Presto

11
PRESTO
May 1, 1920.
sheet music departments. As a rule they feel that
a division of interests does not prove remunerative.
To be successful in the sheet music line a man must
be not only a merchant but a lover of music, as Mr.
Dickey. The amount of trash that floods the mar-
ket is so vast that to try to stem it would seem a
herculean task. Besides, what could be done with a
fund of $1,000. It is said that a Hit Alley song pub-
lisher has invested as much as half a million in push-
ing a single song!
A few years back this paper gave very consider-
able attention to the songs and song publishers. A
review of Mr. Dickey's song appears elsewhere in
this paper.
* * *
PRESTO IS COMMENDED.
Pittsburgh, Pa., April 21, 1920.
Editor Presto: I noticed; that Jack Gordon's
book, entitled "How to Publish Your Own Song
Successfully," recommends your publication as a
good trade journal. I am asking you to mail me a
copy (latest) by return mail, stating the price of it
and I will send subscription to you by return mail.
Yours truly,
JAMES M. QUINN.
Regret to say we are not familiar with Mr. Gor-
don's book, but plainly he is a good judge of trade
papers! Presto is one of the oldest in this line, and
has been in the field for 35 years.
Every little while Presto features song publishing
and, no doubt, this fact has caught the attention of
Mr. Gordon.
* * *
WANTS THE "MIESSNER" PIANO.
Bethany, Mo., April 19, 1920.
Editor Presto: Will you kindly advise us if there
is a very small piano by the name of "Miessner,"
made for school work mostly, and where we can
buy them? What we want is a very small piano,
something a little larger than the old "Columbus
Baby" upright piano, which were made several years
ago. If you can give us the name of some one who
makes a very small upright we will thank you very
much.
Very truly,
SHROYER MUSIC COMPANY.
The Miessner piano is manufactured by the Jack-
son Piano Co., 110-20 Reed street, Milwaukee, Wis.
The president of that industry is C. H. Jackson, an
expert piano manufacturer, who devised and per-
fected the little school piano about which you ask.
The Miessner is the smallest upright in the mar-
ket, but it is, nevertheless, a piano with a remark-
able tone power and quality. We believe, in short,
that it is just the instrument you want and we ad-
vise that you address the Jackson Piano Co. and add
it to your line.
* * *
LINDEMAN & SONS PIANO.
Frost, Minn., April 22, 1920.
Editor Presto: Is the Lindeman & Sons, New
York, strictly a high grade piano? Have not seen
many of them for some time. Are they first class
in every way?
Very truly yours,
G. P. PETERSON.
The Lindeman & Sons piano was established a
great many years ago—in the year 1836. Something
like twenty years ago, or perhaps a little less, the
industry was taken over by the interests of John
Wanamaker, the Philadelphia department store
"prince."
The only instrument now made by the members
(if the Lindeman family is called the "Melodigrand,"
and it has no association with the old Lindeman &
Sons concern.
The piano about which you nsk, however, is a well
made instrument which, we have no reason to doubt,
gives satisfaction. Our understanding is that it is
sold mainly at retail by the Wanamaker concern.
AUGUSTINE HEALY IS MARRIED.
Miss Jeannette Reid, daughter of Mr. and Mrs.
William J. Reid of New York ;.nd Indianapolis, Ind.,
and Augustine Healy, son of the late Mr. and Mrs.
Patrick J. Healy of Chicago, were married on
Wednesday of this week in New York. Mrs.
Stuyvesant Peabody of Hinsdale, 111., sister of the
bridegroom, and Mrs. J. C. Dunn of New York, were
matrons of honor. Marquette A. Healy of Chicago
was best man for his brother. Among the ushers
were Vincent Healy and Columbus Healy, brothers
of the bridegroom, and Henry Porter Isham, all of
Chicago.
PIANO FACTORY STOCK FOR SALE.
The want adv. columns this week contain a card
in which stock of the S. W. Miller Piano Co., of
Shcboygan, Wis., is offered for sale. The Sheboy-
gan industry
is running. It is now controlled by
Swan W r . Miller and the industry has been in oper-
ation for something like twenty years. The owner
of the stock which is for sale was formerly an offi-
cial in the piano company but is now out of it.
THE AUT0PIAN0 CO.'S NEW BUILDING
Paul B. Klugh, president of the Autopiano Co.,
New York City, announces that a new building,
number five, has been added to the extensive manu-
facturing facilities employed by that corporation.
This latest addition to the Autopiano group of fac-
tories, like the principal building, overlooks the Hud-
son at 51st St. The new building is directly across
the street from the main factory and runs east on
51st St., joining the Autopiano factory number two.
This new building will add greatly to the plant of
the active Autopiano Co. It is a single story struc-
ture of modern type, extending over a large area
and of modern daylight construction with numerous
skylights and windows which permit the maximum
of air and light for the employes.
