Classic Mode

Presto

Issue: 1920 1753

25
RESXO
February 26, 1920.
THE
TALKING MACHINE
News of the Week in the Phonograph Field
COLLECTOR VOTES AYE
The merits, disadvantages and the justice of
prohibition have been stated and discussed
before and after the adoption of the famous
amendment and now individuals and groups
are beginning to make reports on the conse-
quences. We need no formal report that the
threatened nation-wide strike of labor against
enforced prohibition has not come to pass. Nor
is it likely to come to pass. It is true there
have been instances of unrest attributed to
denying the working man of his beer. There
are some who say the unrest in the labor ranks
is in part due to that cause.
But the reports informally gathered from
talking machine dealers in all parts of the
country are most important in showing the
beneficial effects of the enforced prohibition.
Collections are very good. That fact, it is
frankly admitted, is an accompanying one to
these officially stated by a financial journal:
"There is little or no drunkenness. Wage
earners are banking more money in the sav-
ings banks than ever before and are buying
more of the comforts and luxuries of life." The
satisfactory reports of the collectors suggest
the thought that the now-beerless and booze-
less head of the household is more thoughtful
about meeting the payments on the talking ma-
chine than he was in the wet old days beyond
recall.
There is a woeful waste of energy in spend-
ing half the time making promises and the
other half making excuses because the prom-
ises are not realized.
* * *
In a few swift jabs at the keys of the type-
writer there may be the force that sells a
hundred talking machines.
Sometimes the talking machine sale is
quickly effected because the salesman doesn't
know what to say.
* * *
Even the pessimist is apt to become opti-
mistic when he has an accumulation of sticker
records to sell.
* * *
Before giving a woman advice in the selec-
tion of records, find out the kind of music she
prefers.
* * *
Two are company; a talking machine and a
bunch of records makes the two a house party.
:!c
*
&
Many a crooked dealer occupies the commer-
cial grave he dug for an honest competitor.
* * *
Yes indeed, there's a vast difference be-
tween a new salesman and a fresh one.
*
*
-!<
Store rules are made for salesmen who do
not think.
BIGGER PUBLICITY PLANS.
The advertising plans of the Columbia Grapho-
phone Co., San Francisco, were recently announced
to Columbia dealers by O. F. Benz of the record
department of the company. Mr. Benz announced
big publicity preparations for 1920 and he called
upon the dealers to aid in making the advertising
efforts effective.
CONCERNING THE ALLIES
Old Views of the Antagonisms of the Talk-
ing Machine and the Playerpiano Have
Almost Entirely Disappeared.
Even at this day you once in a while meet a piano
dealer who is mentally perturbed over the present
and future of the playerpiano in comparison, con-
trast and competition with the talking machine. It
is surprising to hear men indulge in absurdities that
could be excused five or six years ago. When the
talking machine first began to take hold of the
fancy of the public and a frank acknowledgment
of the merits of the machine was freely expressed
a sort of panic manifested itself in the less thought-
ful dealers in pianos. At a trade convention one
man frantically proclaimed that the day of the
playerpiano was over. Time has proved how silly
were the fears.
The sensible dealer now realizes that the player-
piano and the talking machine are not competitors
in the strict sense. Wise dealers do not regard
them as competitors. Where a piano department
and a talking machine department are found under
one roof there are generally two staffs of sales-
men, one for each kind of goods.
The public is demanding talking machines. But
a great many people also want playerpianos. And
the circumstances prove that it takes more sales-
manship to sell a playerpiano. But they are not
competitors, naturally and rightly. If they arc
anything at all they are natural allies. And what
concerns the trade generally is that the dealer or
salesman who cannot show that the fields of tin.'
talking machine and the player lie parallel and not
on top of one another is a poor salesman.
In a great number of homes the talking machine
and the player are found comfortably side by side,
each complimenting the other. And the talking
machine leads many a player sale to the house to
which it goes. The talking machine is no menace
to the player. Indeed it is quite the contrary. The
two together are the strongest and best -upporters
of a modern music house.
SOME EXPORT CONDITIONS
Proportions of the Talking Machine Trade with
South America and Mexico.
It is not surprising to learn that in all of South
America there is a growing demand for American
phonographs. The best markets are Argentine,
Brazil, Chile and Venezuela. Tn 1917 almost $200,-
000 worth of machines were imported into these
countries. Statistics for later periods will show
much greater import figures, is the assured belief
of those who make a study of export and import
conditions. The medium and better grades of
talking machines are the ones getting the greatest
attention from the South American
customer.
These are bought by the well-to-do classes. That
the poorer classes and the cheaper talking machines
are not brought together more generally is due to
the important fact that the customs duties on talk-
ing machines are high.
Mexico bought $42,000 worth of talking machines
from the United States in 1918. The exports to
Mexico of talking machine records and accessories
for the same period amounted to $35,301.
