RESTO
March 18, 1920.
25
THE
TALKING MACHINE
Mr. Dealer—
This Syndicate is a cure for dis-
advantages under which Music
Merchants have struggled, without
recourse, for years. It offers ad-
vantages in the way of purchasing
power, quick delivery of worth-
while merchandise, service, mer-
chandising counsel, financing of in-
stallment paper, etc.
Never before has so comprehen-
sive an organization for the mutual
benefit of Music Merchants been
proposed. The Syndicate is far
reaching, sound in plan and purpose,
and backed by men who know the
business from every angle of manu-
facturing and selling. For further
information write.
News of the Week in the Phonograph Field
SALESMEN, BORN AND MADE
When Shakespeare penned "The poet is
born, not made," he wrote his simple belief.
He knew he was born and he was sure he was
a poet. But a great many people who para-
phrase him and say "the salesman is born not
made," while they may be sincere, believe too
much—or too little.
The salesman, like the poet or the printer
cr policeman for that matter, is born. After-
wards he is made. If the salesman remained
as nature made him he would never be alluded
to by the trade papers as a Salesman, spelled
with a cap. S. The great salesman is born all
right, but he is subsequently made great by
cultivation and development along requisite
lines.
But is it really an advantage to be a "nat-
ural born salesman?" Being a natural born
salesman is something like being born rich in
money. Money and the natural gift to do a
thing easily are fortunes. In the possession of
either the incentive for work, application and
perseverance is often weakened or taken away
altogether. But sometimes the man born
rich or born a salesman is also born progres-
sive. And that is the winning and redeeming
quality those who allude to "natural born
salesmen" do not take into account.
People who use the phrase "natural born
I salesman" when alluding to some successful
chap give credit to the rubber-tired wheels
and ignore the mechanism concealed in the
tonneau. The man with the natural gift of
salesmanship can become a great salesman if
he cultivate the gift. Rich soil will produce a
Icrop without cultivation; it will produce the
[best crop with it. Progressiveness in the
Iborn salesman is the ability to see the im-
Iportance of cultivating and developing his
Inatural gift.
No talking machine or records are men-
tioned in the announcement of Uncle Sam's
|cash and carry bargain sale of used musical
instruments.
•'fi
*
*
The Puritan phonograph has none of the
sober, Cromwellian strain which disapproves
)f our joyous, cavalier civilization. Instead
)f protests against the gayeties, the Puritan
)honcgraph provides the means and motives
for their creation. Where the Puritan man of
listory favored the grim methods of the sharp
Snickersnee to effect reorganizations, the Puri-
fan phonograph of today suggests itself and
bunch of records for similar purposes.
* * *
It is safe and advisable never to judge an
ktress or a phonograph by their first appear-
jnce. The crop of stage stars and good talking
lachines seems to be continuous.
The wareroom cynic says "it pays to be
Jonest, but it is not always possible to name
one who gets the pay."
It is just as well people are slow in read-
lg each other's thoughts. Almost every mer-
lant once in a while meets a customer whom,
when his back is turned, he calls "Old Tight
Wad."
It makes for enthusiasm in selling talking
machines when the dealer has the courage of
the manufacturer's convictions.
This new March month is one we would
like to exchange for a mellow used October.
DICK ZINKE'S MUSIC SHOP
That Is the Catchy Title of a New falking
Machine Store in Milwaukee.
Announcement is made of the establishment in
Milwaukee, Wis., about May 1 or 15 of another
targe music house in the heart of the east side
business district by Richard H. Zinke, one of the
best known music men in the trade of Milwaukee.
Mr. Zinke is now secretary and general manager
of the Interstate Music Corp., 133 Second street,
distributor of the Rythmodik music roll in a large
Central Western territory.
Articles of incorporation were IT led during the
week in behalf of the new concern, which has
adopted the style of Dick Zinke's Music Store, Inc.,
and has an authorized capitalization of $50,000.
Mr. Zinke will be practically sole owner of the
business. A long-term lease has been taken on the
ground floor stores at 410-412 East Water street.
The building will be extensively remodeled and it
is hoped to get it ready for occupancy by May 1.
The Zinke shop will be essentially a talking
machine store, featuring the Victor line. It will,
however, make a distinct feature of phonograph
record and music roll st'ocks and service. It has
not been decided if it will carry pianos, although
Mr. Zinke is said to be favorable toward handling
probably a single high-grade line of uprights,
players and grands.
i>
Mr. Zinke is a native of Milwaukee, but for some
years was a professional performer on the big-time
vaudeville circuits in musical acts. Later he en-
gaged in the automobile business at San Francisco,
returning to Milwaukee about eight years ago to
become manager of the Badger Talking Machine
Shop, 425 Grand avenue, established at the time as
a retail outlet of the Badger Talking Machine Co.,
135 Second street, wholesale distributor of the Vic-
tor in Wisconsin and upper Michigan. When the
Badger Company sold the Badger Shop to Leslie
C. Parker and associates a year ago, Mr. Zinke
retired as manager to become identified with the
Record Needle & Mfg. Co., which later was reincor-
porated as the Interstate Music Corp., controlled
by the Ruez-Goldsmith interests, which own the
Badger jobbing house.
During 1918 Mr. Zinke served as secretary of the
Milwaukee Association of Music Industries, and in
the following year as president, being elected presi-
dent also of the Wisconsin Association of Music
Industries when it was organized in May, 1919.
In the last year he has also come into wider fame
as organizer and director of the Elks band of Mil-
waukee Lodge No. 46, B. P. O. E. He has created
a military band organization of fifty-six pieces,
which is said to be the largest all-Elks band in
the country.
T. D. MERWIN DIES.
Timothy Dwight Merwin, who died suddenly last
week at his home in Montclair, N. J., at the age of
69, was a specialist in patent and trade-mark law,
with offices at 2 Rector street. New York. Previous
to entering practice in 1897 he had followed his pro-
fession in his birthplace, Xew Milford, Conn.; Man-
dan, N. D., and St. Paul. He was a director of the
American Graphophone Co, a Son of the American
Revolution and a member of the Yale and Lawyers'
clubs.
CENTURY CO. DIRECTORS.
Harry Gray, Sydney H. Bergman and Philip
Bergman are directors of the Century Talking Ma-
chine Co., of Manhattan, New York City, The com-
pany has a capital of $10,000,
THE AMALGAMATED PHONOGRAPH
SYNDICATE of AMERICA
Grand Rapids, Mich.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, III.
"
Guesswork Won't Do "
—The ACME allows test with
the drag of the needle throughout
the length of the
record.
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—locates
motor
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton S t .
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CHICAGO
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