Presto

Issue: 1920 1762

THE PRESTO BUYERS'
OUIDE CLASSIFIES ALL
PIANOS AND PLAYERS
AND THEIR MAKERS
PRESTO
E.tabu.h THE AMERICAN MUSIC TRADE WEEKLY
THE PRESTO YEAR BOOK
IS THE ONLY ANNUAL
REVIEW OP
THE MUSIC TRADES
« c«.*.,. $2.00 « Year
CAUSE AND CURE OF PREVAILING
CONDITIONS
Why the High Cost of Living Is Worrying Us, and How It May Be Possible to So
Regulate Things as to Reduce the Ruinous Altitude.
By WILLIAM TONK
(President, William Tonk & Bro., Inc., New York)
The following article was inspired and prompted
by the discourse on the "High Cost of Living" at
an executive meeting of the National Association of
Manufacturers, which the writer had the honor and
pleasure of attending.
In my remarks at this moeting I held that the
remedy for the "High Cost of Living" should be
looked for at the source of production, and it is
my opinion still that, if this were done and an in-
quiry carried to the final consumer, it would be
found that the question will, for the main part, de-
volve itself into a matter of supply and demand, and
that the chief culprit is not the manufacturer.
The housewife complains of the high cost of food.
Potatoes are now 10 to 12 cents per pound; this
means one large or two or three small ones. For-
merly, the same sum would buy one-half peck, hold-
ing four or five times as many. The same is true of
all vegetables, also poultry, meat, etc. Going to the
farmer for. an explanation, he will tell you he pays
from five to ten times as much for seed as he did
formerly and that labor has advanced 200 to 300
per cent, say from $30 per month, as formerly, to
$90 and $100 per month now.
The Source of Food Supplies.
Why does the farmer pay such high wages? it is
asked. Simply because if he did not meet the pre-
vailing wage his neighbor would, and this condition
exists generally because of the supply and demand;
there are not sufficient farm hands to go around.
The situation of the farmer has become so acute
that many of them, in this state (New York) threat-
en to give up farming and join their city cousins,
where they can rest beyond sunrise and otherwise
enjoy the pleasure and gaieties of city life. (This
from a daily paper.)
But this is not all that makes foodstuffs so abnor-
mally dear. It is the manipulator and the speculator
who have much to do with it.
For instance, as you may know, the farmer can-
not sell cattle, sheep or hogs to the home butcher,
not because the butcher is not prepared nor willing
to buy, but because the packers' "combine" will boy-
cott the butcher if he does. As I understand it, the
packers' trust is well broken by act of Congress.
Whether this will help the situation remains to be
seen.
Enter the Speculator.
The next evil-doer is the speculator, who will
buy and store large quantities of all sorts, not for
immediate sale, but to hold them for the highest
possible price before placing them on the market.
This, however, is not the worst he does to pro-
mote the high cos.t of living. In order to accomplish
his purpose—that is, to force prices on to the high-
est possible level—he will cause to be destroyed
thousands of tons of good foodstuffs, should there
happen to be an overabundant production which,
if placed on the market, would depress prices. These
are the men who are, to a great extent, responsible
for the high cost of living, and whose nefarious
trading should be regulated more strictly by law.
The storing of foodstuffs should be more strictly
controlled, and restricted, and entirely prohibited for
speculation purposes. Despoilation of foodstuffs for
the purpose of upholding and advancing prices
should be made a crime and adequately punished.
Interference with Farmer.
Farmers adjacent to large cities, who desire to
market their stuff directly to the consumer, should
not be prohibited doing so in cases where there are
no good reasons for not granting such privileges. I
have just been informed that farmers who came to
Jersey City laden with all kinds of garden truck
and other foodstuffs were not permitted to sell their
goods, but were driven back, not by legal process,
but by persons whose interest the sale of these food-
stuffs would have affected. Of course, there might
be some objection to allowing farmers to do this
WILLIAM TOXK.
at all times and in all cases; but it seems to the
writer that to do so during these trying times would
be another way of reducing the cost of living.
The next greatest need of man is clothing. We
will not start our inquiry at the source, but rather
with the manufacturing tailor, although the result
would be the same if we began at the beginning.
The Clothing We Wear.
