Presto

Issue: 1920 1750

February 5, 1920.
will be known to man and our place high among the
leaders in America's industrial world." (Applause.)
Conservation of Resources.
Mr. Anderson's talk on conservation of the ma-
terials that enter into piano making touched on coal,
iron and timber. He spoke of forest-fire preven-
tive measures and of timber planting. In the open-
ing he said:
"Having spent the bigger part of my life in work
in which wood and iron constituted the large and
important part of the material, and while the sources
of these materials always seemed interesting to me,
I nevertheless was in blissful ignorance of the tre-
mendous importance which should be attached to
the conservation of these resources.
"This subject of conservation, especially of for-
ests, is so vast that it staggers both intellect and
imagination, and now I am almost sorry to have
to confess that since President Gibson appointed
me on this committee, the blissfulness of my ignor-
ance has vanished, and, while the ignorance has not
materially diminished, a feeling of helplessness and
distress has taken its place."
AUTO DE LUXE PLAYER
ACTION AT THE SHOW
W. C. Heaton Back in New York in Time to Super-
intend Great Display.
\Villiam C. Heaton returned to New York in time
for the convention and Music Show, after an ex-
tensive trip, during which he called on the major
part of the manufacturers using the Auto De Luxe
Player Action. Indications point to a continuance
of the conditions of 1919 during the coming year,
as he found all manufacturers with orders on hand
enough to practically take up the entire 1920 output
of their factories.
Mr. Heaton was very active in arranging the De
Luxe display at the Music Show and was successful
in providing several features which proved a decided
innovation in music show display.
The Auto De Luxe Welte Mignon Reproducing
Action was featured by direct comparison concerts
and booth arrangements made so that large audi-
ences were enabled to take advantage of this fea-
ture.
KOHLER INDUSTRIES HOLD
ANNUAL SALES CONFERENCE
Representatives from All Over the World Attend
Successful Meeting in New York.
On Thursday of last week the sales departmental
heads of the Kohler Industries, New York, from
all over the world were entertained at a dinner given
by the company. The events of the past year and
promises of the coming
year were discussed at
length. R. W. Law T rence presided at the meeting
and gave an interesting talk of the great things
which have been surmounted during the past year
not only by the Kohler Industries in particular but
by the New York piano manufacturers in general.
During the course of the meeting Mr. Lawrence
called upon various officials and department heads
and frankly invited brickbats as well as bouquets.
Walter S. Gannon, Pacific Coast representative of
Kohler Industries, was called upon to speak of the
company's relations with its dealers and responded.
J. O. Campbell, telling of his many years in pur-
chasing activities, gave it as his opinion that the
peak of high prices is yet to be reached. Mr. Hart-
pence, European representative, told of conditions
in England and elsewhere abroad.
T. J. MERCER TO GULBRANSEN'S.
T. J. Mercer, managing editor of the Music Trade
Indicator, has resigned from that paper's service,
effective at the last of February, and on March 1
will join the forces of the Gulbransen-Dickinson
Company, Chicago. R. E. Davis will be the new
member of the Indicator's staff. Mr. Mercer is to
be congratulated upon his new connection with so
great a playerpiano manufacturing industry as the
Gulbransen-Dickinson Company.. He is a man of
unquestionable ability and he will prove a valuable
acquisition to an already powerful organization.
G. M. BURDUE'S PLANS.
It-is the purpose of George M. Burdue, for many
years identified with the A. B. Chase Co., to go
into business for himself in Cleveland, O. He
severed his connection with the A. B. Chase Co. on
January 1 and it was announced some days later.
Mr. Burdue raised himself from the ranks in the
industry at Norwalk, O., starting as stenographer
and becoming successively traveling salesman, ad-
vertising manager, sales manager and general
manager.
PRESTO
11
CHAMBER INCLUDES ALL
INTERESTS^OF MUSIC TRADES
At Meeting of the Growing Joint Organization President Aldcroftt Outlines
Bigger Achievements for the Future of Trade and Industry.
The short history but big achievements of the
Music Industries Chamber of Commerce was the
theme of President R. B. Aldcroftt when he opened
the meeting of that organization today (Thursday,
February 5) at the Hotel Commodore in New York.
