Presto

Issue: 1920 1753

PRESTO
26
February 26, 1920.
larity. As the concern grew it ventured into the
ten-inch record field and attained immediate suc-
cess, so much so, that the production of the six-
Questions Jurisdiction of Camden, N. J., Court to
Collection of Items Shows How Marked Increase inch records was abandoned entirely. The Emer-
son company makes only ten-inch records of pop-
Hear Victor Plea for Injunction.
in Business prompts Changes in Stores.
ular music. The success of the Emerson company
is due in large measure to its chief executive, Vic-
Representing the Columbia Graphaphone Com-
The White House, San Francisco, which installed
tor H. Emerson, whose inventions in the phono- pany, Lawyer Frank L. Katzenbach, of Trenton,
a talking machine department at the beginning of
graph industry have been the foundation of th" N. J., before Vice Chancellor Learning in Camden,
the year, is now considered one of the important
company's remarkable progress, and to the ability
N. J., last week, attacked the jurisdiction of the
distributors of machines there.
Chancery Court to hear the application of the Vic-
The Woodward & Lothrop department store, of the active manager, H. T. Leeming.
tor Talking Machine Company for an injunction
Washington, D. C, has moved its talking machine
against the Columbia Company and Charles Stitt,
department to a portion of the building where more
a former employe of the Victor. The Victor Com-
floor space has been secured. The department is
pany alleges Stitt, while in the employ of the com-
now double the size it was in the old location. The
new plans have resulted in increased demonstra- B. H. Anderson Presents Plea for His City as pany, divulged trade secrets and processes of manu-
facture to the Columbia people.
tion booth accommodation.
Choice for Plant Location.
It is claimed by counsel for the Columbia con-
How to study music through the aid of Victor
records is the purpose of a course of short talks to
When B. H. Anderson, the Fond du Lac, Wis., cern that the Columbia Company does not do busi-
the Opera Study Club of Moline and Rock Island, music dealer, went East to attend the trade con- ness as a New Jersey corporation; that the com-
pany is incorporated under the laws of the state
111., by Thor Norberg. a Victor dealer, who ha-- ventions in New York, he had another mission be-
stores in both towns. The plan of Mr. Norberg is
sides that which included his trade association of West Virginia. It also was claimed the company
proving a great stimulation to record sales.
duties and his buying interests in pianos and pho- withdrew its certificate as a New Jersey concern
in 1912. It also was alleged that no proper notice
Herbert D. Berkley, the new assistant manager nographs. Mr. Anderson had the invitation from
was ever given of notice of suit. Decision was re-
of the Enterprise Music Supply Co., 145 West For-
the Fond du Lac Association of Commerce to the
served.
ty-fifth street, New York, is expected to increase Victor Talking Machine Co., to consider the Wis-
the importance of the company's record department. consin city as a possible site for one of the man-
The company is a big jobber in sheet music, music ufacturing plants planned for the West.
INTERESTING THE VISITORS.
rolls and Emerson records. Mr. Berkley has, for
This letter Mr. Anderson presented to the man-
Some time ago the Woolworth Drug Store in
the past eight years, been branch manager for agement of the Philadelphia Victor factory. It
Landay Bros., Inc., New York.
set forth the advantages of Fond du Lac as a man- Albany, Ore., took over a music room next door
ufacturing point and pointed it out as an ideal distrib- so that patrons of it have to pass through the drug
uting center. Mr. Anderson was a guest of the man- store to get there. By a variety of schemes to
agement along with other dealers who were in at- interest prospects the store is doing a great phono-
tendance at the New York show. The Victor Talk- graph business.
Phonograph Record Manufacturers to Occupy ing Machine Co., Mr. Anderson learned, is con-
fronted with the necessity of erecting some aux-
Entire Building at 206 Fifth Avenue, New York.
MUSIC FOR CHILDREN.
iliary plants in order to keep production abreast
In
a
clever
bit of newspaper publicity last week
of
the
demand,
and
he
believes
that
the
western
The Emerson Phonograph Company, New York,
the Du Barry Piano Co., Seattle, Wash., urged
plant will be located at Milwaukee, and possibly
will in the near future occupy the entire building
at 206 Fifth avenue, giving the firm a frontage on another one farther west. Mr. Anderson's letter parents to save their children from a commonplace
both Broadway and Fifth •avenue, in one of the from the Association of Commerce, suggesting future. "Music beautifies the manner of the children
Fond du Lac as a site for the western plant, might —it puts laughter in their talk, rhythm in their walk
most desirable business locations of the city.
and sunshine in their nature. Day after day they
The new location
of the company will be have the desired result.
partake of the sweetness of its charm—as they un-
equipped to take care of all the needs of the com-
fold and develop their characters in the sweetness
pany, whose business has grown very rapidly. The
PARTOLA LEASES BUILDING.
of their cultivated upbringing. Like flowers cared
Emerson Phonograph Company was incorporated
The P.artola Manufacturing Company, New York for by the gardener, they take on a richer hue." The
less than five years ago, in 1915.
