Presto

Issue: 1920 1749

THE PRESTO BUYERS'
GUIDE CLASSIFIES ALL
PIANOS AND PLAYERS
AND THEIR MAKERS
PRESTO
E,tabli.hed 1884
0. K. HOUCK ADVANCES
THE CAUSE OF MUSIC
Memphis, Tenn., Piano Merchant Again Dis-
plays His Noted Public Spirit by Creating
the O. K. Houck Music Foundation.
To advance the cause of music in Memphis, Tenn.,
by making it possible to bring to the city some of
the best and strongest musical organizations in the
country, a charter has been granted to the O. K.
Houck Music Foundation. O. K. Houck, Jesse F.
Houck, W. S. Christian, J. V. Day, W. T. Sutherland,
John G. McConnell and Charles A. Pinson are the
incorporators.
The foundation will undertake to underwrite con-
certs for local musical organizations and aid in every
way possible to further the interest and advance-
ment of music in Memphis. It will be sustained by
public subscriptions. The first sum given came
from O. K. Houck, who has subscribed $5,000. Other
subscriptions will be expected from persons inter-
ested in music.
Coming as it does at the height of the most not-
able musical season Memphis has known in years,
the announcement that the recent progress in the
musical life of the city will be increased and made
permanent, will be received with satisfaction by mu-
sicians and the music-loving public. The present
season has witnessed the inauguration of a highly
successful series of Sunday concerts given under the
auspices of the music committee of the Chamber of
Commerce.
In addition to these concerts, which have attracted
large audiences weekly, some of the notable musi-
cians of the day have appeared in that city recently.
What the O. K. Houck Musical Foundation pro-
poses to accomplish for the music lovers of Mem-
phis was outlined by O. K. Houck, the founder.
Briefly, the organization plans to bring more high
class musical attractions to that city by underwriting
contracts which local musical clubs and societies
make with stars. If deficits occur, the foundation
will meet them.
Mr. Houck, who has made a fortune in the music
business there, says he wants to leave this founda-
tion as his monument and also as his legacy to music
lovers. He plans that it shall endure perpetually.
"In addition to assisting other organizations to
bring high class musical attractions here by guaran-
teeing the necessary funds, the foundation also will
bring stars here on its own accord," he said.
All earnings must be used to further the cause of
music there, Houck says, as no profits will be de-
clared. The terms of the charter require that in the
event the foundation should cease to exist at any
time in the future the funds remaining in the treas-
ury must be turned over to some musical organiza-
tion not designed for profit.
The foundation also may provide funds for the
education of promising young musicians there, giv-
ing them complete courses in this country and in
Europe, with all expenses.
GULBRANSEN FACTORY NOW
A DOMINANT LANDMARK
Visible From So Many Points Company Will Put
Up Big Sign.
The new Gulbransen factory building at Kedzie
and Chicago Avenue is now up to the fourth story.
It is to be six stories when completed.
The new chimney can be seen from the Kedzie
Avenue station of the Lake Street elevated rail-
road three-fourths of a mile away. The structure
when completed will be visible from two boulevards
—the Franklin Boulevard and Sacramento Boule-
vard. It can also be seen from the Chicago, Mil-
waukee & St. Paul railroad, and at least from three
street-car lines—Kedzie Avenue, Chicago Avenue
and Grand Avenue roads. It can be seen also from
Hufnboldt Park.
Being thus a great landmark—the most conspicu-
ous factory for the whole neighborhood—A. G. Gul-
bransen and T. B. Thompson are considering the
erection of a great sign that can be read from all
of these points of advantage. It will be readable at
night in letters of fire; by day in letters against the
sky. They are considering putting up a great sign
on the side of the new building. Deciding on a sign
THE AMERICAN MUSIC TRADE WEEKLY
THE PRESTO YEAR BOOK
IS THE ONLY ANNUAL
REVIEW OF
THE MUSIC TRADES
/• Cent.; $2.00 a Year
is an important matter, and the sign or signs that
will mark the home of the Gulbransen playerpiano
will be decided with care.
