putting a price of a supposedly
advantageous kind on a machine never cre-
ated a desire for it and a sale was never made
without a desire for the article. It is true
that after the desire is made, price conces-
sions may help to remove an obstruction to
the completion of a sale. Low prices never
create a desire for the goods. Nor do high
prices except with the spender with too much
money, who occasionally buys something for
its exorbitant value. You might argue that
the latter occurrence proves that a cut price
is not good business.
It is something else besides prices, store
equipment or deliveries, that builds for or
against a store. It is the personal contact.
Too many merchants who think they could
ride to success if they only had the money,
ignore this important factor: The influence
for good or ill of the personal contact of the
employes and the customers.
You might have money enough to buy the
best corner in town and erect the best build-
ing that experience or money could build and
then employ the most artistic decorators, buy
the goods shrewdly and advertise alluringly.
You might inaugurate things with music, song
and flowers and bring people in thousands to
your store, all of which would make your
bosom swell with satisfaction.
But that day of the grand formal opening
might be your biggest day. Not because your
goods, prices, conveniences and accommoda-
tions did not suit the public. It is a much
more serious thing. The grand opening might
be only a joyous wake for your hopes if all or
many of your employes lacked that great es-
sential—the ability to create a proper impres-
sion in the personal contact. The informa-
tion, help, service and satisfaction might be
lacking, not because the store did not have it,
but because the employes made a psycholog-
ical mess of the affair.
When you consider that you employ help to
do work you have not time to do or to do work
better even than you could do it yourself, you
will realize how much responsibility to please
customers and keep them you place on others.
When you hire a salesman you do one of the
most important things in your business. And
the first thing you should find out about him,
a thing never mentioned in exact phrases in
his testimonials. It is this: Is his personal
contact with customers such as will build the
business?
BIO INDUSTRY FOR ATLANTA
BUSY IN NEWPORT NEWS, VA.
DETERLING
Guesswork Won't Do"
NEW VICTOR WAREHOUSE.
A modern warehouse, to cost about $2,000,000,
will be erected by the Victor Talking Machine Co.,
Camden, N. J. The building will occupy the square
bounded by Pine, State, York and Front streets.
The structure will be of brick, four stories in height,
and will follow the architectural style of the Victor
buildings facing Cooper street.
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfe. Co.
1622 Fulton St.
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CHICAGO
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