City, has leased for a long term, the property at
Seattle firm argues and closes with this appeal:
At that time it entered the field producing six- 113 to 121 West Twentieth street, upon which there "Are you doing your part? Are you now fitting
inch records, which attained a nation-wide popu- is a five-story building. The buyers will make them at the time in life when they can be taught the
alterations to suit the requirements of the talking great, great secret of a charming personality—the
great, great advantage music gives them? To make
machine trade.
them more lovable as children, to make them
more lovable as men and women?"
STRIKE HIT PHONOGRAPHS.
About 100 carpenters who went on a strike
K. W. Furbush, wholesale representative of the
against the Brunswick Phonograph Company for
Haddorff Piano Company, who travels out of Chi-
more wages some time ago arc now working at
other jobs, according to William Brims, president cago, was at the factory at Rockford, 111., on Mon-
Challenge Comparison in
every point from cabinets to
day of this week.
of the Carpenters' District Council.
tonal results.
COLUMBIA LAWYER PROTESTS
DEPARTMENTS THAT GROW
FOND DU LAC AS VICTOR SITE
FINE LOCATION FOR EMERSON
DETERLING
Talking Machines
Prices attractive
goods. Write us.
for
fine
Deterling Mfg. Co., Inc.
TIPTON, IND.
PRESTO
Buyers' Guide
^ ^ ^ ^ ^ ^ ^ ^ ^ k
1
•ffl JiMM * TONOFONE
• • • • • • • B r i ^ p P p deny to their customers
l eir una>enia
^^^k
^ Ml enjoyment
°le ri 8 n t to of
h ^ r ^ J ^wMA
^ ^ T ^4 the
I ^ S ^ ® & the Phonograph and
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
Sale* Unprecedented. Secure Agency Now.
The
greatest
practical nov-
elty offered to
the Phonograph
trade—
It
dealers and salesmen
"looks" and
" s p e a k s" for
itself.
In a p -
pearance luxur-
ious, it achieves
its g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
a m p 1 i f y in g
chamber, radi-
cally
differing
from the con-
ventional de-
signs, gives a
true, m e l l o w
tone of volume
equalling that
of
most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1918.

It is a reliable hook of ref-
erence in determining the
origin, make and standing of
any instrument. The Presto
Buyers' Guide is filled with
Uie information which adds
strength
to a salesman" s
statement and removes all
doubt of his sensible claims
for the goods he sells.
CHICAGO, ILL.
3 3
^
MADE SUPREME BY 1 \Wr
THE MAfiir TOUCH.
/ Kjf
OF A FAIKTS WAND ^)l J~~
\J
F


One Needle Plays as many as FM Rpr Or( f s
Marvelous Tones
Wonderful
Enunciation
Gets every tone without scratch or squeak
will not injure finest record.
Everybody's
Talking About ft!
Positively no other is like it- it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER
CAN GET THEM
Packed 4 in a box to retail at I 0 C ; I 0 0 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adams Street
^p
II
PLAYS ALL RECORDS ON ANY PHONOGRAPH
FAIRY"
Phonograph
Lamp
Tj 111 =•——
Indispensable t o
The
Dealers who do not sell
Price 50 Cents
R. C. WADE CO.
J1Q Spwth Wabash Avenue
-
-
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
February 26, 1920.
THE BIGGEST ASSET
IN ANY BUSINESS
The Good Name of the House, as Well as of
the Article Sold, Represents Real
Values and Should Always
Be Rigidly Guarded.
Decrying the use of comparative price advertising
and warning against deceptive trade terms, Richard
H. Lee, Special Counsel of the Associated Adver-
tising Clubs, in an address in New York on Feb-
ruary 20th, urged the elimination of practices which
undermine confidence in advertising and business
and jeopardize the good will of a retail store. Mr.
Lee said, in part:
"One of the enigmas to me in present day busi-
ness life is the careless way in which business
houses treat their greatest asset, their own good
name. You insure your building; you insure your
stock; you bond your employes; you even insure
your accounts; you protect yourself as to all of
these tangible assets; yet, any of them could be re-
placed in the open market. But what are you do-
ing to protect your own good name—the biggest
asset in any business?
Merchant's Opinion Only.
"In my opinion one of the most destructive in-
fluences in retail merchandising is the use of com-
parative prices and comparative values. Compara-
tive values are fraudulent on their face. They be-
speak a fact which is nothing more nor less than
the opinion of the merchant. And comparative
prices involve matters which are very apt to create
dissatisfaction with the customer. But the real evil
which lies in both of these practices is the avenue
you open for the use of your illegitimate competi-
tor. Assuming that you are perfectly honest, that
your comparative prices are fair, and that your
comparative values are based on your best judg-
27
ment, you must realize that your competitor, who
thinks less of the future of his business than you
do yours, has thrown open to him a field, appar-
ently legitimatized by you, in which he has no lim-
its. It only takes a pencil to send his former sales
price up and his present sales price down, and while
1 would concede that this is a practice which will
eventually relieve you of his competition, you must
admit that it is confidence-destroying in character
and that the shopper who loses confidence in his
advertising is very apt to lose confidence in all ad-
vertising.