American talking machine manufactures who
contemplate sooner or later seeking an outlet for
their machines in South America should bear in
mind the fact that registration of trade-marks is
imperative. In most of the republics these trade-
mark rights are based on registration. Therefore
the first person who registers a trade-mark be-
comes its absolute owner, regardless of whether or
not he has used it previously.
MORE SALES FACILITIES.
Possibly by the end of this week the new Haus-
childt Music Co.'s building, on O'Farrell street, San
Francisco, will be in shape for a proper estimate
of the facilities for doing a bigger music goods busi-
ness. The phonograph department on the first floor
has fourteen booths and a most modern arrange-
ment of record racks.
Mr. Dealer—
This Syndicate is a cure for dis-
advantages under which Music
Merchants have struggled, without
recourse, for years. It offers ad-
vantages in the way of purchasing
power, quick delivery of worth-
while merchandise, service, mer-
chandising counsel, financing of in-
stallment paper, etc.
Never before has so comprehen-
sive an organization for the mutual
benefit of Music Merchants been
proposed. The Syndicate is far
reaching, sound in plan and purpose,
and backed by men who know the
business from every angle of manu-
facturing and selling. For further
information write.
THE AMALGAMATED PHONOGRAPH
SYNDICATE of AMERICA
Grand Rapids, Mich.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, III.
Guesswork Won't Do"
—The ACME allows test with
the drag of the needle throughout
the length of the
record.
The
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—1 o c a t e s
motor
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfe. Co.
1622 Fulton ST.
:
:
:
:
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
26
February 26, 1920.
larity. As the concern grew it ventured into the
ten-inch record field and attained immediate suc-
cess, so much so, that the production of the six-
Questions Jurisdiction of Camden, N. J., Court to
Collection of Items Shows How Marked Increase inch records was abandoned entirely. The Emer-
son company makes only ten-inch records of pop-
Hear Victor Plea for Injunction.
in Business prompts Changes in Stores.
ular music. The success of the Emerson company
is due in large measure to its chief executive, Vic-
Representing the Columbia Graphaphone Com-
The White House, San Francisco, which installed
tor H. Emerson, whose inventions in the phono- pany, Lawyer Frank L. Katzenbach, of Trenton,
a talking machine department at the beginning of
graph industry have been the foundation of th" N. J., before Vice Chancellor Learning in Camden,
the year, is now considered one of the important
company's remarkable progress, and to the ability
N. J., last week, attacked the jurisdiction of the
distributors of machines there.
Chancery Court to hear the application of the Vic-
The Woodward & Lothrop department store, of the active manager, H. T. Leeming.
tor Talking Machine Company for an injunction
Washington, D. C, has moved its talking machine
against the Columbia Company and Charles Stitt,
department to a portion of the building where more
a former employe of the Victor. The Victor Com-
floor space has been secured. The department is
pany alleges Stitt, while in the employ of the com-
now double the size it was in the old location. The
new plans have resulted in increased demonstra- B. H. Anderson Presents Plea for His City as pany, divulged trade secrets and processes of manu-
facture to the Columbia people.
tion booth accommodation.
Choice for Plant Location.
It is claimed by counsel for the Columbia con-
How to study music through the aid of Victor
records is the purpose of a course of short talks to
When B. H. Anderson, the Fond du Lac, Wis., cern that the Columbia Company does not do busi-
the Opera Study Club of Moline and Rock Island, music dealer, went East to attend the trade con- ness as a New Jersey corporation; that the com-
pany is incorporated under the laws of the state
111., by Thor Norberg. a Victor dealer, who ha-- ventions in New York, he had another mission be-
stores in both towns. The plan of Mr. Norberg is
sides that which included his trade association of West Virginia. It also was claimed the company
proving a great stimulation to record sales.
duties and his buying interests in pianos and pho- withdrew its certificate as a New Jersey concern
in 1912. It also was alleged that no proper notice
Herbert D. Berkley, the new assistant manager nographs. Mr. Anderson had the invitation from
was ever given of notice of suit. Decision was re-
of the Enterprise Music Supply Co., 145 West For-
the Fond du Lac Association of Commerce to the
served.
ty-fifth street, New York, is expected to increase Victor Talking Machine Co., to consider the Wis-
the importance of the company's record department. consin city as a possible site for one of the man-
The company is a big jobber in sheet music, music ufacturing plants planned for the West.
INTERESTING THE VISITORS.
rolls and Emerson records. Mr. Berkley has, for
This letter Mr. Anderson presented to the man-
Some time ago the Woolworth Drug Store in
the past eight years, been branch manager for agement of the Philadelphia Victor factory. It
Landay Bros., Inc., New York.
set forth the advantages of Fond du Lac as a man- Albany, Ore., took over a music room next door
ufacturing point and pointed it out as an ideal distrib- so that patrons of it have to pass through the drug
uting center. Mr. Anderson was a guest of the man- store to get there. By a variety of schemes to
agement along with other dealers who were in at- interest prospects the store is doing a great phono-
tendance at the New York show. The Victor Talk- graph business.
