Classic Mode

Presto

Issue: 1920 1758

PRESTO
April 3, 1920.
THE
TALKING MACHINE
News of the Week in the Phonograph Field
WHY THEY BUY
The various reasons why people buy cer-
tain talking machines provide a topic that
should discover a wide range of mental atti-
tudes. Every frank dealer will admit that
many people buy 1 talking machines blindly
with no reasons of their own for choosing a
particular machine. But the greater number of
talking machine buyers are influenced by cer-
tain reasons when they make a choice in the
phonograph store. In fact there are so many
different kinds of reasons why particular ma-
chines are chosen above all others; reasonable
reasons and reasonless ones, that they call for
analysis and orderly presentation.
In the analysis several manufacturers will
find sufficient causes for congratulatory crow-
ing from the reasonable reasons. The educa-
tion of the public on the talking machine has
been systematized. Talking machine dealers in
presenting the goods now appeal to the intelli-
gence of prospects. They do not stop at say-
ing a talking machine is good, but they also tell
why it is good. Thanks to astute advertising
men they do it too in the simplified way suited
to untechnical minds, In telling about the
talking machines the advertising dealers de-
scribe the definite qualities that render particu-
lar makes desirable or more desirable than
others. In fact in talking machine advertising
the day of the glittering generality is over.
The obvious is pointed out in talking machine
literature and the intelligent customer today
goes to buy a particular kind with reason, with
his eyes open and his mind instructed.
People buy particular talking machines be-
cause they have belief in their worth and trust
in their makers' claims. Others buy because
they know the machines they choose have the
requisite desirable qualities they seek. These
are reasonable reasons. It is good to think that
the reasonable reasons outnumber the reason-
less ones, which, thanks to the education of the
ad pages are becoming fewer.
One kind of reasonless chooser is the cus-
tomer who admits to himself that he doesn't
know the first thing about talking machines
and argues that where ignorance is bliss 'tis
folly to try to bluff a salesman who has him
* hypnotized. This kind of a prospect is "easy
pickins" for the dealer with an easy conscience
and a hard line.
Another reasonless chooser is one who picks
out a particular make because he is entitled to
a rebate of fifteen dollars from a coupon he
won in a guessfest. This one is a sport.
Another reasonless reason is that of the man
who buys any old talking machine because he
has no time to inquire into its demerits—if it
has any. The dealer says it hasn't, so that's
enough for him.
Here's a variety of reason that some dealer*
consider quite common. It is that of the man
who considers what he signs up to pay for
does not matter very much. What's the use
worrying about it? Daughter, with friend wife
as a powerful ally, wants something he doesn't
want. They win, the dealer wins, the man
considers himself a loser.
There are thousands of reasons of various
kinds. Some are wise and some are silly. But
here's one that is extremely rare. It is the
reason of the man who believes it his duty
as a capitalist to buy a poor talking machine
for a big price because the dealer needs the
money.
An active dealer is one who goes after things
if they don't come his way.
* * *
In demonstrating the talking machine
there's always a time when it is wise to gener-
ate silence.
* * *
Time is money when minted by industry.
Time is a means to, not a substitute for, a
bank account.
* * *
When speaking of amusement circles remem-
ber the shape of the talking machine record.
* * *
Consistency is a jewel that it is difficult to
counterfeit. Formulate a business policy and
stick to it.
VITANOLA CO. BUYS LAND.
The Vitanola Talking Machine Company, Chi-
cago, has purchased additional land at the south-
west corner of Fifty-second avenue and Nineteenth
street, extending about 1.7 seres with a frontage of
100 feet in Fifty-second avenue, from Philip A. Folk,
for an indicated $36,000. This parcel adjoins on the
north the company's 3.5 acres, on which it is build-
ing a $500,000 plant for the manufacture of phono-
graphs. On the land just purchased the company
will immediately build a dry-kiln and lumber stor-
age building to cost $30,000; later, probably dur-
ing the summer, it will begin construction of a
$250,000 planing and woodworking mill.
NEW STORE IN MONTICELLO.
Nat Bernstein, of New York, has leased the
former Scheib Store, in the Concrete Block,
Monticello, N. Y., where he will open The
Monticello Music Shop this week with a com-
plete line of talking machines, records and
sheet music. Mr. Bernstoin, who conducted a
similar store in New York City, is familiar with
the phonograph business and understands all makes
of machines. He will provide facilities in the new-
store to do repairing and will carry a full line of
phonographic supplies.
OPENS IN SAN FRANCISCO.