"Another of the crying evils of present day mer-
chandising is the use of deceptive names. What
possible purpose can there be in calling a product
names that merely reflect on the price you charge
for the real product?
More and more the smart
merchant is instructing his advertising men to tell
the truth and nothing but the truth about his mer-
chandise. He is calling everything by its real name
so that there will appear over his door the words,
which no sign painter can efface, 'This Is a Safe
Place in Which to Shop.'
How to Get Dollars.
"The farseeing and successful merchant today
believes in pyramiding on his advertising invest-
ment. He looks forward to the day when his insti-
tution will be so well advertised as to begin to ad-
vertise itself. Advertising is but a means of con-
tact with the public. It is a method of bringing
the public into your place of business. Any mer-
chant can pyramid on his advertising by taking just
as great pains in satisfying a customer as he does to
get a customer into the store. The satisfied cus-
tomer is an advertising asset. A dissatisfied cus-
tomer, a heavy liability. Where pains are taken
to satisfy the customer, the strength of your ad-
vertising is pyramided. The merchant who depends
on his copy to get a new crowd into the store each
day is playing long on a falling market. It should
be the aim of every business man who expects to
stay in business to so firmly establish his own good
name that his business house becomes an institu-
tion. When he can get the public to saying that
his place of business is a safe one in which to buy,
for PIANO and PHONOGRAPH
Manufacturers
HIGH-GRADE CARVED
NOVELTIES
Lamps, Wall Brackets, Book Ends,
Pedestals, etc.
When in Chicago visit our showrooms
at the Factory
2220 Ward Street, near Clybourn Aye.
Tel. Lincoln 2726
BRINKERHOFF
Player-Pianos and Pianos
rh* Lin* That S«ll« Easily and Satisfies Alwaya
BRINKERHOFF PIANO CO. " " B J H S t f " CHICAGO
BAUER PIANOS
JULIUS BAUER @ COMPANY
Office and Wareroomi
Factory
1*33 Altgeld Street. CHICAGO
Old Number, 244 Wabash Av*
New Number. 305 S. Wabash Av.
Nation-wide Drive for Its Music Publications to Be
Begun by Sherman, Clay & Co., San Francisco.
The music publishing department of Sherman,
Clay & Co. has national ambitions that put no limit
to the size of its territory. Ed. Little, manager of
the department, has announced that the whole
United States is the dimensions of his field of ac-
tivity. By a proper system of jobbing Mr. Little
expects to reach every dealer of sheet music in the
country and to make the Sherman, Clay & Co.'s
publications household words.
Herbert Marple will be in charge of the jobbing
department and will visit dealers in the large cities
of the country. In his country-wide drive he will
be assisted by Robert Rhoades, Richard J. Powers,
and William Purdy. Mr. Powers, who was at one
time Western manager for the Stasny Music Co.,
will take charge of the Eastern trade. Mr. Rhoades
will have the Midwest territory and Mr. Purdy the
Western trade. Sherman, Clay & Co., which has
produced several pronounced "hits" recently, goes
to the trade with a very creditable list of songs.
I. N. Rice, selling Behning pianos, visited Port-
land, Oregon, last week and Lipman, Wolfe & Co.
gave him a good order for uprights and grands,
which will arrive there in July.
he has established an advertising value which will
go on and on and continue to pour dollars into the
till long after he ceases to use the printed word.
"That kind of a reputation cannot be builded on
a foundation of deception. The merchant who ad-
vertises a bargain which he cannot produce when
the customer calls, has created a handicap which
he must overcome if he desires to stay in the good
graces of that particular individual. It is far bet-
ter for any institution to lose a sale than the good
will of a possible customer."
THE ORIGINAL RELIABLE
ARTISTIC CARVINGS
E. KOPRIWA CO.
FOR GREATER AMBITIONS
IN THE PUBLISHING FIELD
RIAINO
(STRICTLY HIGH GRADE)
Sure Sellers.
Certain Satisfaction
Thirty years of satisfactory service in American homei.
QBNBRAL OFFICES AND FACTORY
WEED and DAYTON STREETS
KROEGER
(Established 15 J 2)
The name alone is enough to suggest to dealers the Best
Artistic and Commercial Values.
The New Style Players Are Finest Yet. If you can
get the Agency you ought to have it.
KROEGER PIANO CO.
NEW VOKh. N. Y.
and
STAMFORD, CONN,
TWO TRADE WINNERS
HARTFORD
I CHURCHILL
E. Leins Piano Co mpany
If you want Good Goods at Right Prices, here ars two
that will meet your requirements—Players and Pianos.
RELIABLE — FINE TONE — BEAUTIFUL
Makers of Pianos That Are Leaders
in Any Reliable Store
HARTFORD PIANO COMPANY
NEW FACTORY, 304 W. 42nd St., NEW YORK
1223-1227 MILLER STREET, CHICAGO
&7ie pest knou)n
r/ame
PIANOS
Made By
ORGANS
Z7fiepertprofit
E 5 T E Y PIANO COMPANY • NEW Y1MK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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