Presto

Issue: 1920 1755

r
THE PRESTO BUYERS*
GUIDE CLASSIFIES ALL
PIANOS AND PLAYERS
AND THEIR MAKERS
PRESTO
E,tabli.hed 1884 THE AMERICAN MUSIC TRADE WEEKLY
NEW YORK LIFE
IN PIANO PLANTS
Glimpses Also at Activities in Piano Action
Manufacturing, the Phonograph and
Sheet Music Production Put
into Words.
By H. S. Newman.
Wessell, Nickel & Gross, 457 W. 45th street, the
famous piano action manufacturers, anticipate very
soon the extensive enlargement of their already ex-
tensive plant. When completed the company ex-
pects to be able to make shipments on short notice
—in fact, prompt shipments, which has from the
first been its rule, will be the inviolate slogan when
the increased facilities make it possible. Wessell,
Nickel & Gross were never so rushed with orders
as now, nor was the famous product ever so high
in the esteem of the trade.
Wessell, Nickel & Gross, during these past years
of stress and war, have been able to satisfactorily
meet the wants of their customers in America. But,
in order to do this, they have been compelled to
cancel thousands of foreign orders. While, naturally,
they ordinarily would want all business that came
to them, it has during the past few years been
"America first and last" with them. When their
American customers are fully at ease, any surplus
can go for export. Not all American manufac-
turers have, hewed to the line so closely in the
patriotic principle referred to.
THE PRESTO YEAR BOOK
IS THE ONLY ANNUAL
REVIEW OF
THE MUSIC TRADES
/« Cent.; $2.00 a Year
Manager J. D. McLean. He said the Boston factory
is shipping pianos just as fast as they could be
turned out. Mr. McLean was just leaving New
York for a short visit. He went to visit his
mother in Austin, Texas, and his ranch in West
Texas, where he will hunt and fish. On his way he
planned stop-overs in Chicago, St. Louis, Little
Rock, New Orleans, and Housotn to shake hands
with his many personal and business friends.
Mr. McLean is a self-made piano man, starting at
the bootom of the ladder. When a boy, he began
with the old Texas retailer, Thomas Goggan, at
San Antonio; from there he went to Bush & Gerts
and has now been for fifteen years with Mason &
Hamlin in New York.
Thrillers for Children.
The Talking Book Corporation, 1 West 34th
street, is an interesting place to visit—for grownups,
but if the children are brought along, possibly a
camp would have to be provided for an indefinite
stay. Fairy tales, Three Beans, Red Riding Hood,
Mother Goose Jingles, Nursery rhymes, Goodnight
lullabys, and everything—all to be played on the
phonograph! The record is a new guise, or dis-
guised, with handsome lithographs, animals, birds,
people and things appropriate to the subject. A
wonderful help to tired mothers, and elimination
of nurse girls.
Manager G. Franklin Springer is out of town, but
'tis plain that he is stirring up a great deal of
"Talking Book" trade.
HEAD OF BIG PLAYER
ACTION P U N T RESTS
A. G. Gulbransen, of Great Industry Which
He Founded, Is Spending a Few Week's
Vacation in the South.
A. G. Gulbransen, president of the Gulbransen-
Dickinson Company, Chicago, who with Mrs. Gul-
bransen has been in the South for more than two
weeks, left St. Augustine, Fla., Friday for points
farther south. Palm Beach and Miami are places
that are probably in the itinerary of Mr. and Mrs.
Gulbransen. Mr. Gulbransen has been in the steady
grind of business for many months, and the new
Gulbransen factory which is now going up had
caused him a great deal of extra thought, so that
the short vacation he is now taking will be to him
a real recreation and rest.
It isn't always safe to become personal in dis-
cussing the heads of large industries, but inasmuch
as Mr. Gulbransen is far away, the temptation is
great to recall the almost remarkable progress of
that gentleman as a manufacturer. When he first
CINCINNATI OFFERS
INTERESTING ITEMS
Prosperity at Tonk's.
Things bear a prosperous look at the factory of
Wm. Tonk & Bro., Inc., on Tenth avenue. Mr.
Tonk said that during February the difficulties due
to the storm had made it hard to get to and from
transportation depots which caused delays in get-
ing material and shipping out finished instruments.
Otherwise, Mr. Tonk said, business is good, work-
ers are returning to work, and with better weather
things will move more satisfactorily to both man-
ufacturers and dealers.
DeRivas & Harris Need Space.
At the DeRivas & Harris Mfg. Co., 135th street,
1 was told that business is so large they still lack
for sufficient factory space. Every foot of the plant
is utilized and with fine results, even if the dealers
do continually clamor for "more."