TERRIBLE ARRAY OF EVIL
DOERS IN THE TRADE
Better Business Bureau Is Fat with Long List of
Complaints Against Bad Advertisers.
The latest report of the Better Business Bureau,
under the charge of Secretary C. L. Dennis, pre-
sents a sinister array of complaints against dealers
and others, who are charged with doing some bad
advertising, or otherwise committing infractions of
the ethics of trade. The arraignments embrace
everything from "unfair competition" to mislead-
ing and tricky piano advertising.
Mr. Dennis' report covers 18 pages of closely
written large letter paper. Presto is one of the
papers that doesn't believe that publication of the
details of biased doings of the trade is calculated
to help. It often only serves to stimulate further
bad work and sometimes furnishes "copy" for other
bad advertisers.
It is to be hoped that the work of the Better
Business Bureau may work reforms, and so re-
lieve the trade of still more of the stigma of
obliquity which has too long rested upon the retail
end of the trade. If every dealer would "play fair"
there would be no need of such reports, and all
would make more money and accumulate also a
larger share of self-respect.
MANY DEALERS CALL ON
CHICAGO MANUFACTURERS
Some of Them Report Wonderful Piano Trade
in the Southwest.
Harry Wunderlich, of Kansas City, Mo., called
at the M. Schulz Co.'s office in Chicago last week
to place orders for goods. Mr. Wunderlich said
that piano trade was never more active than at
present, and his house was getting a large share of
the general prosperity.
Frank Lehman, piano merchant of East St. Louis,
111., who called at the M. Schulz Co.'s place of
business in Chicago last week to place orders for
goods, says that business in southwestern Illinois
is wonderful this winter. He has rebuilt his store,
so that now it is very attractive.
C. H. Hoffman, of the Herrick Piano Company,
Grand Rapids, Mich., was in Chicago last week. He,
too, reported many fine sales of good instruments
from the Herrick store recently.
Both members of Hook Bros., piano dealers of
Madison, Wis., were in Chicago Saturday placing
orders for goods.
Sales Manager Moore, of the Pelletier Company,
Sioux City, Iowa, was in Chicago placing orders in
the latter part of last week.
The manager of the piano department of the Bos-
ton Store, Milwaukee, Wis., was in Chicago Friday
and placed orders for more goods.
R. D. Gaston, of Hastings, Neb., was in Chicago
this week. He was en route to the convention in
New York.
George H. Costain, piano dealer of Huron, S. D.,
was in Chicago this week. He, also, was en route to
the New York convention.
George Glenn, of the Glenn Bros.-Roberts Piano
Company, which has stores at Salt Lake City and
Ogden, Utah, accompanied by his wife, was in Chi-
cago this week en route to the New York conven-
tion. After the convention Mr. and Mrs. Glenn will
take a trip to Florida. Mr. Glenn said the company
had been having a very good trade in the Ampico
playerpianos.
Charles E. Wells, president of the Charles E.
Wells Music Company, Denver, Colo., who left Den-
ver Saturday for the convention in New York,
stopped in Chicago on Monday of this week. He
called on some of the Chicago manufacturers while
in the city.
Ralph Stoddard, tuner for the Benedict Piano
Company, Shenandoah, Iowa, arrived in Chicago
on Monday en route to the New York convention.
Another tuner who arrived in Chicago Monday
en route to the convention was A. J. Grove, of De-
troit, Minn. Mr. Grove is an independent tuner.
S. K. Meyers, of Manchester, Iowa, was one of
the visitors to the piano wholesale markets of Chi-
cago this week.
THESE TWO GO IF
OTHERS STAY OUT
Here's an Early Bird Piano Man Who Chal-
lenges Edwin Jarrett, and Another Who
Compliments Presto on One of
Its Spasms of Virtue.
ANOTHER EARLY BIRD CLAIMANT.
Lebanon, Ind., Jan. 17, 1920.