The manufacturing tailor will tell you that all
materials which enter into garments have advanced
in cost from 100 to 400 per cent. Domestic woolens
formerly costing from $1 to $1.50 per yard, now
command from $3.50 to $5 per yard. Imported wool-
ens have advanced about 300 per cent. Cotton and
mixed fabrics have advanced to even a greater extent,
mainly because the unprecedented high cost of raw
cotton, which, under normal conditions, was mar-
keted at from $10 to $18 per bale (10 cents to 18
cents per pound) and now brings from $30 to $40 per
bale (30 cents to 40 cents per oound).
My informant, who is an importer of tailors'
trimmings and woolens, also a jobber of domestic
goods, tells me that before the war cotton linings
that could be sold to the manufacturer for 30 cents
to 35 cents per yard, now command from $1.20 to
$1.35 per yard.
To my query whether he made larger profits than
before the war, he answered: "We do not; we make
a larger gross profit because of a greater turnover
in dollars and cents. This, however, is offset by
greater expenses and greater capital investment. We
did make larger real profits on goods we bought low
before the war and sold on the rise of prices. This
profit we are entitled to, because the time will come
when we will have to sell goods bought at war
prices, on a declining market and most likely at a
loss of all we made, and possibly more, too."
The Manufacturers' Profit.
The cost of manufacturing has advanced in the
same proportion. Tailors and cutters, who former-
ly earned from $18 to $24 per week, now command
from $36 to $75. "But why do we pay such high
wages?" you ask. "Why don't we pay less?" In
answer to this I can only tell you that we are not
paying high wages from choice, but because we are
compelled to do so. We must have labor to keep
our business going, and to secure it we must pay pre-
vailing wages. We must pay the same, or about the
same, wages that are paid by competing shops." In
answer to question: "Are you including in your
prices more than a reasonable profit?" he will tell
you that competition will not allow him to do so,
even is he was so inclined, for, if he did so, he
would soon lose his trade.
This bears out my contention that, as a rule,
manufacturers are not profited ing and that the ex-
ceptions are firms who manufacture specialties or
who have little or no competition.
There may be profiteers among the retail clothiers,
especially in fashionable localities, where a high
class of goods is offered.
Those Who Shoe Us.
The daily papers have commented on the high
cost of footwear, and when you hear of $12, $15
and $18 being paid for a pair of men's shoes, it does
appear as though there was some truth in it.
Apropos the latter, I heard the following story:
"A shoe manufacturer, on a business tour through
Pennsylvania, noticed in one of the shop windows,
while canvassing the town, a pair of shoes which
looked to be of his make and which were marked at
$15. Desiring to convince himself of the make, he
asked to be allowed to examine the shoes. After
convincing himself that he was right, he told the
dealer that to sell these shoes at the price marked
was next to robbery because, at his cost, he might
sell them at one-half less and still make a very good
profit.
In connection with this, I might mention an inci-
dent which was given to me as an actual occurrence
and which, if carried on to any considerable extent,
would have a decided tendency to enhance the cost
of footwear. Not very long ago, when the cost of
hides was much above normal, a tanning firm of
importance applied to the government authorities in
charge of such matters for permission to import
a ship load of hides from South America. Permis-
sion was not granted, notwithstanding the fact that
the ship came back cargoless.
The Genesis of It.
In conclusion, I would say that the high cost of
living is not attributable to any one cause. First of
all, we know it was brought about by the war.
The war brought about extraordinary demand for
all kinds of foodstuffs and manufactured articles for
shipment abroad.
During the period of our government's preparation
for war, and during its participation in the Euro-
pan conflict, it needed all sorts of materials; it need-
ed them in huge quantities and needed them quick.
In order to secure all these things in such enor-
mous quantities, quickly, the government had to pay
higher prices than normal; thereby establishing a
higher market price.
Furthermore, the government required hundreds
of thousands of men and women to manufacture mu-
nitions, to build ships, housing, etc.
It could only obtain these men and women by
taking them from their regular pursuits and paying
higher wages than they were receiving.
Government Set the Pace.
Here began the higher cost of living. The higher
wage established by the government had to be met
by the manufacturers. This and the high cost of
materials paid by the government plants at once
raised the price of production, and of course the
cost of living.
This condition was from time to time aggravated
by the government's call for men for the army and
(Continued on Page 14.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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PRESTO
PRESTO
PUBLISHED EVERY SATURDAY AT 407 SOUTH DEAR-
BORN STREET, OLD COLONY BUILDING, CHICAGO, ILL.