The accompanying picture illustrates the architec-
ture of the new Autopiano building number five and
gives an excellent idea of its convenient relative po-
sition to the main Autopiano factories.
H. J. MARSHALL HEADS THE
KNABE-AMPICO DEPARTMENT
tisement first of all a Baldwin advertisement, pro-
moting good will for everything sold by Baldwin
dealers.
Each of the publications to be used is the best in
its own particular field.
Red Book is the most influential fiction magazine
published. It is read by 620,926 of the most dis-
criminating fiction readers of the country. The Lit-
erary Digest reaches 950,000 of the most thoughtful
people in the country. The American Magazine is
the best general monthly publication, 979,152 of the
country's most wide-awake people read it. Good
Housekeeping is, without exception, the most influ-
ential of the women's publications. The 539,383
women who take it read it carefully from cover to
cover.
The Etude has'been put on the list to reach music
teachers, as we believe much can be gained by keep-
ing the Baldwin products prominently before a class
of people who have much to do in many cases with
the selection of a musical instrument.
To supplement the national advertising, we are
also going to advertise in the farm papers—the same
long list of publications that for the past several
years has proven so profitable to all our dealers.
But the campaign this year is going to be bigger,
stronger and better than ever. This large farm pa-
per advertising, combined with our intensive na-
tional advertising offers dealers the most compre-
hensive advertising campaign, and the biggest sales
help, we have ever sponsored.
With the Janney-Bowman Company, Inc., Active
Detroit Man Has Congenial Work.
H. J. Marshall has just resigned from the J. L.
Hudson Company, Detroit, Mich., and has joined the
Janney-Bowman Company, Inc., in the same city.
He was associated with the Farrand Company's store
in Detroit for six years before it was taken over
by the J. L. Hudson Company and has been with the
latter company for a period of seven years as sales
manager of the piano department.
. In joining the Janney-Bowman forces Mr. Mar-
shall will devote special attention to the Ampico in
the Knabe. He is well known and liked in the trade.
BALDWIN'S CO.'S NATIONAL
PUBLICITY CAMPAIGN
Piano House Is Using Leading Magazines to Reach
Its Prospects.
The Baldwin Piano Company has just published
a folder containing on one side a most important
anonuncement t.o its dealers and on the other side
samples of prepared advertisements for them to run
in their daily papers at home. The announcement
reads:
Beginning in the April issues, the House of Bald-
win has started a continuous, year 'round advertis-
ing campaign in five big national publications—the
American Magazine, Literary Digest, Red Book,
Good Housekeeping and Etude. There will be a
Baldwin advertisement in each of these magazines
every month, for nine months of the year—the three
mid-summer months being the only ones omitted
from the schedule.
This advertising will keep the name of Baldwin
before three to four millions of the best families of
the country—the ones most likely to be prospective
purchasers of Baldwin instruments. It will make
these people think of Baldwin the instant they think
of pianos and playerpianos. It will influence them
to visit the Baldwin dealer before purchasing any
musical instrument.
Each advertisement will occupy the space of six
inches double column. There will be three types of
advertisements. One dealing with Baldwin prod-
ucts in a general way. One dealing specifically
with the Baldwin piano, but mentioning the
other products. One dealing specifically with the
Manualo, but including the other products. The
three styles of advertisements will be so arranged
that all three will appear during the same month.
In other words, the first publication on the list will
have the advertisement for Baldwin products, the
second the advertisement for the Baldwin piano, the
third the advertisement for the Manualo, etc.
All advertisements will contain a large display of
the words "Baldwin Products," making every adver-
FRANK E. EDGAR RESIGNS.
Frank E. Edgar has resigned from the Autopiano
Co., of New York. In making this announcement,
President Paul B. Klugh expressed much regret at
losing Mr. Edgar and gave emphasis to the wish
that the gentleman may continue in his successful
career. Mr. Edgar's resignation becomes effective
some time during the month of May. It is under-
stood that no definite plans have been made for Mr.
Edgar's future activities, but his wide acquaintance in
the industry and trade makes it almost certain that
he will remain within the fold.
BUSH & LANE ANNUAL MEETING.
The annual meeting of the Bush & Lane Piano
Co. was held in Chicago on Wednesday of this week.
Most satisfactory conditions were reported and no
important changes were made in the executive af-
fairs of the industry. President Walter Lane,
Treasurer W. H. Beach and his son, Chester Beach,
attended the meeting, which was held in Chicago be-
cause the Bush & Lane Piano Co. is an Illinois cor-
poration, though the executive offices and factory
are at Holland, Mich.
B. S. OAKLEY, OF CHASE CO., WEDS.
B. S. Oakley, assistant secretary of the A. B.
Chase Piano Company, Inc., will return in a few
days to the executive offices of the company at 9
East Forty-fifth street, New York,-from his honey-
moon. Mr. Oakley attends to all the advertising
of the company.
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