William H. Quarg is manager of the Phonograph
Studio, a new shop opened last week at 196 O'Far-
rel street, San Francisco. The lines carried are
the Columbia, Starr and Pathe. The new store is
well equipped for talking machine and record sales,
and is attractively decorated and furnished. Seven
demonstration room have been provided. A fea-
ture of the store is a repair shop in the basement.
BUILDS IN BUFFALO.
Burley & Beisenger, Buffalo, N. Y., talking ma-
chine dealers, have begun the erection of a modern
fireproof building in West Ferry street. The new
building will cost $40,000 and be two stories high.
The first floor will be occupied by the talking ma-
chine dealers and the second floor will be laid out
for offices. Fourteen sound-proof demonstration
booths are included in the plans.
SPREADS IN CINCINNATI.
W r ith the acquisition of the third floor of the
building at 119 East Fifth street, Cincinnati, the
Wm. R. Graul Company will enlarge its talking ma-
chine department. The new floor will be devoted
exclusively to the sale and demonstration of talking
machines and records. This will enable the Wm. R.
Graul Company to give up the entire second floor
to its piano department.
Eight additional booths for demonstration pur-
poses have been added to the talking machine de-
partment of the Scruggs, Vandervoort & Barney
Dry Goods Co., St. Louis.
25
JOBBING IN NEW ORLEANS
Wide Territories Served in a Wholesale Way by
Talking Machine House Surprise by
Their Size.
For a number of years New Orleans, La., has been
recognized as an important jobbing center for the
talking machine trade. The importance of the city,
the vigor of its music trade and its advantageous
position as a distributing point naturally induced
the big phonograph interests to establish jobbing
houses there. Today the trade which looks to New
Orleans as a jobbing point is immense.
The Victor, Columbia, Edison, Pathe, Starr and
others are well served in a wholesale way in New
Orleans. The territories covered, too, are amaz-
ing in their extent. The Diamond Music Co., for
instance, has the jobbing agency for the Edison in
a territory which includes Louisiana, Mississippi,
Texas and large sections of Alabama and Florida.
The growth of Edison favor in the territory sur-
prises even an Edison enthusiast like F. M. Hemen-
way, the manager of the Diamond Music Co.
All of Louisiana and Mississippi and big stretches
of Texas, Arkansas, Alabama and Florida make up
a Columbia jobbing territory managed by E. B.
Creel. In addition, the Columbia Graphophone Co.
has a great trade in the city cf New Orleans.
The size of the Victor wholesale business handled
by the house of Philip Werlein, Ltd., can be appreci-
ated from a walk through the talking machine de-
partments of the house. But even the local Victor
trade of the Werlein house;, the retailing of the
Victor products in the city and the surrounding
towns, is of the most surprising dimensions.
NEWS FROM THE PACIFIC COAST
Every City There Considered a Good Talking Ma-
chine One and Events Prove Statement.
E. W. Barlow, manager of the Stradivara Talking
Machine Co., has returned to Portland after an ex-
tended visit in the east. He visited New York where
he attended the Music Show and also visited Chicago
and Grand Rapids, Mich.
Walter Gray, of San Francisco, dealer in phono-
graph accessories and supplies was a Portland visitor
during the month.
M. W. Davis, manager of the Brunswick Phono-
graph Co., has recovered from a severe illness and is
now in Eastern Oregon, looking after the interests
of the company.
The Columbia Graphophone Co. is installing a
"Model store" in Seattle.
Emerson records carried by the Pacific Accessory
& Supply Co., Portland, Ore., are reported popular
but hard to obtain.
CONVENTION DATES FIXED.
At a meeting of the Executive Committee of the
National Association of Talking Machine Jobbers
held in the Hotel Knickerbocker, New York, last
week, Atlantic City, N. J., was selected as the
place for the annual convention. The committee
also fixed the dates of the meeting—June 28, 29 and
30. George Mickel, president of the association, pre-
sided. Among the jobbers present were fifty-seven
from points east of the Mississippi River.
TWO EMERSON CO. LEASES.
Roman-Callman Company, New York, has leased
from plans for ten years to the Emerson Phono-
graph Company the three-story factory building,
containing 50,000 square feet, on the north side of
Pierce Ave. between Eighth and Ninth Aves., Long
Island City. The fifth floor, 317 South Wabash ave-
nue, Chicago, has been leased to the Emerson Pho-
nograph Company at a term rental of $15,000.
VERDICT FOR VICTOR.
Judge Learned Hand of the United States Dis-
trict Court, New York City, has handed down a
decision in favor of the Victor Talking Machine
Co., which sought a preliminary injunction against
John Wanamaker, New York from infringing the
Johnson Talking Machine Patent No. 814,786. The
patent had been previously sustained in the same
court against other defendants.