Editor Presto: Perhaps Mr. Jarrett, of the
Kroeger Piano Co., is the first rooster to Crow in
the morning. But I have been prancing about my.
house before daylight for a good many years, my-
self, in the effort to get the store open in time to
catch the prospects who deliver milk and things
from the farm. I have been known to get a pros-
pect in tow at six p. m., fill him with supper, bring
him back to the store and stay till dawn the next
morning, and then sell him the piano right after
two o'clock lunch.
Seriously I have been in the habit of opening up
at six a. m., getting breakfast after the boy gets
there, and driving from twenty to fifty miles four
days out of the six, besides going to church twice
on Sundays. And I have kept that up for just
twenty-three years, except on the occasion of my
honeymoon, sixteen years back, when I didn't get
down to business much before seven in the morn-
ing for nearly a week.
It isn't just getting to it now and then before
daybreak. I've opened my store door at 4 o'clock
many a time in the attempt to catch the Cincin-
nati train, fifteen miles away, at 8:10. That was
several years ago. Now we have another road to
the city. But I still think it pays to beat the leg-
horns in the morning, and I am doing it. Do I win?
Very truly,
B. M. T.
HE'S A "CLEAN" DEALER.
Du Quoin, Iowa, Jan. 26, 1920.
Editor Presto: I think the piano trade owes
your paper a card of thanks for what you said
about the craze for "bettering" the way the piano
business is done. I have' been selling pianos, on
the road and at home, for a good many years.
All that time I have been buying other things, too.
I have bought furniture, clothing, shoes and stock-
ings, sugar and sometimes a "nip" or two—though
that's all done, now!
And I don't believe that I have ever indulged in
anything like the "bad business" that the other
fellows have wished upon me and my family. I
have bought some good stuff in all the lines. And
I have, now and then, felt that I had been "stuck"
by some of my neighbors. But I have never
thought of calling the merchants thieves, or of
calling a meeting at the public square to lynch any
of them or to have them indicted by either the
grand jury or the trade press. No committee has
ever heard me crying out loud for means of puri-
fying the other fellow's business. And I don't
think the piano men are so much worse.
That's why I say Presto deserves a medal. Per-
haps not one like Sims says Daniels shouldn't have
passed out to so many of our sailors, but a button
of some kind, at least. I, for one, wish the other
trade papers in our line had the sand to say some-
thing, also, now and then.
Yours, etc.,
B. M. HAZARD.
MRS. H. W. RANDALL'S FATHER DEAD
The sympathy of members of the trade goes out
to Mr. and Mrs.. Hugh W. Randall, of Milwaukee,
at the death of Mrs. Randall's father, William D.
Gray, who passed away Jan. 18 at the age of 77
years. Mr. Gray was probably the most noted in-
ventive genius in the flour mill industry and evolved
the present roller mill system of flour milling, which
revolutionized the industry about thirty years ago.
H. W. Randall is widely known as the proprietor of
the J. B. Badford Piano Co. of Milwaukee.
TEACHER MORAN ON TRIP.
O. W. Moran, who is one of the teachers at
Polk's School of Piano Tuning, Valparaiso, Ind..
went out to Iowa for a short trip in his special
work, action regulating and tuning, and is still out
there. Mr. Moran expects to return within a week
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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PRESTO
PRESTO
PUBLISHED EVERY THURSDAY AT 407 SOUTH DEAR-
BORN STREET, OLD COLONY BUILDING, CHICAGO, ILL.
A. DANIELL and FRANK D. ABBOTT
Editora
Telephones: Chicago Tel. Co., Harrison 234; Auto. Tel. Co., Automatic 61-70S.
Private Phones to all Departments. Cable Address (Commercial Cable Co.'s Code),
"PRESTO," Chicago.
Bntered as second-class matter Jan. 29, 1896, at the Post Office, Chicago. Illinois,
%
under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4. Payable In advance. No « t r *
rice in TL S. Dossessions, Canada. Cuba and Mexico. ' "
~
Address all communications for the editorial or business departments to PRESTO
PUBLISHING CO., Chicago, III.
Advertising Ratet<-Three dollars per inch (13 ems pica) for single insertion*.
