Presto

Issue: 1920 1759

RB0TO
April 10, 1920.
T is the Glorious Tone of the Chickering
[that distinguishes it above all other pianos.
Exquisitely sweet and of great richness and
power, it has delighted discriminating music
lovers for nearly a century.- - ~ - ~
Made at the Great Chickenng
Factories. Boston. Massadrosetts
The Ch/rtrriug with the Ampin reproduces in four borne the playing of the worlds greatest piam'sts aid aU the music you love best, ideally interpreted
The Fifth Advertisement of the
CHICKERING
National Advertising for 1919-1920
APPEARING IN THE APRIL ISSUES OF
THE ATLANTIC MONTHLY, HARPER'S,
REVIEW OF REVIEWS, SCRIBNER'S, WORLD'S
WORK, LITERARY DIGEST AND VANITY FAIR.
OLDEST
IN
AMERICA
BEST
IN
THE WORLD
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
PRESTO
TOO REALISTIC STUDY
IN "STILL LIFE"
Uncle Sam Chuckled, Then Frowned on the Pictorial Presentation of the
Ditty Entitled: "Moon Shines on the Moonshine"
When Art and Music hook up together in a mu-
tual movement of any kind they form a combina-
tion that is simply irresistible. In fact, the only
trouble is that they form such a powerful pulling
team that they have to be watched a bit lest they
pull things out by the roots.
This was pretty near the case when Col. Jo-
seph J. Daynes, Jr., of the Daynes-Beebe Music
Company, of Salt Lake City, hooked up the celes-
tial pair and trotted them out in his display window
to pull the public's passing glances to a serious
consideration of that delectable little ditty: "The
Moon Shines on the Moonshine", as presented on
the clean-graven records of the Columbia.
The story, which comes from Secretary-Treasurer
John L. Cotter, of the Hallet & Davis Piano Corn-
Well, it pulled, all right! The passing public sim-
ply "ate it up." They stood in serried ranks around
the window, snickered and commented, and, inci-
dentally, something like a thousand of them, at last
accounts, went inside and bought the record.
Uncle Sam Took Notice.
Then, just when the work of Music-Art was get-
ting in its best licks and had been generally pro-
claimed a masterpiece, along came a critic in the
person of a U. S. revenue official. With the keenly
critical eye of the connoisseur he scanned the com-
position. And, like all real critics, he proceeded to
go into the matter rather more deeply than the
average observer. He considered the composition,
the color, the design, the perspective, and the gen-
eral ensemble, whatever that may be. Then he pro-
April 10, 1920.
STARR MANAGERS CHANGE
JOBS IN TENNESSEE STORES
Roy Warden Leaves the Company and Is Succeeded
in Knoxville by Sapi Templeman.
Roy Warden, who for the past eight years has
been manager of the Starr Piano company, Knox-
ville, Tenn., has accepted a position with the Claude
P. Street Piano company of Nashville. He took
up his duties in Nashville April 1, and will have
charge of the selling organization of this large con-
cern, which operates through middle Tennessee.
Mr. Warden opened the branch store of the Starr
Piano Company in Knoxville eight years ago and
has built up a large business both in wholesale and
retail. This firm now covers territory in East Ten-
nessee, parts of Kentucky, Virginia, North Carolina
and Georgia. It employs a number of salesmen.
More than 14 years ago Mr. Warden began the
piano business with the Starr Piano Company at
Nashville; later he was transferred to Chattanooga
as treasurer of that store, and then was placed in
charge of the East Tennessee division, opening the
Knoxville store more than eight years ago.
Sam Templeman, who has been connected with
the Starr Piano Company at Chattanooga for the
past ten years, succeeds Mr. Warden as manager
of the Knoxville store. He will have charge of the
same business which Mr. Warden had charge of,
and will direct the work of the company in its large
Appalachian territory.
PRICE & TEEPLE SALESMEN
SELL FROM OCEAN TO OCEAN
They Ask for Increase of Production of This Make
of Instruments.
A DENATURED SHOW WINDOW.
pany, to whom it was confided by his friend, the
Colonel, is not in the nature of a trade secret, so
it is here divulged for the delectation of "whom it
may concern."
'The "Moonshine" Still.
As a means of providing a suitable introduction
to the public of the above-mentioned record, the
enterprising Daynes-Beebe store proceeded to vis-
ualize the song topic by erecting in its big show
window a realistic woodland scene in which an old
colored gentleman was -shown gum-shoeing his
way through the tangled underbrush beneath the
effulgent rays of the full moon toward a little log
structure easily identified as a "moonshine still."
In his hand the old chap toted his little old "jimmy-
john," whose supposititious contents might easily
be left to the imagination.
In the foreground was a neatly framed card bear-
ing the legend: "The Moon Shines on the Moon-
shine," and beside it the song record.
ceeded to the more subtle qualities of atmosphere,
chiaroscure, mental suggestion and effect. Then he
pronounced his opinion.
