PRESTO
April 3, 1920.
SALESMEN SHOULD URGE
NECESSITY OF TUNING
The Right Way to Treat a Good Playerpiano
Is Clearly Set Forth in Sensible Sugges-
tions in Bulletin.
salesman could "get by" with his "don't need tuning"
talk, for most owners did not know whether their
pianos were in good tune and regulation, or not.
We are in a new era—the day of the playable and
much-played playerpiano, and those old fairy stories
now do an immense amount of harm. They don't
prove out. Even an owner with a tin ear can tell
when the player action goes out of regulation—and
if he hasn't been started right, he blames the instru-
ment, the salesman, the dealer and the manufacturer.
Well—several millions of people are going to read
this year that the Gulbransen player ought to be
cared for. If competitors wish to use it against us,
they are privileged to go as far as they like. We
thought of that before they did!
We also thought a little further—thought of the
benefits; and if we can only induce the thousands of
Gulbransen owners to take decent care of their in-
struments, we will run the risk of picking up an
order now and then and procuring enough food to
keep our stomach from attacking our backbone!
We feel that because the Gulbransen playerpiano
has an unusually consistent record for durability,
ours is perhaps the logical house to start this educa-
tional campaign. Gulbransen can AFFORD to do it.
And you know it is something that OUGHT to be
done.
In a recent issue of the Gulbransen Bulletin this
was said: "The right way to treat a fine playerpiano
is to have it tuned, regulated and the tubes cleaned
out every six months, at least. Are you keeping
your fine instrument fine?"
The Gulbranseu-Dickinson Co., Chicago, received
a number of letters from player owners in answer
to this first ad—some of them expressing surprise
that a good piano will need tuning "so often"; and
one owner of a Gulbransen player confessed that he
had not called the service man in five or six years,
but would do so right away, now that he was re-
minded of it!
The company realized the leaven was working so
there will be an educational or suggestive paragraph
something like that in each Gulbransen advertise-
ment this year. "It is our contribution to the edu-
cation of the public on the proper care of the piano.
And it has already begun to work," says the Chicago
company.
"You see," explains one of the active ones of
Gulbransen-Dickinson Co., in its bulletin, "some of
us salesmen had fallen into a mighty bad habit. We
have been telling customers, in substance, 'Your Morristown, Tenn., Is Center of Wide Territory
piano is so good it won't need tuning.' We should
Covered By the Lynn Sheeley Co.
have turned that statement squarely around: 'Be-
The
Lynn
Sheeley Co., Morristown, Tenn., points
cause your piano is a good one, it deserves and
to eleven years' experience with satisfied customers
needs tuning.' '*
in a wide territory, of which the following are cen-
At least one house has stopped that "won't need ters:
Morristown, Jefferson City, Dandridge, New-
much attention" foolishness. "Hereafter," says the port,
Johnson City, Bristol and other
Bulletin, "if anybody asks us whether or not the Gul- points Greeneville,
in North Carolina, Virginia and Kentucky.
bransen stands in tune well, our reply will be, 'Some- Lynn Sheeley,
who recently sold his half interest in
what longer than Heifetz's ten thousand dollar fid- the firm of Sheeley
Rose, 707 Gay street, Knox-
dle, but it ought to be tuned, regulated and cleaned ville, Tenn., to W. &
J. Rose, makes this announce-
out at least once every six months!' " This is added: ment in the newspapers:
In the day of the unplayed straight piano, the
"Operating in a much smaller territory than here-
tofore it will be our aim to give the hundreds of
satisfied customers which we have more attention
and direct service by our force of expert factory
trained piano builders. We have built up a very se-
lect list of customers in this territory who have, after
a thorough investigation and comparison, purchased
our artist and high grade pir.nos. This is not as a
boast, but it is our cherished pride to have the con-
fidence of such splendid customers and we expect
to merit that confidence."
In addition to pianos and playerpianos the Lynn
Sheeley Co. sells Moller pipe organs. W. J. Rose
will continue the Knoxville business under the title
cf W. J. Rose & Co.
29
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at N e w Cattle, Ind.
LIVE TENNESSEE FIRM
PRINTS ANNOUNCEMENT
Lyon & Healy
Apartment Grand
Piano
AUSTRALIAN OFFICE:
M Pitt St, Sy4n.y, N. S. W.
M
A N M M Well K M W I Sfaee 1STI"
STEGER
Steger & Sons
Leads
Others Follow
BRITISH USE FILMS.
Sole Makers
Chicago
Ewimbfahmi I HI
Strauch Bros.
All Well-posted Piano
Dealers and Salesmen
rccoeafea tfcc T*l«e of this e*m« en a
Action.
wim m« best
ft fiM aiwtfg
trj.
FACT FOR EXPORTERS.
Letters from American firms and commercial or-
ganizations addressed to the American Chamber of
Commerce, Cape Town, have been referred to the
consulate general in Cape Town. In every case re-
quest for commercial information concerning the
Union of South Africa was made. There is no Amer-
ican Chamber of Commerce in Cape Town, nor is
the organization of one contemplated at present.
Prospective Customers
%
Quality and Merit
Wfeca a Piano Action b t a n the name of
Sbranch OTAX, (t If an aiJs^Lojoal ruacante*
of thm quality of tn« kamtnmamxt fJnSrJhlfaf it.
STRAUCH BROS.
22 to Sf Tenth Avenue
The Moving Picture Exhibition of British Indus-
tries (Ltd.) was organized in 1914, but, owing to the
outbreak of the war, its plan for showing the world
how British industries manufacture goods and what
goods they can make was necessarily delayed. With
the armistice, however, this concern resumed its
activities. The scope of the project is most complete.
While its ultimate purpose is to widen the markets
for English products throughout the world, it will
put distant buyers in direct touch with British man-
ufacturers of those products which they most need.
Foreign buyers will be able to see with their own
eyes the production of British works and factories,
from piano making to shipbuilding.
Now York
anteed Mail
STEGER BUILDING
The
Jackson and Wabasn
Piano Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, C l o t h s , H a m m e r s ,
Foundlings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Pianos
Organs
When In Need of Supplies
Communicate With Us.
American Piano Supply Co.
110-112 E. 13th St,
New York
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