Phonograph Record Manufacturers to Occupy ing Machine Co., Mr. Anderson learned, is con-
fronted with the necessity of erecting some aux-
Entire Building at 206 Fifth Avenue, New York.
MUSIC FOR CHILDREN.
iliary plants in order to keep production abreast
In
a
clever
bit of newspaper publicity last week
of
the
demand,
and
he
believes
that
the
western
The Emerson Phonograph Company, New York,
the Du Barry Piano Co., Seattle, Wash., urged
plant will be located at Milwaukee, and possibly
will in the near future occupy the entire building
at 206 Fifth avenue, giving the firm a frontage on another one farther west. Mr. Anderson's letter parents to save their children from a commonplace
both Broadway and Fifth •avenue, in one of the from the Association of Commerce, suggesting future. "Music beautifies the manner of the children
Fond du Lac as a site for the western plant, might —it puts laughter in their talk, rhythm in their walk
most desirable business locations of the city.
and sunshine in their nature. Day after day they
The new location
of the company will be have the desired result.
partake of the sweetness of its charm—as they un-
equipped to take care of all the needs of the com-
fold and develop their characters in the sweetness
pany, whose business has grown very rapidly. The
PARTOLA LEASES BUILDING.
of their cultivated upbringing. Like flowers cared
Emerson Phonograph Company was incorporated
The P.artola Manufacturing Company, New York for by the gardener, they take on a richer hue." The
less than five years ago, in 1915.
City, has leased for a long term, the property at
Seattle firm argues and closes with this appeal:
At that time it entered the field producing six- 113 to 121 West Twentieth street, upon which there "Are you doing your part? Are you now fitting
inch records, which attained a nation-wide popu- is a five-story building. The buyers will make them at the time in life when they can be taught the
alterations to suit the requirements of the talking great, great secret of a charming personality—the
great, great advantage music gives them? To make
machine trade.
them more lovable as children, to make them
more lovable as men and women?"
STRIKE HIT PHONOGRAPHS.
About 100 carpenters who went on a strike
K. W. Furbush, wholesale representative of the
against the Brunswick Phonograph Company for
Haddorff Piano Company, who travels out of Chi-
more wages some time ago arc now working at
other jobs, according to William Brims, president cago, was at the factory at Rockford, 111., on Mon-
Challenge Comparison in
every point from cabinets to
day of this week.
of the Carpenters' District Council.
tonal results.
COLUMBIA LAWYER PROTESTS
DEPARTMENTS THAT GROW
FOND DU LAC AS VICTOR SITE
FINE LOCATION FOR EMERSON
DETERLING
Talking Machines
Prices attractive
goods. Write us.
for
fine
Deterling Mfg. Co., Inc.
TIPTON, IND.
PRESTO
Buyers' Guide
^ ^ ^ ^ ^ ^ ^ ^ ^ k
1
•ffl JiMM * TONOFONE
• • • • • • • B r i ^ p P p deny to their customers
l eir una>enia
^^^k
^ Ml enjoyment
°le ri 8 n t to of
h ^ r ^ J ^wMA
^ ^ T ^4 the
I ^ S ^ ® & the Phonograph and
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
Sale* Unprecedented. Secure Agency Now.
The
greatest
practical nov-
elty offered to
the Phonograph
trade—
It
dealers and salesmen
"looks" and
" s p e a k s" for
itself.
In a p -
pearance luxur-
ious, it achieves
its g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
a m p 1 i f y in g
chamber, radi-
cally
differing
from the con-
ventional de-
signs, gives a
true, m e l l o w
tone of volume
equalling that
of
most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1918.
—
It is a reliable hook of ref-
erence in determining the
origin, make and standing of
any instrument. The Presto
Buyers' Guide is filled with
Uie information which adds
strength
to a salesman" s
statement and removes all
doubt of his sensible claims
for the goods he sells.
CHICAGO, ILL.
3 3
^
MADE SUPREME BY 1 \Wr
THE MAfiir TOUCH.
/ Kjf
OF A FAIKTS WAND ^)l J~~
\J
F
—
•
One Needle Plays as many as FM Rpr Or( f s
Marvelous Tones
Wonderful
Enunciation
Gets every tone without scratch or squeak
will not injure finest record.
Everybody's
Talking About ft!
Positively no other is like it- it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER
CAN GET THEM
Packed 4 in a box to retail at I 0 C ; I 0 0 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adams Street
^p
II
PLAYS ALL RECORDS ON ANY PHONOGRAPH
FAIRY"
Phonograph
Lamp
Tj 111 =•——
Indispensable t o
The
Dealers who do not sell
Price 50 Cents
R. C. WADE CO.
J1Q Spwth Wabash Avenue
-
-
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 25: PDF File | Image

Download Page 26 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.