Q. A. DANIELL and FRANK D. ABBOTT
Editors
Telephones: Chicago Tel. Co., Harrison 234; Auto. Tel. Co., Automatic 61-703.
Private Phones to all Departments. Cable Address (Commercial Cable Co.'s Code),
"PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the Post Office, Chicago. Illinois,
%
under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4. Payable In advance. No « t r »
•iiarge in y: S. Dossessions, Canada, Cuba and Mexico.
-
Address all communications for the editorial or business departments to PRESTO
PUBLISHING CO., Chicago, III.
Advertising Ratesi^Ttaree dollars per Inch (13 ems pica) for single insertions^
Six dollars per inch per month, less twenty-five per cent on yearly contracts. The
Presto does not sell its editorial space. Payment is not accepted for articles of de-
scriptive character or other matter appearing in the news columns. Business notices
will be indicated by the word "advertisement" in accordance with the Act of August
84, 1912.
Rates for advertising in the Tear Book issue and Export Supplements of The
Presto will be made known upon application. The Presto Year Book and Export
issues have the most extensive circulation of any periodicals devoted to the musical
instrument trades anrl industries in all parts of the world, and reach completely and
•ffectually all the houses handling musical instruments of both the Eastern and West-
ern hemispheres.
The Presto Buyeis' Guide Is the only reliable index to the American Musical
Instruments; it analyzes all Pianos and Player-Pianos, gives accurate estimates m
tbeir values and contains a directory of their manufacturers.
8 items of news, photographs and other matter of g-eneral Interest to the musS«
trades are invited and when accepted will be paid for. Address all communications to
presto Publishing Co.. Chicago. III.
SATURDAY, MAY 1, 1920.
TO CORRESPONDENTS.
PRESTO IS ALWAYS GLAD TO RECEIVE NEWS OF THE
TRADE—ALL KINDS OF NEWS EXCEPT PERSONAL SLANDER
AND STORIES OF PETTY MISDEEDS BY INDIVIDUALS. PRESTO
WILL PRINT THE NAMES OF CORRESPONDENTS WHO SEND IN
"GOOD STUFF" OR ARE ON THE REGULAR STAFF. DON'T SEND
ANY PRETTY SKETCHES, LITERARY ARTICLES OR "PEN-PIC-
TURES." JUST PLAIN NEWS ABOUT THE TRADE—NOT ABOUT
CONCERTS OR AMATEUR MUSICAL ENTERTAINMENTS, BUT
ABOUT THE MEN WHO MAKE MUSICAL INSTRUMENTS AND
THOSE WHO SELL THEM. REPORTS OF NEW STORES AND
THE MEN WHO MAKE RECORDS AS SALESMEN ARE GOOD. OF-
TEN THE PIANO SALESMEN ARE THE BEST CORRESPONDENTS
BECAUSE THEY KNOW WHAT THEY LIKE TO READ AND HAVE
THE OPPORTUNITIES FOR FINDING OUT WHAT IS "DOING" IN
THE TRADE IN THEIR VICINITY. SEND IN THE N E W S -
ALL YOU CAN GET OF IT—ESPECIALLY ABOUT YOUR OWN
BUSINESS.
THE TRADING POST
There is one feature of Presto which, we have reason to believe,
is regarded by the trade with as much interest as the most startling
column of news, and certainly with more profit to many who read.
We mean the page of adlets, or classified cards, wherein members of
the piano trade set forth their wants and tell of opportunities not
elsewhere set forth. And we know positively that Presto's Want
Advs. every week produce results in which the trade shares most
satisfactorily. We could present hundreds of irrefutable proofs of
this statement.
Whether it is a dealer in search of a man to fill some special
position, or a worker in some department of the business looking for
a location, the little want advs. are certain to produce the results
desired. Or whether it is a dealer with some special equipment to
sell, or a manufacturer desirous of disposing of his entire industry,
the little want adv. is almost certain to bring together the buyer and
the seller. It is almost a rule that, as says the Holley Music House,
of Carroll, Iowa, this week, "the Presto Adv. service is O. K.; we sold
the Loader."
Possibly that may not have been a fair test, because the article
sold by a single want adv. insertion was one that the trade wants and
watches for. The Atwood Loader never lacks a buyer, and probably
it would have been as easy to sell fifty of them as it was to dispose of
one, by a Presto want adv. But the same report comes in other cases.
