Presto

Issue: 1920 1755

RESTO
There Are Exclusive
Features in
"DYTHMODIiT
XvKECOKD MUSIC ROLLS!!.
that make them DIFFERENT
Inventions controlled by us
impart to them the means
of producing a
SINGING TONE
on any player piano such as
is not obtainable with any
other roll.
There is nothing like them
for demonstrating and sell-
ing player pianos andmaking
satisfied and delighted cus-
tomers.
WRITE US ABOUT OUR SPECIAL LISTS
Rythmodik Music Corporation
New York Ci*y
23 West 38th Street,
WILLIAMS
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
and substantial patronage.
WIT
H A M S Maker, of p WilllaM.
PUnc. CHICAGO
niLHAlTU
E
rth i a n o , a n d Organs U M ^ W
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited.
A. L. WHITE MFG. CO.
March 11, 1920.
AMBITIOUS PLANS OF THE
0. K. HOUCK PIANO CO.
For a
Bigger and Better
Business
Newly Purchased Building to Be Added to Re-
modeled One Now Occupied.
The Stewart-Gwynne & Co.'s building at 100 and
102 South Front street, Memphis, Tenn., with a
frontage of 47 feet on Front and extending back
8*£ feet, has been purchased by the O. K. Houck
Piano Co. for $42,500. The present leases will ex-
pire Sept. 1 and immediately thereafter the build-
ing will be remodeled so it can be converted into a
wholesale house for the company's Victrola depart-
ment.
The building has a 15-foot alley on one side and a
30-foot alley in its rear. According to plans new
elevators will be installed and the entire building
given a general overhauling.
On the same date the leases expire on the Front
street property, the O. K. Houck Piano Co. will
start remodeling the building at 103 South Main
street which it now occupies. There will be new
passenger elevators installed, a sprinkling plant
placed in the building, also an entirely new heating
plant. The first floor of this building will be con-
verted into an exclusive retail Victrola department
with booths on the ground floor and on a mezza-
nine floor. The main entrance to the building will
be changed to the center of the front. The booths
will be on each side of the entrance. The offices
will be removed to an upper floor.
On Sept. 1 the O. K. Houck Piano Co. will com-
plete 25 years in the present Main street building
by taking possession of it on a new lease covering
a period of 15 years. O. K. Houck is president of
the company, J. F. Houck vice-president and W.
S. Christman, treasurer. The company, which is
a strictly one-price one, has branches in Little
Rock, Ark., and Nashville, Tenn.
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything that means
money to the dealers and
satisfaction to the public.
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
SOUTHERN BRANCH: 730 Cmdler Bldg., ATLANTA, GA.
WERNER COMPANY FACTORY
IS TO BE ENLARGED
Cincinnati Industry Not Only Will Increase Ca-
pacity, but Will Change Its Name.
Plans are being prepared for an addition to the
plant of the Werner Industries, Ninth and Harriett
streets. The new building will be erected on the
site oi the drying sheds, just east of the present
plant. Details of the construction are not available
at this time.
The Werner industries, which took over the plant
and interests of the Krell Piano Company some
years ago, is contemplating a change in the cor-
porate name. The present output of the plant is
4,000 pianos yearly and with the additional manu-
facturing space production will be increased prac-
ticallv double.
OHIO DEALERS MEET.
The Talking Machine Dealers' Association of
Northern Ohio installed the new officers for 1920 at
a banquet at the Hotel Winton, Cleveland on March
4. The officers for the ensuing year are: President,
T. A. Davies; first vice-president, Daniel E. Bam-
baugh; second vice-president, Phil E. Dorn; treas-
urer, V. E. Shay, and secretary, E. B. Lyons.
An
ARTISTIC
PIANO
IN EVERT
DETAIL
2
HADDOKFF PIANO CO.
ROCKPORD,ILL.
215 West $td Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
PHRFECT PUNCHINGS
THE OLD RELIABLE
ESTABLISHED 1852
550-552 West 38th Street
NEW YORK
CF. GOEPEL&CO
L. YOSCO MFG. (0., Inc.
34th Streef
YORK
Sole Makers of the New and Wonderful Model
T
137 EAST I3 -* ST.
NEW
No Skilled Pianiat Will Challenge
The Supremacy of
SBRADBURY
Factory and Office*:
AT
The Grand Is a Revelation
It Has Been the Lead-
ing American Piano
for Sixty-five Years.
It Is More Artistic Today
Than Ever
Make the BRADBURY Your Leader
Manufactured Only By
"Yosco" Double Rim Banjos
F. G. SMITH, Inc.
Write for details, interesting to Jazz Instrument
Dealers and the trade in general.
450 Fifth Ave., NEW YORK CITY
YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
25
March 11, 1920.
THE
TALKING MACHINE
Mr. Dealer—
This Syndicate is a cure for dis-
advantages under which Music
Merchants have struggled, without
recourse, for years. It offers ad-
vantages in the way of purchasing
power, quick delivery of worth-
while merchandise, service, mer-
chandising counsel, financing of in-
stallment paper, etc.
Never before has so comprehen-
sive an organization for the mutual
benefit of Music Merchants been
proposed. The Syndicate is far
reaching, sound in plan and purpose,
and backed by men who know the
business from every angle of manu-
facturing and selling. For further
information write.
News of the Week in the Phonograph Field
TALKING MACHINE A 'SALESMAN'
There are still a few dealers in general
musical goods and sheet music who do not
handle a line of talking machines and records.
They have the distinction of comprising a mi-
nute minority. But there are a few such deal-
ers so set in their ways that even the assur-
ance of big sales and easy profits cannot shake
their prejudices. Their attitude is one of mere
prejudice or they would see how closely re-
lated were the general music goods and the
talking machine. One dealer in a Mid-western
city, who had held out against the allurements
of the talking machine up to a year ago, now
frankly admits the talking machine records
are his best aids to sales of band and orchestra
instruments.
Sheet music dealers have daily and undoubt-
able evidences of the efficiency of the talking
machine record in producing lively times in
their departments. In the smaller towns this
is particularly apparent and the alert sheet
music dealer strives to keep abreast of the rec-
ord in his sheet music offerings. One dealer
in a Nebraska town tells how a good banjo
record some time ago sold seven banjos for
him, besides increasing the enthusiasm of old
banjo owners, all of which resulted in numer-
ous orders for banjo music. Apart from pop-
ularizing a sheet music or general music goods
store the talking machine, well served with
good up-to-date records, is an excellent "sales-
man."
Showing off is both human and necessary
and 'tis a fool talking machine dealer who
hates the spotlight of printers' ink. Vain
ostentation is one thing and normal self asser-
tion another. The latter is as virtuous as it is
valorous while the former is a blighted in-
stinct, an ingrowing virtue.
A cynic suggests that every salesman on the
road should keep carbon copies of all the let-
ters he writes to the house, so that he can turn
up a letter at any time and see how foolish it
sounds.
* * *
The talking machine salesman who is in-
different to the integrity of his instalment cus-
tomers is always assured of a large crop of
prospects.
* * *
The bill collector says: "It's no trouble at all
to find people out."