Bix dollars per inch p«r month, less twenty-five per cent on yearly contracts. Th«
Presto does not sell its editorial space. Payment Is not accepted for articles of de-
scriptive character or other matter appearing in the news columns. Business notices
will be Indicated by the word "advertisement" In accordance with the Act of August
24, 1912.
Rates for advertising in the Tear Book issue and Export Supplements of The
Presto will be made known upon application. The Presto Year Book and Export
issues have the most extensive circulation of any periodicals devoted to the musical
instrument trades and industries in all parts of the world, and reach completely and
•ffectually all the houses handling musical instruments of both the Eastern and West-
•rn hemispheres.
The Presto Buyeis' Guide is the only reliable Index to the American Muskml
Instruments; It analyzes all Pianos and Player-Pianos, gives accurate estimates •#
their values and contains a directory of their manufacturers.
& Items of news, photographs and other matter of general interest to the muiM
trades are invited and when accepted will be paid for. Address all communication* to
Prtste Publishing Co.. Chicago. III.
T H U R S D A Y , JANUARY, 29, 1920.
TO CORRESPONDENTS.
PRESTO IS ALWAYS GLAD TO RECEIVE NEWS OF THE
TRADE—ALL KINDS OF NEWS EXCEPT PERSONAL SLANDER
AND STORIES OF PETTY MISDEEDS BY INDIVIDUALS. PRESTO
WILL PRINT THE NAMES OF CORRESPONDENTS WHO SEND IN
"GOOD STUFF" OR ARE ON THE REGULAR STAFF. DON'T SEND
ANY PRETTY SKETCHES, LITERARY ARTICLES OR "PEN-PIC-
TURES." JUST PLAIN NEWS ABOUT THE TRADE—NOT ABOUT
CONCERTS OR AMATEUR MUSICAL ENTERTAINMENTS, BUT
ABOUT THE MEN WHO MAKE MUSICAL INSTRUMENTS AND
THOSE WHO SELL THEM. REPORTS OF NEW STORES AND
THE MEN WHO MAKE RECORDS AS SALESMEN ARE GOOD. OF-
TEN THE PIANO SALESMEN ARE THE BEST CORRESPONDENTS
BECAUSE THEY KNOW WHAT THEY LIKE TO READ AND HAVE
THE OPPORTUNITIES FOR FINDING OUT WHAT IS "DOING" IN
THE TRADE IN THEIR VICINITY. SEND IN THE N E W S -
ALL YOU CAN GET OF IT—ESPECIALLY ABOUT YOUR OWN
BUSINESS.
A CONTRAST
Next week New York will have the biggest music show in this
country's history, save one. And that exception was the greatest
music show the world has ever witnessed. It took place in Jackson
Park, Chicago, nearly twenty-seven years ago, and it was known as
Section I of the Columbian World's Exposition.
At that music show there were 427 instruments—pianos and or-
gans—on display. They came from every civilized nation of the earth,
and they represented the finest skill in acoustics and activity in wood-
working up to that time. It may be that the highest attainment of that
time was crude as compared with the piano-results of today. But no
piano man who participated.in the glories of Section I in 1893 could
be made to believe it.
At the time of the greatest music show in all history, the automo-
bile had not been invented. It had scarcely yet disturbed the dreams
of any inventor. But since the motor came, it has been customary with
piano men to draw contrasts between the automobile industry and
their own. It has been common for the music love propagandists to
declare that, because the limousine fills large space in the newspapers,
without cost to the manufacturers, the piano should be equally the
subject of thrilling and free printer's ink discussion. The absurdity of
the proposition does not seem to have dawned upon some otherwise
bright minds even yet.
This week there is an automobile show in Chicago. Every news-
paper bulges with news, pictures and descriptive matter. Thousands of
dollars have been invested in advertising the cars on display. One of
the newspapers devoted two pages to the reproduction of trade-name
fac-similes, after the manner of the piano names in Presto Buyers'
Guide. An evening paper started the automobile show week with an
issue of about 100 pages, mostly about cars. Portraits of all the auto-
mobile industry presidents were published, together with pictures of
January 29, 1920.
their cars. And one of the newspapers declared that eventually the
auto would supersede the street car in the big cities.