Aldcrofftt a Booster.
President Richard B. Aldcroftt is an enthusiastic
Music Trade Chamber of Commerce booster who
believes that now the organization has in process
of making a business influence for all in the piano
trade, which will be of high order, with competent
business men in the management, the feature is
sure to be vastly helped. Certainly Mr. Aldcroftt
himself has the energy and the ability to make the
organization a power in the industrial world.
A Call on Frank A. Decker.
At Decker & Sons, I met Frank A. Decker, who
still feels injured because Presto at any time did
some advertising for some other concern called
Decker. I told the conscientious and loyal head
of Decker & Son that he had nowhere a better
friend than Presto and its editors, who held the
memory of his father in reverence and regarded
him as most worthy of every good thing that any
maker of good pianos could crave. I told him
Presto would do him much good in all the ways at
his command. I also said that anyone dealing in
type could "pi a form," but after all the future was
the thing now more important than the past. Mr.
Decker is a fine representative of the best type of
piano maker, as I thought when he invited me to
call again.
A series of weekly meetings of the piano sales-
men from the Piano Club of Chicago will be held
in the offices of the American Steel & Wire Co. in
Room 1140, Continental & Commercial Bank Build-
ing, 208 South La Salle street. The first meeting
will take place on Friday, March 12, at 7:30 p. m.
The purpose of these meetings is to provide a way
so the salesmen may pool their intelligence in the
art and science of piano selling. Each salesman is
expected to make known some discovery he has
made in salesmanship. Anyone can contribute
some selling point without study or preparation
and should gladly do so when he realizes that for
every selling hint he gives, he will recieve fifty
new ones in return.
Ricordi's Sheet Music.
At G. Ricordi & Co.'s, 14 E. 43d street, I had a
talk with Mr. Maxwell, the manager. His cry is,
cannot get goods fast enough; thinks American,
all songs, rather than those of English writers, are
the thing today. He thinks the trade will come
back to old methods in selling sheet music, and will
be sold along with rolls and records. The phono-
graph retailers being new in the selling game Mr.
Maxwell believes they may eventually be enlisted
also in the sheet music business.
Mason & Hamlin Manager.
Mason & Hamlin Co., 313 5th Ave., are fortunate in
Charles W. Jordan died Sunday at his home, 25
Clayton street. Maiden, Mass. He was seventy
years old and had tuned pianos for the Mason &
Hamlin Company, giving his special attention to
concert grand work, and traveled with Madame
Melba and Madame Nordica on their tours. At
one period of his life he made a professional trip
to Mexico and South America, after which he went
into business for himself in Maiden. Mr. Jordan
was an all round musician, playing the violin and
viola.
Wurlitzer Head Active in Association Cam-
paign—Graul Enlarges, and Piano Tuners'
Secretary Speaks.
Rudolph Wurlitzer was appointed chairman of
the membership campaign which will start in a few
days to enroll those dealers in musical lines who
are not members of the association. Dam. Summey,
president of the local organization, presided at the
meeting.
The Otto Zimmerman Music Publishing Company
will construct its new plant on Third street, Cov-
ington, Ky. The site was purchased last week for
a consideration of $10,000. No definite plans of
construction have been decided upon as yet.
The William R. Graul Piano Company, which
occupies the second floor of the building at 129
East Fifth street, has leased the third floor of the
same building, which it will use as a music roll and
talking machine department.
W. F. MacClellan, secretary of the National As-
sociation of Piano Tuners, addressed the Cincinnati
Music Industries last week at the Chamber of
Commerce. Mr. MacClellan said that more than
400,000 pianos will be manufactured this year.
CHICAGO EXPERIENCE MEETINGS.
TUNED FOR GREAT ARTISTS.
A. G. GULBRANSEN.
came to notice of the trade, it was as an inventor.
He had perfected the now famous Gulbransen player
action. He had started in a small way out on Chi-
cago's West Side, having his shop in the corner of a
small piano factory. It was not long before atten-
tion had been drawn to the remarkable character-
istics of Mr. Gulbransen's action, and in time he had
a factory of his own in the loft of a large building.
Gradually the Gulbransen name grew into the
playerpiano world and a pushing piano manufacturer
undertook to market the little Gulbransen action.
It was a success. After a year or two new forces
added to Mr. Gulbransen's enterprise and the prog-
ress of the player action industry rapidly expanded
until the present great industry, of which Mr. Gul-
bransen is the head, was formed and the giant fac-
tories taken possession of. Additions have since
been made to the plant, until today it is one of the
show places of the trade.
Certainly Mr. Gulbransen has earned his rest, but
the force of his personality remains even when the
founder of the big industry is far away. " Mr. Gul-
bransen will be back, however, before his friends
out of town fully realize that he is away at all.