SjS
SjS
Swapping new machines for old ones—and a
desirable consideration—is another kind of
stock exchange.
;»;
i\i
H*
THE AMALGAMATED PHONOGRAPH
SYNDICATE of AMERICA
%
People with cottages on earth buy more
talking machines than those with castles in the
air.
* * *
Yes indeed, convention events are changed.
You can't paint any town red on soft stuff.
* * *
It is a strange fact that the more successful
in getting customers the talking machine sales-
man is the less theories he has about it. Fig-
ure it out for yourself.
* * *
Wisdom has an uphill fight against the bliss-
fulness of ignorance, which is another reason
why the adman's job should be continuous.
=1'
V
Grand Rapids, Mich.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
*
The observant jobber who opens talking ma-
chine agencies is a sort of drum major of com-
merce.
POPULARITY OF THE PURITAN SHOWN
FUEHR & STEMMER PIANO CO.
Chicago, 111.
"
Guesswork Won't Do"
„ j ,
. •
repair-
man's
—The ACME allows test with
the drag of the needle throughout
r-*^^^^^^
the length of the
^^^^^SSfflL
record.
w
-«=z-v*.
Stetho-
scope, n ^ c m e Speed Indicator
—is precision made.
—clears the tone arm.
—locates
motor
troubles.
—registers 78 and 80
revolutions.
Made by
This impressive display is of a shipment of Puri-
Itan Phonographs received by the Gruett Drug Com-
pany of Merrill, Wisconsin, said to be the largest
single purchase of phonographs ever made in that
vicinity.
The Acme Engineering & Mfe.
Co.
CHICAGO
1622 Fulton St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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