The plain purposes of the Chamber and its potency
to effect them were made more interesting in the
telling by Mr. Aldcroftt. The Chamber, he said, was
"the logical outgrowth of the wisdom and intelli-
gence of the thinking men in our industry, who,
like all leaders in any sound and important trade,
value organization and co-operation in these times
of intensified manufacturing conditions and ever-
changing margins of profit. They saw also that
organization creates a perspective of the whole
trade conditions, which is bound to create and main-
tain powers of adjustment and expansion not pos-
sible in separate or individual effort."
The following are constituent or division mem-
bers of the Music Industries Chamber of Commerce:
The National Piano Manufacturers' Association,
The National Association of Music Merchants, The
Association of Music Publishers, The National Mu-
sic Roll Manufacturers' Association, The National
Association of Piano Tuners, The National Musical
Merchandise Association, The National Piano Trav-
elers' Association, The National Association of
Talking Machine Jobb'ers, The Musical Supply As-
sociation of America, The Band Instrument Manu-
facturers' Association, and The Organ Builders'
Association of America. The list shows the broad
scope of the organization, which was designed at
its creation to embrace all the trades and industries
in any way associated with the manufacture or sale
of musical goods.
The Retiring Officers.
The years since its creation have proved the
potency of the Music Industries Chamber of Com-
merce. It follows that in a time of unprecedented
developments in the music industry and trade, in all
their phases the Chamber will serve a useful pur-
pose for 1920. The following are the officers of
the Chamber who served for the term just closed.
President—R. B. Aldcroft, 138 Willow avenue,
New York.
Vice-Presidents—James F. Bowers, Chicago, 111.,
and Wm. J. Keeley, 653 West 51st street, New
York.
Secretary—J. Harry Shale, Norwalk, Ohio.
Treasurer—John G. Corley, Richmond, Va.
Assistant Secretary and Treasurer—Herbert W.
Hill, 105 West 40th street, New York.
General Counsel and Manager—George W.
Pound.
The Bureaus.
The various bureaus of the Music Industries
Chamber of Commerce are as follows:
Bureau for the Advancement of Music, Director—
C. M. Tremaine. New York City; Western Repre-
sentative—Mrs. Anne F. Oberndorfer, Chicago, 111.
Credit and Finance—Herbert W. Hill, New York
City.
Better Business—C. L. Dennis, Milwaukee.
Publicity—Alexander McDonald, New York City.
Piano Manufacturers—Herbert W. Hill, New
York City.
Piano Merchants—C. L. Dennis, Milwaukee.
Piano Travelers—Chas. J. Cunningham, New
York City.
Piano Tuners—W. F. McClellan, Vincennes, Ind.
Music Roll Manufacturers—Thos. Kavanaugh,
Chicago, 111.
Functions of the Chamber.
President Aldcroftt in an able presentation of the
functions of the organization and the relation of the
units to the main body outlined the comprehensive
character of the work which lies ahead of the Cham-
ber. He regretted that all the music interests were
not members of the body.
"One grave and serious absence from our mem-
bership is such that special attention should be paid
to it at this time, and great emphasis laid upon the
fact of the absence itself and actual reasons therefor.
I refer to the failure of the supply manufacturers
and jobbers to properly and effectually organize and
become an important and working division member
of the Chamber," the president said.
"Here we have manufacturers of lumber articles,
backs, cases, sound boards, etc., plates, keys, ac-
tions, pneumatic actions, hardware, strings, etc.,
whose total annual overturn derived from the manu-
facture and sale of pianos alone may be estimated
at from $40,000,000 to $60,000,000; and yet the manu-
facturers of these supplies have manifested no united
interest or concern in this Chamber, the success of
which is their success and the efforts of which are
being directed precisely as much to increase their
trade and their profits as those of the piano manu-
facturers.''
Rapid Growth Now.