NEW ILLINOIS STORE.
The lines of pianos and players of the Bush &
Gerts Piano Co., Chicago, will be handled by J. S.
Lamb, who is opening a piano store in Cairo, 111.
The business has been incorporated underthe laws
of Illinois. Mr. Lamb has had wide experience in
the retail trade of Kentucky and Tennessee.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
RE8TO
PRESTO
PUBLISHED EVERY THURSDAY AT 407 SOUTH DEAR-
BORN STREET, OLD COLONY BUILDING, CHICAGO, ILL.
A. DANIELL and FRANK D. ABBOTT
Editors
Telephones: Chicago Tel. Co., Harrison 234; Auto. Tel. Co., Automatic 61-703.
Private Phones to all Departments. Cable Address (Commercial Cable Co.'s Code),
"PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the Post Office, Chicago. Illinois*
%
under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4. Payable In advance. ''No «xtr*
•uarge in U. S. possessions, Canada. Cuba and Mexico.
-
Address all communications for the editorial or business departments to PRESTO
PUBLISHING CO., Chicago, III.
Advertising Rate«fc»;Three dollars per inch (13 ems pica) for single insortloar
81x dollars per inch per month, less twenty-five per cent on yearly contracts. Th«
Presto does n6t sell its editorial space. Payment is not accepted for articles of de-
scriptive character or other matter appearing in the news columns. Business notices
will be indicated by the word "advertisement" in accordance with the Act of August
24, 1912.
Rates for advertising in the Year Book issue and Export Supplements of The
Presto will be made known upon application. The Presto Year BooTt and Export
Issues havfe the most extensive circulation of any periodicals devoted to the musical
Instrument trades and industries in all parts of the world, and reach completely an'd
effectually'all the houses handling musical instruments of both the Eastern and W>st-
arn hemispheres.
The Presto Buyeis' Guide Is the only reliable index to the American MuiWtl
Instruments; It analyzes all Pianos and Player-Pianos, gives accurate estimates M
their values and contains a directory of their manufacturers.
3 Items of*• news, photographs and other matter of general interest to the muata
trades are invited and when accepted will be paid for. Addrtss all communications to
W o t * Publishing Co.. Chicago, III.
T H U R S D A Y , MARCH 11, 1920.
TO CORRESPONDENTS.
PRESTO IS ALWAYS GLAD TO RECEIVE NEWS OF THE
TRADE—ALL KINDS OF NEWS EXCEPT PERSONAL SLANDER
AND STORIES OF PETTY MISDEEDS BY INDIVIDUALS. PRESTO
WILL PRINT THE NAMES OF CORRESPONDENTS WHO SEND IN
"GOOD STUFF" OR ARE ON THE REGULAR STAFF. DON'T SEND
ANY PRETTY SKETCHES, LITERARY ARTICLES OR "PEN-PIC-
TURES." JUST PLAIN NEWS ABOUT THE TRADE—NOT ABOUT
CONCERTS OR AMATEUR MUSICAL ENTERTAINMENTS, BUT
ABOUT THE MEN WHO MAKE MUSICAL INSTRUMENTS AND
THOSE WHO SELL THEM. REPORTS OF NEW STORES AND
THE MEN WHO MAKE RECORDS AS SALESMEN ARE GOOD. OF-
TEN THE PIANO SALESMEN ARE THE BEST CORRESPONDENTS
BECAUSE THEY KNOW WHAT THEY LIKE TO READ AND HAVE
THE OPPORTUNITIES FOR FINDING OUT WHAT IS "DOING" IN
THE TRADE IN THEIR VICINITY. SEND IN THE N E W S -
ALL YOU CAN GET OF IT—ESPECIALLY ABOUT YOUR OWN
BUSINESS.
DO FACTORIES ROB FARMS?
In the last two months Mr. H. A. Stewart, of the Gulbransen-
Dickinson Company, has traveled extensively over most of the
states between the Missouri River and the Atlantic Ocean. In con-
versing with many farmers in that great section of the world's most
productive agricultural lands, he has learned of their acute distress
over the labor situation. Now that the plowing and planting season
is coming on, they deplore the departure for the cities of any more
of their available help.
The call of the cities is so alluring that there is little resistance.
A piano factory, or any other line of work except clerical work, pays
higher wages in cash than can be received on a farm; but the one who
quits farm service does not see, until too late, that the larger fee he
earns in cities simply goes through his fingers in the cost of living,
or existing. On a recent trip into Iowa Mr. Stewart talked with a
farmer at a small town who said:
"I wanted to hire a man and offered him $1,000 a year; about $90
a month, which included the usual offer of free board and lodging.