It was final! It was great! It was realistic to
the last limit of realism. In fact, it was so dad-
blamcd realistic that—er—well, didn't Col. Daynes
think it might be a bit too realistic? In fact, wasn't
there just the bare possibility that such a realistic
study in "still life" might put mischievous thoughts
into the heads of some thirsty persons that would
not be good for them to have there?
And the Scene Changed.
Personally, the Colonel probably thought that
such an idea, like the picture, was pretty much all
moonshine, but, as the window had stood for some
little time and had pretty well served its purpose
and the record would probably continue to go like
hot cakes anyway, well, to make a long story short,
there is a new display in the window of the Daynes-
Beebe store.
LINCOLN DOCTOR "THREATENS"
TO JAIL PIANO MERCHANT
"We never, knowingly, transgress the law. On
Saturday evening a prominent physician of the
town interested very much in public welfare, after
watching the Gulbransen baby in our window,
stepped inside and said with a degree of sternness:
'I'm going to have you arrested.' It was quite a
shock to us, but we rallied enough to ask why in
a frightened way. He pointed to the baby and
thundered, 'Violation of the Child Labor Law.' We
at once knew his lack of knowledge of player-
pianos, and the Gulbransen in particular, was the
cause of his mistake, and we pointed out to him that
the baby was merely playing; that it never is labor
to operate a Gulbransen playerpiano; that the rotary
metal valve motor is the most perfect thing in
player motors ever invented; that it is found in the
Gulbransen only; that the White House Model sells
for $725 to every one; the Country Seat Model for
$625 and the Suburban Model for $550, and that the
baby really enjoyed playing because it was SO
EASY TO PLAY, and that HE could play it just
as easy—but right here he fled. He knew it was
FLY or BUY. TEN YEAR GUARANTEE on each
model.
HANGER BROS."
But "Flies" When the Joke Is Turned on Him by
Gulbransen Dealer.
Hanger Brothers, Lincoln, 111., have in their dis-
play window a moving model of the Gulbransen
IBaby-at-the-Pedals, apparently operating a Gul-
bransen playerpiano, which is attracting a great
deal of attention. The baby's arm seems to move
the pedals and the music plays. On account of the
distinctive manner in which these Gulbransen trade-
mark reproductions are gotten out, it is reported
that in more than one instance people have at first
glance assumed that the baby was alive.
Such an occurrence apparently took place at Lin-
coln, 111., a few days ago, for in a recent newspaper
from that place Hanger Bros, have a large three-
column advertisement showing the Baby-at-the-
Pedals with the following reading matter accom-
panying it:
"HANGER BROS. LAW ABIDING.
The Price & Teeple Piano Company's factory
workers at Kankakee, 111., publish the Symponola
News. The April number tells of the whereabouts
of some of the company's travelers, as follows:
In a letter of recent date from the Pacific Coast,
W. D. Wood, traveler in the West for the Price &
Teeple Piano Co., that gentleman has this to say:
You will have noticed in the various orders, which
I have sent in and my letters regarding the future
prospects, that the Price & Teeple instruments are
going strong and that there is every likelihood of
their not only continuing to go strong, but, like, the
proverbial snowball, to keep increasing.
I am glad to tell you that in every instance our
instruments have given the greatest satisfaction and
have called forth the enthusiastic praise of every
one of our customers. This praise has also ex-
tended to the high standing of the Price & Teeple
Piano Co. and their courteous and high toned busi-
ness methods. I hope that our folks in the factory
will see to it that production is greatly increased,
because the demand for our instruments is and will
be 'way in excess of our ability to supply them.
With very kind regards to all, I am,
Sincerely yours,
WILL D. WOOD.
MRS. JONES, OF OREGON, DIES,
Mrs. Jones, widow of F. G. Jones and mother
of George H. and Edgar B. Jones, of the Schiller
Piano Company, died on Sunday of this week at
her home in Oregon. Her husband was for many
years president of that company. After their father's
death, George Jones became president of the com-
pany and Edgar Jones secretary and treasurer. Mrs.
Jones had been ill for many months. She was popu-
lar in society circles of Oregon and her death is a
sad blow for her sons and her friends also.
TUNERS' DIVISION FORMED.
W. F. McClellan, secretary and treasurer of the
National Association of Piano Tuners, has com-
pleted the formation of a division of the association
in Minneapolis, Minn. Thirty tuners from that city
and St. Paul have been organized, officers elected
and a charter applied for. The officers of the new
division are: Chairman, H. F. Curtis; vice-chairman,
S. R. Dilger and C. T. Backus, secretary and treas-
urer.
FOR A LOS ANGELES SHOW.
Los Angeles, Calif., may have its own music show
if the movement started a few weeks ago comes
to a realization. A committee is already busy with
the preliminaries oi the scheme. Any old time js
a good time to hold such a show in the Southern
California city, according to a Los Angeles dealer,
who added that everybody there is a prospective
patron of an exhibition of the kind suggested.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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