Mr. Aldcroftt explained the slow growth of the
Chamber in the years immediately following its for-
mation. It was slow, he said, in the sense that the
constituent bodies have been exceedingly tenacious
of their own prestige and success—and very properly
so. But the growth has been rapid within the past
two years because "having the skeleton machinery
of a trade organization, and having accomplished
with it very practical and beneficial results, it was
seen that there lay before us the task of making a
perfected and complete trade organization, compre-
hensive both in its membership and in its machinery
and possessing the quality of giving to all the mem-
bership a highly efficient trade service. To this task
ypur Board of Directors has been assiduously de-
voting itself. In the last analysis, service is what
we must give. It is the essence of all trade or-
ganizations."
The Bureau for the Advancement of Music Mr.
Aldcroftt considered the fundamental service of the
Chamber. "Had the Chamber done no other work
than establish and operate the Bureau for the Ad-
vancement of Music, its existence would have been
vastly justified. I believe we can all safely agree
with this,"' he said.
In treating of organization needs President Ald-
croftt referred to his report to the Board of Direc-
tors last September in which he pointed out certain
deficiencies in our machinery for doing the work
and recalled certain recommendations made looking
to a broadening of the organization. Chief among
the activities he said were:
Services of Chamber.
"The increased scope and support for the Bureau
for the Advancement of Music; the establishment
of a Statistical and Comparison Bureau, and also an
Export Bureau; the enlargement of the Trade Ser-
vice Department, so well begun by the merchants'
association; the actual incorporation into our or-
ganization of the personnel and work of the Better
Business Bureau; the establishment of a periodical
Trade Bulletin for circulation among the trade; the
establishment of an Industrial Bureau for the pur-
pose of handling the all-important questions of in-
dustrial relations and manufacturing standardization
and classification.
For a General Director.
"In approaching a solution of the question of how
the Chamber can be so placed on a footing as to
give its members the service outlined in part as
above, your Board of Directors have concluded that
the employment of a skilled and competent director
or manager is essential and that such employment
would leave your general counsel free to devote
his attention to purely legal matters in the same
highly successful manner which has accompanied
his work heretofore.
"The engagement of such a person is receiving
the careful consideration of your Board of Direc-
tors. Not the least of the duties and work lying
ahead of your Board and of the secretary or man-
ager is that of convincing the numerous factors of
our industry of the transcendant importance of
such an organization as ours, of the necessity of it
at this time and in the future, and of the invaluable
service it can and will render to them."
The Talking Machine Member.
The advent of the members representing the talk-
ing machine trade, President Aldcroftt said, was "a
most significant and far-reaching accession to our
membership. It is a great pleasure for me to wel-
come them on your behalf and to promise them the
service and co-operation in the important matters
in which we shall all be interested. We hope that
they will be strongly inspired to organize a talking
machine division and thus assure their proper and
important share in the work of the Chamber."
Treating the interesting question of taxes the
president said:
"Our industry is not only subject to the customary
income and other taxes placed upon all persons and
(Continued on Page 14.)
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PRESTO
12
forms another important part of this moving picture
film. In this section is shown clearly the detail
processes by which the various parts of the player
action are made. To present this technical infor-
mation so that it would be interesting was difficult
but by weaving in human interest in the factory
scenes occasionally the various operations were ex-
Visitors to Music Show at Grand Central plained so that the spectator is kept interested as
the story unfolds.
Palace See Instructive Screen Picture
The operation of the player action—of the pneu-
Which Is a Triumph in High
matic, the valves and of the system of vacuum is
Grade Publicity.
cleverly presented in the film. This, however, pre-
sented a real problem. The operation of the player
Many of those attending the national Music Show is a dark mystery to most people and had to be
in New York this week saw the industrial moving made unmistakably clear. The method used in the
picture built around the Standard Player Action. Standard film was chosen from several plans of
But it is very doubtful whether those spectators presentation as being most concise and most easily
fully appreciated the amount of study and research understood.
necessary in the production of the original negative.
Those attending the Music Show have found the
When the Standard Player Company, New York,
Standard Moving Picture film a real education in
planned this moving picture reel as the feature of
the Music Show it little realized the amount of prep- piano history. It has met with immense success,
aration necessary before it would be completed. Ap- due perhaps to the care in its preparation and will
parently the moving picture is a simple thing. In its without a doubt teach thousands of people much of
execution it presents many problems that the ordi- the history of music, showing them at the same
time how a playerpiano gives the satisfaction which
nary person would not realize.
has made it the musical instrument of today.