BUYS PHONOGRAPH STOCK.
Siegel Bros., Livingston Manor, N. Y., announce
that the firm has taken over the Columbia and Vic-
trola phonograph stock of The Lathrop Pharmacy,
including all records and other accessories, and will
conduct a well stocked music business in their build-
ing on Main St. In conjunction with the music
house the firm will also handle furniture of every
description.
Hauser & Ballah have opened a talking machine
store at 122 East Long street, Columbus, O.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
26
April 3, 1920.
ACTIVE MEN AND MACHINES THEY SELL
The Charlevoix Music Store was opened this
week in Charlevoix, Mich. The firm will carry the
Columbia line and the Colombia and OkeH records.
J. I. Chisholm has bought out the interests of his
partner, C. A. Speer in The Music Shop, Portland,
Ore.
M. H. Wallace, Miles City, Mont., has installed
Pathe phonographs in the schools of four counties
in that state.
The Columbia Phonograph Company will open a
wholesale distributing branch in Omaha. The ter-
ritory is at present served from the Kansas City
branch.
Wallace Brown has added the fourth Brunswick
Phonograph shop in Detroit, Mich. The latest is
on West Warren avenue. He expects to add two
more this year.
The Clark Music Co., Walla Walla, Wash., has
added the Columbia Grafonola to its line. The new
talking machine department is under the manage-
ment of Elmer Task.
"The Store Dependable" is the well-known affix
to the firm name of Osier's, Birmingham, Ala., which
has built up a thriving talking machine department.
There are no dull days in the well-advertised talk-
ing machine record department, according to E. M.
Peck, manager of the Woomer Piano Co., Can-
ton, O.
Edward C. Minas Co., Hammond, Ind., is one of
the persistent talking machine advertisers who can
point to rewards in a fast-growing volume of sales.
A special sale of phonographs just closed at Kelly
& Cowles, Hartford, Conn., was very successful.
A new line of talking machines has been added to
the stock of the Singer Store, Nashua, Iowa.
The Columbia line of talking machines has been
added to those already shown by Edward C. Eber-
hardt, Camden, N. J.
Cohen & Hughes, wholesale Victor distributors
in Washington, D. C, has taken possession of a fine
new structure erected for its exclusive use.
The J. M. Wilcockson Music Co., Hammond, Ind.,
makes many sales during the evening hours. For
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deter ling Mfg. Co., Inc.
TIPTON, IND.
the convenience of customers who work during the
clay the store is kept open until 9:30 p. m.
The Columbia dealers of St. Louis and adjacent
cities in Missouri and Illinois will meet at the Statler
Hotel, St. Louis, this week.
PHONOGRAPH INCORPORATIONS
Growth of Trade and Industry Is Shown By
Newcomers in Field.
First National Piano Phonograph Music Co.,
$100,000; Ferris Giles, M. Butler, L. S. Dorsey, New
York.
Harry Gray, Sidney H. Bergman and Philip Berg-
man of Brooklyn, N. Y., are directors of the Cen-
tury Talking Machine Company, Inc., of Manhattan,
which has a capital of $10,000.
Angelico, Brooklyn, N. Y., phonographs; capital,
$20,000; incorporators, W. J. Hollister, F. L. Greiuer,
J. L. Cooke; 13 Middaugh street, Brooklyn.
BETTY'S SONG SHOP.
Betty's Song Shop is the rame of a player music
roll and sheet music store in the Leiter Building, at
State and Van Buren streets, Chicago. This is in
the old Seigel-Cooper Co. building, now known as
the Leiter Building Stores. Every variety of busi-
ness is represented in the stores. The manager of
Betty's Music Shop is Miss Frances Bolohlavek.
ELECTION WILL BE LIVELY.
Two tickets for officers will make the election at
the annual convention of Talking Machine Men,
Inc., more than usually lively. Regular and Oppo-
sition tickets will be voted lor. The proposition to
charge six per cent interest on all installment sales
will also add a thrill to the convention of the or-
ganization which is composed of the trade of New
York, Connecticut and New Jersey.
BUYS HOME IN CINCINNATI.
E. L. Hanover, of Columbus, O., a representative
of the Park Phonograph Company, has purchased a
seven-room house at 816 Delta avenue, Cincinnati,
for a consideration of about $6,350. Mr. Hanover
is contemplating moving his family to Cincinnati.
Musique et Instruments, Paris, points out Spain
as a good market for actions, etc., and adds: The
Germans who used to be the principal competitors
there are not sending any at present; so there is
only local production to compete with.
AMERICAN EXPORTS.