He said he would agree to work for me on that basis of salary for
the five months ending with the beginning of spring; then to be paid
the day wage rate for the busy farming months."
Every piano manufacturer, every piano factory superintendent,
will tell you that the great trouble just now is to find competent
help. Within a week a piano factory not many miles from Chicago
has been dismantled because workers could not be induced to go to
the town and stay there. They wanted to live in the big city. And
in the big city the piano manufacturers are in constant uncertainty
because of threatened labor unrest.
What Mr. Stewart observed in the country presents a problem
as deep as any that has confronted the students of industrial eco-
nomics. And until the rule of education supplants that of greed and
ignorance there will not be much light thrown upon the solution of
March 11, 1920.
the problem. Education will do what no other power can accom-
plish. And the teaching must begin in high places, for there are not
many Lincolns in any generation.
Meantime it is certain that the young man who won't work on
the farm takes a large chance in the city, where he may also not
want to work. But if he will wander away from the fields, and the
useful plough, he can do nothing better just now than to interview
the piano manufacturer or his superintendent.
ENCOURAGE THE MISSIONARIES
"The men who sell second-hand pianos of ancient vintage to
poor people and the men who sell talking-machines instead of pianos
are missionaries, in my opinion," said a prominent piano manufac-
turer-dealer to a Presto representative recently. "Therefore I do
not believe in 'knocking' them—at least as long as they do not cheat
in their prices or deceive in their advertising."
The speaker argued that many a poor family never would have
become interested in music, or in musical instruments for their chil-
dren or for their own use if it had not been for the "cheap" dealers.
In that sense their work was that of the missionary—a very neces-
sary work in the world's progress.
There are, of course, opportunities for misrepresentation in the
sale of "used" pianos. And there is equally danger in too careful—
or careless—criticism of the men who sell the second-hands and ad-
vertise them. Here is a danger-spot in the activities of the better
business bureaus which have of late been paying special attention to
the local advertising of the piano sellers.
Not every advertisement that fails to tell the "whole truth" is
dishonest, or even unfair. Misleading it may be, because newspa-
per space costs money and not all piano men have it to invest in "full
pages" or even in sufficient sums with which to tell all of the facts.
One of the purposes of advertising is like that of the brass band
on election day or when the circus comes to town. It is to attract
attention. It draws the crowds. What is done inside the polling
place or the circus tent settles the degree of confidence or doubt in
the advertiser's purposes.
Be easy with the second-hand advertisers. If they say that the
pianos are not new, the intelligence of the prospects must be given
some leeway, and usually the "used" instruments do not sell for
nearly what they are worth. Let the missionaries do the work.
Perhaps they will be swallowed by the cannibals, anyway.
PRESIDENT ALDCROFTT'S REVIEW
There were some unusually thoughtful talks made at the recent
New York convention. To anyone who followed the proceedings as
reported in the trade papers, it must have seemed that the addresses
were more serious than has been customary at the earlier meetings.
There was less froth and a delightful absence of banter and bouquet
tossing. One of the notable evidences of this improved order of con-
vention address was afforded in the manner and matter of President
R. B. Aldcroftt's review of what had been done, and forecast of what
still remains to be accomplished if the Music Industries Chamber of
Commerce is to fulfill its best promises.
It was evident to all who heard Mr. Aldcroftt's speech, or have
since read it, that he had given close study to the functions of the
organization and had measured its attainments by what had been
accomplished. He was not slow to draw attention to its shortcom-
ings even while reciting its influences for trade betterment. He
pointed straight at what he deemed the neglect of certain strong ele-
ments in the music industry, and cited the supply manufacturers and
jobbers as being guilty of contempt of court.
Mr. Aldcroftt plainly stated that without cohesion and unifica-
tion of purposes there could be little progress. He recognized the
great good already accomplished by the organization, but felt that
the divisions of the industry, whose combined share in trade activities
is approximately from $40,000,000 to $60,000,000, should display a
better interest in the organization. It was, we believe, the first time
that a president of the music men's industrial body has rebuked a
powerful branch of the trade and reminded the delinquent members
of their duties to both themselves and their contemporaries. Without
doubt Mr. Aldcroftt's suggestion will bear fruit, and next year's con-
vention will show still further enthusiasm and energy in all ranks
of the chamber.
Mr. Aldcroftt laid special stress also upon the work of the Bureau
for the Advancement of Music and, while he did not say so, we be-
lieve he will agree that Mr. Tretnaine, of that Bureau, has performed
about the most difficult and thankless work of all the association
interests. It has required peculiar, and very special effort, and even
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 5: PDF File | Image

Download Page 6 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.