And now the music show will be an attraction in New York. What
proportion of the newspapers of that city will be given over to t^e
pianos and other things of music? What will be the expenditures in
the advertising pages? How will the response of the public compare
with the crowds at the Chicago Automobile Show?
We hope that the comparison may be in favor of the New York
Music Show. But when we consider the vastness of the automobile
industry, it can create no suspicion should it be otherwise. For it is
said that the automobile industry now pays $747,000,000 in yearly
wages; that there are more than 6,500,000 motor cars in use in the
United States; that the number of persons employed in the automobile
industry and trade exceeds 1,000,000; that the automobile factories
pay $275,000,000 in yearly wages, the supply industries pay $228,000,-
000 and the dealers and garages pay out $184,000,000.
It is plain enough that to compare the figures of the piano with
those just quoted is out of reason. And to try to base any propaganda
of either publicity or piano promotion along similar lines is imprac-
ticable. The two industries, while catering to the social side of life, in
a sense, are essentially different. One is the canary bird in the sun-
parlor; the other the rooster in the rear, crowing loudly.
And these are some of the considerations that have led Presto to
suggest that it is easily possible to go too far into the realms of the
impractical in some of the plans of music propaganda. We still be-
lieve that the piano that is promoted as a unit, and along the independ-
ent lines of its own maker's initiative and enterprise, will win better
than can be possible by any co-operative effort designed for the general
"betterment." Advertising good for goodness' sake may be very well,
but advertising a good piano in a way to let the world know that
other pianos are not quite so good is a better plan.
THE MUSIC SHOW
For some reason not yet made clear the Music Show next week
will be an exposition of New York instruments so far as pertains to
pianos. According to late reports from Manager Green, only two Chi-
cago piano industries are entered and, with two others from the West,
the list of instruments east of New York ends. Therefore the Music
Show may not be representative in a national sense. Therefore, 1 also,
it can not convey to a large proportion of the trade anything like the
interest to which so large an enterprise should be entitled.
Nevertheless, no one will question the character and splendor of
the display so far as concerns the eastern piano industry. The list of
exhibitors, which appears elsewhere this week, proves that many of the
most influential piano industries will be liberally represented. And
the aggregation of talking machine industries surpasses, by far, any
display ever seen in this country. In fact the phonograph seems to
monopolize a very large share of the show. But the facts of the show
week may prove this impression an error. But why are the Western
pianos not in on the advantages of the big Music Show? How does it
happen that its possibilities are so generally permitted to pass?
We have our own ideas in the matter, of course. They have been
in a measure expressed so far as possible without in any degree haz-
arding the success of the project. And next time, whether this year's
show proves a success or not, we believe that more real piano under-
standing will be mixed with the undeniable show-man skill in forming
the basis of the best results in any future similar enterprise. It is not
possible to apply general show principles to piano trade promotion.
Not even the rules of automobile exhibitions can successfully be
adopted in similar displays of musical instruments.
But it is too early to talk about what might make still greater the
success of a Music Show that has not yet begun. It is certain that
the influential piano men who are behind the event in New York 'will
not be satisfied with anything short of correspondingly large results.
And the plans perfected for drawing crowds to the Grand Central
Palace are such as to insure that all Manhattan will be there, with a
good crowd, also, from outside the metropolis, near and far.
A look at the list of exhibitors is enough to guarantee plenty of
interest and instruction, to every dealer who may attend. It will be a
show well worth a trip from the furthermost points of the continent.
The representatives of the trade from the Pacific Coast will be there
in numbers almost equal to those from points in New Jersey and
Massachusetts. Of course the Middle-West will send crowds and the
week will prove an inspiration to every piano man who can get there.
This year there are not so many points of trade discussion at the
convention as have stirred some of the earlier meetings. Conditions in
the industry and trade have, in a large measure, settled back, and the
heaviest burdens, upon both manufacturer and dealer, have their foun-
dation in national complications and conditions. The real worries of
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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