All who have seen this reel pronounce it a work
of art from the picture standpoint. It goes back
beautifully into piano history presenting various
stages in the evolution of piano music. It is in fact
an interesting picture story of the piano from the
days of the harpsichord to the playerpiano up to
date.
Picture the scene of the harpsichord with its old The DuBarry Piano Company Plans Better Service
for Trade in Wide Section.
Colonial setting; the old lady sitting before the in-
strument rendering a dainty minuet on the plucked
The
DuBarry
Piano Co., Seattle, Wash., has
string instrument while the young couple execute
opened
another
branch
store in North Yakima,
the pleasing movements of that old dance. The
preparations for this scene were elaborate. The Wash., under the management of an experienced
harpsichord which was used is one of the few in road salesman of the firm, J. W. Major. Mr. Major
existence today which are in first class condition. has worked through that territory for years and
The scenery for this setting had to be especially knows all the requirements of' the trade there.
built and the details of the decorations and cos- The business of the company is in excellent shape,
a fact eloquently verified last week by G. H. Du-
tumes carefully watched.
Barry, the president and general manager, who said:
The Spinet Era.
"We see wonderful opportunity ahead, in nature-
The spinet marked the next step- in the evolu- blessed Washington. The lumber industry is the
tion of the piano. For the scene with this instru- pulse of conditions in the state and the lumber men
ment an original spinet was obtained from Wil- report huge orders, at unprecedented high prices
liam Tonk & Bro., piano manufacturers of New and running into years ahead. Labor has become
York City.
contented and resigned to productive conduct. There
This quaint instrument was used with an interest- is work for all at fair wages, in a wonderful climate
ing setting, a simple colonial scene. The quaint and with the diversified farmer always to be de-
window with its hangings, the lady with Colonial pended upon. Really the future is very bright."
costume seated in front of the instrument, the old
cedar chest and the high backed chairs, had to be
EXPLAINING THE SHORTAGE.
discovered and brought into use so that this scene
might truly picture our old Colonial days.
In an interview by a reporter of the Kansas City
Then the advance to the grand piano. To picture Journal, Christian Bissel, manager for the Starr
this scene correctly, Liszt, the old master of the Piano Co., in that city, states that "there is an out-
piano was featured. He is shown seated at his standing back order of 7,000 instruments to go to
grand piano in a setting which was very carefully rural and town trade in this territory that have been
thought out in every detail as to costume and char- pigeonholed since last July." Mr. Bissel explained
acter. The great doors leading into his chamber are the several reasons for a piano shortage which he
open, letting in a flood of golden sunlight. Liszt said was in no way attributable to the piano manu-
meditates and plays one of his wonderful composi- facturers. Many circumstances outside the indus-
tions. His inspiration—the Gypsy Dance—is brought try, matters relating to materials and supplies, are
into the picture by the use of double negatives, two conducive to the condition.
little figures of the gypsies suddenly appearing on
the desk of the grand piano doing their weird dance.
J. H. Brousman is closing out his stock in Bowling
The character of Liszt is carried out in every minute Green, Ky.
detail of his dress, character and his personal appear-
ance and his actions as they must have been before
the piano were exceedingly well planned and exe-
cuted. The smile of satisfaction as he composes his
masterpiece had to carry with it the touch of deep
temperament Liszt was known to express.
Another Phase of History.
STANDARD ACTION
COMPANY'S FILM
February 5, 1920.
ELECTION OF OFFICERS
OF SHERMAN, CLAY & CO.
Music House in San Francisco Introduces New
Plans in Already Strong Organization.
At the annual meeting of the Board of Directors
of Sherman, Clay & Co., San Francisco, on January
22, the following officers were elected:
L. S. Sherman, Chairman of the Board of Direc-
tors; Philip T. Clay, President; Frederic R. Sher-
man, Vice President; Ferdinand W. Stephenson,
SEATTLE HOUSE OPENS
BRANCH IN NORTH YAKIMA
PHILIP T. CLAY.