Every week hundreds of replies to the little Presto advs. come to the
office of this paper and are forwarded to the advertisers. The result is
new connections, better positions, cash for surplus articles, and every
other attainment possible in the lesser, but still very important,
affairs of the trade.
Because an article is advertised for sale is not evidence that the
thing is not indorsed by the advertiser, or that it lacks any of its
original value. Not long ago a piano business, invoicing many thou-
May 1, 1920.
sands of dollars, was advertised on page 30 of Presto. It was sold
within two weeks, and the buyer found a good thing because the orig-
inal owner was obliged to retire to look after a large estate. The
Piano Loader adv. was inserted by the Holley Music House because
that concern had installed large auto trucks for delivery purposes.
The Atwood Loader was snapped up, as Mr. Holley intimates, as
scon as the adlet appeared. All piano dealers know what the Loader
is, and they would not permit an opportunity to get one for a dollar
less than factory price, to pass unprofitted.
It may be too much to say that no other influence has placed
capable piano men in positions of responsibility to such an extent as
Presto's Want Advs. We could name—but we wouldn't—two man-
agers of large industries, several factory superintendents, many
traveling representatives and salesmen, who have found their way to
what they most wanted by means of the adlets. And we do not recall
any of the little trade inspirers that has utterly failed of their pur-
pose, though at times there have been some whose purport suggested
the near-impossible.
Advertising in the piano trade is as old as the business itself. But
the uses of the classified column has only recently become recognized
as the logical and almost invincible source of interchange of wants
and the ironer-out of the rough places in the trade. The page of little
want advs. is the trading post of the trade.
ASKING WHY
At this moment most business men are asking why? To one
associated with pianos it seems that piano men especially are just
now asking why? But it's the same in nearly all lines, and the only
difference is in the conditions by which the various lines of trade are
made to differ.
To the average piano merchant it isn't easy to understand why
instruments are so hard to buy. Dealers from nearly everywhere
crowd into the piano-making centers searching for stock. They leave
home to visit the factories, feeling sure that, by coming in person,
the results that letters failed to produce may quickly be attained. But
they find that their orders are not filled promptly because the manu-
facturers cannot produce the goods. They find that the manufacturers
are even more concerned about their inability to make prompt ship-
ments than the dealers are themselves. And then, very naturally,
the dealer who has left home on a bootless mission, perhaps, again
asks why?
He is told that it is impossible for the piano manufacturers to
get the necessary supplies. If the dealer wants more specific informa-
tion, he is told that it is impossible to secure the needed wood with
which to make the cases; or he is told that it isn't possible to get
hardware; or that it is impossible to buy actions. In other words,
everything that goes with the instrument is short in deliveries and
no arguments can make it possible for the producers to increase
production in the degree so absolutely necessary. The source of fun-
damentals reply to the impatient demands very much as the piano
manufacturers answer the demands of the dealers. And again the
piano merchants ask Why?
If they press their interrogation it is explained that skilled work-
ers are hard to get. The lumbermen are not cutting the timber and
hauling it in sufficient quantities. And lumber of the kind required is
getting scarce. The factory superintendents find it almost impossible
to engage the kind of piano workers essential to the needs of the
industry. Why?
It is true that there are just as many workers possessing the
requisite knowledge of piano making. The laborers are as numerous
as ever. But they are not working in the piano factories. Why?
It has been estimated that more trained piano workers have
deserted the musical instrument field in favor of the automobile
industry alone than the total number of makers of the uprights and
grands a half century ago. And that, in the aggregate, means a great
many skilled piano workers who have shifted their allegiance. And
why have they left piano manufacture in favor of the car industry?
Plain enough. It pays better. The automobile industry is compara-
tively a new one. It is on the high tide of prosperity. The makers
of the favorite cars do not hesitate to offer big wages, and the workers
cross the road to take advantage of the fact. The piano workers have
never been over-well paid—in many of the factories. They are paid
better now than ever before. Why have they not been well paid in
years past?
The piano business, from factory to retail store, was for years
conducted on lines of seeming disregard of good business principles.
The manufacturers, until comparatively recently, seemed to try to
see how near to actual cost of production they could deliver the
goods. The dealers, until recently, tried to undersell their neigh-
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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