The United States still is leading the world as an
exporter of manufactures. The total value of manu-
factures exported from this country in 1919 was
$3,486,000,000, which, says the National City Bank
of New York, leaves Uncle Sam clearly in the lead.
In the year preceding the war (1913) our exporta-
tion of manufactures amounted to $1,117,000,000,
and in 1919, the first full peace year following the
war, three times as much in value as in 1913. Prior
to the war the United States ranked third among
nations exporting manufactures, Great Britain being
first, Germany a close second, and France a close
fourth to America's third.
The Yahling-Rayner Piano Co., Youngstown, O.,
has increased its capital stock from $100,000 to
$200,000.
STATEMENT OF THE OWNERSHIP, MANAGEMENT,
CIRCULATION, ETC., REQUIRED BY THE
ACT OF CONGRESS OF AUG. 24, 1912,
of PRESTO, published weekly at Chicago, 111., for March
23. 1920.
State of Illinois, County of Cook, ss.—Before me, a
notary public in and for the state and county aforesaid,
personally appeared C. A. Daniell, who, having been duly
sworn according to law, deposes and says that he is the
Editor of Presto, and that the following- is, to the best of
his knowledge and belief, a true statement of the owner-
ship, management (and if a daily paper, the circulation),
etc., of the aforesaid publication for the date shown in
the above caption, required by the Act of August 24, 1912,
embodied in section 443, Postal Laws and Regulations,
printed on the reverse side of this form, to-wit:
1. That the names and addresses of the publisher, edi-
tor, managing- editor and business manager are:
Publisher—Presto Publishing Co., 407 S. Dearborn St.
Editors—C. A. Daniell and P. D. Abbott, 407 S, Dear-
born St.
Managing Editor—J. Fergus O'Ryan, 407 S. Dearborn
St.
Business Manager—F. D. Abbott, 407 S. Dearborn St.
2. That the owners are: (Give names and addresses of
individual owners, or, if a corporation, give its name and
the names and addresses of stockholders owning or hold-
ing 1 per cent or more of the total amount of stock)—
F. D. Abbott, 407 S. Dearborn St.; C. A Daniell, 407 S.
Dearborn St.; E, S. Abbott, Glen Ellyn, 111.; John Ven-
nema, Marquette Bldg.
3. That the known bondholders, mortgagees and other
security holders owning or holding 1 per cent or more of
total amount of bonds, mortgages or other securities are:
(If there are none so state)—None.
4. That the two paragraphs next above, giving the
names of the owners, stockholders and security holders,
if any, contain not only the list of stockholders and se-
curity holders as they appear upon the books of the
company, but also, in cases where the stockholders or se-
curity holder appears upon the books of the company as
trustee or in any other fiduciary relation, the name of the
person or corporation for whom such trustee is acting-
is given; also that the said two paragraphs contain state-
ments embracing affiant's full knowledge and belief as to
the circumstances and conditions under which stockhold-
er:? and security holders who do not appear upon the
books of the company as trustee, hold stock and securi-
t'es in a capacity other than that of a bona fide owner,
ar.d this affiant has no reason to believe that any other
person, association or corporation has any interest di-
rect or indirect in the said stock, bonds or other securi-
ties than as so stated by him.
PRESTO PUBLISHING CO.,
C. A. Daniell.
Sworn to and subscribed before me this 23d day of
March, 1920.
M. Scott, Notary Public.
(My commission expires Aug. 12, 1922.)
PRESTO
Dealers who do not sell
Buyers' Guide
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
Indispensable to
dealers and salesmen
The
PLAYS ALL RECORDS ON ANY PHONOGRAPH
'TAIRY"
Phonograph
Lamp
"looks" and
"speaks" for
itself. In ap-
pearance luxur-
ious. It achieves
Us g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed Invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since Its appear-
ance in 1918.
d
ENDLESS-GRAPH MANUFACTURING COMPANY
We»t Adamm Street
CHICAGO, ILL.
4 200-92
One Needle Plays as many as 50 Records
It is a reliable book of ref-
erence in determining the
origin, make and standing of
any instrument. The Presto
Buyers' Guide is filled with
the information which adds
strength
to a
salesman's
statement and removes all
Marvelous Tones
Wonderful Enunciation
Gets every tone without scratch or squeak—
will not injure finest recoid.
Everybody's Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
doubt of his sensible claims
It helps to sell machines and records because it
plays them better.
for the goods he sells.
EVERY DEALER CAN GET THEM
Packed 4 in a box lo retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
Price SO Cent*
R. C. WADE CO,
110 South Wabash Avenue
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 25: PDF File | Image

Download Page 26 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.