Secretary; Andrew G. McCarthy, Treasurer; Mrs.
C. C. Clay and Harden L. Crawford complete the
Board.
The new position of "Chairman of the Board" was
created because it was felt that the rapidly growing
business could be better handled by creating this
new office and a consequent revision of the official
heads.
L. S. Sherman, who suggested the plan, felt that
it would not be complete without the promotion of
Philip T. Clay to the presidency, and it was upon
his motion that that nomination was made. Fred
R. Sherman was raised to the vice-presidency. Mr.
Stephenson and Mr. McCarthy were continued in
their respective positions of secretary and treasurer.
These same officers, backed by an efficient or-
ganization, have been responsible for the great ad-
vancement of Sherman, Clay & Co. in the past
decade. With them in their new positions it is safe
to look forward to continued progress and pros-
perity.
"THE MORAL RISK"
The scene of Beethoven and his inspiration for
the "Moonlight Sonata" offered the possibility of a
work of art. Beethoven is shown seated in his
rather bare room with its Gothic windows through
which he watched this moonlight dance fantastically
on the sea. Temperamentally he continues his medi-
tation, finally turning to the piano with the theme
of his world known selection.
The scene showing the latest phase of piano con-
struction—the playerpiano—was of course most
easily acquired. Still careful preparations were made
to make the scene truly characteristic of the great
American home. The fact that the playerpiano lends
a wonderful influence is shown in this scene. In the
action the couple of older folks are found seated
in the foreground while the younger people, approxi-
mately eight in number, are entertaining themselves
in various ways in an adjoining room. Suddenly one
of them suggests music, chooses a roll and places it
in the playerpiano. The effect of the music is mag-
ical and instantly the younger people start to dance
while the older folks in the foreground portray the
effect of the music with smiling faces and the time-
tapping feet. The effect of music and the dominant
part it plays in home recreation is admirably brought
out in this scene.
Making Standard Player Action.
The manufacture of the Standard Player Action
Chas. S. Norris Points Out to Convention that a High Business Character
Is a Necessary Part of a Man's Assets.
"The Moral Risk" was the title of a paper by
Chas. S. Norris, Boston, read at Wednesday's ses-
sion of the convention of the National Association
of Music Merchants. The subject was credit, and
Mr. Norris made his theme particularly interesting
from the start by drawing upon his valuable fund of
business experiences. He said a good moral risk
meant "an unsullied business reputation, a high busi-
ness character in which the personality of the man
is the dominating feature. Credit is a necessary .part
of business capital, often the greater part, and what
an asset it is!"
"Credit and character should go together," said
Mr. Norris, who explained that many business men
go to their downfall "through slovenly business
methods, careless credits and not watching that lia-
bility column. The assets may decrease, the lia-
bilities never do."
Mr. Norris said in part:
"Now, I maintain that almost all business failures
could have been avoided had there been a good
moral risk. No man is a good moral risk who bor-
rows money or purchases goods unless he is rea-
sonably sure of his ability to pay in full. No man
is a good moral risk who does not concentrate his
mind and activities on the successful prosecution of
his business. Every effort must be bent to that end.
"A man's word is now held more sacred than it
was forty years ago. It used to be said, 'Get money,
honestly if you can, but get money.' I have not
heard this wretched doctrine preached for a long
time. The mere possession of money does not al-
ways bring honor or esteem.
"Now what is a man to be to deserve the remark,
'He is a good moral risk'? First, last and always,
he must be a man of honor. He must live a decent
life. He must be in good physical condition and
have a mind to work. He must merchandise goods
with a guarantee to the purchaser and see that the
guarantee is carried out. He must fulfill to the letter
all obligations and contracts. He must never stoop
to a mean or dishonest act, and when mistakes are
made he must act on the principle that mistakes
are always subject to rectification.
"By thrift and careful management he must see
to it that his financial condition is strengthened each
year. Thus may be established a good moral risk.
Business success and public confidence will naturally
follow."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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